Materi Sudibyo Markus
Ina HEA Congress Yogyakarta, 30 July 2016
Sudibyo Markus PP Muhammadiyah
THE IMPLEMENTATATION
OF PROMOTIVE AND
PREVENTIVE
PROGRAMS IN TOBACCO
CONTROL
(2)
DEKLARASI ALMA ATA
WHY IT FAILED ?
“There are more things in Heaven and Earth, Horatio,
Than what are dreamt in your philosophy”
Hamlet, Shakespeare
1. Too MEDICALIZATION.
2. Disregarded the social determinant of health.
3. Disregarded / minimizing the role of private health sector.
4. Disregarded community participation (as a pilar in SDG).
5. The absence of ENABLING ENVIRONMENT SISTEM GERAKAN.
(3)
IKLAN ROKOK, A PUBLIC LYING
?
“
Cigarette are only for those who are
illiterate”
Suryo, Founder of Gudang Garam
1. Tobacco industries don’t sell cigarette, but lifestyle, “comfort”, culture, which are social products
INTANGIBLE products.
2. TOBACCO CONTROL STRATEGY vs SOCIAL MARKETING strategies
(4)
MARKETING MIX
& PROMOTION MIX
1. Industries consider cigarette NOT as a
PHYSICAL but rather as a SOCIAL PRODUCT
a life style, cultural and comfort product (likewise dopamine is named as a comfort hormon).
2. SOCIAL MARKETING STRATEGIES (i) social product, (ii) adoption cost, (iii)
marketing mix and promotion or
communication mix, (iv) service delivery and adopters satisfaction, and (v) mobilization of influential or potential groups at national and local levels.
(5)
MPOWER STRATEGY
“PHANTOM Symptom in Rehabilitation of
the Disabled”
Dr. Wirda Widjojonitisastro RSCM Medical Rehablitation Uni t
1.
Will it follow Alma Ata Declaration failure,
at the absence of FCTC.
2.
Public health is not the policy
mainstream .
3.
SISTEM GERAKAN
Common objective,
commitment and ENABLING environment
(6)
Is it a
NETWORK
or
a
CROWD
?
NGO Perlindungan
Anak, Perempuan,
Konsumen
NGO TC Nasional
Tobacco Control
media
Donor Agency
Asosiasi Profesi Kesehatan
Organisasi lokal: Wanita, pemuda
dll
Dinas Kesehatan
(7)
PEM KAB
Pemerintah Propinsi
NETWORK OR CROWD ?
Bappenas Tobacco Control donors host government Dinkes II national/local PARPOL KEMKES Asosiasi: PKBI, PKK, Pita Putih
NGO lokal
media
Profesi: IDI, IDAI, IBI
media
international NGOs: CTFK, The Union, SEATCA
PEM DESA
Camat
WHO
PMI
Who coordinate at National level?
WFP Kemdikbud UNDP DINKES I Asosiasi Bupati Walikota
(8)
PERAN MUHAMMADIYAH
INSTRUMEN MUHAMMADIYAH
1. FATWA HARAM merokok.
2. Framework Convention on Tobacco Control
(FCTC) Muhammadiyah yang didukung oleh
semua Majlis & Lembaga.
3. Surat Edaran PP Muhammadiyah bagi Kawasan Tanpa Rokok (KTR) di semua Forum & Lembaga Amal Usaha.
4. Muhammadiyah Tobacco Control Center
(MTCC) di Universitas Muhammadiyah.
5. SIAP bekerjasama membangun JEJARING kemitraan di daeah.
(9)
REMARKS
“
Are you here with solution
Or are you part of the problems”
Aranyaprathet, Thai-Cambodia border, Refugee Camp 1987
PROBLEMS
1. The absence of FCTC no national policy.
2. Strong industrial business chains & interferences.
3. Social marketing &
promotion mix strategy.
SOLUTIONS
1. Pursuance of FCTC as a national policy.
2. Promote social
marketing, promotion & public health strategy. 3. Empowerment of sistem
GERAKAN at the
national & local levels. 4. Tobacco control ROAD
MAP
5. Mengacu pada
(1)
MARKETING MIX
& PROMOTION MIX
1. Industries consider cigarette NOT as a
PHYSICAL but rather as a SOCIAL PRODUCT
a life style, cultural and comfort product (likewise dopamine is named as a comfort hormon).
2. SOCIAL MARKETING STRATEGIES (i) social product, (ii) adoption cost, (iii)
marketing mix and promotion or
communication mix, (iv) service delivery and adopters satisfaction, and (v) mobilization of influential or potential groups at national and local levels.
(2)
MPOWER STRATEGY
“PHANTOM Symptom in Rehabilitation of
the Disabled”
Dr. Wirda Widjojonitisastro RSCM Medical Rehablitation Uni t
1.
Will it follow Alma Ata Declaration failure,
at the absence of FCTC.
2.
Public health is not the policy
mainstream .
3.
SISTEM GERAKAN
Common objective,
(3)
Is it a
NETWORK
or
a
CROWD
?
NGO Perlindungan
Anak, Perempuan,
Konsumen
NGO TC Nasional
Tobacco Control
media
Donor Agency
Asosiasi Profesi Kesehatan
Organisasi lokal: Wanita, pemuda
dll
Dinas Kesehatan
(4)
PEM KAB
Pemerintah Propinsi
NETWORK OR CROWD ?
Bappenas Tobacco Control donors host government Dinkes II national/local PARPOL KEMKES Asosiasi: PKBI, PKK, Pita Putih
NGO lokal
media
Profesi: IDI, IDAI, IBI
media
international NGOs: CTFK, The Union, SEATCA
PEM DESA
Camat
WHO
PMI
Who coordinate at National level?
WFP Kemdikbud UNDP DINKES I Asosiasi Bupati Walikota
(5)
PERAN MUHAMMADIYAH
INSTRUMEN MUHAMMADIYAH
1. FATWA HARAM merokok.
2. Framework Convention on Tobacco Control
(FCTC) Muhammadiyah yang didukung oleh
semua Majlis & Lembaga.
3. Surat Edaran PP Muhammadiyah bagi Kawasan Tanpa Rokok (KTR) di semua Forum & Lembaga Amal Usaha.
4. Muhammadiyah Tobacco Control Center
(MTCC) di Universitas Muhammadiyah.
5. SIAP bekerjasama membangun JEJARING kemitraan di daeah.
(6)
REMARKS
“
Are you here with solution
Or are you part of the problems”
Aranyaprathet, Thai-Cambodia border, Refugee Camp 1987
PROBLEMS
1. The absence of FCTC
no national policy.
2. Strong industrial
business chains & interferences.
3. Social marketing &
promotion mix strategy.
SOLUTIONS
1. Pursuance of FCTC as a
national policy.
2. Promote social
marketing, promotion & public health strategy.
3. Empowerment of sistem
GERAKAN at the
national & local levels.
4. Tobacco control ROAD
MAP
5. Mengacu pada