S PEM 1105893 Bibliography
DAFTAR PUSTAKA
Alma, Buchari 2007, Manajemen Pemasaran Dan Pemasaran Jasa , Alfabeta, Bandung.
Arikunto, Suharsimi. 2010. Prosedur penelitian : Suatu Pendekatan Praktik. (Edisi
Revisi). Jakarta : Rineka Cipta
Djaslim Salidin, 2007, Manajemen Pemasaran Analisis Perencanaan, Pelaksanaan dan
Pengenadalian. Cetakan Keempat, Linda Karya, Bandung.
E. Belch, George, A. Belch, Michael. 2012. Advertising and Promotion. Jakarta
Ferrell, O.C & Hartline, Michael D. 2011. “Marketing Strategy” (Fifth Edition).
Cengage Learning. USA
Griffin, Ricky W dan Ronald J Ebert., 2008, Business 8thEdition, Pearson International
Edition, New Jersey USA.
Hermawan, Asep. 2012. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Kompas
Gramedia
Kotler, Philip & Armstrong, Gary. 2013. “Principles of Marketing” (14th Edition).
Pearson, New Jersey
Kotler, Philip & Keller, Kevin Lane 2012. “Marketing Management” (14th Edition).
New Jersey: Prentice Hall
Lamb, Charles W. Hair, Joseph F. & McDaniel, Carl. 2011. “Marketing” (11th Edition).
United States: South Western
Malhotra, Naresh K. 2009. “Marketing Research An Applied Orientation”.
Pearson
Edition, Upper Saddle River, New Jersey: Prentice Hall
Shiffman & Kanuk. 2010. “Perilaku Konsumen” (Edisi ke-7). Jakarta: Prentice hall
Silalahi, Ulber 2011. Metode Penelitian Sosial. Bandung; PT. Refika Aditama
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Sugiyono. 2011. Memahami Penelitian Kualitatif. Bandung: Alfabeta
Sugiyono.2014. “Metode Penelitian Kuantitaif, Kualitatif dan R&D ”.Bandung: Alfabeta
Tjiptono, Fandy.2008. “Brand Management and Strategy”. Yogyakarta: Andi
Sumber Jurnal:
Kim Shyan Fam (2009) Cultural values and
personal selling A comparison of
Australian and Hong Kong retailers’promotion preferences. [online]. Tersedia :
O.C. Ferrell, Mark W, Johnston and Linda Ferrel (2007) A Framework for Personal
Selling and Sales Management Ethical Decision Making ( Journal of Personal
Selling & Sales Management). [online]. Tersedia:
Arijit Banerjee (2010) The Role of Personal Selling In Home Insurance in Indian
Market. [online] . Tersedia:
Sanna-Mari Renfors (2013) Buyer’s Perceptions of Personal Selling Quality in Services
Selling [online] . Tersedia:
Ananda Fortunisa & Andrew Arief Agassi (2013) Pesan Iklan Televisi dan Personal
Selling : Alat Promosi untuk Meningkatkan Keputusan Pembelian. [online].
Tersedia:
Mohammad Rizan & Yogha Anjarestu (2013) Pengaruh Kualitas Produk dan Personal
Selling Terhadap Kepuasan Pelanggan pada Majalah Info Bekasi. [online].
Tersedia:
Mega Fareza Dellamita, Achmad Fauzi DH, & Edy Yulianto (2011) Penerapan
Personal Selling (Penjualan Pribadi) untuk Meningkatkan Penjualan (Studi pada
PT Adira Quantum Multifinance Point of Sales Dieng Computer Square
Malang). [online]. Tersedia:
Aftab Alam, Dr.Mohamad Almotairi, Dr.Kamisan Gaadar The Role of Promotion
Strategies in Personal Selling
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Barton A. Weitz and Kevin D. Bradford Personal Selling and Sales Management: A
Relationship Marketing Perspective
Elyria Kemp, Aberdeen Leila Borders, and Joe M. Ricks Managing Emotions in
Personal Selling: Examining the Role of Emotion Regulation Strategy in
Salespeople
Sumber Internet:
www.telkom.co.id
www.akamai.com/stateoftheinternet
www.speedyinstant.com
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Alma, Buchari 2007, Manajemen Pemasaran Dan Pemasaran Jasa , Alfabeta, Bandung.
Arikunto, Suharsimi. 2010. Prosedur penelitian : Suatu Pendekatan Praktik. (Edisi
Revisi). Jakarta : Rineka Cipta
Djaslim Salidin, 2007, Manajemen Pemasaran Analisis Perencanaan, Pelaksanaan dan
Pengenadalian. Cetakan Keempat, Linda Karya, Bandung.
E. Belch, George, A. Belch, Michael. 2012. Advertising and Promotion. Jakarta
Ferrell, O.C & Hartline, Michael D. 2011. “Marketing Strategy” (Fifth Edition).
Cengage Learning. USA
Griffin, Ricky W dan Ronald J Ebert., 2008, Business 8thEdition, Pearson International
Edition, New Jersey USA.
Hermawan, Asep. 2012. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Kompas
Gramedia
Kotler, Philip & Armstrong, Gary. 2013. “Principles of Marketing” (14th Edition).
Pearson, New Jersey
Kotler, Philip & Keller, Kevin Lane 2012. “Marketing Management” (14th Edition).
New Jersey: Prentice Hall
Lamb, Charles W. Hair, Joseph F. & McDaniel, Carl. 2011. “Marketing” (11th Edition).
United States: South Western
Malhotra, Naresh K. 2009. “Marketing Research An Applied Orientation”.
Pearson
Edition, Upper Saddle River, New Jersey: Prentice Hall
Shiffman & Kanuk. 2010. “Perilaku Konsumen” (Edisi ke-7). Jakarta: Prentice hall
Silalahi, Ulber 2011. Metode Penelitian Sosial. Bandung; PT. Refika Aditama
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Sugiyono. 2011. Memahami Penelitian Kualitatif. Bandung: Alfabeta
Sugiyono.2014. “Metode Penelitian Kuantitaif, Kualitatif dan R&D ”.Bandung: Alfabeta
Tjiptono, Fandy.2008. “Brand Management and Strategy”. Yogyakarta: Andi
Sumber Jurnal:
Kim Shyan Fam (2009) Cultural values and
personal selling A comparison of
Australian and Hong Kong retailers’promotion preferences. [online]. Tersedia :
O.C. Ferrell, Mark W, Johnston and Linda Ferrel (2007) A Framework for Personal
Selling and Sales Management Ethical Decision Making ( Journal of Personal
Selling & Sales Management). [online]. Tersedia:
Arijit Banerjee (2010) The Role of Personal Selling In Home Insurance in Indian
Market. [online] . Tersedia:
Sanna-Mari Renfors (2013) Buyer’s Perceptions of Personal Selling Quality in Services
Selling [online] . Tersedia:
Ananda Fortunisa & Andrew Arief Agassi (2013) Pesan Iklan Televisi dan Personal
Selling : Alat Promosi untuk Meningkatkan Keputusan Pembelian. [online].
Tersedia:
Mohammad Rizan & Yogha Anjarestu (2013) Pengaruh Kualitas Produk dan Personal
Selling Terhadap Kepuasan Pelanggan pada Majalah Info Bekasi. [online].
Tersedia:
Mega Fareza Dellamita, Achmad Fauzi DH, & Edy Yulianto (2011) Penerapan
Personal Selling (Penjualan Pribadi) untuk Meningkatkan Penjualan (Studi pada
PT Adira Quantum Multifinance Point of Sales Dieng Computer Square
Malang). [online]. Tersedia:
Aftab Alam, Dr.Mohamad Almotairi, Dr.Kamisan Gaadar The Role of Promotion
Strategies in Personal Selling
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Barton A. Weitz and Kevin D. Bradford Personal Selling and Sales Management: A
Relationship Marketing Perspective
Elyria Kemp, Aberdeen Leila Borders, and Joe M. Ricks Managing Emotions in
Personal Selling: Examining the Role of Emotion Regulation Strategy in
Salespeople
Sumber Internet:
www.telkom.co.id
www.akamai.com/stateoftheinternet
www.speedyinstant.com
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT
TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu