Weldi Armen (STRATEGI PEMASARAN AGROINDUSTRI MINUMAN ROSELLA “SRI RAHAYU” DI KOTA PEKANBARU)

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DAFTAR ISI

Halaman
KATA PENGANTAR.................................................................................

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RINGKASAN ............................................................................................

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DAFTAR ISI...............................................................................................

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DAFTAR LAMPIRAN..............................................................................

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DAFTAR TABEL.......................................................................................

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DAFTAR GAMBAR..................................................................................

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I. PENDAHULUAN
1.1. Latar Belakang.............................................................................

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1.2. Perumusan Masalah.....................................................................

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1.3. Tujuan penelitian ........................................................................

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1.4. Manfaat Penelitian ......................................................................

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II. TINJAUAN PUSTAKA
2.1. Agroindustri.................................................................................

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2.2. Rosella.........................................................................................

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2.2.1. Aspek Teknis dan Teknologi................................................

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2.2.2. Aspek Yuridis (Hukum).......................................................

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2.2.3. Aspek Lingkungan...............................................................

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2.2.4. Aspek Pemasaran.................................................................

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2.2.5. Saluran Pemasaran..............................................................

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2.2.6. Analisis Nilai Tambah.........................................................

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III. BAHAN DAN METODE
3.1. Tempat dan Waktu.......................................................................

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3.2. Teknik Pengambilan Sampel dan Data........................................

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3.3. Analisi Data.................................................................................

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3.3.1. Aspek Teknis dan Teknologi...............................................

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3.3.2. Aspek Yuridis (Hukum)......................................................

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3.3.3. Aspek Lingkungan..............................................................

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3.3.4. Aspek Pemasaran................................................................

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3.3.5. analisis nilai tambah...........................................................

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3.3.6. Analisis SWOT...................................................................

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3.4. Konsep Operasional.....................................................................

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IV. HASIL DAN PEMBAHASAN
4.1. Profil Agroindustri Minuman Rosella “ Sri Rahayu”..................

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4.1.1. Sejarah dan Perkembangan Usaha......................................

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4.1.2. Tujuan Usaha......................................................................

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4.1.3. Identitas Pengusaha............................................................

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4.2. Analisis Usaha.............................................................................

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4.2.1. Aspek Teknis dan Teknologi...............................................

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4.2.1.1. Bahan Baku Produksi.............................................

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4.2.1.2. Peralatan (Teknologi)..............................................

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4.2.1.3. Proses Produksi Minuman Rosella........................

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1. Pemilihan bahan baku rosella....................................

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2. Perebusan air..............................................................

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3. Pencampurkan rosella kering.....................................

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4. Pendinginan...............................................................

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5. Pemanasan ulang.......................................................

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6. Pendinginan...............................................................

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7. Pembotolan................................................................

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8. Pembereian Label......................................................

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4.2.2. Aspek Yuridis (Hukum)......................................................

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4.2.3. Aspek Lingkungan..............................................................

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4.2.4. Aspek Pemasaran................................................................

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4.2.4.1. Produk.....................................................................

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4.2.4.2. Harga.......................................................................

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4.2.4.3. Distribusi.................................................................

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4.2.4.4. Promosi...................................................................

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4.3. Analisis Nilai Tambah............................................................

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4.4. Analisis SWOT......................................................................

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V. KESIMPULAN DAN SARAN
5.1. Kesimpulan .................................................................................

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5.2. Saran............................................................................................

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DAFTAR PUSTAKA
LAMPIRAN