PROFIL INDUSTRI BIDANG TEKNOLOGI INFORMA

Agenda Presentasi
Pendahuluan
I  Profil Komunitas Informatika di Indonesia
I  Aspek Demand dari Industri Informatika
Hasil Riset: Eksekutif Berbicara mengenai Lulusan TI Informatika

I  Aspek Supply dari Perguruan Tinggi
Studi Kasus: Kurikulum Berbasis Kompetensi untuk PS Sistem Informasi

I  Strategi Pengelolaan Program Studi
Tanya Jawab

2

Profil Komunitas Informatika di Indonesia

Keadaan Saat Ini
E  Concern
– 
– 
– 

– 

Human Development Index
Information Technology Literacy
Digital Divide
Ranks Related to IT/IS/IM

 LOW
 LOW
 LOW
 LOW

E  Dream
– 
– 
– 
– 

Transformation: LOW  MEDIUM  HIGH
Significant Change and Dramatic Improvement

Make the Concept and Strategy Actionable
Should conduct “Effective Crash Programs”

4

Kekhawatiran
I 
I 
I 
I 
I 
I 
I 

Tingginya persaingan antar perguruan tinggi dalam dan luar negeri
Cepatnya perkembangan ilmu komputer dan informatika
Mahalnya sumber daya yang perlu dimiliki
Maraknya ditawarkan program sertifikasi dan non gelar
Membanjirnya lulusan non informatika dengan keahlian serupa
Meleburnya dunia informatika dengan bidang studi lain

Kaburnya kebutuhan spesifik industri informatika

  Negara lain: “In IT we trust…”
  Quo Vadis “Informatika” atau “Telematika” di Indonesia ?

5

Salah Kaprah
I  Jawaban kekhawatiran =

KURIKULUM
SISTEM PENYELENGGARAAN PENDIDIKAN TINGGI
KHUSUSNYA BAGI PROGRAM STUDI TERKAIT
DENGAN BIDANG STUDI ILMU KOMPUTER
DAN INFORMATIKA
masalah dunia
6

Pilar Perguruan Tinggi


kurikulum

K

7

International Practices
Computing Curricula 2001
SOFTWARE
ENGINEERING
Software Engineering
Education Project

COMPUTER
SCIENCE

COMPUTER
ENGINEERING

IEEE Computer Society


IEEE Computer Society

Association for Computing
Machinery

Association for Computing
Machinery

INFORMATION
SYSTEMS

Rekayasa Perangkat Lunak ?

Association for Computing
Machinery
Association for Information
Systems
Association of Information
Technology Professionals


Teknik Informatika
Ilmu Komputer

Sistem Komputer
(Teknik Komputer)

Sistem Informasi
(Manajemen Informatika)
8

Kunci Keberhasilan

link and match

quality assurance

national competitive advantage

9


Kunci Keberhasilan

Define
Win-Win
Shared Value

10

Sinkronisasi

Industri

Perguruan Tinggi

Dulu

…..

sekolah (belajar)


bekerja (berkarya)

wisuda – menunggu/training
Perguruan Tinggi

Sekarang

sekolah (belajar)

Industri

bekerja (berkarya)
wisuda – langsung kerja

11

Aspek Demand dari Industri Informatika
Hasil Riset: Eksekutif Berbicara mengenai Lulusan TI Informatika


Industry Domain

IT Industry
in Indonesia

Consumer
Electronics
(Digital Based
Devices)

HARDWARE

SOFTWARE

SERVICES

13

Industry Segments


IT Industry
in Indonesia

HARDWARE

SOFTWARE

SERVICES

Servers

Application Solutions

Consulting

Personal Computers

Application Tools

Implementation


Data Communication

System Infrastructure S/W

Support & Services

Peripherals

Consumer
Electronics
(Digital Based
Devices)

Operations Management
Training
14

Hardware Trend in Indonesia

15

Software Trend in Indonesia

16

Services Trend in Indonesia

17

Industry Focus of Hardware Market

18

Industry Focus of Software Market

19

Industry Focus of Services Market

20

Total IT Market per User Segment

21

Eksekutif Berbicara

50 top IT executives
22

Responden
1.

Peter Ong

Managing Director, Sinar Mas Group

Multi-Industri

2.

Richard Kartawijaya

President Direktur, PT Integrasi Utama
Tbk.

Teknologi Informasi –
System Integrator

Mantan Presiden
Direktur PT
Microsoft
Indonesia

3.

Heru Prasetyo

Advisor, Accenture

Multi-National IT
Consulting
Services

Mantan Country
Manager
Andersen
Consulting

4.

Dede Suhendar

Direktur Teknologi Informasi, PT
Satelindo

Telekomunikasi

5.

Lesan Limanardja

Presiden Direktur, PT Metrodata
Electronics Tbk.

Distribusi dan IT Solution
Provider

6.

Mardjuki

Direktur, Oracle University

Database Solution
Provider

7.

Samuel Nemba

Manajer Senior, PT Indosat Tbk.

Telekomunikasi

8.

Sutanto Tanuwidjaja

IT Vice President, PT Bogasari Flour Mills

Food and Distribution

9.

Abadi Purnama

Manajer Senior, Pertamina Hulu

Pertambangan

10.

Cahyana Ahmadjayadi

Deputi Jaringan TI, Kementrian
Komunikasi dan Informasi

Pemerintah

Mantan Direktur Utama
PT Pos
Indonesia

23

Responden cont.
11.

Chandra Sugiono

Presiden Direktur, PT Ciptamaya

Software Developer and
Solution Provider

12.

Gatot Gunodo

Manajer Senior TI, Garuda Indonesia

Transportasi

13.

Didik Sumbodo

HR Manager, PT Trakindo Utama

Manufaktur

14.

Indra M. Utoyo

Project Director, PT Telkom Indonesia
Tbk.

Telekomunikasi

15.

Jos F. Luhukay

Direktur Utama, Bank Lippo

Perbankan

Mantan Ernst and
Young Partner

16.

Heru Nugroho

CEO, PT Work IT Out

Jasa SDM TI

Ketua APJII

17.

Mas Wigrantoro

Ketua, Cyber Club Policy

LSM

Staf Ahli Menteri
Kominfo

18.

Nico Krisnanto

Advisor, PT Delphi Computech Indonesia

Hardware and Software
Provider

19.

Hari Prabowo

HR Manager, Unocal Indonesia

Pertambangan

20.

Heru Handoko

General Manager, PT Tripatra

Jasa Konstruksi

24

Responden cont.
21.

Sunar Wibowo

HR Manager, Jaya Group

Multi-Industri

22.

Barata W. Wardhana

General Manager PT Net Nusantara

Telekomunikasi

23.

J. Kriswanto

CEO PT Indosatcom Adimarga

IT Solution Provider

24.

Tharsikin Insa

Presiden Direktur, Global Technology

Media and
Communication

25.

Uun Widhi Untoro

Managing Director, PT IFS Indonesia

Software Provider

26.

Adrianto Gani

Presiden Direktur, PT Intimedia

IT Solution Provider

27.

Samudera Sukardi

Presiden Direktur, PT Abacus

IT Service Provider

28.

Luckysa Esa

Manager, PT Microsoft Indonesia

Software Solution
Provider

29.

Tico Kamayana

Manager, PT IBM Indonesia

Hardware Solution
Provider

30.

Richard Mengko

Staf Ahli, BPPT

Pemerintah

Mantan IT Associate
Director PWC

25

Responden cont.
31.

Imam Pramono

Manajer SIM, Angkasa Pura I

Transportasi

32.

Pandu Angklasito

IT Manajer, PLN

Utility

33.

Kemal E. Gani

Redaksi Utama, Majalah SWA Sembada

Media and
Communication

34.

KRMT Roy Suryo

Pakar Multimedia

Pendidikan

35.

Onno W. Purbo

Pakar Internet

Freelance

36.

Norma Sosiawan

Manager, Texmaco Group

Manufaktur

37.

Adji Gunawan

Director, Global TV

Media Entertainment

38.

Dedy Hari Ananta

Manager, BP Indonesia

Pertambangan

39.

Aji

Director, Global TV

Media and Entertainment

40.

Iwan Kurniawan

IT Manager, PT Bluebird

Transportation

26

Responden cont.
41.

Puntaraksma

Direktur, PT Sigma Cipta Caraka

IT Outsourcing and
Solution Provider

42.

Yogi Pratomo

Manager, PT Prosys Bangun Persada

Jasa Manajemen Proyek

43.

Dwi Kurniawan

IT Manager, Bank Indonesia

Pemerintah

44.

Endra Datta

HR Manager, Bali Camp

Sofware Solution
Provider

45.

Alexander Cyrus

Partner, BT Advisor

IT Consulting Services

46.

Donny Razalie

Consultancy Manager, PT Plasmedia

IT Solution Provider

47.

Benny Adisoetjahja

Direktur, PT Rodamas

Distribusi

48.

Ishadi SK

Direktur Utama, Trans TV

Media

49.

Dwi Wicaksono

Manajer TI, SCTV

Media and Entertainment

50.

Imam Prakoso

IT Manager, Bouraq Indonesia

Transportasi

27

Kritik dan Harapan
1.  Tidak dapat Langsung Produktif
2.  Absennya Pemahaman Konteks Bisnis
3.  Kurangnya Kemampuan Spesialisasi
4.  Pandangan yang Terlampau Teknis
5.  Kaburnya Kompetensi Utama
6.  Lemahnya Kualitas “Soft Skills”
7.  Buruknya Naluri Pemecahan Masalah
8.  ”Knowledge Base”-nya Tidak Dinamis
9.  Rendahnya Kemampuan Berfikir Lateral
10. Kurang Berani Tampil Percaya Diri

28

Kebutuhan Industri
I 
I 
I 
I 
I 
I 
I 
I 
I 

Secepat mungkin lulusan dapat produktif
Pengetahuan yang memadai dan didukung oleh soft skills yang cukup
Tidak terlampau teknis  mengetahui konteks TI dalam bisnis
Fokus pada penerapan teknologi, bukan teori/konsep semata
Berbasis kompetensi dengan keahlian sesuai dengan trend
Sifat: inovatif, kreatif, mandiri, improvisasi, tahan uji, dan percaya diri
Berjiwa entrepreneurship dan intrapreneurship
Libatkan industri semaksimal mungkin dalam kegiatan pendidikan
Berorientasi “demand” bukan “supply”

29

Aspek Supply dari Perguruan Tinggi
Studi Kasus: Kurikulum Berbasis Kompetensi untuk PS Sistem Informasi

Two Standards in Education
I  Academic Content Standards (knowledge base)
I  Performance Standards (competency base)
I  ACS = essential elements of knowledge
I  PS = ability to use the knowledge

31

Basic Concepts of Competency
E  “… is a knowledge, skills, and abilities or capabilities that a person
achieves, which become part of his or her being to the exent he or
she can satisfactorily perform particular cognitive, afective, and
psychomotor behaviors.” (McAshan)
E  “… perpaduan dari pengetahuan, keterampilan, nilai, dan sikap yang
direfleksikan dalam kebiasaan berpikir dan bertindak.” (E. Mulyasa)
I  Aspects of Competency according to Gordon:
– 
– 
– 
– 
– 
– 

Knowledge
Understanding
Skill
Value
Attitude
Interest

32

CBC (KBK) Definition
E  “Suatu konsep kurikulum yang menekankan pada pengembangan
kemampuan melakukan (kompetensi) tugas-tugas dengan standar
performansi tertentu, sehingga hasilnya dapat dirasakan oleh
peserta didik, berupa penguasaan terhadap seperangkat kompetensi
tertentu” (E. Mulyasa)
I  Education Pillars from UNESCO:
– 
– 
– 
– 

Learning to know
Learning to do
Learning to be
Learning to live together

I  All Higher-Learning Institutions and Stakeholders
need to know: LEARNING

HOW TO LEARN…
33

Competency-Based Curriculum by Depdiknas (2002)
1.  Menekankan pada ketercapaian kompetensi siswa baik secara
individual maupun klasikal
2.  Berorientasi pada hasil belajar dan keberagaman
3.  Penyampaian dalam pembelajaran menggunakan pendekatan dan
metode yang bervariasi
4.  Sumber belajar bukan hanya guru, tetapi juga sumber belajar
lainnya yang memenuhi unsur edukatif
5.  Penilaian menekankan pada proses dan hasil belajar dalam upaya
penguasaan atau pencapaian suatu kompetensi

34

Recommended Strategy
1. 
2. 
3. 
4. 
5. 
6. 

Sistem Belajar dengan Modul
Menggunakan Keseluruhan Sumber Belajar
Pengalaman Lapangan
Strategi Belajar Individual Personal
Kemudahan Belajar
Belajar Tuntas

35

Seven Base Assumptions
1.  Sedikit SDM profesional yang mampu melakukan proses
pembelajaran secara optimal
2.  Paradigma lama dalam belajar – menyajikan materi mata
pelajaran dari “yang tahu” ke “yang tidak tahu”
3.  Peserta didik bukanlah “tabung kosong”, tetapi pribadi yang
berpotensi (dogmatis vs fasilitator pengembangan knowledge dan
kompetensi)
4.  Potensi peserta didik berbeda dan bervariasi (everybody is unique)
dalam tingkatan IQ, EQ, dan SQ yang berbeda
5.  Pendidikan untuk membuat lingkungan kondusif agar potensi yang
ada tersalurkan secara optimal
6.  Kurikulum harus berisi kompetensi-kompetensi potensial yang
tersusun secara sistematis
7.  Kurikulum harus fleksibel, menyediakan berbagai kemungkinan
bagi peserta didik untuk mengembangkan potensi secara optimal

36

Development Level of Curriculum
I  Pengembangan Kurikulum Tingkat Nasional
–  Target:
I  Standar kompetensi jenjang dan jenis pendidikan

I  Pengembangan Kurikulum Tingkat Lembaga
–  Target:
I 
I 
I 
I 

Kompetensi sesuai visi dan misi lembaga
Pengembangan bidang studi terkait
Definisi kebutuhan sumber daya
Pengembangan fasilitas dan sarana

I  Pengembangan Kurikulum Tingkat Bidang Studi
–  Target:
I 
I 
I 
I 

Jenis kompetensi setiap bidang studi
Pengelompokan dan pengembangan kompetensi
Deskripsi kompetensi dan karakteristiknya
Indikator/ukuran pencapaian kompetensi

I  Pengembangan Kurikulum Tingkat Satuan Bahasan
–  Target:
I  Paket modul dan penyampaian pengetahuan

37

New Paradigm in Categorizing Competency
I  Mata Kuliah Pengembangan Kepribadian (MKPK)
–  Kompetensi pengembangan pribadi (emotional intelligence)

I  Mata Kuliah Ketrampilan dan Keahlian (MKKK)
–  Kompetensi keilmuan

I  Mata Kuliah Keahlian Berkarya (MKKB)
–  Kompetensi mentransformasi gagasan menjadi karya nyata

I  Mata Kuliah Perilaku Berkarya (MKPB)
–  Kompetensi berperilaku/bersikap untuk mengembangkan kreativitas
dan inovasi

I  Mata Kuliah Berkehidupan Bersama (MKBB)
–  Kompetensi berorientasi pada kaidah dan norma (value)
hidup di masyarakat sesuai dengan profesi
(Prof. Suryo Guritno)

38

Two Competency Approaches
I  Taxonomy Bloom

Other Competency Approach

6
5
4
3
2
1

evaluation

synthesis

analysis

application

comprehension
memorizing

I  Kompetensi Kongnitif
(pengetahuan, pemahaman,
kesadaran)
I  Kompetensi Afektif
(nilai, sikap, ketertarikan,
apresiasi)
I  Kompetensi Kinerja
(perilaku, pencapaian)
I  Kompetensi Konsekuensi
(perubahan, demonstrasi)
I  Kompetensi Eksploratori
(inovasi, bermanfaat)

39

Competency Identification
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 

Existing list (literatur, pengalaman)
Course translation (penjabaran bidang studi)
Course translations with safeguard (penjabaran mata pelajaran)
Taxonomic analysis (Bloom vs other approaches)
Input from the profession (asosiasi, praktisi)
Theoretical constructs (akademisi, filsafat)
Input from clients and community (masyarakat dan industri)
Task analysis (tugas khusus)

40

Curriculum Stakeholders

41

IS as Field of Academic Study

Information Systems
Management Information Systems
Computer Information Systems
Information Management
Business Information Systems
Informatics

Information Resources Management
Information Technology Systems
Information Technology Resources Management
Accounting Information Systems
Information Science
Information and Quantitative Science
42

The Scope of Information System

43

Why Involving Practitioners ?

44

Capabilities and Knowledge Expected

...
45

Architecture Framework of IS Curriculum

46

Component Relationship of IS Curriculum

47

Architecture of the Existing IS Curriculum

1

2

3

4

48

1. Presentation Areas

49

increasing level of competency

1. Educational Levels for IS Education

50

1. Competency Levels

...
Knowledge/Competency Levels for Significant IS Curriculum Sub Areas of Study
(Levels: 0– no knowledge; 1 – recognition; 2 – literacy; 3 – usage; 4 – application)
51

2. Courses

52

2. Course Sequence

53

2. Courses Mapping

54

2. Courses Tree

...
55

3. Learning Units

56

3. Learning Unit Tree

...
57

4. Body of Knowledge

58

4. IS Body of Knowledge

59

4. Body of Knowledge Tree

...
60

4. Competency Level and Body of Knowledge

61

4. Academic vs Industry Expected Competencies

......

(where 1=Awareness, 2=Literacy, 3=Ability to Use and
4=Ability to Apply the indicated knowledge)
62

Competency derived from Body of Knowledge

63

Industry Participants on Research
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 

Pertamina
IBM
Microsoft
Bogasari
Blue Bird
Angkasa Pura 1
Texmaco
Global TV
Bank Indonesia
Bouraq
Ciputra
Sigma Cipta Caraka

I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 

Accenture
Siemens
SAP Indonesia
Zahir Consulting
Plasmedia
Unocal
Sinarmas
Bank Mandiri
British Petroleum
PLN
Metrodata
Bali Camp

64

Simple Questionnaires

65

Results on Core Competencies

66

Depth of Knowledge

67

Other Results

28%
to

48%

68

Strategi Pengelolaan Program Studi

IT Industry Needs

70

INFORMATIKA
3

LAPISAN ENTITAS TERAPAN

2

LAPISAN KOMPONEN PRODUK

1

LAPISAN PENGETAHUAN POKOK

71

Anatomi Ilmu
ERP – SCM – CRM

E-Commerce
E-Business
Robot

Electronic
Government

Virtual
Corporation
Voice-Image
Recognition

Digital
Enhancement

Intelligent
Technology

PERANGKAT
L A P I S A NTEORI
E N T IPERANGKAT
T A S T E R A P PERANGKAT
AN
KERAS
LUNAK
KOMPUTASI

3

Computer
Science

2

Computer
Engineering

Call Center

Knowledge
Management

ICT-Based
Devices

EDMS

Business
Intelligence

Enterprise
Integration

Embedded
Devices

Sofware
Engineering

PERANGKAT
MANUSIA DAN
ORGANISASI

Information
System

L A P I S A N Matematika
K O M P O N E N P R OAlgoritma
DUK

Fisika

Logika
“Soft Skills”


Teknologi
Sosial
Sistem

1

Etika

Organisasi

Ilmu
Dasar

Filsafat

LAPISAN PENGETAHUAN POKOK
72

Lapisan Pertama

Matematika

Algoritma

Fisika

Logika
“Soft Skills”


Teknologi

Ilmu
Dasar

Sosial
Sistem

1

Etika

Organisasi

Filsafat

LAPISAN PENGETAHUAN POKOK

73

Lapisan Kedua

PERANGKAT
TEORI
KOMPUTASI
Computer
Science

2

PERANGKAT
KERAS
Computer
Engineering

PERANGKAT
LUNAK
Sofware
Engineering

PERANGKAT
MANUSIA DAN
ORGANISASI
Information
System

LAPISAN KOMPONEN PRODUK

74

Lapisan Ketiga

ERP – SCM – CRM

E-Commerce
E-Business

Embedded
Devices

Robot

ICT-Based
Devices

EDMS
Electronic
Government
Business
Intelligence

3

Virtual
Corporation
Digital
Enhancement

Enterprise
Integration

Voice-Image
Recognition

Call Center

Knowledge
Management

Intelligent
Technology

LAPISAN ENTITAS TERAPAN

75

Higher Education Structure

HIGHER EDUCATION INSTITUTION
ACADEMIC DEPARTMENT

ACADEMIC DEPARTMENT

ACADEMIC DEPARTMENT

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

PROGRAM OF STUDY

76

Portfolio Management of Higher Learning
HIGHER EDUCATION INSTITUTION
Vision and Missions
HR Remuneration

Policy and Procedures
Legal and Regulatory

Technology Infrastructure

Chart of Account
Ethics

Academic
Department
A

Government Rules
Foundation
and Sponsors
Network and
Partners

E  Different Size
E  Different Contribution
E  Different History

Rule of Conduct

Academic
Department
B

Academic
Department
D

Academic
Department
C

Academic
Department
E

Academic
Department
F
Organization
Structure

E  Different Strategy
E  Different Characteristics
E  Different Life-Cycle

Academic
Department
G

Shared Resources

E  Different Issues
E  Different People
E  Different Resources

77

Inside Academic Department

ACADEMIC DEPARTMENT
Financial Sources

Program
of Study
1

Program
of Study
2

Accountability

Program
of Study
3

Program
of Study
5

E  Different Characteristics
E  Different Objectives
E  Different Resources
E  Different Prospect
E  Different Size
E  Different Contribution
E  Different Life Cycle

Shared Resources
Infrastructure

Program
of Study
4

Responsibilities

Program
of Study
6

Program
of Study
8

Join Courses

Program
of Study
7

78

Inside the Academic Department
Revenue
Stream
Core Processes

Teaching

Research
and
Development

Services

Academic Administration
Finance and Accounting
Human Resource and General Affairs
Student Services
Industrial Relationship
Campus Infrastructure
Cost
Center

Support Activities
79

Knowledge Processes in Higher Education
Teaching

Scholarly Research / Creative endeavors

Instruction
1. Teaching regular course offerings
2. Developing course materials
3. Developing replicable systems of instruction
4. Developing new course/labs
5. Coordinating clinical teaching/independent study/tutorials

Publications
1. Book
2. Journal and magazine article
3. Monograph, etc
4. Presenting recitals and exhibitions
5. Staging, directing, or acting in musical, theatrical, and dance
productions
6. Exhibiting paintings, sculptures, and other creative arts
7. Developing software / media
8. Reviews
9. Nonrefereed material
10. Citation counts
11. Invited/ contributed presentation
12. Invited/ contributed papers
13. Poster session

Advising
1. Advising students on programs of study
2. Sponsoring of advising student groups
3. Serving on master’s or doctoral supervisory committees
4. Chairing master’s or doctoral supervisory committees

Service
Faculty Service
1. Serving on departmental, college, or university committees
2. Serving on the faculty senate
3. Chairing any committee (student, faculty, etc.)
4. Serving as a sponsor for student activities/groups
Professional Service
1. Activity in professional organizations (holding office, serving on
committees or boards )
2. Consulting to organization or corporations
3. Consulting to university/ colleges, etc.

Ongoing research
1. Basic scientific investigation, both theoretical and applied
2. Investigation of educationally relevant problems
Professional Recognition
1. Awards, honors, or invited presentations
2. Achieving advanced degrees, certification, etc.

Public or Community Service
1. Participating in local, state, or national civic activities and
organizations
2. Applying academic expertise in the local, state, or national
community without pay or profit
80

Stakeholders of Higher Education

Foundation
Board of Trustees

Management
Employee

Teachers
Lecturers
Researchers

Students
Scholars
Alumni

Products and Services

Products and Services

Communities

Industry
Market
Users

Government
Authorities

Others

81

Campus Main Stakeholders

Students
and
Alumni

Front Office Processes
Teaching

Lecturers

Foundation

Research and Development

Services

Industry
Partners

Back Office Processes

Employees

Academic Administration
Human Resourcs and General Affairs

Communities

Finance and Accounting
Student Services

Government

Industrial Relationship

Other
Universities

Campus Infrastructure

82

Stakeholder Objectives Matrix
Front Office
(Core Processes)

Back Office
(Support Activities)

Students

Quality of Deliverable

Fast and Cheap
Flexible

Lecturers

Facility Quality
Knowledge/Adaptability
Academic Environment

No Bureaucracy
Flexible

New Profit Stream

Contract Control

New Products/Programs
Continuing Study

Cheap
Reachable

Cross Registration

Join Operation

Foundation

More Revenue

Cost Containment
Leverage Investment

Employees

Hands-Off Administration

Good Salary/Benefits
Empowerement

Regulation Compliancy
Quality of Education

Standard Report
Submission

Process Type
Stakeholders

Industry Partners
Communities
Other Universities

Government

83

Components of Program of Study

PEOPLE and PROCESS

modules

units

TOOLS and TECHNOLOGY

programme
of study

Products
and Services

CUSTOMERS

sessions
learning
objects
84

Modular Approach

E Institution
E Academic Department
E Program of Study

E E-Learning
E Partnership
E Remote Campus

Products
and Services

CUSTOMERS

E People
E Modules
E Resources

85

Trend on Higher Education
From studying once a life

to life-long learning

From ivory towers

to competitive markets

From single-mode universities

to multiple-mode univ.

From broad scope universities

to profiled universities

From isolated universities

to cooperating universities

From single-faculty curricula

to inter-faculty curricula

From broad basic studies

to just-in-time basic studies

From curricula-oriented degrees

to knowledge certificates

From term-oriented learning

to learning on demand

From linear curricula

to learning spaces
86

New Ways of Learning

TRADITIONAL TEACHING



NEW LEARNING

Teacher-centered instruction



Student-centered instruction

Single-sense stimulation
Single-path progression
Single media
Isolated work
Information delivery
Passive learning








Factual, knowledge-based



Reactive response



Isolated, artificial context



Multisensory stimulation
Multipath progression
Multimedia
Collaborative work
Information exchange
Active/inquiry-based learning
Critical thinking, informed
decision making
Proactive/planned action
Authentic, real-world context

87

The New Knowledge Institution
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 
I 

Knowledge work force (this time, focused on continuous learning)
Basic research & discovery
Commercialization and entrepreneurship
Business development & business enhancement services
Active application of knowledge to identify and solve local or regional
problems
More niche-building and world-class programs
New integrated models in research
Restructuring of degree & non-degree programs & willingness to “train”
Explicit variation in delivery modes & locations
Accommodation of more varied learner constituents, especially adults
Enlarging roles of faculty as professional problem-solvers
More open and mixed-use campus environments
Different & business-friendly academic culture

88

Higher-Education Types
I  Corporate universities
–  From MacDonald’s Hamburger University (1961)
–  to IBM Global Learning University

I  Private on-line providers (dotcom educators)
–  Unext.com
–  Pensare
–  NotHarvard.com
–  Education One Dotcom
–  FT Knowledge

I  Higher education brokers
–  Western Governors University
–  EUNITE - European Virtual Campus
–  Campus Virtuel Suisse

I  Public universities
89

University as Knowledge Providers
I  Traditional:
– 
– 
– 
– 

Colleges and universities—private and public
Vocational/technical schools
K-12 systems
Corporate (internal) education/training programs

I  New:
–  University-led on-line universities:
I  Western Governors University
I  NYU Online, Inc.

–  Corporate universities (now nearly 2,000)
I  Motorola University
I  LearnShare, Inc.

I  Future:
–  Industry Models:
I  Michigan Automotive College

–  Mixed academic-private “mega-entities:”
I  Consider potential impact of a joint venture university that would
include Microsoft, Disney and University of California or Harvard
University
90