Biar Aspal, yang Penting Gaya.

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PRODUK BAJAKAN

Biar Aspal,
yang Penting Gaya ...

S

A s li a ta u a s p a l ta k d ip u s in g k a n

e k ila s ta k a d a y a n g m e n c u r i-

g a k a n d a r i p o to n g a n

kaus

sp o rt w a rn a a b u -a b u d e n g a n

m e r e k O u v a l R e s e a r c h y a n g te r te r a d ib a g ia n d a d a k ir iitu .

T a m p il-

a n d e s a in g a u ln y a c u k u p m e n c o -

W a h y u . B a g in y a , y a n g p e n tin g

ia

b is a b e r g a y a d e n g a n k a u s " b e r m e r e k " d i d e p a n te m a n - te m a n n y a .

Dua mata pedang
R iz k i Y a n u a r , p e m ilik d is tr o

lo k d i a n ta r a p a ja n g a n p a k a ia n

la in d i e ta la s e s a la h s a tu to k o p a -

O u v a l R e s e a r c h , m e n g a k u i, a k s i

k a ia n d i s u d u tJ a la n

p e m b a ja k a n

d a r d in a ta ,

O tto I s k a n -

B a n d u n g , H a n y a h a rg a

p r o d u k k ia n m a r a k

s e ir in g d e n g a n m e r o k e tn y a

(brand)

d i la b e ln y a y a n g c u k u p m e m b u a t

re k

k a g e t, R p 5 0 .0 0 0 . " I tu K W d u a . T a -

p e n g a m a ta n n y a ,

p i, k e la s n y a e n g g a k k a la h s a m a a s -

o la h d u a s is i m a ta p e d a n g .

lin y a k o k ," u c a p s a la h s a tu p e n ja g a
H a rg a R p

5 0 .0 0 0 u n tu k p r o d u k

p e m b a ja k a n

" D i s a tu s is i p e m b a ja k a n

se-

m e-

p o te n s i p e n d a -

p a ta n p e la k u u s a h a s e p e r ti k a m i.
T a p i, d i s is i la in k a m i c u k u p b e r -

d e n g a n m e re k O u v a l R e se a rc h
m e m a n g c u k u p m e n g e ju tk a n ,

m e-

s u a tu p r o d u k . D a la m

m a n g m e n g u ra n g i

to k o itu .

Se-

b a n g g a . A r tin y a ,

brand

kam i se-

b a b , d i s e m u a g e r a i r e s m in y a , ti-

m a k in m e lu a s d e n g a n b a r a n g - b a -

dak adakaus

r a n g b a ja k a n itu ," tu tu r n y a

tip e s p o r t y a n g d iju a l

.d e n g a n h a r g a d i b a w a h R p 7 5 .0 0 0 .

M e n u ru t

R u d i, p e n ja g a to k o d i

J a la n O tis ta te r s e b u t,

.

S ik a p R iz k i in i d i s is i la in m e n g g a in b a r k a n

pendapat

s e ju m la h

p e la k u u s a h a d is tr o la in y a n g s u -

p ro d u k -

p r o d u k m e r e k d is tr o te r k e n a l, s e -

d a h s e p e r ti tu tu p m a ta te r h a d a p

p e r ti O u v a l R e s e a r c h , la r is m a n is

a k s i p e m b a ja k a n

b a k k a c a n g g o r e n g . M e s k ip u n

d u g a a d a p e m ilik m o d a l b e s a r d i

as-

in i. " S a y a m e n -

p a l ( a s li ta p i p a ls u ) , p e m in a tn y a

b e la k a n g a k s i in i. J a r in g a n n y a

s a n g a t b a n y a k . D a la m s e h a r i

d a h m ir ip k a r te l," k a ta A d e , p e m i-

k a u s-k a u s

lik d is tr o F la s h y S h o p .

sem acam

itu b is a la k u

" S a y a c u m a d ititip i o r a n g . D ia
ju g a

su-

G u r u b e s a r F a k u lta s E k o n o m i

2 0 p o to n g .

nitip b a r a n g - b a r a n g

s e je n is

U n iv e r s ita s

P a d ja d ja r a n ,

m ia n a , b e r p e n d a p a t,

I n a P r i-

p e r s o a la n

p e m b a ja k a n

in i le b ih b a ik m e n ja -

k a u s y a n g te r ju a l, s a y a d a p a t k o -

d i ta n ta n g a n

b a g i p ro d u se n

m is i R p 1 0 .0 0 0 ," u ja r p r ia y a n g

b e r k a r y a . S e b a b , d a la m h u k u m

ta m p il p e n u h ta to d i k e d u a ta -

p e m a sa ra n ,

n g a n n y a itu .

p r o d u k , p o te n s i p e m b a ja k a n n y a

d i b a n y a k to k o . U n tu k s a tu p o to n g

P a ra k o n su m e n

y a n g s e b a g ia n

b e s a r a n a k m u d a ju g a

ta m p a k ta k

b e g itu m e m e r h a tik a n

o r is in a lita s

d a la m

s e m a k in la k u s u a tu

a k a n s e m a k in b e s a r p u la
U n tu k itu , h a r u s a d a e d u k a s i
kepadakonsum en

te n ta n g p e n -

k a u s itu . A s a l a d a m e r e k d is tr o

tin g n y a k e s a d a r a n

m e m b e li b a -

te r k e n a l d i B a n d u n g , s e p e r tiA ir -

r a n g a s li. A g a r k o n s u m e n

p la n e , G o d I n c , a ta u O u v a l R e -

b a ja k a n b e r a lih k e b a r a n g a s li,

s e a r c h , m e r e k a s u d a h te r le n a

p r o d u s e n ju g a

'~ ,

b a r a n g n y a s a m a s a ja k o k .

M a la h y a n g d i O tis ta s in i le b ih
m u r a h d ib a n d in g k a n

d i to k o a s li-

n in g k a tk a n

h a r u s s e la lu m e -

in o v a s i p r o d u k n y a

"P e n g u ru sa n
te le k tu a l

p ro d u k

h a k k e k a y a a n in -

( H K O ju g a h a m s d ip e r -

n y a . K u a lita s s a b lo n a n n y a ju g a

m u d a h . J ik a tid a k , a k a n te r ja d i

b a g u s . J a d i, m e n d in g b e li d i s in i

d e m o tiv a s i

s a ja ," k a ta W a h y u ( 1 8 ) e n te n g , S i-

c ip ta k a n

a n g itu ia b e r s a m a

d u a te m a n n y a

b e rb u ru

k a u s d is tr o u n tu k d ip a k a i

ngeband

d i s e k o la h n y a

pekan de-

Minggu

10
11
12
13
14
15
24
25
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27
28
29
30

p a ra p ro d u se n

p ro d u k -p ro d u k

P a d a a k h im y a

m enk r e a tif .

e k o n o m i s e k to r r ill

b is a te r g a n g g u ," u ja r I n a .
(G R E G O R IU S M A G N U S
F IN E S S O )

pan.

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