CSR Maria R. Nindita Radyati

8/9/17

CSR for Sustainable
Development
Maria R. Nindita Radyati, PhD, Dip.PM, Dip.Cons, Cert.IV IRM

Maria R. Nindita Radyati
Edupreneur
• PhD from University of Technology, Sydney (UTS) (2010)
• Massachusetts Institute of Technology (MIT), Boston: Executive Education on Social Innovation
and Organisational Learning (2010)
• Diploma of Consultant and Diploma of Project Management from Australia (Interlink
Technology)
• Certificate IV Integrated Risk Management form Australia (Interlink Technology)
Ø Founder of Master Degree Program with specialisation in CSR (MM-CSR) and
Community/Social Enterprise (MM-CE) at Trisakti University, Jakarta - Indonesia
Ø Executive Director of CECT
Ø Founding Director of MM-CSR
Ø Vice President of Learning at Indonesia Global Compact Network (IGCN)
Ø Indonesia Chamber of Commerce: Deputy Head of Permanent Committee for Social
Responsibility (2013 – present)

Ø ISTR (International Society of Third Sector Researchers) at John Hopkins University: Board of
Director (2012 – present)
Ø Board of Advisor in Austrade-WIGBI (Women in Global Business) (2015 – present)
Ø Advisor to House of Representative for “Drafting of CSR Law” (2013 – present)
Ø Board of Advisor in the British Council Indonesia for Community Entrepreneurship Program
(2010 – 2014)
u Specialisation: CSR, Social & Community Enterprise, Organisational Governance, Sustainability

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About CECT
Center for Entrepreneurship, Change and Third Sector
Trisakti
University

CECT

Research,

Consultation &
Publication

Education

MM-CSR

MM-CE

Workshop

What do CSR & Sustainable Development
mean to you?

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Challenges
- Society


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Challenges:
How community perceived Company/CSR

Challenges: How Community/Local
Government perceived CSR

Thanks for your DONATIONS

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What is ISO 26000
• ISO 26000 is a guidance document, without
requirements one could fulfill or meet

• One can follow a guidance but guidance cannot be
䇾implemented䇿
• ISO 26000 is a 䇾standard䇿 only formally because it is
published by a standards organization
• Its content is guidance that may be used by
organizations, individually
• The Guidance is nothing 䇾standardized䇿 (so that / as if
/ it would apply everywhere in the same way)

Guidance (Guido Gürtler)
• Guidance is an offer:
ISO 26000 offers recommendations,
advice, proposals, and orientation
• Guidance versus guideline:
- 䇾guidance䇿 is something from which to
select what can be successfully applied
- 䇾guideline䇿 would be something one needs
to apply as a whole
• ISO 26000 deliberately is not a 䇾guideline䇿


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Global Agreement on Social
Responsibility – ISO 26000
responsibility of an organization
for
the impacts of its decisions and activities
on society and the environment,
through transparent and ethical behaviour that
contributes to Sustainable Development
(ISO 26000)

Sustainable Development
• "Development that meets the needs of the present
without compromising the ability of future
generations to meet their own needs."
— from the World Commission on Environment and
Development’s – the Brundtland Commission Report

(“Our Common Future”, Oxford: Oxford University
Press, 1987)

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Ruang Lingkup TJS/SR menurut
ISO 26000
Sifat:
1. Cakupan
luas
2. Holistik
3. Seluruh
rantai
nilai
(Value
Chain)

Holistic Approach


1. Tata-Kelola
Organisasi
2. Hak Asasi
Manusia
3. Praktek TenagaKerja
4. Lingkungan
Hidup
5. Praktek bisnis
yang adil
6. Issu Konsumen
7. Pelibatan dan
pengembangan
Komunitas

Interdependence

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Hubungan antara CSR, Sustainable Development, &
Sustainability

www.mmcsrtrisakti.com

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When we Think of CSR
Common People would say

But..when asked:
What’s the benefit of doing CSR?
Good Relation
with Community

Good Relation
with Government


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Who Gets Benefit from CSR?
Marketing
Department

Operation
Department
Legal
Department

Who’s Responsible for
CSR?

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A Multinational Mining Company

Salah kaprah CSR (Radyati, 2013)
• Yang salah: CSR adalah bagi-bagi uang (distribusi laba).
• Yang benar: CSR BUKAN cara perusahaan membagi-bagi laba, akan
tetapi CSR adalah “bagaimana cara perusahaan menghasilkan laba”.
• Yang salah: CSR dapat dilakukan oleh pihak ketiga.
• Yang benar: CSR harus didisain, dilakukan dan dipimpin oleh perusahaan
akan tetapi dalam pelaksanaannya sebaiknya berpartnership/bermitra
dengan pihak ketiga (bisa organisasi, universitas, konsultan, atau
pemerintah, dll.)
• Yang salah: anggaran CSR bisa diminta oleh pihak lain
• Yang benar: hanya perusahaan yang bersangkutan yang mempunyai hak
penuh atas anggaran CSR, karena harus perusahaan yang bersangkutan
yang melakukan CSR, bukan pihak lain.

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Proyek/program CSR berdasarkan tingkat
kerumitannya (Radyati, 2013)

Level of CSR
1. Compliance with law and regulations: melaksanakan
kepatuhan pada hukum dan peraturan yang berkaitan
dengan industry dimana perusahaan beroperasi
2. Philanthropy (filantrofi) : donasi, membangun
infrastruktur, membangun sarana pendidikan, sarana
ibadah, dll.
3. Community Development (Pengembangan komunitas):
membina masyarakat untuk dapat meningkatkan kualitas
hidup mereka, missal: melalui pelatihan untuk petani,
pelatihan kewirausahaan untuk kaum wanita, dll.

Contoh proyek/program CSR berdasarkan tingkat
kerumitannya(Radyati, 2013)
4. Internalizing externalities (menanggung biaya
atas dampak negative yang dihasilkan), misalnya:
mengolah limbah dan sampah produk yang
dihasilkan, mengkompensasi carbon footprint
yang dihasilkan dengan menanam dan
memelihara pohon, dll.
5. Holistic CSR: melakukan CSR dengan
mengintegrasikannya dalam system manajemen
perusahaan, sehingga CSR dilakukan oleh seluruh
individu dalam perusahaan.

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Contoh proyek/program CSR berdasarkan tingkat
kerumitannya(Radyati, 2013)
6. Creating sustainable livelihood for the
community: yakni menciptakan mata-pencaharian
yang berkelanjutan bagi komunitas melalui
penciptaan kewirausahaan social dan/atau
community enterprise bagi masyarakat, sehingga
dapat mencapai keadilan social. Misalnya dengan
cara memampukan masyarakat membuka bisnis dan
menjadikan mereka sebagai pemilik bisnis tersebut
melalui sistim koperasi.

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Key Success of CSR (Radyati, 2014)
1.
2.
3.
4.
5.
6.
7.
8.
9.

Same perception about CSR
Leaders’ commitment (BOD & BOC)
Collaborations among departments in the organisation
(finance, comdev projects/programs, risk, marketing,
operation/production, etc.)
Contextualising the CSR (Local Wisdom, local core competence,
local regulations, local culture, etc)
Partnership in CSR implementation
Project and Risk Management in CSR implementation
Negotiation skill
Creativity
Governance of CSR

Managing Risk through CSR
Sustainable Development

OPPORTUNITIES

THREATS
(https://agenda.weforum.org/2015/09/how-can-mining-contribute-to-the-sustainable-development-goals/)

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Email to:
maria.radyati@gmail.com

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