S MPP 1100437 Table of content
DAFTAR ISI
LEMBAR HAK CIPTA
LEMBAR PENGESAHAN
SURAT PERNYATAAN ................................................................................................. i
ABSTRAK ....................................................................................................................... ii
ABSTRACT ..................................................................................................................... iii
KATA PENGANTAR .................................................................................................... iv
UCAPAN TERIMAKASIH ........................................................................................... v
DAFTAR ISI................................................................................................................... ix
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR ..................................................................................................... xv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian ................................................................................... 1
1.2 Rumusan Masalah ............................................................................................. 11
1.3 Tujuan Penelitian .............................................................................................. 12
1.4 Kegunaan Penelitian ......................................................................................... 12
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka .................................................................................................. 13
2.1.1 Konsep E-Marketing ................................................................................ 17
2.1.1.1 Website bagian dari E-Marketing tools ................................................. 17
2.1.1.2 Dimensi dan Atribut Website........................................................ 18
2.1.2 Keputusan Menginap ................................................................................ 20
2.1.2.1 Keputusan Menginap Bagian Dari Perilaku Konsumen ....................... 20
2.1.2.2 Konsep Keputusan Menginap ....................................................... 23
2.1.2.3 Faktor Yang Mempengaruhi Keputusan Menginap ...................... 27
2.1.2.4 Dimensi Keputusan Menginap ...................................................... 28
2.1.2.5 Tipe Tipe Perilaku Menginap ....................................................... 29
2.1.3 Pengaruh Atribut Web Site Terhadap Keputusan Menginap .................... 30
2.1.4 Penelitian Terdahulu Dan Orisinalitas Penelitan ...................................... 31
2.2 Kerangka Pemikiran.......................................................................................... 33
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.3 Hipotesis ........................................................................................................... 38
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian ................................................................................................ 40
3.2.1 Jenis Penelitian dan Metode yang Digunakan ......................................... 40
3.2.2 Operasionalisasi Variabel ........................................................................ 41
3.2.3 Jenis dan Sumber Data ............................................................................. 44
3.2.4 Populasi, Sampel, dan Teknik Sampling ................................................. 45
3.2.4.1 Populasi ......................................................................................... 45
3.2.4.2 Sampel........................................................................................... 45
3.2.4.3 Teknik Sampling ........................................................................... 46
3.2.5 Teknik Pengumpulan Data ........................................................................ 47
3.2.6 Hasil Pengujian Validitas dan Reliabilitas ................................................ 47
3.2.6.1 Pengujian Validitas ........................................................................ 47
3.2.6.2 Pengujian Reliabilitas .................................................................... 52
3.2.7 Rancangan Teknik Analisis Data dan Pengujian Hipotesis ...................... 53
3.2.7.1 Rancangan Analisis Data ............................................................. 55
3.2.7.2 Method Of Successive Interval (MSI) ........................................... 56
3.2.7.3 Teknik Analisis Regresi Linier Berganda ..................................... 56
3.2.7.4 Pengujian Hipotesis ...................................................................... 60
BAB IV OBJEK DAN METODE PENELITIAN
4.1 Profil Perusahaan Dan Responden .................................................................... 62
4.2 Profil Perusahaan .............................................................................................. 62
4.1.1.1 Identitas Penelitian ...................................................................................... 62
4.1.1.2 Sejarah Singkat Perusahaan .................................................................. 62
4.1.1.3 Produk Dan Jasa Yang Ditawarkan ...................................................... 64
4.1.2 Profil Tamu Individu Amaroossa Hotel Bandung ......................................... 68
4.1.2.1 Identitas Responden Berdasarkan Jenis Kelamin Dan Usia ................. 68
4.1.2.2 Identitas Responden Berdasarkan Pendidika Terakhir ......................... 68
4.1.2.3 Identitas Responden Berdasarkan Pekerjaan Dan Penghasilan ............ 70
4.1.2.4 Profil Responden Amaroossa Hotel Bandung Berdasarkan Pengalaman
Responden ..................................................................................................................... 71
4.1.2.4.1 Pengalaman Responden Berdasarkan Tujuan Menginap ................... 71
4.1.2.4.2 Pengalaman Responden Berdasarkan Dengan Siapa Menginap
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Di Amaroossa Hotel ........................................................................... 71
4.1.2.4.3 Pengalaman Responden Berdasarkan Berapa Kali Pernah
Menginap Di Amaroossa Hotel ........................................................ 72
4.1.2.4.4 Pengalaman Responden Berdasarkan Sumber Informasi .................. 73
4.1.2.4.5 Pengalaman Responden Berdasarkan Reservasi Melalui
Website .............................................................................................. 74
4.1.2.4.6 Pengalaman Responden Berdasarkan Jenis Kamar Dan Lama
Menginap ........................................................................................... 75
4.1.2.4.7 Pengalaman Responden Berdasarkan Rata Rata Pengeluaran
SelamaMenginap................................................................................ 75
4.2 Pelaksanaan Website Attribute Di Amaroossa Hotel ......................................... 76
4.2.1 Tanggapan Responden Berdasarkan Reservation Information ............... 77
4.2.2 Tanggapan Responden Berdasarkan Facilities Information ................... 79
4.2.3 Tanggapan Responden Berdasarkan Contact Information ..................... 81
4.2.4 Tanggapan Responden Berdasarkan Surronding Area Information ....... 83
4.2.5 Rekapitulasi Dimensi WebSite Attribute di AmaroossaHotel ................. 84
4.3 Keputusan Menginap .......................................................................................... 85
4.3.1 Keputusan Menginap Di Amaroossa Hotel Bandung Berdasarkan
Pemilihan Produk Dan Jasa ..................................................................... 86
4.3.2 Keputusan Menginap Berdasarkan Pemilihan Merek Di Amaroossa
Hotel Bandung ......................................................................................... 88
4.3.3 Keputusan Menginap Berdasarkan Saluran Pembelian ........................... 89
4.3.4 Keputusan Menginap Berdasarkan Penentuan Waktu Menginap ............ 90
4.3.5 Keputusan Menginap Berdasarkan Penentuan Jumlah Pembeliam ......... 91
4.3.6 Keputusan Menginap Berdasarkan Metode Pembayaran ........................ 93
4.3.7 Rekapitulasi Dimensi Keputusan Menginap Di Amaroossa Hotel .......... 94
4.4.1 Hasil Uji Asumsi Regresi................................................................................ 96
4.4.1.1 Hasil Pengujian Asumsi Normalitas .................................................... 96
4.4.1.2 Hasil Pengujian Asumsi Heteroskedastisitas ........................................ 97
4.4.1.3 Uji Pengujian Asumsi Autokorelasi .................................................... 99
4.4.1.4 Uji Pengujian Linieritas Data................................................................ 99
4.4.1.5 Hasil Pengujian Asumsi Multikolinearitas ......................................... 100
4.4.1.6 Hasil Pengujian Korelasi Dan Koefisien Determinasi ........................ 101
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.4.1.7 Pengujian Hipotesis Dan Uji Signifikasi Secara Simultan (Uji F) .... 101
4.4.1.8 Pengujian Hipotesis Dan Uji Signifikasi Secara Parsial (Uji t) .......... 102
4.4.1.9 Model Persamaan Regresi Berganda Pengaruh Web Site Attribut
Terhadap Keputusan Menginap .......................................................... 103
4.5 Implikasi Hasil Temuan Penelitian .................................................................. 104
4.5.1 Temuan Penelitian Bersifat Teoritik ...................................................... 104
4.5.2 Temuan Penelitian Bersifat Empirik ...................................................... 104
BAB V KESIMPULAN DAN REKOMENDASI
5.1 Kesimpulan ..................................................................................................... 106
5.2 Rekomedasi ..................................................................................................... 107
DAFTAR PUSTAKA
LAMPIRAN
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Jumlah Usaha Akomodasi Hotel Berbintang Di Indonesia Tahun 2014 .......... 2
Tabel 1.2 Jumlah Hotel Berbintang Di Kota Bandung Tahun 2010-2014 ....................... 3
Tabel 1.3 Hotel Bintang Empat Di Kota Bandung ........................................................... 4
Tabel 1.4 Occupancy The Amaroossa Hotel Tahun 2012 - 2014 ..................................... 4
Tabel 1.5 Jumlah Tamu Yang Menginap Menurut Segmentasi Free Individual Traveller (FIT)
Amaroossa Hotel Bandung 2011-2014 ............................................................................. 5
Tabel 1.6 Jumlah Tamu Yang Menginap Menurut Segmentasi E-Commerce Amaroossa Hotel
2011-2014 ......................................................................................................................... 6
Tabel 2.1 Definisi Web Site ............................................................................................ 18
Tabel 2.2 Tipe Tipe Perilaku Menginap ......................................................................... 29
Tabel 2.3 Orisinalitas Penelitian ..................................................................................... 32
Tabel 3.1 Operasional Variabel ...................................................................................... 42
Tabel 3.2 Jenis Dan Sumber Data ................................................................................... 46
Tabel 3.3 Interprestasi Nilai r ......................................................................................... 50
Tabel 4.1 Jenis Tamu Individu Berdasarkan Jenis Kelamin Dan Usia ........................... 70
Tabel 4.2 Jenis Tamu Bisnis Berdasarkan Pendidikan Terakhir ................................... 71
Tabel 4.3 Profil Responden Berdasarkan Pekerjaan Dan Penghasilan ........................... 71
Tabel 4.4 Jenis Kamar Dan Lama Menginap Tamu Di Amaroossa Hotel Bandung ..... 77
Tabel 4.1 Jenis Tamu Individu Berdasarkan Jenis Kelamin Dan Usia ........................... 77
Tabel 4.5 Tanggapan Responden Terhadap Reservation Information Amaroossa Hotel79
Tabel 4.6 Tanggapan Responden Terhadap Facilities Information Amaroossa Hotel .. 81
Tabel 4.7 Tanggapan Responden Terhadap Contact Information Amaroossa Hotel ..... 83
Tabel 4.8 Tanggapan Responden Terhadap Surronding Area Information Amaroossa Hotel
......................................................................................................................................... 85
Tabel 4.9 Rekapitilasi Tanggapan Responden Terhadap Web Site Attribute Amaroossa Hotel
......................................................................................................................................... 86
Tabel 4.10 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Pemilihan Produk 88
Tabel 4.11 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Pemilihan Merek. 90
Tabel 4.12 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Saluran Pembelian91
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.13 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Penentuan Waktu
Menginap ........................................................................................................................ 92
Tabel 4.14 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Jumlah Pembelian93
Tabel 4.15 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Metode Pembayaran93
Tabel 4.16 Rekapitulasi Tanggapan Responden Terhadap Keputusan Menginap ......... 96
Tabel 4.17 Hasil Pengujian Asumsi Normalitas Menggunakan Kolmogrov-Smirnov... 99
Tabel 4.18 Hasil Pengujian Heteroskedastisitas ........................................................... 100
Tabel 4.19 Hasil Pengujian Asumsi Autokorelasi ........................................................ 101
Tabel 4.20 Output Uji Linearitas Data Antara Web Site Attribute Dengan Keputusan
Menginap ...................................................................................................................... 102
Tabel 4.21 Hasil Pengujian Asumsi Multikolinearitas ................................................. 102
Tabel 4.22 Output Pengaruh Web Site Attribute Terhadap Keputusan Menginap Di
Amaroossa Hotel Bandung ........................................................................................... 103
Tabel 4.23 Output Anova .............................................................................................. 104
Tabel 4.24 Koefisien Regresi ........................................................................................ 104
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Faktor Yang Berpengaruh Terhadap Keputusan Menginap ....................... 21
Gambar 2.2 Proses Keputusan Menginap ....................................................................... 23
Gambar 2.3 Step Between Evaluation Of Alternative And A Purchase Decision ........... 25
Gambar 2.4 Faktor Yang Berpengaruh Terhadap Keputusan Menginap ...................... 27
Gambar 2.5 Kerangka Pemikiran Pengaruh Atribut Website Terhadap Keputusan Tamu
Untuk Menginap ............................................................................................................. 38
Gambar 2.6 Paradigma Pengaruh Atribut Website Terhadap Keputusan Tamu Untuk
Menginap ....................................................................................................................... 38
Gambar 4.1 Data Pengalaman Responden Berdasarkan Tujuan Utama Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 72
Gambar 4.2 Data Pengalaman Responden Berdasarkan
Bersama Siapa Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 73
Gambar 4.3 Data Pengalaman Responden Berdasarkan
Berapa Kali Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 74
Gambar 4.4 Pengalaman Responden Berdasarkan Sumber Informasi ......................... 75
Gambar
4.5
Pengalaman
Responden
Berdasarkan
Reservasi
Melalui
www.amaroossahotel.com .............................................................................................. 76
Gambar 4.6 Pengalaman Responden Berdasarkan Rata Rata Pengeluaran Selama Menginap
Di Amaroossa Hotel Bandung ........................................................................................ 77
Gambar 4.7 Garis Kontinum Variabel WebSite Atribute ............................................... 79
Gambar 4.8 Garis Kontinum Variabel Keputusan Menginap ......................................... 88
Gambar 4.9 Histogram Dependent Variabel Keputusan Menginap Di Amaroossa Hotel98
Gambar 4.10 Normal Probability Slot ............................................................................ 98
Gambar 4.11 Hasil Pengujian Asumsi Heteroskedastisitas .......................................... 100
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
LEMBAR HAK CIPTA
LEMBAR PENGESAHAN
SURAT PERNYATAAN ................................................................................................. i
ABSTRAK ....................................................................................................................... ii
ABSTRACT ..................................................................................................................... iii
KATA PENGANTAR .................................................................................................... iv
UCAPAN TERIMAKASIH ........................................................................................... v
DAFTAR ISI................................................................................................................... ix
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR ..................................................................................................... xv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian ................................................................................... 1
1.2 Rumusan Masalah ............................................................................................. 11
1.3 Tujuan Penelitian .............................................................................................. 12
1.4 Kegunaan Penelitian ......................................................................................... 12
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka .................................................................................................. 13
2.1.1 Konsep E-Marketing ................................................................................ 17
2.1.1.1 Website bagian dari E-Marketing tools ................................................. 17
2.1.1.2 Dimensi dan Atribut Website........................................................ 18
2.1.2 Keputusan Menginap ................................................................................ 20
2.1.2.1 Keputusan Menginap Bagian Dari Perilaku Konsumen ....................... 20
2.1.2.2 Konsep Keputusan Menginap ....................................................... 23
2.1.2.3 Faktor Yang Mempengaruhi Keputusan Menginap ...................... 27
2.1.2.4 Dimensi Keputusan Menginap ...................................................... 28
2.1.2.5 Tipe Tipe Perilaku Menginap ....................................................... 29
2.1.3 Pengaruh Atribut Web Site Terhadap Keputusan Menginap .................... 30
2.1.4 Penelitian Terdahulu Dan Orisinalitas Penelitan ...................................... 31
2.2 Kerangka Pemikiran.......................................................................................... 33
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.3 Hipotesis ........................................................................................................... 38
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian ................................................................................................ 40
3.2.1 Jenis Penelitian dan Metode yang Digunakan ......................................... 40
3.2.2 Operasionalisasi Variabel ........................................................................ 41
3.2.3 Jenis dan Sumber Data ............................................................................. 44
3.2.4 Populasi, Sampel, dan Teknik Sampling ................................................. 45
3.2.4.1 Populasi ......................................................................................... 45
3.2.4.2 Sampel........................................................................................... 45
3.2.4.3 Teknik Sampling ........................................................................... 46
3.2.5 Teknik Pengumpulan Data ........................................................................ 47
3.2.6 Hasil Pengujian Validitas dan Reliabilitas ................................................ 47
3.2.6.1 Pengujian Validitas ........................................................................ 47
3.2.6.2 Pengujian Reliabilitas .................................................................... 52
3.2.7 Rancangan Teknik Analisis Data dan Pengujian Hipotesis ...................... 53
3.2.7.1 Rancangan Analisis Data ............................................................. 55
3.2.7.2 Method Of Successive Interval (MSI) ........................................... 56
3.2.7.3 Teknik Analisis Regresi Linier Berganda ..................................... 56
3.2.7.4 Pengujian Hipotesis ...................................................................... 60
BAB IV OBJEK DAN METODE PENELITIAN
4.1 Profil Perusahaan Dan Responden .................................................................... 62
4.2 Profil Perusahaan .............................................................................................. 62
4.1.1.1 Identitas Penelitian ...................................................................................... 62
4.1.1.2 Sejarah Singkat Perusahaan .................................................................. 62
4.1.1.3 Produk Dan Jasa Yang Ditawarkan ...................................................... 64
4.1.2 Profil Tamu Individu Amaroossa Hotel Bandung ......................................... 68
4.1.2.1 Identitas Responden Berdasarkan Jenis Kelamin Dan Usia ................. 68
4.1.2.2 Identitas Responden Berdasarkan Pendidika Terakhir ......................... 68
4.1.2.3 Identitas Responden Berdasarkan Pekerjaan Dan Penghasilan ............ 70
4.1.2.4 Profil Responden Amaroossa Hotel Bandung Berdasarkan Pengalaman
Responden ..................................................................................................................... 71
4.1.2.4.1 Pengalaman Responden Berdasarkan Tujuan Menginap ................... 71
4.1.2.4.2 Pengalaman Responden Berdasarkan Dengan Siapa Menginap
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Di Amaroossa Hotel ........................................................................... 71
4.1.2.4.3 Pengalaman Responden Berdasarkan Berapa Kali Pernah
Menginap Di Amaroossa Hotel ........................................................ 72
4.1.2.4.4 Pengalaman Responden Berdasarkan Sumber Informasi .................. 73
4.1.2.4.5 Pengalaman Responden Berdasarkan Reservasi Melalui
Website .............................................................................................. 74
4.1.2.4.6 Pengalaman Responden Berdasarkan Jenis Kamar Dan Lama
Menginap ........................................................................................... 75
4.1.2.4.7 Pengalaman Responden Berdasarkan Rata Rata Pengeluaran
SelamaMenginap................................................................................ 75
4.2 Pelaksanaan Website Attribute Di Amaroossa Hotel ......................................... 76
4.2.1 Tanggapan Responden Berdasarkan Reservation Information ............... 77
4.2.2 Tanggapan Responden Berdasarkan Facilities Information ................... 79
4.2.3 Tanggapan Responden Berdasarkan Contact Information ..................... 81
4.2.4 Tanggapan Responden Berdasarkan Surronding Area Information ....... 83
4.2.5 Rekapitulasi Dimensi WebSite Attribute di AmaroossaHotel ................. 84
4.3 Keputusan Menginap .......................................................................................... 85
4.3.1 Keputusan Menginap Di Amaroossa Hotel Bandung Berdasarkan
Pemilihan Produk Dan Jasa ..................................................................... 86
4.3.2 Keputusan Menginap Berdasarkan Pemilihan Merek Di Amaroossa
Hotel Bandung ......................................................................................... 88
4.3.3 Keputusan Menginap Berdasarkan Saluran Pembelian ........................... 89
4.3.4 Keputusan Menginap Berdasarkan Penentuan Waktu Menginap ............ 90
4.3.5 Keputusan Menginap Berdasarkan Penentuan Jumlah Pembeliam ......... 91
4.3.6 Keputusan Menginap Berdasarkan Metode Pembayaran ........................ 93
4.3.7 Rekapitulasi Dimensi Keputusan Menginap Di Amaroossa Hotel .......... 94
4.4.1 Hasil Uji Asumsi Regresi................................................................................ 96
4.4.1.1 Hasil Pengujian Asumsi Normalitas .................................................... 96
4.4.1.2 Hasil Pengujian Asumsi Heteroskedastisitas ........................................ 97
4.4.1.3 Uji Pengujian Asumsi Autokorelasi .................................................... 99
4.4.1.4 Uji Pengujian Linieritas Data................................................................ 99
4.4.1.5 Hasil Pengujian Asumsi Multikolinearitas ......................................... 100
4.4.1.6 Hasil Pengujian Korelasi Dan Koefisien Determinasi ........................ 101
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.4.1.7 Pengujian Hipotesis Dan Uji Signifikasi Secara Simultan (Uji F) .... 101
4.4.1.8 Pengujian Hipotesis Dan Uji Signifikasi Secara Parsial (Uji t) .......... 102
4.4.1.9 Model Persamaan Regresi Berganda Pengaruh Web Site Attribut
Terhadap Keputusan Menginap .......................................................... 103
4.5 Implikasi Hasil Temuan Penelitian .................................................................. 104
4.5.1 Temuan Penelitian Bersifat Teoritik ...................................................... 104
4.5.2 Temuan Penelitian Bersifat Empirik ...................................................... 104
BAB V KESIMPULAN DAN REKOMENDASI
5.1 Kesimpulan ..................................................................................................... 106
5.2 Rekomedasi ..................................................................................................... 107
DAFTAR PUSTAKA
LAMPIRAN
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Jumlah Usaha Akomodasi Hotel Berbintang Di Indonesia Tahun 2014 .......... 2
Tabel 1.2 Jumlah Hotel Berbintang Di Kota Bandung Tahun 2010-2014 ....................... 3
Tabel 1.3 Hotel Bintang Empat Di Kota Bandung ........................................................... 4
Tabel 1.4 Occupancy The Amaroossa Hotel Tahun 2012 - 2014 ..................................... 4
Tabel 1.5 Jumlah Tamu Yang Menginap Menurut Segmentasi Free Individual Traveller (FIT)
Amaroossa Hotel Bandung 2011-2014 ............................................................................. 5
Tabel 1.6 Jumlah Tamu Yang Menginap Menurut Segmentasi E-Commerce Amaroossa Hotel
2011-2014 ......................................................................................................................... 6
Tabel 2.1 Definisi Web Site ............................................................................................ 18
Tabel 2.2 Tipe Tipe Perilaku Menginap ......................................................................... 29
Tabel 2.3 Orisinalitas Penelitian ..................................................................................... 32
Tabel 3.1 Operasional Variabel ...................................................................................... 42
Tabel 3.2 Jenis Dan Sumber Data ................................................................................... 46
Tabel 3.3 Interprestasi Nilai r ......................................................................................... 50
Tabel 4.1 Jenis Tamu Individu Berdasarkan Jenis Kelamin Dan Usia ........................... 70
Tabel 4.2 Jenis Tamu Bisnis Berdasarkan Pendidikan Terakhir ................................... 71
Tabel 4.3 Profil Responden Berdasarkan Pekerjaan Dan Penghasilan ........................... 71
Tabel 4.4 Jenis Kamar Dan Lama Menginap Tamu Di Amaroossa Hotel Bandung ..... 77
Tabel 4.1 Jenis Tamu Individu Berdasarkan Jenis Kelamin Dan Usia ........................... 77
Tabel 4.5 Tanggapan Responden Terhadap Reservation Information Amaroossa Hotel79
Tabel 4.6 Tanggapan Responden Terhadap Facilities Information Amaroossa Hotel .. 81
Tabel 4.7 Tanggapan Responden Terhadap Contact Information Amaroossa Hotel ..... 83
Tabel 4.8 Tanggapan Responden Terhadap Surronding Area Information Amaroossa Hotel
......................................................................................................................................... 85
Tabel 4.9 Rekapitilasi Tanggapan Responden Terhadap Web Site Attribute Amaroossa Hotel
......................................................................................................................................... 86
Tabel 4.10 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Pemilihan Produk 88
Tabel 4.11 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Pemilihan Merek. 90
Tabel 4.12 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Saluran Pembelian91
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.13 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Penentuan Waktu
Menginap ........................................................................................................................ 92
Tabel 4.14 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Jumlah Pembelian93
Tabel 4.15 Keputusan Menginap Di Amaroossa Hotel Berdasarkan Metode Pembayaran93
Tabel 4.16 Rekapitulasi Tanggapan Responden Terhadap Keputusan Menginap ......... 96
Tabel 4.17 Hasil Pengujian Asumsi Normalitas Menggunakan Kolmogrov-Smirnov... 99
Tabel 4.18 Hasil Pengujian Heteroskedastisitas ........................................................... 100
Tabel 4.19 Hasil Pengujian Asumsi Autokorelasi ........................................................ 101
Tabel 4.20 Output Uji Linearitas Data Antara Web Site Attribute Dengan Keputusan
Menginap ...................................................................................................................... 102
Tabel 4.21 Hasil Pengujian Asumsi Multikolinearitas ................................................. 102
Tabel 4.22 Output Pengaruh Web Site Attribute Terhadap Keputusan Menginap Di
Amaroossa Hotel Bandung ........................................................................................... 103
Tabel 4.23 Output Anova .............................................................................................. 104
Tabel 4.24 Koefisien Regresi ........................................................................................ 104
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Faktor Yang Berpengaruh Terhadap Keputusan Menginap ....................... 21
Gambar 2.2 Proses Keputusan Menginap ....................................................................... 23
Gambar 2.3 Step Between Evaluation Of Alternative And A Purchase Decision ........... 25
Gambar 2.4 Faktor Yang Berpengaruh Terhadap Keputusan Menginap ...................... 27
Gambar 2.5 Kerangka Pemikiran Pengaruh Atribut Website Terhadap Keputusan Tamu
Untuk Menginap ............................................................................................................. 38
Gambar 2.6 Paradigma Pengaruh Atribut Website Terhadap Keputusan Tamu Untuk
Menginap ....................................................................................................................... 38
Gambar 4.1 Data Pengalaman Responden Berdasarkan Tujuan Utama Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 72
Gambar 4.2 Data Pengalaman Responden Berdasarkan
Bersama Siapa Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 73
Gambar 4.3 Data Pengalaman Responden Berdasarkan
Berapa Kali Menginap Di
Amaroossa Hotel Bandung ............................................................................................. 74
Gambar 4.4 Pengalaman Responden Berdasarkan Sumber Informasi ......................... 75
Gambar
4.5
Pengalaman
Responden
Berdasarkan
Reservasi
Melalui
www.amaroossahotel.com .............................................................................................. 76
Gambar 4.6 Pengalaman Responden Berdasarkan Rata Rata Pengeluaran Selama Menginap
Di Amaroossa Hotel Bandung ........................................................................................ 77
Gambar 4.7 Garis Kontinum Variabel WebSite Atribute ............................................... 79
Gambar 4.8 Garis Kontinum Variabel Keputusan Menginap ......................................... 88
Gambar 4.9 Histogram Dependent Variabel Keputusan Menginap Di Amaroossa Hotel98
Gambar 4.10 Normal Probability Slot ............................................................................ 98
Gambar 4.11 Hasil Pengujian Asumsi Heteroskedastisitas .......................................... 100
Maulita Putriyani, 2015
PENGARUH WEBSITE ATTRIBUTE TERHADAP KEPUTUSAN MENGINAP DI AMAROOSSA HOTEL BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu