Marketing Mix at PT. Temu Kencono Gunung Pati Semarang - UDiNus Repository

CHAPTER IV
CONCLIJSIONAND SUGGESTION

4.1 Conclusion
Basedon previouschaptersfinally, the writer concludesthat the
marketing
mix usedat PT. Temu KenconoGunungpati- Semarang,
includesfour elements:
l.

Product
PT. Temu Kencono GunungpatiSemarangonly produce tangible product,
besidethat it canproducehalf- doneproduct.

2. Price
In determining the price, PT. Temu Kencono needs to regard
some
componerrts.They
are: raw material cost, transportation,the employee's
salary,tax.
3' Promotion

'i '

":

:''ri '' " - : '

The promotionactivitiesconductedby PT. Temu Kenconoare;advertisement,
scllingpr.rnotiori,lrrochurc,
andprocluct
samplc.
4. DistributionChannel.
PT TernuKenconousestwo distributionchannel,they are;a shoftdistribution
channel or direct distribution channel and a long distribution channel
or
indirectdistributionchannel.

3l

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4.2 Suggestion.
PT' Temu KenconoGunungpati- Semaranghas, severaleffective
systems
especiallyin its productdistribution.Basedon this fact, the writer
suggeststhat
the cornpanyshoulddevelopsomestrategies,
which can be conductedcontinually
to win the competitionbut it rvill not ignorethe goodimageandquality.
Basedon the resultof the study,it is also suggested
that the companyshould
developits distributionchannelin the local niarketinsteadof
othercity-markets.
By doing so, the product selling and its marketingwill be easier
becausethere
would be less cost to make a local market sale. So that it
can increasethe
company'smarketingmix.