S PE 1204538 Table of content

DAFTAR ISI

LEMBAR PENGESAHAN ................................... Error! Bookmark not defined.
PERNYATAAN..................................................... Error! Bookmark not defined.
ABSTRAK ............................................................. Error! Bookmark not defined.
KATA PENGANTAR ........................................... Error! Bookmark not defined.
UCAPAN TERIMAKASIH ................................... Error! Bookmark not defined.
DAFTAR ISI .......................................................................................................... iv
DAFTAR TABEL ................................................................................................ viii
DAFTAR GAMBAR .............................................................................................. x
BAB I PENDAHULUAN ..................................... Error! Bookmark not defined.
1.1

Latar Belakang Penelitian ....................... Error! Bookmark not defined.

1.2

Rumusan Masalah Penelitian .................. Error! Bookmark not defined.

1.3


Tujuan Penelitian ..................................... Error! Bookmark not defined.

1.4

Manfaat Penelitian ................................... Error! Bookmark not defined.

1.4.1

Manfaat Teoritis ................................. Error! Bookmark not defined.

1.4.2

Manfaat Praktis .................................. Error! Bookmark not defined.

BAB II KAJIAN PUSTAKA/LANDASAN TEORETISError! Bookmark not
defined.
2.1

Kajian Pustaka ......................................... Error! Bookmark not defined.


2.1.1

Perilaku Konsumen .......................... Error! Bookmark not defined.

2.1.2

Elastisitas ......................................... Error! Bookmark not defined.

2.1.3

Permintaan.......................................... Error! Bookmark not defined.

2.1.4

Jasa ................................................... Error! Bookmark not defined.
iv

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG

Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

2.1.5

Pariwisata ......................................... Error! Bookmark not defined.

2.1.6

Permintaan dalam Industri PariwisataError!

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not

defined.
2.1.7

Harga /Tarif ...................................... Error! Bookmark not defined.

2.1.8


Pendapatan ....................................... Error! Bookmark not defined.

2.1.9

Daya Tarik Wisata............................ Error! Bookmark not defined.

2.2

Penelitian Terdahulu ................................ Error! Bookmark not defined.

2.3

Kerangka Pemikiran ................................ Error! Bookmark not defined.

2.4

Hipotesis .................................................. Error! Bookmark not defined.

BAB III METODE PENELITIAN......................... Error! Bookmark not defined.

3.1

Desain Penelitian ..................................... Error! Bookmark not defined.

3.2

Partisipan ................................................. Error! Bookmark not defined.

3.3

Populasi dan Sampel ............................... Error! Bookmark not defined.

3.3.1

Populasi .............................................. Error! Bookmark not defined.

3.3.2

Sampel ................................................ Error! Bookmark not defined.


3.4

Operasionalisasi Variabel ........................ Error! Bookmark not defined.

3.5

Instrumen Penelitian ................................ Error! Bookmark not defined.

3.5.1

Analisis Instrumen ........................... Error! Bookmark not defined.

3.5.2

Prosedur Penelitian........................... Error! Bookmark not defined.

3.6

Analisis Data dan Pengujian Hipotesis ... Error! Bookmark not defined.


3.6.1

Analisis Data .................................... Error! Bookmark not defined.

3.6.2

Pengujian Hipotesis .......................... Error! Bookmark not defined.

3.6.3

Uji Asumsi Klasik ............................ Error! Bookmark not defined.

BAB IV TEMUAN DAN PEMBAHASAN ......... Error! Bookmark not defined.
4.1

Gambaran Umum Hasil Penelitian .......... Error! Bookmark not defined.
v

Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA

BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

4.1.1

Gambaran Umum Lokasi Penelitian Error! Bookmark not defined.

4.1.2

Gambaran Umum Objek Penelitian . Error! Bookmark not defined.

4.2

Gambaran Umum Responden.................. Error! Bookmark not defined.

4.2.1

Gambaran Responden Berdasarkan Jenis Kelamin.................. Error!

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4.2.2

Gambaran Responden Berdasarkan UsiaError!

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not

defined.
4.2.3

Gambaran Responden Berdasarkan Tingkat Pendidikan ......... Error!

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4.2.4

Gambaran Responden Berdasarkan PekerjaanError!

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not defined.
4.3

Gambaran Umum Variabel Penelitian..... Error! Bookmark not defined.

4.3.1

Permintaan Jasa Wisata .................... Error! Bookmark not defined.

4.3.2

Harga ................................................ Error! Bookmark not defined.

4.3.3

Pendapatan Konsumen ..................... Error! Bookmark not defined.

4.3.4

Daya Tarik Wisata............................ Error! Bookmark not defined.


4.4

Temuan Penelitian ................................... Error! Bookmark not defined.

4.4.1

Hasil Persamaan Regresi .................. Error! Bookmark not defined.

4.4.2

Pengujian Hipotesis .......................... Error! Bookmark not defined.

4.5

Hasil Uji Asumsi Klasik .......................... Error! Bookmark not defined.

4.5.1

Hasil Uji Multikolinieritas ............... Error! Bookmark not defined.

4.5.2

Hasil Uji Heteroskedastisitas ........... Error! Bookmark not defined.

4.5.3

Hasil Uji Autokorelasi...................... Error! Bookmark not defined.

4.6 Elastisitas Permintaan .................................. Error! Bookmark not defined.
4.7 Pembahasan Hasil Penelitian ....................... Error! Bookmark not defined.
vi
Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

4.7.1

Pengaruh Harga terhadap Permintaan Jasa WisataError! Bookmark

not defined.
4.7.2

Pengaruh Pendapatan Konsumen terhadap Permintaan Jasa Wisata
Error! Bookmark not defined.

4.7.3

Pengaruh Daya Tarik Wisata terhadap Permintaan Jasa Wisata
Error! Bookmark not defined.

BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASIError!

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not defined.
5.1

Simpulan .................................................. Error! Bookmark not defined.

5.2

Implikasi .................................................. Error! Bookmark not defined.

5.3

Rekomendasi ........................................... Error! Bookmark not defined.

DAFTAR RUJUKAN ............................................ Error! Bookmark not defined.
DAFTAR LAMPIRAN

vii
Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

DAFTAR TABEL

Tabel 1. 1 Jumlah Wisatawan ke Objek Wisata di Provinsi Jawa Barat....... Error!
Bookmark not defined.
Tabel 1. 2 Jumlah Pengunjung Kota di Jawa Barat tahun 2015Error! Bookmark
not defined.
Tabel 1. 3 Jumlah pertumbuhan pengunjung pada Objek Daya Tarik Wisata di
Kota Bandung tahun 2013-2015 ............................ Error! Bookmark not defined.
Tabel 2. 1

Ringkasan bentuk hubungan variabel-variabel dalam fungsi

permintaan permintaan dengan kuantitas permintaan produk pada waktu tertentu.
................................................................................ Error! Bookmark not defined.
Tabel 2. 2 Penelitian Terdahulu ............................ Error! Bookmark not defined.
Tabel 3. 1 Jumlah Objek Daya Tarik Wisata di Kota BandungError! Bookmark
not defined.
Tabel 3. 2 Objek Daya Tarik Wisata yang dipilih sebagai Sampel .............. Error!
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Tabel 3. 3 Jumlah Pengunjung Objek DTW yang dijadikan Sampel ........... Error!
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Tabel 3. 4 Sampel Objek Wisata secara ProporsionalError!

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defined.
Tabel 3. 5 Operasionalisasi Variabel ..................... Error! Bookmark not defined.
Tabel 3. 6 Skala Likert .......................................... Error! Bookmark not defined.
Tabel 3. 7 Hasil Uji Validitas................................. Error! Bookmark not defined.
Tabel 3. 8 Hasil Uji Reliabilitas ............................. Error! Bookmark not defined.
Tabel 3. 9 Uji Statistik Durbin – Watson d .......... Error! Bookmark not defined.
Tabel 4. 1 Gambaran Responden Berdasarkan Jenis KelaminError!

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not defined.
Tabel 4. 2 Gambaran Responden Berdasarkan UsiaError!

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not

defined.
viii
Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

Tabel 4. 3 Gambaran Responden Berdasarkan Tingkat Pendidikan .............. Error!
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Tabel 4. 4 Gambaran Responden Berdasarkan PekerjaanError! Bookmark not
defined.
Tabel 4. 5 Gambaran Permintaan Jasa Wisata berdasarkan Intensitas Kunjungan
................................................................................ Error! Bookmark not defined.
Tabel 4. 6 Gambaran Harga Objek Daya Tarik Wisata Kota Bandung ........ Error!
Bookmark not defined.
Tabel 4. 7 Gambaran Pendapatan Konsumen Wisata di Kota Bandung ....... Error!
Bookmark not defined.
Tabel 4. 8 Gambaran Daya Tarik Wisata .............. Error! Bookmark not defined.
Tabel 4. 9 Respon Konsumen Terhadap Daya Tarik Wisata berdasarkan Fasilitas
................................................................................ Error! Bookmark not defined.
Tabel 4. 10 Gambaran Daya Tarik Wisata berdasarkan FasilitasError! Bookmark
not defined.
Tabel 4. 11 Respon Konsumen Terhadap Daya Tarik Wisata berdasarkan
Pelayanan ............................................................... Error! Bookmark not defined.
Tabel 4. 12 Gambaran Daya Tarik Wisata berdasarkan Pelayanan ............... Error!
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Tabel 4. 13 Hasil Output Persamaan Regresi ........ Error! Bookmark not defined.
Tabel 4. 14 Uji Hipotesis Secara Parsial (Uji t) ..... Error! Bookmark not defined.
Tabel 4. 15 Uji Hipotesis Secara Simultan (Uji F) Error! Bookmark not defined.
Tabel 4. 16 Hasil Korelasi Parsial .......................... Error! Bookmark not defined.
Tabel 4. 17 Hasil Analisis Heteroskedastisitas (Glejser)Error!

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not

defined.
Tabel 4. 18 Hasil Analisis Regresi Berganda (Elastisitas)Error! Bookmark not
defined.

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Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

x
Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

DAFTAR GAMBAR

Gambar 2. 1 Kurva Indiferen ................................. Error! Bookmark not defined.
Gambar 2. 2 Kurva Budget Line ............................ Error! Bookmark not defined.
Gambar 2. 3 Kerangka Pemikiran ......................... Error! Bookmark not defined.
Gambar 3. 1 Statistik Durbin-Watson d ................. Error! Bookmark not defined.
Gambar 4. 1 Logo Kebun Binatang Bandung ........ Error! Bookmark not defined.
Gambar 4. 2 Logo Objek Wisata Taman Lalu LintasError!

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not

defined.
Gambar 4. 3 Logo Objek Wisata Karang Setra..... Error! Bookmark not defined.
Gambar 4. 4 Logo Saung Angklung Udjo ............ Error! Bookmark not defined.
Gambar 4. 5 Gambaran Responden Berdasarkan Jenis KelaminError! Bookmark
not defined.
Gambar 4. 6 Gambaran Responden Berdasarkan UsiaError!

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not

defined.
Gambar 4. 7 Gambaran Responden Berdasarkan Tingkat Pendidikan .......... Error!
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Gambar 4. 8 Gambaran Responden Berdasarkan PekerjaanError! Bookmark not
defined.
Gambar 4. 9 Uji t Variabel Harga .......................... Error! Bookmark not defined.
Gambar 4. 10 Uji t Variabel Pendapatan KonsumenError!

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defined.
Gambar 4. 11 Uji t Variabel Daya Tarik Wisata .... Error! Bookmark not defined.
Gambar 4. 12 Hasil Statistik Durbin-Watson d ..... Error! Bookmark not defined.

xi
Sintia Agustina, 2016
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA
BANDUNG
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu