Index of /students/paper/skripsi/10401209

DAFTAR ISI

LEMBAR PENGESAHAN
ABSTRAKSI............................................................................................................i
KATA PENGANTAR............................................................................................ii
DAFTAR ISI..........................................................................................................iv
DAFTAR TABEL................................................................................................vii
DAFTAR GAMBAR...........................................................................................viii
DAFTAR LAMPIRAN..........................................................................................x
BAB I

BAB II

PENDAHULUAN
I.1.

Latar Belakang.....................................................................1

I.2.

Batasan Masalah...................................................................3

I.3.

Perumusan Masalah.............................................................3

I.4.

Tujuan Penulisan..................................................................4

I.5.

Metode Penulisan.................................................................5

I.6.

Sistematika Penulisan...........................................................6

LANDASAN TEORI
II.1.

Internet.................................................................................8
II.1.1 Sejarah Teknologi Internet.........................................8
II.1.2 TCP / IP......................................................................9

II.2

World Wide Web (WWW)................................................10
II.2.1 Pengertian Web Site atau Situs.................................11
II.2.2 Unsur-unsur Web Site atau Situs..............................11

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II.2.3 Web Client (Web Browser)......................................16
II.2.4 HTTP (Hypertext Transfer Protocol).......................18
II.2.5 HTML (Hypertext Markup Language).....................18
II.3

Kafe....................................................................................20
II.3.1 Pengertian Kafe........................................................20

II.4

Manajemen Pemasaran.......................................................21
II.4.1 Pengertian Manajemen Pemasaran...........................21
II.4.2 Lima Falsafah Manajemen Pemasaran.....................21

II.5

Pengertian Data dan Informasi...........................................22

II.6

Pengertian Sistem...............................................................23
II.6.1 Metodologi Siklus Hidup Sistem..............................23

BAB III

II.7

Adobe Dreamweaver CS 3.................................................24

II.8

Perkembangan Internet di Indonesia..................................25

PERMASALAHAN
III.1

Gambaran Umum Seputar Kafe Ritual..............................29
III.1.1 Minuman dan Makanan di Kafe Ritual...................32
III.1.2 Analisa Promosi yang Telah Dilakukan Kafe Ritual
................................................................................37

BAB IV

III.2

Analisa Masalah.................................................................38

III.3

Pemecahan Masalah...........................................................39

PERANCANGAN
IV.1

Perencanaan........................................................................48

IV.2

Analisis...............................................................................50

v

BAB V

IV.3

Desain Website (Perancangan)..........................................52

IV.4

Development (Penerapan)..................................................58

PENUTUP
V.1

Kesimpulan........................................................................81

V.2

Saran...................................................................................82

DAFTAR PUSTAKA
LAMPIRAN

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