S PEM 1102837 Table of content
DAFTAR ISI
ABSTRAK ............................................................................ Error! Bookmark not defined.
ABSTRACT .......................................................................... Error! Bookmark not defined.
KATA PENGANTAR .......................................................... Error! Bookmark not defined.
DAFTAR ISI........................................................................Error! Bookmark not defined.i
DAFTAR TABEL ............................................................................................................ xi
DAFTAR GAMBAR ...................................................................................................... xiii
BAB I
PENDAHULUAN ................................................. Error! Bookmark not defined.
1.1
Latar Belakang Masalah .....................................Error! Bookmark not defined.
1.2
Identifikasi dan Rumusan Masalah.....................Error! Bookmark not defined.
1.3
Tujuan Penelitian ................................................Error! Bookmark not defined.
1.4
Kegunaan Penelitian ..........................................Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESISError!
Bookmark not defined.
2.1
Kajian Pustaka ....................................................Error! Bookmark not defined.
2.1.1
Green Marketing .........................................Error! Bookmark not defined.
2.1.2
Integrated Marketing Communication ........Error! Bookmark not defined.
2.1.3
Green Awareness ........................................Error! Bookmark not defined.
2.1.4
Green Consumer Behavior .........................Error! Bookmark not defined.
2.2
Pengaruh Green Awareness Terhadap Green Consumer Behavior ............ Error!
Bookmark not defined.
2.3
Penelitian Terdahulu ...........................................Error! Bookmark not defined.
2.4
Kerangka Pemikiran ...........................................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.5
Hipotesis .............................................................Error! Bookmark not defined.
BAB III OBJEK DAN METODE PENELITIAN ............ Error! Bookmark not defined.
3.1
Objek Penelitian .................................................Error! Bookmark not defined.
3.2
Metode dan Desain Penelitian ...........................Error! Bookmark not defined.
3.2.1
Metode Penelitian .......................................Error! Bookmark not defined.
3.2.2
Desain Penelitian ........................................Error! Bookmark not defined.
3.3
Operasionalisasi Variabel ..................................Error! Bookmark not defined.
3.4
Jenis, Sumber, dan Teknik Pengumpulan Data ..Error! Bookmark not defined.
3.4.1
Jenis dan Sumber Data................................Error! Bookmark not defined.
3.4.2
Teknik Pengumpulan Data..........................Error! Bookmark not defined.
3.5
Populasi, Sampel, dan Teknik Penarikan SampelError!
Bookmark
not
defined.
3.5.1
Populasi......................................................Error! Bookmark not defined.
3.5.2
Sampel ........................................................Error! Bookmark not defined.
3.5.3
Teknik Penarikan Sampel ...........................Error! Bookmark not defined.
3.6
Uji Instrumen Penelitian .....................................Error! Bookmark not defined.
3.6.1
Uji Validitas ................................................Error! Bookmark not defined.
3.6.2
Uji Reliabilitas ............................................Error! Bookmark not defined.
3.7
Rancangan Analisis Data dan Uji Hipotesis .......Error! Bookmark not defined.
3.7.1
Rancangan Analisis.....................................Error! Bookmark not defined.
3.7.2
Pengujian Persyaratan Analisis Data .........Error! Bookmark not defined.
3.7.3
Analisis Korelasi .........................................Error! Bookmark not defined.
3.7.4
Analisis Analisis Regresi Berganda ............Error! Bookmark not defined.
3.7.5
Koefisien Determinasi ................................Error! Bookmark not defined.
3.7.6
Rancangan Uji Hipotesis ............................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ... Error! Bookmark not defined.
4.1
Hasil Penelitian...................................................Error! Bookmark not defined.
4.1.1
Profil Perusahaan ........................................Error! Bookmark not defined.
4.1.2
Gambaran Umum Karakteristik RespondenError!
Bookmark
not
defined.
4.1.3
Green Awareness pada Starbucks Coffee Paris Van Java Mall Bandung . 80
4.1.4
Green Consumer Behavior pada Starbucks Coffee Paris Van Java Mall
Bandung ......................................................Error! Bookmark not defined.
4.1.4
4.2
Hasil Pengujian Verifikatif .........................Error! Bookmark not defined.
Pembahasan ........................................................Error! Bookmark not defined.
4.2.1
Pembahasan Consumers Environmental Concern Pada Starbucks Coffee
Paris Van Java Mall Bandung .....................Error! Bookmark not defined.
4.2.2
Pembahasan Green Product and Price Awareness Pada Starbucks Coffee
Paris Van Java Mall Bandung .....................Error! Bookmark not defined.
4.2.3
Pembahasan Brand Image Awareness Pada Starbucks Coffee Paris Van
Java Mall Bandung .....................................Error! Bookmark not defined.
4.2.4
Pembahasan Green Consumer Behavior Pada Starbucks Coffee Paris Van
Java Mall Bandung .....................................Error! Bookmark not defined.
4.2.5
Pembahasan Pengaruh Green Awareness Terhadap Green Consumer
Behavior pada Starbucks Coffee Paris Van Java Mall Bandung ........ Error!
Bookmark not defined.
4.2.6
Pembahasan Pengaruh Consumers Environmental Concern Terhadap
Green Consumer Behavior .........................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.2.7
Pembahasan Pengaruh Green Product and Price Awareness Terhadap
Green Consumer Behavior .........................Error! Bookmark not defined.
4.2.8
Pembahasan Pengaruh Brand Image Awareness Terhadap Green Consumer
Behavior ......................................................Error! Bookmark not defined.
BAB V KESIMPULAN DAN SARAN ............................. Error! Bookmark not defined.
5.1
Kesimpulan .........................................................Error! Bookmark not defined.
5.2
Saran ...................................................................Error! Bookmark not defined.
DAFTAR PUSTAKA ........................................................... Error! Bookmark not defined.
DAFTAR LAMPIRAN
LAMPIRAN 2 KUESIONER PENELITIAN
LAMPIRAN 3 OUTPUT UJI VALIDITAS DAN RELIABILITAS
LAMPIRAN 4 HASIL OUTPUT SPSS REGRESI BERGANDA
LAMPIRAN 5 DATA ORDINAL
LAMPIRAN 6 DATA INTERVAL
LAMPIRAN 7 CATATAN BIMBINGAN
LAMPIRAN 8 PROFIIL PERUSAHAAN
LAMPIRAN 9 DAFTAR RIWAYAT HIDUP
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1
Perusahaan
Peduli
Lingkungan
dan
Berkonsep
Go
Green
di
Indonesia...................................................................................................... 3
Tabel 1.2
Gerai Starbucks Coffee di Bandung ............................................................ 5
Tabel 2.1
Penelitian Terdahulu ................................................................................. 33
Tabel 3.1
Operasionalisasi Variabel ........................................................................ .44
Tabel 3.2
Hasil Uji Validitas Variabel X (Green Awareness) .................................. 52
Tabel 3.3
Hasil Uji Validitas Variabel Y (Green Consumer Behavior) ................... 53
Tabel 3.4
Hasil Uji Reliabilitas ................................................................................. 55
Tabel 3.5
Kriteria Bobot Nilai Alternatif .................................................................. 57
Tabel 3.6
Rekapitulasi Pengubahan Data .................................................................. 57
Tabel 3.7
Pedoman untuk Memberikan Interpretasi Koefisien Korelasi .................. 61
Tabel 4.1
Green Awareness Berdasarkan Consumers Environmental Concern
.................................................................................................................... 82
Tabel 4.2
Green Awareness Berdasarkan Green Product and Price Awareness
.................................................................................................................... 83
Tabel 4.3
Green
Awareness
Berdasarkan
Brand
Image
Awareness
.................................................................................................................... 86
Tabel 4.4
Rekapitulasi Skor Tanggapan Responden Mengenai Green Awareness
Starbucks Coffee........................................................................................ 87
Tabel 4.5
Green
Consumer
Behavior
Menurut
Purchasing
Green
Product
.................................................................................................................... 91
Tabel 4.6
Green Consumer Behavior Berdasarkan Positive Word of Mouth
.................................................................................................................... 93
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.7
Green Consumer Behavior Berdasarkan Willingness to Pay More
.................................................................................................................... 94
Tabel 4.8
Rekapitulasi Skor Tanggapan Responden Mengenai Green Consumer
Behavior Starbucks Coffee........................................................................ 95
Tabel 4.9
Output Korelasi ....................................................................................... 100
Tabel 4.10
Interpretasi Koefisien Korelasi ............................................................... 101
Tabel 4.11
Output Korelasi Berganda ..................................................................... 102
Tabel 4.12
Output Koefisien Regresi ........................................................................ 104
Tabel 4.13
Nilai Signifikansi Uji F ........................................................................... 106
Tabel 4.14
Nilai Signifikansi Uji t ........................................................................... 106
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 1.1
Indikator Terjadinya Pemanasan Global ..................................................... 2
Gambar 1.2
Kesadaran Konsumen Mengenai Green Product Starbucks Coffee ........... 7
Gambar 1.3
Alasan Konsumen Memilih Produk Starbucks Coffee ............................... 7
Gambar 2.1
Faktor-Faktor yang Mempengaruhi Tindakan Pemasaran ........................ 14
Gambar 2.2
Elements in Communication Process ........................................................ 18
Gambar 2.3
Responses Hierarchy Models .................................................................... 20
Gambar 2.4
Kerangka Pemikiran .................................................................................. 39
Gambar 2.5
Paradigma Penelitian ................................................................................. 40
Gambar 3.1
Garis Kontinum Variabel X dan Y .......................................................... 59
Gambar 4.1
Karakteristik Responden Berdasarkan Jenis Kelamin .............................. 74
Gambar 4.2
Karakteristik Responden Berdasarkan Usia .............................................. 75
Gambar 4.3
Karakteristik Responden Berdasarkan Pendidikan Terakhir .................... 76
Gambar 4.4
Karakteristik Responden Berdasarkan Jenis Pekerjaan ............................ 77
Gambar 4.5
Karakteristik Responden Berdasarkan Besar Penghasilan/Uang saku
Perbulan .................................................................................................... 78
Gambar 4.6
Karakteristik Responden Berdasarkan Produk yang di Beli ..................... 79
Gambar 4.7
Karakteristik Responden Berdasarkan Sumber Informasi Produk ............80
Gambar 4.8
Hasil Kontinum Green Awareness Starucks Coffee Paris Van Java Mall
Bandung .................................................................................................... 90
Gambar 4.9
Hasil Kontinum Green Consumer Behavior Starucks Coffee Paris Van
Java Mall Bandung .................................................................................... 97
Gambar 4.10 Uji Normalitas .......................................................................................... 99
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
ABSTRAK ............................................................................ Error! Bookmark not defined.
ABSTRACT .......................................................................... Error! Bookmark not defined.
KATA PENGANTAR .......................................................... Error! Bookmark not defined.
DAFTAR ISI........................................................................Error! Bookmark not defined.i
DAFTAR TABEL ............................................................................................................ xi
DAFTAR GAMBAR ...................................................................................................... xiii
BAB I
PENDAHULUAN ................................................. Error! Bookmark not defined.
1.1
Latar Belakang Masalah .....................................Error! Bookmark not defined.
1.2
Identifikasi dan Rumusan Masalah.....................Error! Bookmark not defined.
1.3
Tujuan Penelitian ................................................Error! Bookmark not defined.
1.4
Kegunaan Penelitian ..........................................Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESISError!
Bookmark not defined.
2.1
Kajian Pustaka ....................................................Error! Bookmark not defined.
2.1.1
Green Marketing .........................................Error! Bookmark not defined.
2.1.2
Integrated Marketing Communication ........Error! Bookmark not defined.
2.1.3
Green Awareness ........................................Error! Bookmark not defined.
2.1.4
Green Consumer Behavior .........................Error! Bookmark not defined.
2.2
Pengaruh Green Awareness Terhadap Green Consumer Behavior ............ Error!
Bookmark not defined.
2.3
Penelitian Terdahulu ...........................................Error! Bookmark not defined.
2.4
Kerangka Pemikiran ...........................................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.5
Hipotesis .............................................................Error! Bookmark not defined.
BAB III OBJEK DAN METODE PENELITIAN ............ Error! Bookmark not defined.
3.1
Objek Penelitian .................................................Error! Bookmark not defined.
3.2
Metode dan Desain Penelitian ...........................Error! Bookmark not defined.
3.2.1
Metode Penelitian .......................................Error! Bookmark not defined.
3.2.2
Desain Penelitian ........................................Error! Bookmark not defined.
3.3
Operasionalisasi Variabel ..................................Error! Bookmark not defined.
3.4
Jenis, Sumber, dan Teknik Pengumpulan Data ..Error! Bookmark not defined.
3.4.1
Jenis dan Sumber Data................................Error! Bookmark not defined.
3.4.2
Teknik Pengumpulan Data..........................Error! Bookmark not defined.
3.5
Populasi, Sampel, dan Teknik Penarikan SampelError!
Bookmark
not
defined.
3.5.1
Populasi......................................................Error! Bookmark not defined.
3.5.2
Sampel ........................................................Error! Bookmark not defined.
3.5.3
Teknik Penarikan Sampel ...........................Error! Bookmark not defined.
3.6
Uji Instrumen Penelitian .....................................Error! Bookmark not defined.
3.6.1
Uji Validitas ................................................Error! Bookmark not defined.
3.6.2
Uji Reliabilitas ............................................Error! Bookmark not defined.
3.7
Rancangan Analisis Data dan Uji Hipotesis .......Error! Bookmark not defined.
3.7.1
Rancangan Analisis.....................................Error! Bookmark not defined.
3.7.2
Pengujian Persyaratan Analisis Data .........Error! Bookmark not defined.
3.7.3
Analisis Korelasi .........................................Error! Bookmark not defined.
3.7.4
Analisis Analisis Regresi Berganda ............Error! Bookmark not defined.
3.7.5
Koefisien Determinasi ................................Error! Bookmark not defined.
3.7.6
Rancangan Uji Hipotesis ............................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ... Error! Bookmark not defined.
4.1
Hasil Penelitian...................................................Error! Bookmark not defined.
4.1.1
Profil Perusahaan ........................................Error! Bookmark not defined.
4.1.2
Gambaran Umum Karakteristik RespondenError!
Bookmark
not
defined.
4.1.3
Green Awareness pada Starbucks Coffee Paris Van Java Mall Bandung . 80
4.1.4
Green Consumer Behavior pada Starbucks Coffee Paris Van Java Mall
Bandung ......................................................Error! Bookmark not defined.
4.1.4
4.2
Hasil Pengujian Verifikatif .........................Error! Bookmark not defined.
Pembahasan ........................................................Error! Bookmark not defined.
4.2.1
Pembahasan Consumers Environmental Concern Pada Starbucks Coffee
Paris Van Java Mall Bandung .....................Error! Bookmark not defined.
4.2.2
Pembahasan Green Product and Price Awareness Pada Starbucks Coffee
Paris Van Java Mall Bandung .....................Error! Bookmark not defined.
4.2.3
Pembahasan Brand Image Awareness Pada Starbucks Coffee Paris Van
Java Mall Bandung .....................................Error! Bookmark not defined.
4.2.4
Pembahasan Green Consumer Behavior Pada Starbucks Coffee Paris Van
Java Mall Bandung .....................................Error! Bookmark not defined.
4.2.5
Pembahasan Pengaruh Green Awareness Terhadap Green Consumer
Behavior pada Starbucks Coffee Paris Van Java Mall Bandung ........ Error!
Bookmark not defined.
4.2.6
Pembahasan Pengaruh Consumers Environmental Concern Terhadap
Green Consumer Behavior .........................Error! Bookmark not defined.
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.2.7
Pembahasan Pengaruh Green Product and Price Awareness Terhadap
Green Consumer Behavior .........................Error! Bookmark not defined.
4.2.8
Pembahasan Pengaruh Brand Image Awareness Terhadap Green Consumer
Behavior ......................................................Error! Bookmark not defined.
BAB V KESIMPULAN DAN SARAN ............................. Error! Bookmark not defined.
5.1
Kesimpulan .........................................................Error! Bookmark not defined.
5.2
Saran ...................................................................Error! Bookmark not defined.
DAFTAR PUSTAKA ........................................................... Error! Bookmark not defined.
DAFTAR LAMPIRAN
LAMPIRAN 2 KUESIONER PENELITIAN
LAMPIRAN 3 OUTPUT UJI VALIDITAS DAN RELIABILITAS
LAMPIRAN 4 HASIL OUTPUT SPSS REGRESI BERGANDA
LAMPIRAN 5 DATA ORDINAL
LAMPIRAN 6 DATA INTERVAL
LAMPIRAN 7 CATATAN BIMBINGAN
LAMPIRAN 8 PROFIIL PERUSAHAAN
LAMPIRAN 9 DAFTAR RIWAYAT HIDUP
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1
Perusahaan
Peduli
Lingkungan
dan
Berkonsep
Go
Green
di
Indonesia...................................................................................................... 3
Tabel 1.2
Gerai Starbucks Coffee di Bandung ............................................................ 5
Tabel 2.1
Penelitian Terdahulu ................................................................................. 33
Tabel 3.1
Operasionalisasi Variabel ........................................................................ .44
Tabel 3.2
Hasil Uji Validitas Variabel X (Green Awareness) .................................. 52
Tabel 3.3
Hasil Uji Validitas Variabel Y (Green Consumer Behavior) ................... 53
Tabel 3.4
Hasil Uji Reliabilitas ................................................................................. 55
Tabel 3.5
Kriteria Bobot Nilai Alternatif .................................................................. 57
Tabel 3.6
Rekapitulasi Pengubahan Data .................................................................. 57
Tabel 3.7
Pedoman untuk Memberikan Interpretasi Koefisien Korelasi .................. 61
Tabel 4.1
Green Awareness Berdasarkan Consumers Environmental Concern
.................................................................................................................... 82
Tabel 4.2
Green Awareness Berdasarkan Green Product and Price Awareness
.................................................................................................................... 83
Tabel 4.3
Green
Awareness
Berdasarkan
Brand
Image
Awareness
.................................................................................................................... 86
Tabel 4.4
Rekapitulasi Skor Tanggapan Responden Mengenai Green Awareness
Starbucks Coffee........................................................................................ 87
Tabel 4.5
Green
Consumer
Behavior
Menurut
Purchasing
Green
Product
.................................................................................................................... 91
Tabel 4.6
Green Consumer Behavior Berdasarkan Positive Word of Mouth
.................................................................................................................... 93
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.7
Green Consumer Behavior Berdasarkan Willingness to Pay More
.................................................................................................................... 94
Tabel 4.8
Rekapitulasi Skor Tanggapan Responden Mengenai Green Consumer
Behavior Starbucks Coffee........................................................................ 95
Tabel 4.9
Output Korelasi ....................................................................................... 100
Tabel 4.10
Interpretasi Koefisien Korelasi ............................................................... 101
Tabel 4.11
Output Korelasi Berganda ..................................................................... 102
Tabel 4.12
Output Koefisien Regresi ........................................................................ 104
Tabel 4.13
Nilai Signifikansi Uji F ........................................................................... 106
Tabel 4.14
Nilai Signifikansi Uji t ........................................................................... 106
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 1.1
Indikator Terjadinya Pemanasan Global ..................................................... 2
Gambar 1.2
Kesadaran Konsumen Mengenai Green Product Starbucks Coffee ........... 7
Gambar 1.3
Alasan Konsumen Memilih Produk Starbucks Coffee ............................... 7
Gambar 2.1
Faktor-Faktor yang Mempengaruhi Tindakan Pemasaran ........................ 14
Gambar 2.2
Elements in Communication Process ........................................................ 18
Gambar 2.3
Responses Hierarchy Models .................................................................... 20
Gambar 2.4
Kerangka Pemikiran .................................................................................. 39
Gambar 2.5
Paradigma Penelitian ................................................................................. 40
Gambar 3.1
Garis Kontinum Variabel X dan Y .......................................................... 59
Gambar 4.1
Karakteristik Responden Berdasarkan Jenis Kelamin .............................. 74
Gambar 4.2
Karakteristik Responden Berdasarkan Usia .............................................. 75
Gambar 4.3
Karakteristik Responden Berdasarkan Pendidikan Terakhir .................... 76
Gambar 4.4
Karakteristik Responden Berdasarkan Jenis Pekerjaan ............................ 77
Gambar 4.5
Karakteristik Responden Berdasarkan Besar Penghasilan/Uang saku
Perbulan .................................................................................................... 78
Gambar 4.6
Karakteristik Responden Berdasarkan Produk yang di Beli ..................... 79
Gambar 4.7
Karakteristik Responden Berdasarkan Sumber Informasi Produk ............80
Gambar 4.8
Hasil Kontinum Green Awareness Starucks Coffee Paris Van Java Mall
Bandung .................................................................................................... 90
Gambar 4.9
Hasil Kontinum Green Consumer Behavior Starucks Coffee Paris Van
Java Mall Bandung .................................................................................... 97
Gambar 4.10 Uji Normalitas .......................................................................................... 99
Laras Sylvana Fauziyyah, 2015
PENGARUH GREEN AWARENESS TERHADAP GREEN CONSUMER BEHAVIOR
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu