KawaiiPhanda BOOK RENTAL : A Business Plan.

Maranatha Christian University i

ABSTRAK

Penelitian mengatakan bahwa memiliki kebiasaan membaca dapat memberikan banyak manfaat. Artikel-artikel juga banyak mengatakan bahwa saat ini fasilitias seperti perpustakaan atau buku-buku sangat dibutuhkan untuk menunjang pertumbuhan kebiasaan membaca. Selain itu, disaat kondisi perekonomian begitu buruk, harga buku-buku malah mengalami peningkatan harga. Hal ini menyebabkan kebiasaan membaca menjadi menurun karena masyarakat lebih cenderung membeli kebutuhan utama mereka dibanding membeli sebuah buku.

Fakta-fakta diatas menjadi hal yang mendasari dibentuknya KawaiiPhanda. Dengan didirikannya KawaiiPhanda, diharapkan

masyarakat dapat menikmati fasilitas membaca buku dengan harga yang murah dan mendapatkan banyak manfaat dari koleksi buku-buku

KawaiiPhanda, baik berupa pengembangan diri ataupun kemajuan dalam pendidikan mereka.

Di sisi lain, dengan adanya desain unik yang menghadirkan sentuhan nuansa Jepang, dirangkap dengan suasana tenang yang memiliki

pendekatan pada alam akan meningkatkan konsentrasi dan kenyamanan membaca. Para pengunjung pun akan disambut suasana rumah yang membuat kegiatan membaca mereka layaknya seperti di rumah sendiri.

EXECUTIVE SUMMARY

KawaiiPhanda is a kind of books rental business which offers non-fiction books as its major collection. It gives different value of

KawaiiPhanda as a book rental which cares not only to the self-development but also to the intellectual self-development of its customers. Something that also gives different values to the KawaiiPhanda is its unique selling prepositions which provide café and wi-fi Internet. Moreover, KawaiiPhanda has a unique design which takes Japanese theme. Using Japanese theme means bringing the natural atmosphere into the house, therefore, inside the KawaiiPhanda there are gazebo, fish pond, stones and small fountain. By implementing a Japanese design, all customers will experience a comfortable reading atmosphere.

As a book rental which has initial investment below 100,000,000(IDR), KawaiiPhanda reach the pay back period in less than 2 years.

By having the payback period that relatively short and also having unique selling prepositions, KawaiiPhanda is brave to stand as a book rental which has different values from others. Carrying different values means attracting more customers. Attracting more customers means giving big opportunity for KawaiiPhanda to be a promising business.

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TABLE OF CONTENTS

ABSTRACT ... i

EXECUTIVE SUMMARY ... ii

ACKNOWLEDGEMENTS ... iii

TABLE OF CONTENTS ... iv

LIST OF APPENDICES ... vi

CHAPTER I: BACKGROUND ... 1

I.1. Background of the Study CHAPTER II : MARKETING PLAN ... 5

II.1. Product II.2. Price II.3. Place II.4. Promotion CHAPTER III : OPERATION PLAN ... 10

III.1. Membership Procedures III.2. Renting Procedures in General III.2.1 Procedures of Renting Books Home III.2.2 Procedures of Renting Books on The Spot III.3. Fine Procedures III.4. Work Hours III.5. Rules CHAPTER IV : HUMAN RESOURCE ... 14

IV.1. Number of People Required IV.2. The Skill Requirements IV.3. The Job Description

CHAPTER V : FINANCE ... 16

V.1. Initial Investment V.2. Operation Cost V.3. Cash Inflow V.4. Profit Margin V.5. Break Even Point

BIBLIOGRAPHY APPENDICES

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LIST OF APPENDICES

1. Sample of non-fiction books

2. Sample of fiction books

3. Sample of comics

4. Ground Plan of KawaiiPhanda

CHAPTER I

BACKGROUND

I.1. Background of The Study

We cannot deny that a book gives more advantages than solely as the

source of knowledge. Atreya believes that there are twenty six (26) major

advantages to reading books. Below are the eight (8) advantages out of

the twenty six (26) advantages that are taken from his article. He believes

that the habit of reading books can improve vocabulary, give a glimpse

into other cultures and places, improve concentration and focus, build

self-esteem, improve memory, improve creativity, decrease boredom, change

one’s life (par.4).

Unfortunately, there are obstacles that make people unable to enjoy

those advantages, for example, the high price of books. This is supported

by Salam’s statement. He mentions that “the price of a book is very

expensive while the economic condition is still bad. It makes people tend

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The lack of reading facilities also becomes the obstacle for people to

get those advantages. This is supported by Santoso’s statement. He says

that “nowadays, facilities such as books and library are truly needed to

grow a reading habit” (par.3).

The facts above become the reason why a rental book business,

namely KawaiiPhanda is feasible to pursue. Beside, during this time, a lot

of people are looking for books to the founder of KawaiiPhanda.

Therefore, the founder sees the opportunity that this business will become

a promising one. Considering those opportunities, the founder initiates to

do some improvement. It is expected that KawaiiPhanda will be a good

alternative to facilitate books for people. Thus, they can read them with a

low price, help to grow their reading habit, and they get a lot of advantages

as what Atreya mentions.

Below is the SWOT analysis of KawaiiPhanda.

Strengths

 KawaiiPhanda does not rent a place in running the business. It helps to minimize the expense.

 The location of KawaiiPhanda is not on the road side; as a result KawaiiPhanda is far from the noisy atmosphere and this causes

people to focus more in reading books.

 KawaiiPhanda provides many kinds of books. The majority is non-fiction books, such as self-development books, true story books,

educational books or textbooks (psychology, economic, literature).  There is free wi-fi access available.

 KawaiiPhanda has a cozy atmosphere. It is uniquely designed by using a Japanese theme. There is a gazebo and a fish pond.

Furthermore, there will be music played. Therefore, the customers

will feel relaxed and comfortable.

 The rental also has a café; thus, the customers can enjoy the meal while they are reading books.

 There is a catalogue service that facilitates the customers to look for a book easily by sorting it based on the title or the author.

 Every week there will be an announcement of a book review that is being recommended.

 There will be a service through sms to let the customers know if there are new books available in KawaiiPhanda.

 Once a year, there will be an event for the public, for example, manga competition and book review competition.

Weaknesses

 KawaiiPhanda accepts secondhand books for those who want to donate them. However, it is difficult to get free secondhand books

because sometimes people want to sell their books instead of

giving it for free.

 There will be many risks in opening this business. For example, it is possible that KawaiiPhanda will lose books or some books may

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Opportunity

 There is no other kind of book rentals opened in this area.  There are small numbers of this business which has a café and

provides wi-fi access in it.

Threat

 The price of the books is expensive, especially on the education textbook.

 There is difficulty in looking for old books.

By spending money less than 100.000.000 (IDR) for the initial

investment, KawaiiPhanda will become a profitable business because it

has unique selling prepositions and also the Break Even Point can be

BIBLIOGRAPHY

Printed Sources:

Hildick, E.W. A Close Look at Advertising. London: Faber and Faber LTD,

1969.

Kotler, Philip. Marketing Management. New Jersey: Prentice Hall

International,Inc, 2000.

Mussen, Paul Henry, et al. Psychological Development: A Life-Span

Approach. New York: Harper & Row, Publisher, 1979.

Electronic Sources:

Atreya. “The 26 Major Advantages to Reading More Books.” A Bite of The

Best Miscellany 18.12 (2007). 21 May 2008.

<http://zeronucleus.blogspot.com/2007/12/26-major-advantages-to-reading-more.html>.

Salam, Arsyad. “Rendahnya Minat Baca Sangat Berbahaya.” 2 March

2008. Newsblogmedia. 21 May 2008.

<http://arsyadsalam.blogspot.com/>.

Santoso, Agus. “Minat Baca di Kalangan Pemuda.” Forum LIngkar Pena.

LIST OF APPENDICES

1. Sample of non-fiction books 2. Sample of fiction books 3. Sample of comics

4. Ground Plan of KawaiiPhanda 5. 3D pictures of KawaiiPhanda

CHAPTER I

BACKGROUND

I.1. Background of The Study

We cannot deny that a book gives more advantages than solely as the source of knowledge. Atreya believes that there are twenty six (26) major advantages to reading books. Below are the eight (8) advantages out of the twenty six (26) advantages that are taken from his article. He believes that the habit of reading books can improve vocabulary, give a glimpse into other cultures and places, improve concentration and focus, build self-esteem, improve memory, improve creativity, decrease boredom, change one’s life (par.4).

Unfortunately, there are obstacles that make people unable to enjoy those advantages, for example, the high price of books. This is supported by Salam’s statement. He mentions that “the price of a book is very expensive while the economic condition is still bad. It makes people tend to buy primary needs rather than a book” (par.11).

The lack of reading facilities also becomes the obstacle for people to get those advantages. This is supported by Santoso’s statement. He says that “nowadays, facilities such as books and library are truly needed to grow a reading habit” (par.3).

The facts above become the reason why a rental book business, namely KawaiiPhanda is feasible to pursue. Beside, during this time, a lot of people are looking for books to the founder of KawaiiPhanda.

Therefore, the founder sees the opportunity that this business will become a promising one. Considering those opportunities, the founder initiates to do some improvement. It is expected that KawaiiPhanda will be a good alternative to facilitate books for people. Thus, they can read them with a low price, help to grow their reading habit, and they get a lot of advantages as what Atreya mentions.

Below is the SWOT analysis of KawaiiPhanda.

Strengths

 KawaiiPhanda does not rent a place in running the business. It helps to minimize the expense.

 The location of KawaiiPhanda is not on the road side; as a result KawaiiPhanda is far from the noisy atmosphere and this causes people to focus more in reading books.

 KawaiiPhanda provides many kinds of books. The majority is non-fiction books, such as self-development books, true story books,

 KawaiiPhanda has a cozy atmosphere. It is uniquely designed by using a Japanese theme. There is a gazebo and a fish pond. Furthermore, there will be music played. Therefore, the customers will feel relaxed and comfortable.

 The rental also has a café; thus, the customers can enjoy the meal while they are reading books.

 There is a catalogue service that facilitates the customers to look for a book easily by sorting it based on the title or the author.

 Every week there will be an announcement of a book review that is being recommended.

 There will be a service through sms to let the customers know if there are new books available in KawaiiPhanda.

 Once a year, there will be an event for the public, for example, manga competition and book review competition.

Weaknesses

 KawaiiPhanda accepts secondhand books for those who want to donate them. However, it is difficult to get free secondhand books because sometimes people want to sell their books instead of giving it for free.

 There will be many risks in opening this business. For example, it is possible that KawaiiPhanda will lose books or some books may become torn because they go from one hand to another.

Opportunity

 There is no other kind of book rentals opened in this area.

 There are small numbers of this business which has a café and provides wi-fi access in it.

Threat

 The price of the books is expensive, especially on the education textbook.

 There is difficulty in looking for old books.

By spending money less than 100.000.000 (IDR) for the initial

investment, KawaiiPhanda will become a profitable business because it has unique selling prepositions and also the Break Even Point can be achieved in less than 2 years.

BIBLIOGRAPHY

Printed Sources:

Hildick, E.W. A Close Look at Advertising. London: Faber and Faber LTD, 1969.

Kotler, Philip. Marketing Management. New Jersey: Prentice Hall International,Inc, 2000.

Mussen, Paul Henry, et al. Psychological Development: A Life-Span Approach. New York: Harper & Row, Publisher, 1979.

Electronic Sources:

Atreya. “The 26 Major Advantages to Reading More Books.” A Bite of The Best Miscellany 18.12 (2007). 21 May 2008.

<http://zeronucleus.blogspot.com/2007/12/26-major-advantages-to-reading-more.html>.

Salam, Arsyad. “Rendahnya Minat Baca Sangat Berbahaya.” 2 March

2008. Newsblogmedia. 21 May 2008.

<http://arsyadsalam.blogspot.com/>.

Santoso, Agus. “Minat Baca di Kalangan Pemuda.” Forum LIngkar Pena.

21 May 2008.