Marketing Mix at PT. Temu Kencono Gunung Pati Semarang - UDiNus Repository
VIARKE'I'ING
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in partialfrrlfilhnent
ol'thereqrrirernent
Forthc corttpletittlt
ol'l)illlornatlt prog'arnol' l'lrcli'glislr'l,a'guagc
Depannrc'tspeciarized
in otrce Manager,errt
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By:
Subiyari
c2t.200t.0024s
FACULTY OF LANGUAGESAND
LETTERS
DIAN N USWANTOROUNIVERSITY
SEMARANG
2006
l ' \ ( ; l , l ( ) 1 "r \ P l ' l l ( ) \ ' , \ L
l ' l r i sl ) a l ) c rh a s l r c c r ri r p l l r o r c tllr r l J t l l u do l ' l i x l r r r i l r t : ,r ' |s) i l l l o r r ulrl l S t r r t l rl ,' r ' o r r , r ' lonl r'
[nglish Languages,
l;acrrltY
ol' l .nngrragc.s
ancl l-cltcrs, l-)rarr
Nrrsrvalrturo
t.lniv'crsil\,
on
August.3,2004
I l o u r do l ' l i x a l n i n c r s
Mcrntle
r
I Ial'r'a
Ilulranrnrii
I) r'al
,-l1t1tt' t trtt,cl b.y,
ACKNOWLEDGEMENT
bappiestrnornent,I wish a paper to Allah SWT who has blessedme dr.rringthe
my paper.I rvould also like to expressmy gratitudeto rny Acaclcmicanclpapcr'
Sri Mulatsih,for her patientguidancein the writing of my paper.I arn sure
her help it would be difficult for me to finish my paper.
, I would like to expressmy sincerethanksto the peoplewho havegiven
advise, and help to write my paper and they are as follows:
Deanof Facultyof l,anguagesand Lettersof Dian NuswantoroUniversity,
gavepennissionto me to conductthis study.
Ardini suryo Andriani, S.S.the Paper Coordinator of Diplorna III study
of English language,Faculty of Languagesand Letters of Dian
toro Universitywho gavepermissionto me to conductthis study.
my lecturers of Dian Nuswantoro University, who have taught, motivated and
guidanceduring the writing of this paper.
librarians of Dian Nuswantoro University and PT. Temu Kencono
ati - Semarangfor the permissionto use some valuablereferences.
Wibi as a branchmanager,the all staff of PT. Temu KenconoGunungpatifor this help to conductthe field studyat the company.
gnrents, rny brothers, and my sisters who have supported rne, I will not
rnt you.
firture husband'' fandi" you are my drearn,my inspiratiort,who cares fbr rle
'ays glves lne support.
lll
friendsDewi, Diana,kiki, ani, nur, septi,tunggal,thank
for being rny best
friends whom cBrlrrotmention one bv one.
Semarang,
August8th2006
Subiyati
/ \ t l s ' t ' t t A "( t '
r gi x a l l ) ' l ' ,
T h i s p a p e ri s s n l i t l e d ' l v 4 a r k c t i rM
'l'cnrrr
K c r r c o n o( l r r r r u r r l t p : r l i
g " I t . i s t h e r e s r t l to l ' l i t : l r l s l u r J . lvl t a l .r v r t , rs) r l r t r J r : r : l l.icr r J' l . l r r r :r v: t : t ) k s( M r r r c l r 1 4 ,
A p r i l 6 , 2 0 0 5 ) i n l l r c M i r r k c t i r r gl l c s c r a r c l r) r J p n r l r n c ' rnrll ' l ) ' l ' , ' l ' c : r n u! ( c r r c , o n < r
' t' h i s
s rti rrrr:r.l
i - - S c tn a .rtl tl q
l rr.:rrurrl l :ti rrg rrri x tl rl l i s rrsr.:r.l
s tr.tr.l i.v
[r.tr.L.:sr:r' i llrr.:
in
K e n c o n oC u r r u n g p a t *i S c r r t i l r i l n g .
To collect tlre clatainterv'ierv,rrtrservation
and library urethoclswere used.The
methodlvilsc()ll(Juctcd
to ttctinlilrrrratiorr
ahorrlrnnrkt-:lirrrr.
nrix irrtlrcrcorrrpnnv,
tiolt lttetlrodis airtrcdat urtderstanding
tlrrrqualityol'rnarketingrnir:that is
'femu
'fhc
PT.
KcnconoGurruttgpati. Scmarang.
lihrary rcscarchmcthodwas
to get someirrlirrnral.iorr
al:rorrl.
Mix.
Ma.r:keting
Dromthe dataanalysis.it is concluclecl
tlratMarketilrgIr4ixthat is uscclb1,p'l'.
Kencono Cunungpati Scrnaranginctrrdes:pricc, product, prornotiou and
tion channel,
- Senlarangproclrrce
PT.'TenrttKencclttoGurrurlgpati
tangitrleprucluctanclhalf''l'ernu
In deterrrrining
tlre pricre,l)'l'
Ketrconoregalclssorrreconrponents
the.y'
are:
ial cost,transportation,
thc cmployee'ssalaq/,and ta.x.
prorrotion ac:tiviticstlrat at'c conductcdby l)'l' 'l'crntr Kcncrlrrr)Arc:
t, sellingprornotion,
trrochure
andproductsanrple.
- Tcmu l(encono uscs trvo distritrution-channels,
they are: shorl distritrution
or direct distributiorr
clrarrnel
and long disrributiorr
crtrannelor indirect
channel.
TABLE OF CONTENTS
1
TITLE
ii
APPRPOVAL
111
EMENT
vl
vllt
ix
1
1
2
)
5
t
J
4
6
I
I
8
13
vi
M MARKETING MIX AT PT. TEMU KENCONO GIJNIJNGPATI.
SEMARANG...
14
3.1Historyof PT. TemuKencon+,Gunungpati-$emsran
g ... .
.. -.. t4
3.2 Orgarrieational
Structure
3.3 JabDeseription
L7
3.4MatkptingSysternin PT. TernuKenconoGunungpati-semarang
... Z0
3.5MarketingMix in PT. TernuKenconoGunungpati-semarang----..
zl
IV CONCLTJ.S]ON
AND SIJGGESTION
4^t C+nclusirrn
... ... 30
..30
4,2 SuggEstion
vii
LIST OF FIGITRE
Figuret. organizational
Struefure
ofPT. TemuKenesno
Figure2"DistributionChannelaf PT. TemuKenccno
viii
16
... 2g
LIST OF APPENDIX
MTXA't.
P'I'.'f'lrMlJKr,rN(:()N()(; uNr lN(; rDA.r,t
S I I M AI r A N ( ;
PAPER
I\'esentcd
in partialfrrlfilhnent
ol'thereqrrirernent
Forthc corttpletittlt
ol'l)illlornatlt prog'arnol' l'lrcli'glislr'l,a'guagc
Depannrc'tspeciarized
in otrce Manager,errt
PEBPlJ$TAIIAAI'I
UilIVEHSITA$
DIA
NiiJU$
tfrAIIT;'
tPgr,,r,qfJfdffi;
t vElF*m
By:
Subiyari
c2t.200t.0024s
FACULTY OF LANGUAGESAND
LETTERS
DIAN N USWANTOROUNIVERSITY
SEMARANG
2006
l ' \ ( ; l , l ( ) 1 "r \ P l ' l l ( ) \ ' , \ L
l ' l r i sl ) a l ) c rh a s l r c c r ri r p l l r o r c tllr r l J t l l u do l ' l i x l r r r i l r t : ,r ' |s) i l l l o r r ulrl l S t r r t l rl ,' r ' o r r , r ' lonl r'
[nglish Languages,
l;acrrltY
ol' l .nngrragc.s
ancl l-cltcrs, l-)rarr
Nrrsrvalrturo
t.lniv'crsil\,
on
August.3,2004
I l o u r do l ' l i x a l n i n c r s
Mcrntle
r
I Ial'r'a
Ilulranrnrii
I) r'al
,-l1t1tt' t trtt,cl b.y,
ACKNOWLEDGEMENT
bappiestrnornent,I wish a paper to Allah SWT who has blessedme dr.rringthe
my paper.I rvould also like to expressmy gratitudeto rny Acaclcmicanclpapcr'
Sri Mulatsih,for her patientguidancein the writing of my paper.I arn sure
her help it would be difficult for me to finish my paper.
, I would like to expressmy sincerethanksto the peoplewho havegiven
advise, and help to write my paper and they are as follows:
Deanof Facultyof l,anguagesand Lettersof Dian NuswantoroUniversity,
gavepennissionto me to conductthis study.
Ardini suryo Andriani, S.S.the Paper Coordinator of Diplorna III study
of English language,Faculty of Languagesand Letters of Dian
toro Universitywho gavepermissionto me to conductthis study.
my lecturers of Dian Nuswantoro University, who have taught, motivated and
guidanceduring the writing of this paper.
librarians of Dian Nuswantoro University and PT. Temu Kencono
ati - Semarangfor the permissionto use some valuablereferences.
Wibi as a branchmanager,the all staff of PT. Temu KenconoGunungpatifor this help to conductthe field studyat the company.
gnrents, rny brothers, and my sisters who have supported rne, I will not
rnt you.
firture husband'' fandi" you are my drearn,my inspiratiort,who cares fbr rle
'ays glves lne support.
lll
friendsDewi, Diana,kiki, ani, nur, septi,tunggal,thank
for being rny best
friends whom cBrlrrotmention one bv one.
Semarang,
August8th2006
Subiyati
/ \ t l s ' t ' t t A "( t '
r gi x a l l ) ' l ' ,
T h i s p a p e ri s s n l i t l e d ' l v 4 a r k c t i rM
'l'cnrrr
K c r r c o n o( l r r r r u r r l t p : r l i
g " I t . i s t h e r e s r t l to l ' l i t : l r l s l u r J . lvl t a l .r v r t , rs) r l r t r J r : r : l l.icr r J' l . l r r r :r v: t : t ) k s( M r r r c l r 1 4 ,
A p r i l 6 , 2 0 0 5 ) i n l l r c M i r r k c t i r r gl l c s c r a r c l r) r J p n r l r n c ' rnrll ' l ) ' l ' , ' l ' c : r n u! ( c r r c , o n < r
' t' h i s
s rti rrrr:r.l
i - - S c tn a .rtl tl q
l rr.:rrurrl l :ti rrg rrri x tl rl l i s rrsr.:r.l
s tr.tr.l i.v
[r.tr.L.:sr:r' i llrr.:
in
K e n c o n oC u r r u n g p a t *i S c r r t i l r i l n g .
To collect tlre clatainterv'ierv,rrtrservation
and library urethoclswere used.The
methodlvilsc()ll(Juctcd
to ttctinlilrrrratiorr
ahorrlrnnrkt-:lirrrr.
nrix irrtlrcrcorrrpnnv,
tiolt lttetlrodis airtrcdat urtderstanding
tlrrrqualityol'rnarketingrnir:that is
'femu
'fhc
PT.
KcnconoGurruttgpati. Scmarang.
lihrary rcscarchmcthodwas
to get someirrlirrnral.iorr
al:rorrl.
Mix.
Ma.r:keting
Dromthe dataanalysis.it is concluclecl
tlratMarketilrgIr4ixthat is uscclb1,p'l'.
Kencono Cunungpati Scrnaranginctrrdes:pricc, product, prornotiou and
tion channel,
- Senlarangproclrrce
PT.'TenrttKencclttoGurrurlgpati
tangitrleprucluctanclhalf''l'ernu
In deterrrrining
tlre pricre,l)'l'
Ketrconoregalclssorrreconrponents
the.y'
are:
ial cost,transportation,
thc cmployee'ssalaq/,and ta.x.
prorrotion ac:tiviticstlrat at'c conductcdby l)'l' 'l'crntr Kcncrlrrr)Arc:
t, sellingprornotion,
trrochure
andproductsanrple.
- Tcmu l(encono uscs trvo distritrution-channels,
they are: shorl distritrution
or direct distributiorr
clrarrnel
and long disrributiorr
crtrannelor indirect
channel.
TABLE OF CONTENTS
1
TITLE
ii
APPRPOVAL
111
EMENT
vl
vllt
ix
1
1
2
)
5
t
J
4
6
I
I
8
13
vi
M MARKETING MIX AT PT. TEMU KENCONO GIJNIJNGPATI.
SEMARANG...
14
3.1Historyof PT. TemuKencon+,Gunungpati-$emsran
g ... .
.. -.. t4
3.2 Orgarrieational
Structure
3.3 JabDeseription
L7
3.4MatkptingSysternin PT. TernuKenconoGunungpati-semarang
... Z0
3.5MarketingMix in PT. TernuKenconoGunungpati-semarang----..
zl
IV CONCLTJ.S]ON
AND SIJGGESTION
4^t C+nclusirrn
... ... 30
..30
4,2 SuggEstion
vii
LIST OF FIGITRE
Figuret. organizational
Struefure
ofPT. TemuKenesno
Figure2"DistributionChannelaf PT. TemuKenccno
viii
16
... 2g
LIST OF APPENDIX