S PEM 1003619 Bibliography

DAFTAR PUSTAKA

Sumber Buku:
Alma, Buchari. Prof. Dr. H. (2009). Manajemen Pemasaran & Pemasaran Jasa.
Bandung : Alfabeta.
Arikunto, Suharsimi, Prof. Dr. (2010). Prosedur Penelitian. Jakarta : PT Rineka
Cipta.
Engel, Blackwell dan Miniard. (2012). Consumer Behavior 10th Edition.
Singapore : Cengage Learning.
Kotler, Philip. dan Amstrong, Gary. (2010). Principles Of Marketing 13th Edition.
New Jersey : Pearson Education
Kotler, Philip. dan Keller, Kevin Lane. (2012). Marketing Management 14th
edition. Global edition. Pearson Prentice Hall.
Kotler, Philip. dan Keller, Kevin Lane. (2009). Manajemen Pemasaran. Terjemah
oleh Bob Sabran, M.M. Edisi 13. Jilid 2. Jakarta: Erlangga.
Perreault, Cannon, Mc.Carthy. (2008). Essentials Of Marketing : a marketing
strategy planning approach 11th Edition. Mc.Graw Hill.
Sugiyono, Prof. Dr. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D.
Bandung : Alfabeta.
Tjiptono, Fandy. (2008). Strategi Pemasaran Edisi 3. Yogyakarta : Penerbit Andi.


Sumber Jurnal:
Hidayat H. Syarif Imam. (2008). Penilaian Konsumen Terhadap Beberapa Atribut
Dua Jenis Rokok Produk Sampoerna. Jurnal Riset Ekonomi. 8 (2) : 97-105.
Indrakusuma, Johanes dan Elitan, Lena. (2008) Analisis Multi Atribut Yang
Mempengaruhi Preferensi Belanja Online Produk Tiket Pesawat di
Kalangan Mahasiswa UKWMS. The 2nd National Confrence UKWMS. 2
(1) : 1-44

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Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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Reffinadewi, Erna. (2005). Atribut Produk Yang Dipertimbangkan Dalam
Pembelian Kosmetik dan Pengaruhnya Pada Kepuasan Konsumen Di
Surabaya. Jurnal Manajemen & Kewirausahaan. 7 (2) : 139-151

Sumber Internet:

Alan. (2014) HTC's market share continues to drop; can this company be saved?.
[Online]. Tersedia: http://www.phonearena.com/news/HTCs-market-share-

continues-to-drop-can-this-company-be-saved_id62532. [8 Juli 2015]
Egham. (2015) Smartphone Sales Surpassed One Billion Units in 2014. [Online].
Tersedia: http://www.gartner.com/newsroom/id/2996817. [8 Maret 2015]
Egham. (2014) Smartphone Sales Surpassed Sales of Feature Phones for the First
Time in 2013. [Online]. Tersedia: http://www.gartner.com/newsroom/id/2665715.

[5 Juli 2015]
Erlangga, Michael. (2015) GfK: Pertumbuhan Penjualan Smartphone di
Indonesia Tertinggi di Kawasan Asia Tenggara [Online]. Tersedia:
https://dailysocial.id/post/gfk-pertumbuhan-smartphone-indonesia-tertinggi-asiatenggara/. [5 Maret 2015]
Gray, Nick. (2014) IDC: HTC ranked as number 4 global smartphone maker in
2012 despite disappointing year. [Online]. Tersedia:

http://htcsource.com/2013/01/idc-htc-ranked-as-number-4-global-smartphonemaker-in-2012-despite-disappointing-year/. [4 Juli 2015]
HTC. (2015) Ikhtisar Prusahaan [Online]. Tersedia:
https://www.htc.com/id/about/. [30 Desember 2015]
Jennings, Ralph. (2014) HTC's Smartphone Market Share To Fall Again In 2015:

What's Up?. [Online]. Tersedia:

http://www.forbes.com/sites/ralphjennings/2014/11/05/htcs-smartphone-marketshare-to-fall-again-in-2015-whats-up/#2715e4857a0b4e9a25201700. [3 Agustus
2015]
Jennings, Ralph. (2014) HTC's Late 2014 High-End Smartphone: No Game
Changer [Online]. Tersedia:

http://www.forbes.com/sites/ralphjennings/2014/05/26/htcs-late-2014-high-endsmartphone-no-game-changer/#2715e4857a0b180bd4b56eb8. [1 September 2015]

Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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Statista. (2015) Number of smartphones sold to end users worldwide from 2007 to
2014 (in million units). [Online]. Tersedia:
http://www.statista.com/statistics/263437/global-smartphone-sales-to-end-userssince-2007/. [5 Juli 2015]
Sivanandan, Anvin. (2014) HTC's Global Market Share Falls Consistently, Poor
Advertising Strategy May Be The Major Cause. [Online]. Tersedia:


http://www.ibtimes.com.au/htcs-global-market-share-falls-consistently-pooradvertising-strategy-may-be-major-cause-1386680. [4 Juli 2015]
Wijaya, Erik. (2012) HTC : Ponsel Cina Lokal kah atau Brand Premium?
[Online]. Tersedia: http://www.kompasiana.com/erickfloors/htc-ponsel-cinalokal-kah-atau-brand-premium_5517638fa333118007b65cf2. [30 Desember
2015]

Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu