Institutional Repository | Satya Wacana Christian University: Pengaruh Country of Origin terhadap Perceived Value dan Minat Beli: studi kasus handphone China merek OPPO di kota Solo
LAMPIRAN A
ANGKET COUNTRY OF ORIGIN, PERCEIVED VALUE
DAN MINAT BELI
LAMPIRAN B
DATA MENTAH
Angket Country Of Origin
Coo1
4
4
1
4
4
3
3
4
4
2
2
4
3
4
4
4
4
2
4
4
5
5
4
2
4
4
5
4
5
5
2
4
2
3
4
5
Coo2
4
3
5
4
4
4
4
4
4
3
4
4
4
4
2
4
4
4
4
5
4
5
4
4
4
5
5
4
5
5
5
4
4
3
4
5
Coo3
3
3
4
2
3
4
4
4
3
4
3
4
4
4
4
3
4
3
4
5
2
3
4
5
4
4
4
4
5
4
4
5
3
3
4
3
Coo4
4
4
3
3
2
3
3
3
4
3
2
3
4
4
4
4
5
2
5
4
3
4
5
2
5
4
4
4
4
3
4
4
4
4
3
4
Coo5
4
4
4
4
4
4
4
4
4
2
5
3
3
4
2
4
4
4
5
5
4
3
5
5
5
5
5
5
5
4
5
4
4
4
4
4
Coo6
4
2
4
4
4
4
4
4
3
4
2
4
4
4
4
3
5
2
5
4
4
4
4
2
4
5
5
4
5
5
4
2
2
4
2
3
Coo7
3
4
4
3
4
5
5
4
3
5
5
4
4
4
4
3
4
4
5
5
4
5
5
4
4
4
4
3
4
3
4
3
3
5
3
4
Total
26
24
25
24
25
27
27
27
25
23
23
26
26
28
24
25
30
21
32
32
26
29
31
24
30
31
32
28
33
29
28
26
22
26
24
28
4
4
3
3
2
3
3
3
4
4
5
4
4
4
4
3
4
5
4
4
4
4
4
5
4
4
3
3
4
3
4
4
3
4
4
4
4
3
4
4
4
5
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
4
4
4
5
4
3
3
3
4
4
4
3
3
5
4
3
4
4
4
4
3
3
3
4
3
3
4
3
4
4
5
4
5
3
3
4
5
4
4
3
5
4
5
3
4
4
3
4
3
3
5
3
3
3
3
5
4
4
4
3
4
4
3
4
3
4
4
3
3
4
4
4
4
4
4
4
4
4
4
4
3
4
4
5
4
4
5
4
3
4
4
3
3
4
4
4
4
4
3
3
4
5
4
3
3
3
4
4
4
5
4
5
5
5
4
4
4
4
4
5
4
4
3
4
5
4
5
4
4
4
3
5
4
4
4
4
4
3
5
3
4
3
4
4
3
4
2
3
3
3
3
5
5
4
5
4
4
3
5
5
4
4
3
4
4
3
4
4
3
4
4
4
4
3
3
4
5
3
4
4
4
4
3
4
4
3
3
2
4
4
3
5
5
5
5
5
5
3
4
4
4
4
4
4
5
4
3
5
3
4
3
4
4
4
3
4
3
4
5
5
4
4
5
4
30
27
21
24
20
25
25
24
27
30
32
31
31
30
26
25
29
32
29
28
25
29
28
30
28
29
27
24
26
24
28
26
24
25
27
28
29
27
26
28
25
3
3
4
5
4
3
4
4
4
4
5
4
4
5
4
4
4
3
3
3
3
3
3
3
3
4
5
4
4
3
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
2
4
5
4
3
5
5
4
4
3
4
4
5
4
5
4
4
3
3
3
4
4
4
4
4
4
3
4
4
5
3
5
3
4
4
4
4
4
3
4
4
4
4
3
3
4
4
5
5
4
3
5
5
5
4
5
4
5
5
5
4
4
3
4
4
4
3
4
3
3
3
3
4
3
4
5
3
5
3
5
5
4
5
4
3
4
3
3
3
4
4
4
3
3
5
4
4
4
4
4
4
4
4
4
5
5
5
3
3
4
3
4
4
25
24
24
29
30
26
24
31
32
27
31
26
29
31
31
30
30
24
25
25
24
25
25
Angket Perceived Value
Pv1
3
3
5
3
3
4
4
3
3
3
5
3
3
2
3
4
4
5
5
4
2
3
4
5
4
4
4
5
4
4
5
3
5
5
4
5
4
3
4
3
Pv2
3
3
5
4
3
4
4
3
3
2
4
3
2
2
3
4
5
4
4
3
3
3
3
4
5
4
5
5
5
3
4
4
3
4
5
3
4
3
3
4
Pv3
3
3
4
3
3
3
3
4
3
3
3
3
1
1
3
3
4
3
4
4
3
4
4
3
4
4
4
4
4
4
4
4
3
4
3
5
3
3
2
4
Pv4
4
4
4
4
3
4
4
4
3
4
3
3
1
1
3
4
3
5
5
5
3
4
5
4
4
5
5
4
4
4
5
3
4
4
5
4
5
4
3
4
Pv5
4
2
4
4
3
4
4
4
4
3
4
3
1
1
3
3
4
4
4
4
4
3
4
5
5
5
5
4
5
4
4
5
4
4
4
4
5
4
3
5
4
3
3
3
3
5
4
3
4
3
5
3
4
4
4
5
3
4
4
4
3
4
4
3
3
4
3
4
4
3
4
4
3
4
3
4
3
4
4
2
4
4
4
4
4
4
4
4
4
5
3
5
3
3
4
3
4
4
4
4
3
4
4
4
4
3
3
3
4
3
3
3
3
3
3
2
4
4
4
4
3
3
3
2
3
4
4
3
3
3
3
4
3
4
3
4
3
4
5
3
4
4
5
2
4
5
4
4
3
2
3
3
3
3
4
3
3
4
4
2
4
3
3
4
5
3
4
2
2
4
3
3
2
4
4
3
5
3
2
4
5
3
4
4
5
5
3
4
3
3
4
4
4
3
4
4
3
4
3
4
4
4
3
2
4
4
3
3
4
4
3
3
3
4
3
4
3
4
4
3
4
5
5
5
4
3
3
4
4
4
4
3
4
4
4
4
5
3
5
3
4
4
4
5
3
3
5
3
4
4
4
4
4
4
4
3
4
4
2
3
4
5
4
4
2
4
4
4
5
4
4
3
3
4
3
3
5
4
3
3
3
3
4
3
4
3
3
3
4
3
4
3
4
3
3
3
2
3
4
3
4
3
3
3
3
3
3
4
5
3
5
4
3
4
5
5
4
4
3
3
4
3
4
4
4
3
4
3
3
4
5
4
4
5
4
4
4
4
4
3
Pv6
4
3
4
4
2
4
4
3
4
4
4
3
2
2
3
3
5
5
4
4
4
4
5
Pv7
3
3
4
4
3
4
3
4
4
3
4
3
1
1
3
4
3
4
4
4
3
4
4
Pv8
3
3
3
4
3
1
1
4
3
4
4
3
1
1
3
3
3
4
4
4
4
5
5
Pv9
Total
4
3
3
4
3
3
3
4
3
3
4
3
2
2
3
3
3
4
5
5
3
5
5
31
27
36
34
26
31
30
33
30
29
35
27
14
13
27
31
34
38
39
37
29
35
39
5
5
4
5
5
4
4
5
5
4
4
5
5
4
4
4
4
4
4
4
4
3
5
5
4
4
4
4
3
5
4
4
4
4
4
2
4
4
4
4
5
4
4
4
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
3
4
3
4
2
3
5
4
4
3
4
4
4
4
4
4
3
4
4
4
4
5
4
4
4
5
4
3
5
3
4
5
4
4
5
4
5
3
5
3
4
3
3
5
2
4
4
3
4
4
4
4
5
3
5
5
3
4
4
4
3
4
4
5
5
4
5
3
5
3
4
3
4
4
5
3
5
3
3
3
3
3
3
3
4
4
4
4
4
3
5
5
5
2
5
4
4
4
4
4
4
40
39
39
41
41
40
33
41
35
35
37
38
38
39
32
33
34
32
32
32
31
31
39
30
36
36
31
37
30
39
38
38
31
35
37
32
36
35
31
34
4
4
4
3
4
4
4
4
3
4
4
4
5
4
4
4
3
4
4
3
4
4
4
4
5
4
5
4
5
4
4
3
4
4
3
4
3
4
4
3
5
4
4
5
4
3
5
5
4
4
4
3
3
3
3
4
3
5
4
3
5
4
3
5
5
4
4
5
4
4
3
4
3
3
4
4
4
5
5
5
4
4
3
5
3
4
4
3
5
3
3
3
3
3
5
5
5
4
4
4
4
4
5
5
4
4
4
4
4
4
3
4
4
4
5
5
3
4
4
3
5
4
4
4
4
5
3
2
3
4
4
4
4
5
5
4
3
5
5
5
5
5
3
3
3
3
3
3
32
33
33
35
37
33
34
35
25
38
35
33
36
34
35
31
23
29
35
29
35
39
35
37
34
27
37
40
38
39
37
31
31
32
31
32
29
Angket Minat Beli
Mb1
3
4
4
4
3
5
3
4
4
3
3
3
3
2
3
3
5
4
4
5
3
4
4
3
5
4
4
4
4
3
4
4
4
4
4
4
Mb2
3
3
3
4
3
3
3
3
3
2
3
3
3
2
3
3
4
3
4
4
5
3
4
3
5
4
4
4
4
4
4
3
3
3
3
3
Mb3
3
3
3
2
3
3
3
3
3
3
2
3
3
2
3
3
5
3
4
5
3
4
4
4
4
5
4
4
4
4
4
4
3
4
3
4
Mb4
3
4
4
3
3
4
3
4
4
3
3
3
3
2
3
4
4
4
4
5
4
4
4
4
4
4
4
4
4
5
3
3
4
4
4
4
Mb5
3
4
4
4
3
3
3
5
4
3
3
3
3
2
3
4
5
4
5
5
3
4
5
4
5
4
5
4
4
3
4
5
5
4
4
4
Total
15
18
18
17
15
18
15
19
18
14
14
15
15
10
15
17
23
18
21
24
18
19
21
18
23
21
21
20
20
19
19
19
19
19
18
19
4
4
3
3
3
3
4
3
4
2
3
3
3
3
4
3
4
4
5
3
4
4
4
4
4
3
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
3
3
3
4
3
3
4
3
2
4
5
5
3
3
3
4
3
4
3
3
3
4
3
4
3
4
3
3
4
4
4
3
4
4
3
4
5
3
5
3
3
3
3
2
4
4
4
3
4
3
4
4
4
4
4
5
4
4
3
3
4
3
3
3
2
3
4
3
3
3
3
4
3
3
2
3
4
4
4
4
4
3
3
3
4
3
3
3
2
3
4
3
4
4
4
5
4
4
4
4
5
4
3
3
3
4
4
4
3
5
4
3
4
4
4
4
3
3
4
5
4
3
4
5
3
4
3
5
3
3
5
4
3
4
3
4
4
5
4
5
4
4
3
4
5
4
4
4
4
4
5
4
4
3
4
4
5
4
4
20
18
15
16
17
17
18
17
18
13
16
21
19
17
19
17
22
19
22
17
19
20
19
16
18
16
19
19
18
18
20
20
18
18
18
17
20
21
18
21
4
4
4
2
4
4
5
4
5
4
4
4
2
4
4
5
5
4
3
3
3
4
4
3
4
3
3
3
3
3
3
5
4
4
4
4
3
4
5
4
4
4
3
4
3
4
3
4
3
3
4
2
3
3
2
3
4
4
4
4
3
4
5
5
4
4
3
4
4
4
3
4
3
4
4
3
3
3
3
4
5
4
5
5
2
5
4
4
5
4
3
3
4
3
4
3
5
5
4
4
5
4
3
5
5
4
5
5
3
4
4
5
4
5
3
3
4
3
5
4
19
19
19
14
18
17
16
21
23
20
22
22
13
21
22
23
22
21
15
17
18
18
19
18
LAMPIRAN C
UJI VALIDITAS DAN RELIABILITAS
ANGKET COUNTRY OF ORIGIN
Reliability Angket Country Of Origin
Scale: ALL VARIABLES
Country Of Origin
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.651
N of Items
.647
7
Item-Total Statistics
Corrected
Squared
Cronbach's
Scale Mean if Scale Variance
Item-Total
Multiple
Alpha if Item
Item Deleted if Item Deleted
Correlation
Correlation
Deleted
VAR00001
23.34
6.025
.437
.280
.589
VAR00002
23.05
7.159
.305
.232
.631
VAR00003
23.30
6.475
.354
.152
.617
VAR00004
23.30
6.818
.338
.205
.622
VAR00005
22.94
6.582
.352
.232
.617
VAR00006
23.31
5.772
.483
.325
.572
VAR00007
23.06
6.946
.251
.148
.647
LAMPIRAN D
UJI VALIDITAS DAN RELIABILITAS
ANGKET PERCEIVED VALUE
Reliability Angket Perceived Value
Scale: ALL VARIABLES
Perceived Value
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.848
N of Items
.850
9
Item-Total Statistics
Corrected
Squared
Cronbach's
Scale Mean if Scale Variance
Item-Total
Multiple
Alpha if Item
Item Deleted if Item Deleted
Correlation
Correlation
Deleted
VAR00001
29.89
19.695
.468
.278
.842
VAR00002
30.07
19.682
.487
.380
.840
VAR00003
30.26
19.083
.559
.357
.833
VAR00004
29.87
18.559
.573
.360
.831
VAR00005
29.78
18.699
.594
.428
.829
VAR00006
29.66
19.237
.612
.414
.829
VAR00007
29.82
18.573
.650
.448
.824
VAR00008
29.81
18.236
.540
.418
.836
VAR00009
29.80
18.162
.623
.497
.826
LAMPIRAN E
UJI VALIDITAS DAN RELIABILITAS
ANGKET MINAT BELI
Reliability Angket Minat Beli
Scale: ALL VARIABLES
Minat Beli
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.744
N of Items
.745
5
Item-Total Statistics
Scale Mean if Scale Variance
Item Deleted
if Item Deleted
Corrected Item-
Squared
Cronbach's
Total
Multiple
Alpha if Item
Correlation
Correlation
Deleted
VAR00001
14.67
4.143
.587
.399
.669
VAR00002
14.89
4.483
.454
.219
.718
VAR00003
14.94
4.441
.425
.227
.730
VAR00004
14.71
4.188
.571
.355
.676
VAR00005
14.39
4.139
.508
.327
.699
LAMPIRAN F
UJI ASUMSI KLASIK PENELITIAN
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Unstandardized
Residual
Residual
N
Normal Parameters
a,,b
100
100
.0000000
.0000000
4.50274947
2.20010959
Absolute
.114
.121
Positive
.109
.045
Negative
-.114
-.121
1.143
1.210
.146
.107
Mean
Std. Deviation
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
UJI LINEARITAS
ANOVA Table
Sum of
Squares
PerceivedValue *
COO
Between Groups (Combined)
533.902
13
314.359
1
219.542
12
Within Groups
1787.658
86
Total
2321.560
99
208.861
13
142.792
1
66.069
12
Within Groups
413.139
86
Total
622.000
99
Linearity
Deviation from
Linearity
MinatBeli * COO
df
Between Groups (Combined)
Linearity
Deviation from
Linearity
ANOVA Table
Mean Square
PerceivedValue * COO Between Groups (Combined)
41.069
1.976
314.359
15.123
Deviation from Linearity
18.295
.880
Within Groups
20.787
Linearity
MinatBeli * COO
Between Groups (Combined)
16.066
3.344
142.792
29.724
Deviation from Linearity
5.506
1.146
Within Groups
4.804
Linearity
ANOVA Table
Sig.
PerceivedValue * COO
MinatBeli * COO
Between Groups
Between Groups
F
(Combined)
.032
Linearity
.000
Deviation from Linearity
.570
(Combined)
.000
Linearity
.000
Deviation from Linearity
.335
LAMPIRAN G
DESKRIPSI STATISTIK VARIABEL COUNTRY OF
ORIGIN, PERCEIVED VALUE DAN MINAT BELI
Statistics Country Of Origin
VAR 1
N
Valid
VAR 2
VAR 3
VAR 4
VAR 5
VAR 6
VAR 7
100
100
100
100
100
100
100
0
0
0
0
0
0
0
Mean
3.71
4.00
3.75
3.75
4.11
3.74
3.99
Median
4.00
4.00
4.00
4.00
4.00
4.00
4.00
4
4
4
4
4
4
4
371
400
375
375
411
374
399
Missing
Mode
Sum
Tabel analisis deskriptif Country Of Origin
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
TS
Bt
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Inovatif
1
China adalah
negara
12
60
56
224
24
72
7
14
1 1 100
371
yang inovatif dalam
berproduksi
Jumlah
371
Rata – rata
3,71
Tingkat pendidikan dan penguasaan teknologi tinggi
2
China memiliki tingkat
pendidikan
dan
penguasaan
teknologi
15
75
71
284
13
39
1
2
0 0 100
400
tinggi
Jumlah
400
Rata – rata
4,00
Baik dalam merancang produk elektronik
3
China
merupakan
16
80
46
184
35
105
3 6
0 0 100
375
negara
yang
dalam
baik
merancang
produk elektronik
Jumlah
375
Rata – rata
3,75
Memiliki reputasi baik
4
China
merupakan
8
40
63
252
25
75
4 8
0 0 100
375
negara yang memiliki
reputasi baik
Jumlah
375
Rata – rata
3,75
Merupakan negara maju
5
China
merupakan
30
150
53
212
15
45
2 4 0
0 100
411
negara yang maju
Jumlah
411
Rata – rata
4,11
Tenaga kerja yang kreatif
6
China
merupakan
17
85
48
192
27
81
8 16
0 0 100
374
negara yang memiliki
tenaga kerja kreatif
Jumlah
374
Rata – rata
3,74
Kualitas tenaga kerja tinggi
7
China
merupakan
24
120
52
208
23
69
1 2 0 0 100
399
negara yang memiliki
kualitas tenaga kerja
yang tinggi
Jumlah
399
Rata – rata
3,99
Jumlah rata – rata variabel Country Of Origin
27,05
Rata – rata variabel Country Of Origin
3,86
Statistics Perceived Value
VAR 1 VAR 2 VAR 3 VAR 4 VAR 5 VAR 6 VAR 7 VAR 8 VAR 9
N
Valid
100
100
100
100
100
100
100
100
100
0
0
0
0
0
0
0
0
0
Mean
3.73
3.55
3.36
3.75
3.84
3.96
3.80
3.81
3.82
Median
4.00
3.50
3.00
4.00
4.00
4.00
4.00
4.00
4.00
4
3
3
4
4
4
4
4
4
373
355
336
375
384
396
380
381
382
Missing
Mode
Sum
Tabel analisis deskriptif Perceived Value
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
Bt
TS
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Emotional Value
1
Saya
yakin
merupakan
OPPO
15
75
47
188
34
102
4
8
0 0 100
373
10
50
40
160
45
135
5
10
0 0 100
355
produk
yang baik
2
Saya
suka
terhadap
handphone OPPO
Jumlah
728
Rata – rata
3,64
Social Value
3
Saya merasa Bangga
menggunakan
OPPO
dihadapan
teman
teman saya dan orang
lain
5
25
37
148
49
147
7
14
2 2 100
336
Jumlah
336
Rata – rata
3,36
Quality / Performance Value
4
OPPO
Merupakan
17
85
48
192
30
90
3 6 2 2 100
375
17
85
56
224
23
69
2 4 2 2 100
384
tawaran yang relatif
baik dibanding lainnya
5
OPPO
memiliki
tingkat kinerja yang
baik
Jumlah
759
Rata – rata
3,79
Price / Value for money
6
Harga
fair
dengan
18
90
64
256
14
42
4 8 0 0 100
396
14
70
57
228
26
78
1 2 2 2 100
380
23
115
44
176
28
84
1 2 4 4 100
381
25
125
36
144
35
105
4 8 0 0 100
382
kinerja yan diperoleh
7
Dibanding
dengan
uang
dibayar
yang
saya merasa puas
8
Merasa layak dengan
uang
yang
telah
dikeluarkan
9
Dengan
OPPO
telah
membeli
saya
merasa
melakukan
pembelian yang baik
Jumlah
1539
Rata – rata
3,84
Jumlah rata – rata variabel Perceived Value
33,62
Rata – rata variabel Perceived Value
3,73
Statistics Minat Beli
VAR 1
N
Valid
VAR 2
VAR 3
VAR 4
VAR 5
100
100
100
100
100
0
0
0
0
0
Mean
3.73
3.51
3.46
3.69
4.01
Median
4.00
3.00
3.00
4.00
4.00
4
3
3
4
4
373
351
346
369
401
Missing
Mode
Sum
Tabel analisis deskriptif Minat Beli
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
TS
Bt
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Minat Transaksional
1
Saya tertarik membeli
10
50
57
228
29
87
4
8
0 0 100
373
OPPO karena untuk
memenuhi kebutuhan
Jumlah
373
Rata – rata
3,73
Minat Refrensial
2
Bila ada orang yang
sedang
8
40
38
152
51
153
3 6
0 0 100
351
mencari
Handphone saya akan
merekomendasikan
untuk memilih merek
OPPO
Jumlah
351
Rata – rata
3,51
Minat preferensial
3
Daripada
handpone
6
30
42
168
44
132
8 16
0 0 100
346
merek lain saya lebih
memilih OPPO
Minat Eksploratif
Saya tertarik membeli
4
Oppo, karena informasi
melalui media promosi
yang
disampaikan,
dapat diandalkan untuk
memenuhi kebutuhan
saya.
5
Sebelum
melakukan
pembelian handphone,
saya mengumpulkan
informasi
tentang
handphone Oppo dan
akhirnya saya tertarik
untuk membeli.
Jumlah
346
Rata – rata
3,46
10
50
52
208
35
105
3 6 0 0 100
369
28
140
46
184
25
75
1 2 0 0 100
401
Jumlah
770
Rata – rata
3,85
Jumlah rata – rata variabel Minat Beli
18,4
Rata – rata variabel Minat Beli
3,68
LAMPIRAN H
UJI HIPOTESIS PENGARUH COUNTRY OF ORIGIN
TERHADAP PERCEIVED VALUE
Regression
Descriptive Statistics
Mean
Std. Deviation
N
PerceivedValue
33.62
4.843
100
COO
27.04
2.888
100
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
COOa
. Enter
a. All requested variables entered.
b. Dependent Variable: PerceivedValue
Model Summary
Model
R
.368a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.135
.127
4.526
a. Predictors: (Constant), COO
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
314.359
1
314.359
Residual
2007.201
98
20.482
Total
2321.560
99
a. Predictors: (Constant), COO
b. Dependent Variable: PerceivedValue
F
15.348
Sig.
.000a
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
COO
Std. Error
16.937
4.282
.617
.157
a. Dependent Variable: PerceivedValue
Coefficients
Beta
t
.368
Sig.
3.955
.000
3.918
.000
LAMPIRAN I
UJI HIPOTESIS PENGARUH COUNTRY OF ORIGIN
TERHADAP MINAT BELI
Regression
Descriptive Statistics
Mean
Std. Deviation
N
MinatBeli
18.40
2.507
100
COO
27.04
2.888
100
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
COOa
. Enter
a. All requested variables entered.
b. Dependent Variable: MinatBeli
Model Summary
Model
R
.479a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.230
.222
2.211
a. Predictors: (Constant), COO
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
142.792
1
142.792
Residual
479.208
98
4.890
Total
622.000
99
a. Predictors: (Constant), COO
b. Dependent Variable: MinatBeli
F
29.202
Sig.
.000a
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
7.156
2.092
.416
.077
COO
a. Dependent Variable: MinatBeli
Coefficients
Beta
t
.479
Sig.
3.420
.001
5.404
.000
LAMPIRAN J
SURAT IJIN PENELITIAN
ANGKET COUNTRY OF ORIGIN, PERCEIVED VALUE
DAN MINAT BELI
LAMPIRAN B
DATA MENTAH
Angket Country Of Origin
Coo1
4
4
1
4
4
3
3
4
4
2
2
4
3
4
4
4
4
2
4
4
5
5
4
2
4
4
5
4
5
5
2
4
2
3
4
5
Coo2
4
3
5
4
4
4
4
4
4
3
4
4
4
4
2
4
4
4
4
5
4
5
4
4
4
5
5
4
5
5
5
4
4
3
4
5
Coo3
3
3
4
2
3
4
4
4
3
4
3
4
4
4
4
3
4
3
4
5
2
3
4
5
4
4
4
4
5
4
4
5
3
3
4
3
Coo4
4
4
3
3
2
3
3
3
4
3
2
3
4
4
4
4
5
2
5
4
3
4
5
2
5
4
4
4
4
3
4
4
4
4
3
4
Coo5
4
4
4
4
4
4
4
4
4
2
5
3
3
4
2
4
4
4
5
5
4
3
5
5
5
5
5
5
5
4
5
4
4
4
4
4
Coo6
4
2
4
4
4
4
4
4
3
4
2
4
4
4
4
3
5
2
5
4
4
4
4
2
4
5
5
4
5
5
4
2
2
4
2
3
Coo7
3
4
4
3
4
5
5
4
3
5
5
4
4
4
4
3
4
4
5
5
4
5
5
4
4
4
4
3
4
3
4
3
3
5
3
4
Total
26
24
25
24
25
27
27
27
25
23
23
26
26
28
24
25
30
21
32
32
26
29
31
24
30
31
32
28
33
29
28
26
22
26
24
28
4
4
3
3
2
3
3
3
4
4
5
4
4
4
4
3
4
5
4
4
4
4
4
5
4
4
3
3
4
3
4
4
3
4
4
4
4
3
4
4
4
5
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
4
4
4
5
4
3
3
3
4
4
4
3
3
5
4
3
4
4
4
4
3
3
3
4
3
3
4
3
4
4
5
4
5
3
3
4
5
4
4
3
5
4
5
3
4
4
3
4
3
3
5
3
3
3
3
5
4
4
4
3
4
4
3
4
3
4
4
3
3
4
4
4
4
4
4
4
4
4
4
4
3
4
4
5
4
4
5
4
3
4
4
3
3
4
4
4
4
4
3
3
4
5
4
3
3
3
4
4
4
5
4
5
5
5
4
4
4
4
4
5
4
4
3
4
5
4
5
4
4
4
3
5
4
4
4
4
4
3
5
3
4
3
4
4
3
4
2
3
3
3
3
5
5
4
5
4
4
3
5
5
4
4
3
4
4
3
4
4
3
4
4
4
4
3
3
4
5
3
4
4
4
4
3
4
4
3
3
2
4
4
3
5
5
5
5
5
5
3
4
4
4
4
4
4
5
4
3
5
3
4
3
4
4
4
3
4
3
4
5
5
4
4
5
4
30
27
21
24
20
25
25
24
27
30
32
31
31
30
26
25
29
32
29
28
25
29
28
30
28
29
27
24
26
24
28
26
24
25
27
28
29
27
26
28
25
3
3
4
5
4
3
4
4
4
4
5
4
4
5
4
4
4
3
3
3
3
3
3
3
3
4
5
4
4
3
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
2
4
5
4
3
5
5
4
4
3
4
4
5
4
5
4
4
3
3
3
4
4
4
4
4
4
3
4
4
5
3
5
3
4
4
4
4
4
3
4
4
4
4
3
3
4
4
5
5
4
3
5
5
5
4
5
4
5
5
5
4
4
3
4
4
4
3
4
3
3
3
3
4
3
4
5
3
5
3
5
5
4
5
4
3
4
3
3
3
4
4
4
3
3
5
4
4
4
4
4
4
4
4
4
5
5
5
3
3
4
3
4
4
25
24
24
29
30
26
24
31
32
27
31
26
29
31
31
30
30
24
25
25
24
25
25
Angket Perceived Value
Pv1
3
3
5
3
3
4
4
3
3
3
5
3
3
2
3
4
4
5
5
4
2
3
4
5
4
4
4
5
4
4
5
3
5
5
4
5
4
3
4
3
Pv2
3
3
5
4
3
4
4
3
3
2
4
3
2
2
3
4
5
4
4
3
3
3
3
4
5
4
5
5
5
3
4
4
3
4
5
3
4
3
3
4
Pv3
3
3
4
3
3
3
3
4
3
3
3
3
1
1
3
3
4
3
4
4
3
4
4
3
4
4
4
4
4
4
4
4
3
4
3
5
3
3
2
4
Pv4
4
4
4
4
3
4
4
4
3
4
3
3
1
1
3
4
3
5
5
5
3
4
5
4
4
5
5
4
4
4
5
3
4
4
5
4
5
4
3
4
Pv5
4
2
4
4
3
4
4
4
4
3
4
3
1
1
3
3
4
4
4
4
4
3
4
5
5
5
5
4
5
4
4
5
4
4
4
4
5
4
3
5
4
3
3
3
3
5
4
3
4
3
5
3
4
4
4
5
3
4
4
4
3
4
4
3
3
4
3
4
4
3
4
4
3
4
3
4
3
4
4
2
4
4
4
4
4
4
4
4
4
5
3
5
3
3
4
3
4
4
4
4
3
4
4
4
4
3
3
3
4
3
3
3
3
3
3
2
4
4
4
4
3
3
3
2
3
4
4
3
3
3
3
4
3
4
3
4
3
4
5
3
4
4
5
2
4
5
4
4
3
2
3
3
3
3
4
3
3
4
4
2
4
3
3
4
5
3
4
2
2
4
3
3
2
4
4
3
5
3
2
4
5
3
4
4
5
5
3
4
3
3
4
4
4
3
4
4
3
4
3
4
4
4
3
2
4
4
3
3
4
4
3
3
3
4
3
4
3
4
4
3
4
5
5
5
4
3
3
4
4
4
4
3
4
4
4
4
5
3
5
3
4
4
4
5
3
3
5
3
4
4
4
4
4
4
4
3
4
4
2
3
4
5
4
4
2
4
4
4
5
4
4
3
3
4
3
3
5
4
3
3
3
3
4
3
4
3
3
3
4
3
4
3
4
3
3
3
2
3
4
3
4
3
3
3
3
3
3
4
5
3
5
4
3
4
5
5
4
4
3
3
4
3
4
4
4
3
4
3
3
4
5
4
4
5
4
4
4
4
4
3
Pv6
4
3
4
4
2
4
4
3
4
4
4
3
2
2
3
3
5
5
4
4
4
4
5
Pv7
3
3
4
4
3
4
3
4
4
3
4
3
1
1
3
4
3
4
4
4
3
4
4
Pv8
3
3
3
4
3
1
1
4
3
4
4
3
1
1
3
3
3
4
4
4
4
5
5
Pv9
Total
4
3
3
4
3
3
3
4
3
3
4
3
2
2
3
3
3
4
5
5
3
5
5
31
27
36
34
26
31
30
33
30
29
35
27
14
13
27
31
34
38
39
37
29
35
39
5
5
4
5
5
4
4
5
5
4
4
5
5
4
4
4
4
4
4
4
4
3
5
5
4
4
4
4
3
5
4
4
4
4
4
2
4
4
4
4
5
4
4
4
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
3
4
3
4
2
3
5
4
4
3
4
4
4
4
4
4
3
4
4
4
4
5
4
4
4
5
4
3
5
3
4
5
4
4
5
4
5
3
5
3
4
3
3
5
2
4
4
3
4
4
4
4
5
3
5
5
3
4
4
4
3
4
4
5
5
4
5
3
5
3
4
3
4
4
5
3
5
3
3
3
3
3
3
3
4
4
4
4
4
3
5
5
5
2
5
4
4
4
4
4
4
40
39
39
41
41
40
33
41
35
35
37
38
38
39
32
33
34
32
32
32
31
31
39
30
36
36
31
37
30
39
38
38
31
35
37
32
36
35
31
34
4
4
4
3
4
4
4
4
3
4
4
4
5
4
4
4
3
4
4
3
4
4
4
4
5
4
5
4
5
4
4
3
4
4
3
4
3
4
4
3
5
4
4
5
4
3
5
5
4
4
4
3
3
3
3
4
3
5
4
3
5
4
3
5
5
4
4
5
4
4
3
4
3
3
4
4
4
5
5
5
4
4
3
5
3
4
4
3
5
3
3
3
3
3
5
5
5
4
4
4
4
4
5
5
4
4
4
4
4
4
3
4
4
4
5
5
3
4
4
3
5
4
4
4
4
5
3
2
3
4
4
4
4
5
5
4
3
5
5
5
5
5
3
3
3
3
3
3
32
33
33
35
37
33
34
35
25
38
35
33
36
34
35
31
23
29
35
29
35
39
35
37
34
27
37
40
38
39
37
31
31
32
31
32
29
Angket Minat Beli
Mb1
3
4
4
4
3
5
3
4
4
3
3
3
3
2
3
3
5
4
4
5
3
4
4
3
5
4
4
4
4
3
4
4
4
4
4
4
Mb2
3
3
3
4
3
3
3
3
3
2
3
3
3
2
3
3
4
3
4
4
5
3
4
3
5
4
4
4
4
4
4
3
3
3
3
3
Mb3
3
3
3
2
3
3
3
3
3
3
2
3
3
2
3
3
5
3
4
5
3
4
4
4
4
5
4
4
4
4
4
4
3
4
3
4
Mb4
3
4
4
3
3
4
3
4
4
3
3
3
3
2
3
4
4
4
4
5
4
4
4
4
4
4
4
4
4
5
3
3
4
4
4
4
Mb5
3
4
4
4
3
3
3
5
4
3
3
3
3
2
3
4
5
4
5
5
3
4
5
4
5
4
5
4
4
3
4
5
5
4
4
4
Total
15
18
18
17
15
18
15
19
18
14
14
15
15
10
15
17
23
18
21
24
18
19
21
18
23
21
21
20
20
19
19
19
19
19
18
19
4
4
3
3
3
3
4
3
4
2
3
3
3
3
4
3
4
4
5
3
4
4
4
4
4
3
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
3
3
3
4
3
3
4
3
2
4
5
5
3
3
3
4
3
4
3
3
3
4
3
4
3
4
3
3
4
4
4
3
4
4
3
4
5
3
5
3
3
3
3
2
4
4
4
3
4
3
4
4
4
4
4
5
4
4
3
3
4
3
3
3
2
3
4
3
3
3
3
4
3
3
2
3
4
4
4
4
4
3
3
3
4
3
3
3
2
3
4
3
4
4
4
5
4
4
4
4
5
4
3
3
3
4
4
4
3
5
4
3
4
4
4
4
3
3
4
5
4
3
4
5
3
4
3
5
3
3
5
4
3
4
3
4
4
5
4
5
4
4
3
4
5
4
4
4
4
4
5
4
4
3
4
4
5
4
4
20
18
15
16
17
17
18
17
18
13
16
21
19
17
19
17
22
19
22
17
19
20
19
16
18
16
19
19
18
18
20
20
18
18
18
17
20
21
18
21
4
4
4
2
4
4
5
4
5
4
4
4
2
4
4
5
5
4
3
3
3
4
4
3
4
3
3
3
3
3
3
5
4
4
4
4
3
4
5
4
4
4
3
4
3
4
3
4
3
3
4
2
3
3
2
3
4
4
4
4
3
4
5
5
4
4
3
4
4
4
3
4
3
4
4
3
3
3
3
4
5
4
5
5
2
5
4
4
5
4
3
3
4
3
4
3
5
5
4
4
5
4
3
5
5
4
5
5
3
4
4
5
4
5
3
3
4
3
5
4
19
19
19
14
18
17
16
21
23
20
22
22
13
21
22
23
22
21
15
17
18
18
19
18
LAMPIRAN C
UJI VALIDITAS DAN RELIABILITAS
ANGKET COUNTRY OF ORIGIN
Reliability Angket Country Of Origin
Scale: ALL VARIABLES
Country Of Origin
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.651
N of Items
.647
7
Item-Total Statistics
Corrected
Squared
Cronbach's
Scale Mean if Scale Variance
Item-Total
Multiple
Alpha if Item
Item Deleted if Item Deleted
Correlation
Correlation
Deleted
VAR00001
23.34
6.025
.437
.280
.589
VAR00002
23.05
7.159
.305
.232
.631
VAR00003
23.30
6.475
.354
.152
.617
VAR00004
23.30
6.818
.338
.205
.622
VAR00005
22.94
6.582
.352
.232
.617
VAR00006
23.31
5.772
.483
.325
.572
VAR00007
23.06
6.946
.251
.148
.647
LAMPIRAN D
UJI VALIDITAS DAN RELIABILITAS
ANGKET PERCEIVED VALUE
Reliability Angket Perceived Value
Scale: ALL VARIABLES
Perceived Value
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.848
N of Items
.850
9
Item-Total Statistics
Corrected
Squared
Cronbach's
Scale Mean if Scale Variance
Item-Total
Multiple
Alpha if Item
Item Deleted if Item Deleted
Correlation
Correlation
Deleted
VAR00001
29.89
19.695
.468
.278
.842
VAR00002
30.07
19.682
.487
.380
.840
VAR00003
30.26
19.083
.559
.357
.833
VAR00004
29.87
18.559
.573
.360
.831
VAR00005
29.78
18.699
.594
.428
.829
VAR00006
29.66
19.237
.612
.414
.829
VAR00007
29.82
18.573
.650
.448
.824
VAR00008
29.81
18.236
.540
.418
.836
VAR00009
29.80
18.162
.623
.497
.826
LAMPIRAN E
UJI VALIDITAS DAN RELIABILITAS
ANGKET MINAT BELI
Reliability Angket Minat Beli
Scale: ALL VARIABLES
Minat Beli
Case Processing Summary
N
Cases
Valid
%
100
100.0
0
.0
100
100.0
Excludeda
Total
a. Listwise deletion based on all variables in
the procedure.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's
Standardized
Alpha
Items
.744
N of Items
.745
5
Item-Total Statistics
Scale Mean if Scale Variance
Item Deleted
if Item Deleted
Corrected Item-
Squared
Cronbach's
Total
Multiple
Alpha if Item
Correlation
Correlation
Deleted
VAR00001
14.67
4.143
.587
.399
.669
VAR00002
14.89
4.483
.454
.219
.718
VAR00003
14.94
4.441
.425
.227
.730
VAR00004
14.71
4.188
.571
.355
.676
VAR00005
14.39
4.139
.508
.327
.699
LAMPIRAN F
UJI ASUMSI KLASIK PENELITIAN
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Unstandardized
Residual
Residual
N
Normal Parameters
a,,b
100
100
.0000000
.0000000
4.50274947
2.20010959
Absolute
.114
.121
Positive
.109
.045
Negative
-.114
-.121
1.143
1.210
.146
.107
Mean
Std. Deviation
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
UJI LINEARITAS
ANOVA Table
Sum of
Squares
PerceivedValue *
COO
Between Groups (Combined)
533.902
13
314.359
1
219.542
12
Within Groups
1787.658
86
Total
2321.560
99
208.861
13
142.792
1
66.069
12
Within Groups
413.139
86
Total
622.000
99
Linearity
Deviation from
Linearity
MinatBeli * COO
df
Between Groups (Combined)
Linearity
Deviation from
Linearity
ANOVA Table
Mean Square
PerceivedValue * COO Between Groups (Combined)
41.069
1.976
314.359
15.123
Deviation from Linearity
18.295
.880
Within Groups
20.787
Linearity
MinatBeli * COO
Between Groups (Combined)
16.066
3.344
142.792
29.724
Deviation from Linearity
5.506
1.146
Within Groups
4.804
Linearity
ANOVA Table
Sig.
PerceivedValue * COO
MinatBeli * COO
Between Groups
Between Groups
F
(Combined)
.032
Linearity
.000
Deviation from Linearity
.570
(Combined)
.000
Linearity
.000
Deviation from Linearity
.335
LAMPIRAN G
DESKRIPSI STATISTIK VARIABEL COUNTRY OF
ORIGIN, PERCEIVED VALUE DAN MINAT BELI
Statistics Country Of Origin
VAR 1
N
Valid
VAR 2
VAR 3
VAR 4
VAR 5
VAR 6
VAR 7
100
100
100
100
100
100
100
0
0
0
0
0
0
0
Mean
3.71
4.00
3.75
3.75
4.11
3.74
3.99
Median
4.00
4.00
4.00
4.00
4.00
4.00
4.00
4
4
4
4
4
4
4
371
400
375
375
411
374
399
Missing
Mode
Sum
Tabel analisis deskriptif Country Of Origin
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
TS
Bt
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Inovatif
1
China adalah
negara
12
60
56
224
24
72
7
14
1 1 100
371
yang inovatif dalam
berproduksi
Jumlah
371
Rata – rata
3,71
Tingkat pendidikan dan penguasaan teknologi tinggi
2
China memiliki tingkat
pendidikan
dan
penguasaan
teknologi
15
75
71
284
13
39
1
2
0 0 100
400
tinggi
Jumlah
400
Rata – rata
4,00
Baik dalam merancang produk elektronik
3
China
merupakan
16
80
46
184
35
105
3 6
0 0 100
375
negara
yang
dalam
baik
merancang
produk elektronik
Jumlah
375
Rata – rata
3,75
Memiliki reputasi baik
4
China
merupakan
8
40
63
252
25
75
4 8
0 0 100
375
negara yang memiliki
reputasi baik
Jumlah
375
Rata – rata
3,75
Merupakan negara maju
5
China
merupakan
30
150
53
212
15
45
2 4 0
0 100
411
negara yang maju
Jumlah
411
Rata – rata
4,11
Tenaga kerja yang kreatif
6
China
merupakan
17
85
48
192
27
81
8 16
0 0 100
374
negara yang memiliki
tenaga kerja kreatif
Jumlah
374
Rata – rata
3,74
Kualitas tenaga kerja tinggi
7
China
merupakan
24
120
52
208
23
69
1 2 0 0 100
399
negara yang memiliki
kualitas tenaga kerja
yang tinggi
Jumlah
399
Rata – rata
3,99
Jumlah rata – rata variabel Country Of Origin
27,05
Rata – rata variabel Country Of Origin
3,86
Statistics Perceived Value
VAR 1 VAR 2 VAR 3 VAR 4 VAR 5 VAR 6 VAR 7 VAR 8 VAR 9
N
Valid
100
100
100
100
100
100
100
100
100
0
0
0
0
0
0
0
0
0
Mean
3.73
3.55
3.36
3.75
3.84
3.96
3.80
3.81
3.82
Median
4.00
3.50
3.00
4.00
4.00
4.00
4.00
4.00
4.00
4
3
3
4
4
4
4
4
4
373
355
336
375
384
396
380
381
382
Missing
Mode
Sum
Tabel analisis deskriptif Perceived Value
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
Bt
TS
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Emotional Value
1
Saya
yakin
merupakan
OPPO
15
75
47
188
34
102
4
8
0 0 100
373
10
50
40
160
45
135
5
10
0 0 100
355
produk
yang baik
2
Saya
suka
terhadap
handphone OPPO
Jumlah
728
Rata – rata
3,64
Social Value
3
Saya merasa Bangga
menggunakan
OPPO
dihadapan
teman
teman saya dan orang
lain
5
25
37
148
49
147
7
14
2 2 100
336
Jumlah
336
Rata – rata
3,36
Quality / Performance Value
4
OPPO
Merupakan
17
85
48
192
30
90
3 6 2 2 100
375
17
85
56
224
23
69
2 4 2 2 100
384
tawaran yang relatif
baik dibanding lainnya
5
OPPO
memiliki
tingkat kinerja yang
baik
Jumlah
759
Rata – rata
3,79
Price / Value for money
6
Harga
fair
dengan
18
90
64
256
14
42
4 8 0 0 100
396
14
70
57
228
26
78
1 2 2 2 100
380
23
115
44
176
28
84
1 2 4 4 100
381
25
125
36
144
35
105
4 8 0 0 100
382
kinerja yan diperoleh
7
Dibanding
dengan
uang
dibayar
yang
saya merasa puas
8
Merasa layak dengan
uang
yang
telah
dikeluarkan
9
Dengan
OPPO
telah
membeli
saya
merasa
melakukan
pembelian yang baik
Jumlah
1539
Rata – rata
3,84
Jumlah rata – rata variabel Perceived Value
33,62
Rata – rata variabel Perceived Value
3,73
Statistics Minat Beli
VAR 1
N
Valid
VAR 2
VAR 3
VAR 4
VAR 5
100
100
100
100
100
0
0
0
0
0
Mean
3.73
3.51
3.46
3.69
4.01
Median
4.00
3.00
3.00
4.00
4.00
4
3
3
4
4
373
351
346
369
401
Missing
Mode
Sum
Tabel analisis deskriptif Minat Beli
No
Pernyataan
Tanggapan Responden
SS
F
Bt
S
F
5
Bt
N
F
4
TS
Bt
F
3
Bt
2
Sts
F Bt
Total
F
Jb
1
Minat Transaksional
1
Saya tertarik membeli
10
50
57
228
29
87
4
8
0 0 100
373
OPPO karena untuk
memenuhi kebutuhan
Jumlah
373
Rata – rata
3,73
Minat Refrensial
2
Bila ada orang yang
sedang
8
40
38
152
51
153
3 6
0 0 100
351
mencari
Handphone saya akan
merekomendasikan
untuk memilih merek
OPPO
Jumlah
351
Rata – rata
3,51
Minat preferensial
3
Daripada
handpone
6
30
42
168
44
132
8 16
0 0 100
346
merek lain saya lebih
memilih OPPO
Minat Eksploratif
Saya tertarik membeli
4
Oppo, karena informasi
melalui media promosi
yang
disampaikan,
dapat diandalkan untuk
memenuhi kebutuhan
saya.
5
Sebelum
melakukan
pembelian handphone,
saya mengumpulkan
informasi
tentang
handphone Oppo dan
akhirnya saya tertarik
untuk membeli.
Jumlah
346
Rata – rata
3,46
10
50
52
208
35
105
3 6 0 0 100
369
28
140
46
184
25
75
1 2 0 0 100
401
Jumlah
770
Rata – rata
3,85
Jumlah rata – rata variabel Minat Beli
18,4
Rata – rata variabel Minat Beli
3,68
LAMPIRAN H
UJI HIPOTESIS PENGARUH COUNTRY OF ORIGIN
TERHADAP PERCEIVED VALUE
Regression
Descriptive Statistics
Mean
Std. Deviation
N
PerceivedValue
33.62
4.843
100
COO
27.04
2.888
100
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
COOa
. Enter
a. All requested variables entered.
b. Dependent Variable: PerceivedValue
Model Summary
Model
R
.368a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.135
.127
4.526
a. Predictors: (Constant), COO
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
314.359
1
314.359
Residual
2007.201
98
20.482
Total
2321.560
99
a. Predictors: (Constant), COO
b. Dependent Variable: PerceivedValue
F
15.348
Sig.
.000a
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
COO
Std. Error
16.937
4.282
.617
.157
a. Dependent Variable: PerceivedValue
Coefficients
Beta
t
.368
Sig.
3.955
.000
3.918
.000
LAMPIRAN I
UJI HIPOTESIS PENGARUH COUNTRY OF ORIGIN
TERHADAP MINAT BELI
Regression
Descriptive Statistics
Mean
Std. Deviation
N
MinatBeli
18.40
2.507
100
COO
27.04
2.888
100
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
COOa
. Enter
a. All requested variables entered.
b. Dependent Variable: MinatBeli
Model Summary
Model
R
.479a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.230
.222
2.211
a. Predictors: (Constant), COO
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
142.792
1
142.792
Residual
479.208
98
4.890
Total
622.000
99
a. Predictors: (Constant), COO
b. Dependent Variable: MinatBeli
F
29.202
Sig.
.000a
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
7.156
2.092
.416
.077
COO
a. Dependent Variable: MinatBeli
Coefficients
Beta
t
.479
Sig.
3.420
.001
5.404
.000
LAMPIRAN J
SURAT IJIN PENELITIAN