Slide MGT209 Slide02

Operations
Management
Operations Strategy in a Global
Environment
Chapter 2
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Outline
 GLOBAL COMPANY PROFILE: BOEING
 DEVELOPING MISSIONS AND STRATEGIES
 Mission
 Strategy
 ACHIEVING COMPETITIVE ADVANTAGE
THROUGH OPERATIONS
 Competing on Differentiation
 Competing on Cost

 Competing on Response
 TEN STRATEGIC OM DECISIONS
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of Operations Management, 5e, and Operations Management, 7e

2-2

© 2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458

Outline - Continued
 ISSUES IN OPERATIONS STRATEGY




Research
Preconditions
Dynamics

 STRATEGY DEVELOPMENT AND

IMPLEMENTATION





Identify Critical Success Factors
A Global view of Operations Cultural and Ethical
Issues
Build and Staff the Organization
Integrate OM with Other Activities

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of Operations Management, 5e, and Operations Management, 7e

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© 2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458

Outline - Continued

 GLOBAL OPERATIONS STRATEGY OPTIONS





International Strategy
Multidomestic Strategy
Global Strategy
Transnational Strategy

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© 2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458

Learning Objectives
When you complete this chapter, you should

be able to :
Identify or Define:





Mission
Strategy
Ten Decisions of OM
Multinational Corporations

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of Operations Management, 5e, and Operations Management, 7e

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© 2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458

Learning Objectives - Continued

Describe or Explain:
 Specific approaches used by OM to achieve
strategies
 Differentiation
 Low Cost
 Response

Four Global Operations Strategies
 Why Global Issues are Important


PowerPoint presentation to accompany Heizer/Render – Principles
of Operations Management, 5e, and Operations Management, 7e

2-6

© 2004 by Prentice Hall, Inc., Upper Saddle River, N.J. 07458