T2 912012018 Daftar Pustaka

DAFTAR PUSTAKA
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Ghozali, I. (2006), Aplikasi Analisis Multivariate dengan Program SPSS,
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tanggal 10 September 2013

Idoko, E.C., Nkamnebe, A.D., Ireneus, N.C., Okoye, V.I. (2013), Effects of
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Consumers’ Cue Utilization in Product Evaluations, Journal of Marketing
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September 2013

Kristo,
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(RBE) Dimensions Effect on Retail Brand Equity for OK Supermarket in
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Tjiptono, F.(2005), Brand Management & Strategy, Andi, Yogyakarta
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