Knowledge Management in the Real World

10

Knowledge Management
in the Real World
Lecture given at Lawrence Technological University
Stan Garfeld
October 20, 2007

© 2007 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

What is Knowledge Management?


Knowledge Management is the art of transforming
information and intellectual assets into enduring
value for an organization’s clients and its people.



The purpose of knowledge management is to:

− Foster the reuse of intellectual capital
− Enable better decision making
− Create the conditions for innovation



KM provides people, processes, and technology to
help knowledge fow
− to the right people
− at the right time
− so they can act more efciently and efectively

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Why manage knowledge?
1. Prevent redundant efort
Invent when
needed…


But don’t
reinvent the
wheel!

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Why manage knowledge?
2. Avoid repeating past
mistakes

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Why manage knowledge?
3. Take advantage of what others already know


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How to Do Knowledge
Management
1.

2.

3.

4.

6

Share what you have
learned, created, and
proved
Innovate to be more

creative, inventive, and
imaginative
Reuse what others have
already learned, created,
and proved
Collaborate with others to
take advantage of what
they know
20 Oct 2007

Share
Ask questions and
request help – others
will beneft from the
answers
• Answer questions and
provide help – being the
white knight is
gratifying
• Ofer tips, insights, and

useful links – pay it
forward, build your
reputation


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Share: HP users help each other
out
Question: Apr 10, 2007
− I have been getting a
problem when
searching using
Google.
− When I get the results
and click on one of
them it redirects me to
another site and not to

the selected site.
• Answer: Apr 11, 2007
− You have spyware. Use
spyware removal
software.
− Update to the latest
signatures before
starting scan.
− Your problem will be
solved.


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Innovate: HP Social
Network

9


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Reuse: HP Proposal Web and
Presentation Builder




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This slide and many
others are reused
from existing
presentations.
Think of how much
work it would take to
create them from


Collaborate: KM Team
B e s t P r a c ti c e S h a r i n g
Opportunity Opportunity Development Negotiate
Creation Evaluation
& Bid
& Close

Reuse

Reuse

Reuse

Reuse

Delivery

Reuse


Reuse

Capture

Stan Garfeld
• People
• Communications

Bernard Hennecker
• Communities
• User Interface
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Project Profle
(new)

Capture


Win/ loss
Lessons
Learned

Project
Profle

Update

Win/ Loss Lessons
Bid Collateral
Project Profle
(updated)

Reuse

Close-out
Lessons
Learned


Update

Marcus Funke
• Process
• Project Managemen

Close-out Lessons
Delivery Collateral
Win/ Loss Lessons
Bid Collateral
Project Profle
(updated)

Andrew
Gent
• Technolog

Learn
Read

Attend

Watch
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Listen

Knowledge Management Mission


The mission of the HP Services Knowledge
Management program is to institutionalize
knowledge creation, sharing, and reuse to:
−Increase our win rate
−Drive down sales and delivery costs
−Increase engagement quality

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Goals of Knowledge Management
Increase orders, revenue, and profts by:














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Reusing materials and expertise
Avoiding redundant efort
Avoiding making the same mistakes twice
Taking advantage of existing expertise and experience
Making it easy to fnd information and resources
Communicating important information widely and quickly
Promoting standard, repeatable service oferings
Providing methods, tools, templates, examples, & data to streamline
selling and delivering
Making scarce expertise widely available
Showing our customers how we use our knowledge for their beneft
Accelerating delivery to our customers
Stimulating innovation and growth
Enabling HP Services to leverage its size
Making our best problem-solving experiences reusable
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Knowledge Management Unifed View
PROCESS

PEOPLE
WW KM Team
-People Technology
-Process
Region KM
-KM Lead: 1 per
-K-Advisor: 1 per




EMEA

APJ

Americas

Practice KM
- WW Lead: 1 per
- Region Lead: 1 per
Country KM
-KM Lead: 0-1 per
-K-Advisor: 0-1 per

TECHNOLOG
•Y Windows SharePoint Services
(WSS)
• SharePoint Portal Server (SPS)
• UBB.threads (threaded
discussions)
• HP Virtual Rooms (webinars)
• @hp portal (intranet)
• Roller (HP blogs)
• MediaWiki (HPedia)
• Specialized applications
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Invent

WW

Practices




Content
Management &
Governance
Authoring
Excellence
Program
IP creation
Invention
Disclosure
Patents

METRICS

Capture







Knowledge
Capture &
Reuse
Communities of
Practice
Best Practice
Replication
Project Team
Collaboration
Content
Management &
Governance

Reuse






Knowledge
Capture & Reuse
Communities of
Practice
Best Practice
Replication
Project Team
Collaboration
Content
Management &
Governance

• Participation: The number of employees
who participate in Forums
(subscriptions, postings, web site
visits), divided by the total number of
employees
• Capture: The number of new project
profles in the Project Profle Repository,
divided by the number of new projects
• Reuse: The average amount of reuse
reported in new project profles,
averaging Bid & Delivery

Knowledge Management
Components
People
culture and values
knowledge managers
user surveys
social networks
communities
training
documentation
communications

Process
knowledge advisors
goals and
measurement
s
incentives and
rewards

methodologies
creation
capture
reuse
lessons learned
proven practices
collaboration
content management

Technology
user interface
intranet
team spaces
virtual meeting rooms
portals
repositories
threaded discussions
expertise locators
metadata and tags
search engines
archiving
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blogs
wikis
podcasts
syndication
social software
external access
workfow applications
process automation
e-learning
subscriptions
points tracking
reporting

classifcation
metrics and reporting
management of change
workfow
valuation
social network analysis
appreciative inquiry
storytelling

Knowledge Network Components
Knowledge Advisors

Assistance in using KM tools, searching for
information, and any other KM support

Project Team
Collaboration

Secure collaborative workspaces for project
teams (including internal and external users)

Project Profle Repository,
Project Management
Project Document Library, Contribution Wizard
Libraries

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Communities of
Practice

Communities of people who come together to
share their knowledge on a common topic

Knowledge Briefs

Repository of feld -contributed documents
containing insights & nuggets of knowledge

Specialized
Repositories & Tools

Methods, Search, References, Proposals,
Collateral, Software Source, Expertise Locator

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PEOPLE: KM Expectations
The Technical Career Path (TCP) and Program
Management Career Path (PMCP) require
consultants and program managers to share
knowledge by becoming knowledge
contributors and sharing experience on an
ongoing basis
Read documents and take self-paced training










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Big Picture Documents
User Guides and WBT
KM FAQ
How to Record Time Spent on KM Activities
KCR Expectations

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PEOPLE: Employee KM Goals
1.

2.

3.

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Capture: Capture content and experience
from bids and projects (project profles,
lessons learned reports, bid/project
documents, solution collateral/service kit
content, knowledge briefs)
Reuse: Reuse content and experience in
bids and projects (solution
collateral/service kit content, lessons
learned reports, bid/project documents,
knowledge briefs)
Participation: Actively participate in at
least one community of practice, with
special focus on subscribing and posting
to Forums

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PEOPLE: KM Stars Tell Their Stories

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PEOPLE: KM Stars Incentive Points
System

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PEOPLE: Authoring Excellence
Program


22

Rewards HPS personnel who help raise customer awareness
of HP Services capabilities through the publication of white
papers, articles, and books, or who give presentations to
recognized industry forums

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PEOPLE: Innovation Incentive
Program


23

The primary objective is to increase the number and quality of
Invention Disclosures submitted to the Legal Department,
thereby resulting in more and higher quality patents and a
stronger patent portfolio for HP

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PEOPLE: Knowledge Advisors


Application Consultancy

− Advise on using collaborative workspaces
− Advise on using the Knowledge Network



Reusable Collateral

− Assist in locating reusable collateral
− Assist in searching for information to meet proposal deadlines
or when the user is not connected to the HP network



Connect to Knowledge Sources

− Assist in locating relevant knowledge sources
− Direct feedback to the right person within the KM team



Knowledge Capture & Reuse Support

− Assist users in project profle creation
− Evaluate submitted project profles, and follow up to improve
quality



Training & Communication and User Support

− Host webinars and walkthroughs on the Knowledge Network
− Communicate Knowledge Network information as appropriate
− Assist with collaboration and community usage

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PEOPLE: Knowledge Advisors
Page

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Knowledge
Network

@hp Portal

• Professions
PEOPLE: Communities
− Learning & Development

Professions
Solution Communities

Communities
are groups
of
Specialty
Forums
people who share a concern, a
set of problems, or a passion
about a topic, and who deepen
their understanding and
knowledge of this area by
interacting on an ongoing basis.
• Professions are communities of
practice with the richest set of
activities, governance, and
structure.
• Solution Communities are for
HPS portfolio solutions that do
not currently map to any of the
Professions – they can evolve to
become Professions.
• Specialty Forums are for niche
topics that don’t require formal
communities but need threaded
discussions for collaboration –
they
can evolve to become
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communities.


driven
− Develop members to ft into
a particular role, be
profcient in this role, and be
able to deliver services from
within that role
− Motivation: master the
profession



Solution Communities

− Focused on the particular
topic
− Various roles can participate
− Passion is focused on
developing, selling, and
delivering a specifc solution
set and becoming very
knowledgeable about the
topic
− Motivation: sell and deliver
expertly



Specialty Forums

− Loosely connected groups of
people who want to learn
about a particular topic
− No commitment in terms of
delivering something

PEOPLE: HP Professions
Program

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PEOPLE: HP Professions – Example

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PEOPLE: Social Networking

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PROCESS: HP Services Knowledge Flow
Knowledge from HP/
Outside HP

Customer
Engagement
Reuse

Invent

Value to Customer

Capture

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Knowledge in
Repositories and
Collaborative
Workspaces

Other HP Knowledge

Tacit

Knowledge in
People

Explicit

KM Measures
Reinforcing
Behavior

HP Services Knowledge

Roadmap
KCR Process
and Policy

PROCESS: Customer Engagement
Roadmap
Selling
Stage

Understand
Customer

Roadmap
Stage

Validate
Opportunity
Identify
Opportunity

Qualify
Opportunity
Opportunity

Opportunity
Creation

Opportunity
Evaluation

Program and Account
Reviews

Opportunity
Profile, Lead
Manager &
Bid Sponsor

Opportunity
Plan & Initial
Bid Plan

Opportunity
Qualification

Project KM Content Project Profle Proposal
SOW,
Project Plan
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Development
& Bid

Opportunity
Assessment
Approval

SOAR Events

Key
Deliverables

Develop &
Develop &
Propose

Won
&Expand
Extend
& Expand

Delivery

Scope
Change
Approval

Ts & Cs
Approval

Contract
& Order

Bid
Assurance

Won
Implement
& Ensure
& Deploy

Negotiate
& Close

Bid
Approval

Solution
& Bid

SOW,
Project Plan

Negotiate
Negotiate
& Close
& Close

SOW/SLA Delivery,
Scope Change,
Risk Management,
Up sell & Renewal

OS Account, Start-up,
Win/Loss Delivery Status, Detailed
Delivery & Closeout

Win/Loss
Win/Loss
Review
Review

Lessons
Snapshot,
Learned
Lessons
Learned

Close-Out
Close-Out
Report
Report

PROCESS: Knowledge Capture &
Reuse
B e st P r a c ti c e S h a r i n g
Opportunity Opportunity
Creation
Evaluation

Reuse

Development Negotiate
& Bid
& Close

Reuse

Reuse

Reuse

Delivery

Reuse

Reuse

Capture

Project Profle
(new)

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Capture

Win/ loss
Lessons
Learned

Project
Profle

Update

W in/ Loss Lessons
Bid Collateral
Project Profle
(updated)

Reuse

Close-out
Lessons
Learned

Update

Close-out Lessons
Delivery Collateral
Win/ Loss Lessons
Bid Collateral
Project Profle
(updated)

PROCESS: KM Metrics Dashboard
Capture



The number of new projects
recorded in the PPR as a
percentage of all new
projects booked. Goal: 80%

Participation
50%

Reuse



61%

The average amount of
project content that was
reused by new projects
entered into the PPR for this
month. Goal: 45%

PPR Usage



Portal Usage
40%

76%

The number of employees
who reviewed one or more
project profles from the PPR
this month, as a percentage
of total C&I population. Goal:
20%

23%

Portal Usage



The number of employees
who visited one or more
practice portals looking for
ofcial content this month, as
a percentage of total C&I
population. Goal: 40%

Participation



33

The number of employees
who participated in the
forums (either online or as a
20 Oct 2007
subscriber) this month, as a

14%

PPR Usage
20%

34%
Reuse
45%

Capture
80%

TECHNOLOGY: Overall KM Architecture
@HP
TSG

HPS

Intranet

Communities

Teams
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The HPS KM environment
is organized into 3 layers:
− Intranet sites
− Community portals
− Team collaboration spaces

TECHNOLOGY: Knowledge Network

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Knowledge Network – A-Z Index

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Engagement Knowledge Map

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Engagement Knowledge Map
(continued)

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Simple Guide to KM

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Knowledge Network Search Tips

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Knowledge Network – Remote
Access

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Project Team Collaboration



Project teams should collaborate during the project
lifecycle
Windows SharePoint Services (WSS)
 Provides support for web-based team collaboration
 Server-based secure spaces that are accessible from a web
browser or the desktop – online, with no client software
 Standard templates provided for projects
 New functions can be added and the home page is easily
customized
 Create Team Spaces through self-services
 Training
 User Guides
 External access for partners and customers

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Creating a WSS Team Space

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Creating a WSS Team Space
(continued)

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Creating a WSS Team Space
(continued)

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Windows SharePoint Services –
Project Team Space Example

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Windows SharePoint Services –
Internal Team Space Example

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SharePoint Portal Server


Provides support for Community of Practice spaces,
and also for key knowledge repositories.



Provides easy access to server-based secure spaces
that are accessible from a web browser or the
desktop.



New functions can be added to the space and the
home page is easily customized.



Content can be added and managed by subject
matter experts; no need for librarians or gatekeepers
(although approvals can be used).

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SharePoint Portal Server – Example Practice Portal

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Web Publishing Center and SharePoint:
Industry Practice Portal

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Project Profle Repository








Each project we bid on, win and deliver should have
a profle in the repository that can be readily
searched, based on industry, customer, or market
ofering
Profles are simple and easy to enter
To create a profle, in the lower middle of the page
under “Adding a Profle“ click on “Add an item”
Enter the information in the form
Include contact information for more information on
the project under “Team List“
Enter as much information as is available, then click
on “Save and Close“ at the top of page

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Project Profle Repository

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Project Profle Submission Form

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Project Profle Submission Form
(continued)

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Project Profle Repository – Browse by
Country

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Project Profle Repository – Browse by
Industry

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Project Profle Repository – Browse by Market
Ofering

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Project Profle Repository – Example of a
Profle

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Project Profle Repository – Example of a Profle
(continued)

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Project Document Library & Contribution Wizard

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Community Directory

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HP Forums – Threaded
Discussions

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HP Forums
Ad hoc threaded discussions
• Users can participate either by the Web or by email, and read
by RSS
• Members interact with other people interested in a particular
topic
• Ask questions, provide answers, share ideas, communicate
trends
• There are forums for each of the Professions and Solution
Email Thread
Web
Thread
RSS Feed
Communities, as well as many other subjects


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Ask the Expert

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Knowledge Briefs






65

Knowledge briefs are exactly that: short but
detailed snippets of information on a variety
of topics, whether they be aspects of
established technologies or overviews of the
latest IT trend.
The purpose of knowledge briefs is to share
information quickly, passing along insights,
tips and tricks, and other nuggets of
knowledge to other HP employees.
Awards are given to frequent knowledge
brief contributors
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Knowledge Briefs Viewer

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Knowledge Brief – Example

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HP Global Method

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HP Global Method – HPS Methodology Catalogue

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HP Global Method – Process Library

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HP Global Method PM – Project Management
Methodology

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HP Reference2Win Program – Submit a Win

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HP Reference2Win Program – Advanced
Search

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Tacit Knowledge Sharing:
Winning the Bid Forum and HPS Podcast

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HP Services Portfolio

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HP MarketVision – Market
Research

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books24x7 (via HP Labs) –
Online Access to IT & Business Books

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HP Virtual Rooms

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Grow @hp (e-learning)

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Software: GDAS Reuse Portal and
CME IP Asset Catalogue

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Expertise Locator – Find Consultant in
Resource Management MarketPlace

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Knowledge Network News
(monthly)

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Test your knowledge: Which Web 2.0
tool would you use for each of these?
Share
1.
Publish your insights
2.
Tag your favorite web sites so that others can also beneft
Innovate
3.
Improve upon a document with a group of colleagues
4.
Meet new people to brainstorm and develop new ideas
Reuse
5.
Find market research to use in a presentation
6.
Link to the good ideas of thought leaders, and expand upon them
Collaborate
7.
Ask for help from others
8.
Find people with similar interests
Learn
9.
Listen to an interview with an expert
10. Find out what the consensus position is on a given topic
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Web 1.0: Searchable Web (single starting
point)

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Web 2.0: Threaded Discussions – HP
Forums
Web Thread

RSS Feed
Email Thread

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Web 2.0: Wiki - HPedia

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Web 2.0: Blog - Knowledge Sharing
Weekly

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Web 2.0: Podcast - HPS OnPoint

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Web 2.0: Social Networking Sites
Facebook

LinkedIn

me@hp

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Web 2.0: Social Bookmarks (like
del.icio.us)

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Web 2.0: Virtual Worlds – Second
Life

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Test your knowledge:
Answers
Share
1.
Publish your insights - Blog
2.
Tag your favorite web sites so that others can also beneft - Social
bookmarks
Innovate
3.
Improve upon a document with a group of colleagues - Wiki
4.
Meet new people to brainstorm and develop new ideas - Virtual
world
Reuse
5.
Find market research - Search engine
6.
Link to the good ideas of thought leaders, and expand upon them Blog
Collaborate
7.
Ask for help from others - Threaded discussion
8.
Find people with similar interests - Social networking site
Learn
9.
Listen to an interview with an expert - Podcast
10. Find out what the consensus position is on a given topic - Wiki
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Web 2.0: Pligg (like Digg)

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Web 2.0: WaterCooler

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Web 2.0: Uncut (like YouTube)

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Learning More: Ark Group Report

http://www.ark-group.com/home/publication.a
sp

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Source: Ark Group

Learning More: KM Home Page
http://stangarfeld.googlepages.com
/

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Learning More: KM Blog
http://www.hp.com/blogs/garfeld

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