Materi Sudibyo Markus

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Ina HEA Congress Yogyakarta, 30 July 2016

Sudibyo Markus PP Muhammadiyah

THE IMPLEMENTATATION

OF PROMOTIVE AND

PREVENTIVE

PROGRAMS IN TOBACCO

CONTROL


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DEKLARASI ALMA ATA

WHY IT FAILED ?

“There are more things in Heaven and Earth, Horatio,

Than what are dreamt in your philosophy

Hamlet, Shakespeare

1. Too MEDICALIZATION.

2. Disregarded the social determinant of health.

3. Disregarded / minimizing the role of private health sector.

4. Disregarded community participation (as a pilar in SDG).

5. The absence of ENABLING ENVIRONMENT SISTEM GERAKAN.


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IKLAN ROKOK, A PUBLIC LYING

?

Cigarette are only for those who are

illiterate”

Suryo, Founder of Gudang Garam

 

1. Tobacco industries don’t sell cigarette, but lifestyle, “comfort”, culture, which are social products

INTANGIBLE products.

2. TOBACCO CONTROL STRATEGY vs SOCIAL MARKETING strategies


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MARKETING MIX

& PROMOTION MIX

1. Industries consider cigarette NOT as a

PHYSICAL but rather as a SOCIAL PRODUCT

a life style, cultural and comfort product (likewise dopamine is named as a comfort hormon).

2. SOCIAL MARKETING STRATEGIES (i) social product, (ii) adoption cost, (iii)

marketing mix and promotion or

communication mix, (iv) service delivery and adopters satisfaction, and (v) mobilization of influential or potential groups at national and local levels.


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MPOWER STRATEGY

“PHANTOM Symptom in Rehabilitation of

the Disabled”

Dr. Wirda Widjojonitisastro RSCM Medical Rehablitation Uni t

1.

Will it follow Alma Ata Declaration failure,

at the absence of FCTC.

2.

Public health is not the policy

mainstream .

3.

SISTEM GERAKAN

Common objective,

commitment and ENABLING environment


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Is it a

NETWORK

or

a

CROWD

?

NGO Perlindungan

Anak, Perempuan,

Konsumen

NGO TC Nasional

Tobacco Control

media

Donor Agency

Asosiasi Profesi Kesehatan

Organisasi lokal: Wanita, pemuda

dll

Dinas Kesehatan


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PEM KAB

Pemerintah Propinsi

NETWORK OR CROWD ?

Bappenas Tobacco Control donors host government Dinkes II national/local PARPOL KEMKES Asosiasi: PKBI, PKK, Pita Putih

NGO lokal

media

Profesi: IDI, IDAI, IBI

media

international NGOs: CTFK, The Union, SEATCA

PEM DESA

Camat

WHO

PMI

Who coordinate at National level?

WFP Kemdikbud UNDP DINKES I Asosiasi Bupati Walikota


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PERAN MUHAMMADIYAH

INSTRUMEN MUHAMMADIYAH

1. FATWA HARAM merokok.

2. Framework Convention on Tobacco Control

(FCTC) Muhammadiyah yang didukung oleh

semua Majlis & Lembaga.

3. Surat Edaran PP Muhammadiyah bagi Kawasan Tanpa Rokok (KTR) di semua Forum & Lembaga Amal Usaha.

4. Muhammadiyah Tobacco Control Center

(MTCC) di Universitas Muhammadiyah.

5. SIAP bekerjasama membangun JEJARING kemitraan di daeah.


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REMARKS

Are you here with solution

Or are you part of the problems”

Aranyaprathet, Thai-Cambodia border, Refugee Camp 1987

PROBLEMS

1. The absence of FCTC no national policy.

2. Strong industrial business chains & interferences.

3. Social marketing &

promotion mix strategy.

SOLUTIONS

1. Pursuance of FCTC as a national policy.

2. Promote social

marketing, promotion & public health strategy. 3. Empowerment of sistem

GERAKAN at the

national & local levels. 4. Tobacco control ROAD

MAP

5. Mengacu pada


(1)

MARKETING MIX

& PROMOTION MIX

1. Industries consider cigarette NOT as a

PHYSICAL but rather as a SOCIAL PRODUCT

a life style, cultural and comfort product (likewise dopamine is named as a comfort hormon).

2. SOCIAL MARKETING STRATEGIES (i) social product, (ii) adoption cost, (iii)

marketing mix and promotion or

communication mix, (iv) service delivery and adopters satisfaction, and (v) mobilization of influential or potential groups at national and local levels.


(2)

MPOWER STRATEGY

“PHANTOM Symptom in Rehabilitation of

the Disabled”

Dr. Wirda Widjojonitisastro RSCM Medical Rehablitation Uni t

1.

Will it follow Alma Ata Declaration failure,

at the absence of FCTC.

2.

Public health is not the policy

mainstream .

3.

SISTEM GERAKAN

Common objective,


(3)

Is it a

NETWORK

or

a

CROWD

?

NGO Perlindungan

Anak, Perempuan,

Konsumen

NGO TC Nasional

Tobacco Control

media

Donor Agency

Asosiasi Profesi Kesehatan

Organisasi lokal: Wanita, pemuda

dll

Dinas Kesehatan


(4)

PEM KAB

Pemerintah Propinsi

NETWORK OR CROWD ?

Bappenas Tobacco Control donors host government Dinkes II national/local PARPOL KEMKES Asosiasi: PKBI, PKK, Pita Putih

NGO lokal

media

Profesi: IDI, IDAI, IBI

media

international NGOs: CTFK, The Union, SEATCA

PEM DESA

Camat

WHO

PMI

Who coordinate at National level?

WFP Kemdikbud UNDP DINKES I Asosiasi Bupati Walikota


(5)

PERAN MUHAMMADIYAH

INSTRUMEN MUHAMMADIYAH

1. FATWA HARAM merokok.

2. Framework Convention on Tobacco Control

(FCTC) Muhammadiyah yang didukung oleh

semua Majlis & Lembaga.

3. Surat Edaran PP Muhammadiyah bagi Kawasan Tanpa Rokok (KTR) di semua Forum & Lembaga Amal Usaha.

4. Muhammadiyah Tobacco Control Center

(MTCC) di Universitas Muhammadiyah.

5. SIAP bekerjasama membangun JEJARING kemitraan di daeah.


(6)

REMARKS

Are you here with solution

Or are you part of the problems”

Aranyaprathet, Thai-Cambodia border, Refugee Camp 1987

PROBLEMS

1. The absence of FCTC

no national policy.

2. Strong industrial

business chains & interferences.

3. Social marketing &

promotion mix strategy.

SOLUTIONS

1. Pursuance of FCTC as a

national policy.

2. Promote social

marketing, promotion & public health strategy.

3. Empowerment of sistem

GERAKAN at the

national & local levels.

4. Tobacco control ROAD

MAP

5. Mengacu pada