PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP MINAT MEREFERENSI (WORD oF MOUTH HANDPHONE NOKIA DTKALANGAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ANDALAS.
?ENCARUII'X,I D,1T'''X'N'Sg'R,4i\?
ASSOCLATION, DAN PERCEI'IED AUALITI TE'iEADAP
MINAT MEREFERENSI ('"OID OT
EANDPIIONE NOKTA DTKAI,ANGAN MAIT{SISWA
'1O'TE)
FAI{ULTAS EKONOMT UNIVERSITAS ANDAI,AS
Dbfufurse@lsa9l!s'gd
A
B R.4 ND ASSO CIATI ON, D AN
PERCEIIED SUAIITY TEPJJ.ADAP MINAT Mf,Rf,FERf,NSI
IWORD OF MOUTH) IIANI'PHONf, NOKIA DIKAI-ANGAN
PIiNGARUIT'X,{IT',"I.,{N',!'JS,
h tr '.1
hbr(&ksL) sdt
s e8 rfleab
o{rgb'ed!doFdlsu'yuglelF
rcieo!&louned4hgd6q
meuw snqLm$rcFrrqsnr
e6enMbiDdsep6eLurtpbre&op4j!d rh,n10r0
dqekn&o$olFigndghdic4[bi
Nd{ AniF. irb tod
oLrE
er 6{d
n{hgliiBkd
ogloiF!4[bdE4U4k68d4
*4'u6kldpnm'nqdqqsiFd
ASSOCLATION, DAN PERCEI'IED AUALITI TE'iEADAP
MINAT MEREFERENSI ('"OID OT
EANDPIIONE NOKTA DTKAI,ANGAN MAIT{SISWA
'1O'TE)
FAI{ULTAS EKONOMT UNIVERSITAS ANDAI,AS
Dbfufurse@lsa9l!s'gd
A
B R.4 ND ASSO CIATI ON, D AN
PERCEIIED SUAIITY TEPJJ.ADAP MINAT Mf,Rf,FERf,NSI
IWORD OF MOUTH) IIANI'PHONf, NOKIA DIKAI-ANGAN
PIiNGARUIT'X,{IT',"I.,{N',!'JS,
h tr '.1
hbr(&ksL) sdt
s e8 rfleab
o{rgb'ed!doFdlsu'yuglelF
rcieo!&louned4hgd6q
meuw snqLm$rcFrrqsnr
e6enMbiDdsep6eLurtpbre&op4j!d rh,n10r0
dqekn&o$olFigndghdic4[bi
Nd{ AniF. irb tod
oLrE
er 6{d
n{hgliiBkd
ogloiF!4[bdE4U4k68d4
*4'u6kldpnm'nqdqqsiFd