ROLE OF WOMEN IN CREDIT DECISION MAKING PROCESS (CASE OF WOMEN TRADER IN TRADITIONAL MARKET IN DENPASAR CITY).

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ROLE OF WOMEN IN CREDIT DECISION MAKING PROCESS (CASE OF WOMEN
TRADER IN TRADITIONAL MARKET IN DENPASAR CITY)
Putu Desy Apriliani, I Wayan Sukadana, Luh Gede Meydianawathi
Udayana University
Abstract
This paper outlines and tests a model of decision-making process for women within a patriarchal
social system related to the access to financial resources using case of women trader in Kreneng
Traditional Market in Denpasar Bali, Indonesia. Financially, women trader contributes to their
family from their daily revenue, which in larger scope means involving in the progression of
region economic development. It finds that women trader extrinsically face inequality right to
access financial sources (read: productive credit from bank/non-formal financial institutions) as
compared to men, yet this condition is not fully considered by women since they realize well
their position as “ a second-line” in the family and prefer men to lead them in many ways
including assets ownership and access to financial sources. This evidence is supported by
analysis output using The Relative Risk Ratio (RRR) from the Multinomial Logit Model, which

found that men have a higher probability to access credit from banks than women although they
have been mostly exposed by financial services from various providers. Women will have a
higher probability to use credit from moneylenders as compared to men. The women personal
ownership of collateral, as mostly required by the formal banking, is the cause of the low credit
disbursement level. Furthermore, by using The Conditional Logit model found that women
prefer to get loans from sources that don’t force upon the availability of collateral, for instances
the moneylenders, the community owned MFI (Lembaga Perkreditan Desa), and The Regional
Development Banks. Thus, it’s important to recommend government or stakeholders to focus on
creating credit-alignment program that allow Balinese women act under their own financial
legality yet consider a sustainable and prudential financial institution performance.
INTRODUCTION
Since the last decade, Indonesian economic has shown a consistency of growth together with
countries in Asian and Asia Pacific. The region grew at 7 percent of average between 2000 and
2008, the structure of the region’s economics has shifted away from agriculture toward
manufacturing and services, and extreme poverty has fallen dramatically. Indeed, the share of the
region’s population living on less than US$1.25 a day has declined by more than 50 percent
since 1990. (World Bank, 2012). Elaborate that macro condition to the regional level, Bali as the
main tourism destination in the country is far more interested to be investigated. Regional

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economic growth shows that Bali economic has increased significantly in 2nd quarter of 2012 to
the level of 6.76% (yoy). The realization is much higher compare to the previous quarter at level
6.09% (yoy). The growth is affected by the fast recovery of agriculture sector and construction,
which grow along the realization of investment in Bali. Some major investments in infrastructure
are designed and build in Bali nowadays to welcome the APEC Conference in 2013.
Furthermore, growth of private investment is also in form of hotel and condominium hotel,
which majorly situated in Southern part of Bali as the heart of tourism industry of this Island.
Regional inflation level has a tendency to decrease because of the soft pressure from food and
house construction commodity. Otherwise, certain commodities like rice, vegetable and red chili
are the biggest inflation contributor since the increase in people consumption behavior that
pursues demand. Disparity of income explained by the Gini Index in 2012 shows that Bali is
categorized as low-income disparity at 0.32 (Regional Statistic Institution, 2012).

Moreover, the rise of local economy has also been pursued by the positive performance of
banking industry in Bali including from rural banks. Banking industry expands noticeably on the
2nd qt of 2012 through saving and credit allocation. Banking asset has reached 22.20% (yoy)
which is supported by high level of third party fund at 23.43% (yoy), and at the end boost the
credit allocation to the higher level at 27.29% (yoy). Remarkable banking performance has
driven the intermediation function that stated by a relatively high level of LDR (Loan to Deposit

Ratio) at 70.59%.

Yet, despite considerable progress in macro economic indicator, gender disparities persist in
some important areas. A question of whether the growth and development has been enough to

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attain gender equality in many dimensions accompanies the phenomena. Bali, as one of the
region that applies the patriarchal social system has limited women in some areas where men are
dominant for instance in the asset ownership, decision making of important issues in family, role
in politic and education. As mentioned in the World Bank Report (2012), Women still have less
access than men to a range of productive assets and services, including land, financial capital,
agricultural extension services, and new information technologies. Women in East Asian and
Pacific countries still have a weaker voice and less influence than men, whether in household
decision-making, in the private sector, in civil society, or in politics.

Weak access of Balinese women toward the ownership of asset is due to the unfair system of
legacy between men and women in a family. Men, hold dominant power to be inherited assets
(land, house, money) by the previous generation while women has no right at all to have even to
use unless they are ever-single. Thus, women are mostly rely themselves to men they will

married to. Nevertheless, this unfair condition has been combated from time to time in order to
give an equal treatment for women. It is simply because the role of Balinese women is generally
shifting from doing domestic tasks to the professional duty. The release of Bali Customary
Village Main Assembly Decision Number 01/KEP/PSM-3 MDP Bali/X/2010 which mentions
that Balinese women have ½ of their men sibling’s right after they get married will hopefully
accelerate the effort of pursuing gender equality in Bali.

The purpose of this paper is to investigate several issues related to role of women in credit
decision making process which are elaborated by whether gender characteristic bring impact
toward decision of access credit from different sources of financial, what kind of financial

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institution that is chosen (by rank) by women to finance their business, what kind of financial
institution that fit with purpose empowering women in traditional market.

SURVEY METHODOLOGY
Reliable data is important to define the impact of gender on credit source. To meet the demand
of the reliable data, first we select the population of sample from many economic activity points
that mostly involved women. The activity point that we choose is the traditional market. This

research chooses Kreneng traditional market as the locations of the research, which comprise
almost 90 percent women, and has large of product differentiation. The respondent for this
research is 115 women trader out of 322 women trader in this market.
The main variables for this research are “status” and “collateral”, variable “status” explains about
the marital status of the respondent, the value is 0 for those who married and 1 for others. The
variable “status” has main idea to reveal the role of man on the decision of credit. Based on the
patriarchal social system, asset for collateral mostly own by man, hence man has more ability to
access the bank. The second variable is “collateral” which reveal the collateral conditions of the
credit, which must meet by the borrowers. This variable also reveals the intangible collateral,
such as credibility of the person, size of the business, and the existence of the business, which
influence the repeated access to the lenders.

SURVEY RESULTS
Respondent based on marital status, chosen financial institution, and amount of credit
About 53.91 percent of 115 respondents in Kreneng Traditional Market in Denpasar are married.
Marital status has no direct correlation toward respondent business continuity, however the

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survey result shows that a relation between marital status to the accessibility toward financial

institution no matter the type of institution, collateral size, and the amount of loan especially for
the initial time for credit application.

About 76.00 percent respondents who access credit for the first time from banks are married. As
the alternative, respondents choose cooperation (70.83 percent), followed by LPD and
moneylenders (56.52 percent and 30.23 percent respectively).
Table 1.
Proportion of Financial Institution Based on Respondent Marital Status
Financial Int

BU
N

LPD
%

N

Kop
%


N

ML
%

N

Total
%

N

%
Marital
Status
married
19
76.00
13

56.52
17
70.83
13
30.23
62
53.91
widow
6
24.00
10
43.48
7
29.17
30
69.77
53
46.09
Total
25

100.00
23
100.00
24
100.00
43
100.00
115 100.00
Source : Primary Data, 2012
Note : BU = Bank Umum (banks); LPD = Lembaga Perkreditan Desa (the community owned MFI);
Kop = Koperasi (cooperation); ML = rentenir (moneylenders)

Among the formal financial institutions (BU, LPD, Kop), the most preferred institution to be
accessed for the first time by married respondent is bank. To apply for credit in banks, customers
are obligated to fulfill the physical ownership of collateral. The unavailability of collateral is
predicted become a reason for the low level of women participation in accessing credit from
banks especially for the productive credit purposes (Morrison, et al, 2007).

In Bali, this


condition is unfavorable due to the ownership status of land and other important asset, which
belongs to men (patriarchal right). It means, for the married respondent will be avoided from the
collateral constraint since husband act as guarantor.

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On the opposite, the widow respondent has more probability to use services from non-formal
financial institution, which can disburse free-collateral credit represented by 69.77 percent of
widow respondent. Another reasons why respondent choose moneylenders are because of short
in process, simple term and condition, 24-hour accessibility even large amount of loan up to IDR
25 million. Meanwhile, about 24.00 percent bank borrowers are widow and they are repeater.
They potentially face collateral condition from banks, but they can still have access to assets that
belong to their male relatives. Even though women trader generates daily income for the family
from the business, they still face discriminative treat on accessing financial support (debt) from
financial intermediaries surround the market (Suryani, 2003). Thus, it makes sense for women to
use moneylenders frequently when they think hard to find loans from formal bank (including
rural bank).

The range of credit amount applied from the banks is varying from IDR 10 to 100 million; while
moneylender is varying from IDR 500 thousand to IDR 3 million. It shows that the complexity

of the procedure and condition affecting the amount of credit accessed by respondents.
Table 2
Amount of Credit based on Marital Status and Collateral Ownership
Status Respondent
Marital Status
1) Married
2) Widow
Collateral Ownership
1) Owning collateral
2) Non-owning collateral
Source : Primary Data, 2012

Mean Credit
(IDR)

Minimum Credit
(IDR)

Maximum Credit
(IDR)

15,661,290.32
6,122,641.51

1,000,000.00
500,000.00

100,000,000.00
80,000,000.00

19,090,909.09
4,091,666.67

500,000.00
500,000.00

100,000,000.00
50,000,000.00

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A MODEL OF DECISION MAKING PROCESS
In many cases of credit application through financial intermediaries (formal and or informal),
commonly found that men play more roles than women. Men, a breadwinner of a family, have
more power instead of privilege to make a decision toward things that related to the asset and
debt family management. For almost all regions in Indonesia, which follow the patriarchal
system, this condition felt to be undeniable. In fact, women as a housewife with flexibility in
time to work can be potentially exposed by banking loan disbursement procedure but they are
not. In practice, women who lived in patriarchal culture system mostly stand on position that
weakening their bargain power toward men especially for issues related to financial inclusion. At
the end, women become more dependent to men – wife to her husband – especially when women
need to have a financial support from bank or any other financial intermediaries. It contradicts
the effort to empower women through self-managing business to support family financial
condition.
A model as shown in Figure 3 can be viewed as a three distinct but interlocking stages: the input
stage, the process stage, and the output stage. The input stage influences the consumer’s
recognition of a product need and consist of two major sources of information: the firm’s
marketing effort (the product itself, its price, its promotion, and where it is sold) and the external
sociological influences on consumer (family, friends, neighbors, other informal, and
noncommercial sources, social class, and cultural and sub cultural memberships). The process
stage of the model focuses on how consumers make decision. The psychological factors inherent
in each individual (motivation, perception, learning, personality, and attitudes) affect how the
external inputs from the input stage influence the consumer’s recognition of a need, prepurchase
search for information, and evaluation of alternatives. The output stage of the consumer

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decision-making model consists of two-closely related postdecision activities: purchase behavior
and postpurchase evaluation (Schiffman, Leon G and Kanuk, Kelslie Lazar, 2007)

In order to explain how women trader decide their preference and decision toward source of
credit for their own business, the figure of simple decision making process is applicable. Firstly,
input of information is usually gathered from brochure and frequent sales call from the sales
person of the bank/financial institution and also the moneylenders. Sales person usually explains
the detail of the product they offered for example product identity, interest rate, period of
payment, rewards/bonus. Together with the firm’s marketing effort, the sociocultural
environment likes family, informal sources; women also deliberate culture and subculture. At
this stage, the culture of patriarchal mostly occurs in form of the ownership of the assets (land
and or other important assets that valuable as a collateral), that finally constraint women to make
a further action as regard to finance. Secondly, on the process stage, women trader will combine
the need organization including purpose of credit, amount, length of payment, payment
mechanism and reward, type of financial institution with the former understanding they have as a
Balinese woman. These variable are mostly affected by psychological field that including
motivation to apply the credit and expand the business, perception that they are a women with
limited ownership toward collateral, learning from the past concept inherited by previous
generation, personality of risk averse and risk lover, and attitudes to fulfill the obligation. In
addition, experience is also considered as a lesson learns in making decision. Thirdly, on the last
stage, women trader will decide to select the financial institution as a result of the process of
consumer decision making which mostly affected by the “the word of mouth”. Thus, the model
on Figure 1 is modified to match the phenomena.

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Figure 1. A Simple M odel of Consumer Decision M aking
External Influences

Firm’s M arket ing Efforts:
Input

Sociocultural Environment :

1.

Product

1.

Family

2.

Promot ion

2.

Informal sources

3.

Price

3.

Ot her noncommercial sources

4.

Channels of

4.

Social Class

dist ribution

5.

Culture and Subcult ure

Consumer Decision M aking

Need Organizat ion

Psychological Field

Prepurchase Search
Process

Evaluat ion of Alternat ives

1.

M ot ivat ion

2.

Perception

3.

Learning

4.

Personalit y

5.

At tit udes

Experience

Postdecision Behavior

Purchase:
Output

1.

Trial

2.

Repeat Purchase

Postpurchase evaluation

Source: Schiffman, Leon G and Kanuk, Kelslie Lazar, 2007

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ECONOMETRIC APPROACH AND RESULTS
Probability of Women in Accessing Credit
In order to investigate the probability of women to access credit from various credit sources we
employ the multinomial logit model. The regressors that we use in this model are “status” and
“collateral”. These two variables are not vary over alternatives hence the Multinomial Logit
Model can be use (Cameron and Trivedi, 2005). The base outcome variable in this model is
“moneylender”, which denote the variable for respondent who choose credit from moneylender.
The Multinomial Logit Regression result is as follows.
Table 3. Multinomial Logit Regression
Alternatives
Banks
Status
Collateral
cons

Multinomial Logit

RRR

-1.625755
(.6934091)**
-4.838261
(1.118064)***
1.916004
(.5480881)***

.196763
(.1364373)**
.0079208
(.008856)***

-.7168847
(.5801663)
-2.276897
(.6091422)***
1.141309
(.5612254)**

.488271
(.2832784)
.1026021
(.0624993)***

-1.536566
(.5762704)**
-1.148392
(.6180576)*
.9129933
(.581914)

.2151185
(.1239664)**
.3171465
(.1960148)*

LPD
Status
Collateral
cons
Cooperation
Status
Collateral
cons

Baseoutcome = moneylender
Pseudo-R2 0.1980
LR chi2(6) 61.41***
Number of obs 115
Standard error in parentheses
)*** significant at 1 percent, )** significant at 5 percent, )* significant at 10 percent

The variable “status” and “collateral” are mostly significant except for variable “status” in LPD.
All signs for the status variable are negative (-). This negative coefficient means that married
respondents have preference to choose the formal institution (Bank, LPD, and Cooperation;
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mostly preferred is Bank) than the moneylenders. It will helpful if we transform the coefficient
of the multinomial logit regression to the odds ratio or Relative-Risk Ratios (RRR) that will
show how men have more ability to access more than women. Here, men are defined as person
who married with women respondent and play a pivotal role against his wife. For instance, men
(represent married women respondents) have relative odds 0.196763 to choose bank rather than
women (widow). For the collateral variables, have a negative slope, which means that respondent
who own the collateral and repeated borrower would prefer bank the most. The relative odds for
this group of respondent are 0,0079208 to choose bank rather than the respondent with no
collateral.

The probability of respondent to choose credit from i-alternative rather then j-alternatives can be
showed through the marginal effect. The marginal effect at mean of status and collateral
variables for bank, LPD, cooperation and moneylender choices are as follows.

Table 4. Marginal Effect of The Multinomial Logit Regression
Variable

dy/dx

y = pr(bank) = .10210209
status
collateral

-.0833903
(.05632)
-.4103379
(.07133)***

y = pr(LPD) = .26164701
status
collateral

.0027465
(.09434)
-.145648
(.078)*

y = pr(cooperation) = .26649045
status
collateral

-.1962464
(.08914)*
.085074
(.07695)

y = pr(moneylender) = .36976045
status

.2768902
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collateral

(.10411)**
.4709118
(.08069)***

Standard error in parentheses
)*** significant at 1 percent, )** significant at 5 percent, )* significant at 10 percent

The table explains that married respondents have probability 0.27 lower than the unmarried
respondents to choose moneylenders. This apply also for the collateral variables, that
respondents with collateral have probability 0.47 lower to choose moneylender than those who
does not have collateral. It means that marital status and collateral ownership for banking
administration need are more pro-men.

Women Preference Toward the Financial Institution
To investigate the preference of the respondent toward credit source given the “status” and
“collateral”, we use the Alternative Specific Conditional Logit (ASC Logit). We compare the
revealed model where the financial institution chosen are come up originally from the respondent
decision making process, with the stated model where the financial institution chosen are come
up after the respondent being introduced to the alternative type of institution which differ from
the previous institution they mention. The result is as follows.

Table 5. Alternative Specific Conditional Logit (ASC Logit)
Revealed

Stated

Bank alternatives
Collateral -6.598957
(1.51225)***
Credit amount -4.315245
(.9568054)***

-.6673527
(.1312233)***
-.5336139
(.2921424)*

Bank
Status 3.988341
(5.849069)
Cons 4.816225
(6.006066)

.5050653
(.5790733)
1.547329
(1.020881)

LPD
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Status .5125301
(.751992)
Cons -.0056839
(.7781836)

.5125301
(.751992)
-.0056839
(.7781836)

Status -3.592871
(1.720388)**
Cons 7.037415
(1.854077)***

.5607536
(.5503331)
1.13266
(.4990582)**

Cooperation

Baseautcome = moneylender
Log likelihood
-134.08917
-134.08917
Wald chi2(5)
33.16***
33.16***
Number of obs
460
460
Number of cases
115
115
Standard error in parentheses
)*** significant at 1 percent, )** significant at 5 percent, )* significant at 10 percent

The table illustrates that the collateral and credit amount for both revealed and stated model are
significant and have negative sign. It means that an increase in the collateral value stated by the
institution administration will reduce the probability of borrowers to take loan from the
respective institution.

Table 6. Marginal effect for Regressor Collateral
Revealed
Variable

Stated
dy/dx

Pr(choice = Bank) = .06727788
Bank

-.414095
(1.17986)
.069216
(.204801)
.214472
(.614598)
.130406
(.375674)

LPD
Cooperation
Moneylender
Pr(choice = LPD) = .15590526
Bank
LPD

dy/dx
Pr(choice = Bank) = .34663552

.069216
(.204798)
-.868415
(.5513)

-.151142
(.031931)***
.020842
(.006956)**
.088248
(.02198)***
.042051
(.011174)***
Pr(choice = LPD) = .09009876
.020842
(.006956)**
-.05471
(.016594)**
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Cooperation

.497004
.022938
(.412139)
(.007678)**
Moneylender
.302195
.01093
(.25004)
(.00384)**
Pr(choice = cooperation) = .48308526
Pr(choice = cooperation) = .38148399
Bank
.214472
.088248
(.614602)
(.02198)***
LPD
.497004
.022938
(.412142)
(.007678)**
Cooperation
-1.64785
-.157465
(.390213)***
(.032877)***
Moneylender
.936375
.046279
(.599627)
(.012287)***
Pr(choice = moneylender) = .2937316
Pr(choice = moneylender) = .18178172
Bank
.130406
.042051
(.375674)
(.011174)***
LPD
.302195
.01093
(.2500)
(.00384)**
Cooperation
.936375
.046279
(.599618)
(.012287)***
Moneylender
-1.36898
-.09926
(.513024)**
(.022832)***
Standard error in parentheses
)*** significant at 1 percent, )** significant at 5 percent, )* significant at 10 percent

Table 6 shows that almost all the marginal effect of the collateral regressor for the revealed
model are insignificant while all are significant for the stated model. It means that respondents
prefer more to financial institution that apply fewer collateral condition. For example, if Banks
raise the collateral criteria (in value), thus the probability will decrease by 0.15 and rise to LPD
by 0.02, cooperation by 0.02, and moneylenders by 0.04.

CONCLUTION AND POLICY IMPLICATIONS
We have tried in this paper to shed some light on the nature of gender constraint toward credit
disbursement especially on the Balinese patriarchal society. We develop a simple model in which
individual on this matter women trader influenced by a typical patriarchal social culture that

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burden them to access financial source as free as men. Without a formal property rights to own
valuable assets women become less bankable than men even though they actively gain income
from their own business. Thus, it delivers not only the obstacles toward the expansion of
business scale itself but also far more it will limit the process of economic growth.

The econometric results found that men have a higher probability to access credit from banks
than women although they have been mostly exposed by financial services from various
providers. Women will have a higher probability to use credit from moneylenders as compared
to men. The women personal ownership of collateral, as mostly required by the formal banking,
is the cause of the low credit disbursement level. For a certain extent, model found that women
prefer to get loans from sources that don’t force upon the availability of collateral, for instances
the moneylenders, the community owned MFI (Lembaga Perkreditan Desa), and The Regional
Development Banks. Thus, it’s important to recommend government or stakeholders to focus on
creating credit-alignment program that allow Balinese women act under their own financial
legality yet consider a sustainable and prudential financial institution performance. As a result,
this paper suggests that the better financial scheme for them is reduce the collateral condition. In
determining what financial institution that fit women trader in the middle of patriarchal
circumstances, we found that the characteristic of financial institution that close to the
moneylender mechanism is more preferred by respondents.

Reference
Anonymous. Hak Mewaris Perempuan Bali dalam Bisama yang Tak Bergigi. Taksu. Vol 223
Mei-Juni 2012. PT Bali Taksu Media: Bali.

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Cameron, A. Colin., Trivedi, Pravin K. 2005. Microecenometrics Methods and Applications.
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Central Bank of Indonesia. 2012. Kondisi Ekonomi Regional Bali Kuartal II Tahun 2012.
(http://bi.go.id)
Morrison, Andrew,. Raju, Dhushyanth. and
Sinha, Nistha. 2007. Gender Eguality, Poverty and Economic Growth. Policy Research
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(papers.ssrn.com/sol3/papers.cfm?abstract_id=1014233)
Regional Center of Statistic Institution (http://bali.bps.go.id/series_data/tampil_data_series.php)
Schiffman, Leon G and Kanuk, Kelslie Lazar. 2007. Consumer Behaviour. Pearson Prentice
Hall: New Jersey.
Suryani, Luh Ketut. 2003, Perempuan Bali Kini, Bali Post: Denpasar.
World Bank. 2012. Toward Gender Equality in East Asia and the Pacific: A Companion to the
World Development Report—Conference Edition. Washington, DC: World Bank.
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