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presentasi ch7 strategies

Chapter 7

Understanding
Strategies
Mujtahid Subagyo
[email protected]

The Concept of Strategies

Two Levels of Strategies
• Corporate Strategy
• Business Unit Strategy

Corporate Strategy
• Single Business Firms
• Unrelated Diversified Firms
• Related Diversified Firms

Business Unit Strategy
• Business Unit Mission
• Business Unit Competitive Advantage


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