Family Sport Shop : A Business Plan.

 

ABSTRACT

Dalam skripsi yang berupa “business plan” ini, penulis memilih bisnis olahraga
sebagai bisnis yang akan direalisasikan. Penulis melihat adanya kesempatan untuk
mengembangkan bisnis olahraga dengan membuka toko olahraga di sebuah pusat
olahraga yang sudah memiliki cukup banyak pengunjung. Selain lokasi yang strategis,
penulis juga merupakan agen utama salah satu produk olahraga bulutangkis yang
terbilang masih baru.
Berawal dari hal itu, penulis mulai membuat perencanaan bisnis olahraga ini. Bisnis
toko olahraga (Family Sport) pada awalnya akan menjual perlengkapan olahraga
bulutangkis dan tennis. Bisnis ini memiliki prospek yang bagus untuk dijalankan karena
kedua olahraga tersebut merupakan olahraga yang banyak diminati oleh masyarakat
Indonesia, khususnya daerah Jawa Barat yang sudah banyak melahirkan atlet-atlet
badminton dan tenis.
Bisnis ini dinilai layak untuk dijalankan karena sudah tersedianya pasar dan karena
“break even point” yang dapat dicapai hanya dalam kurun waktu kurang dari 2 tahun.

i                        Maranatha Christian University 

 

EXECUTIVE SUMMARY

Unlike other sport shops in Bandung, Family Sport is unique. In running
the business, Family Sport focuses on its service: providing the latest
products of badminton and tennis supplies as well as the latest information of
the products. Family Sport has another competitive advantage: its own
website. Based on the observation, no other sport shops in Bandung have
this so far. This business is feasible and profitable. In less than 2 years,
Family Sport will have already reached its break even point. What is more,
Family Sport has already had its market available.
Market broadening is the main goal of Family Sport in the next three years.
Through its website, Family Sport will expand the business into online
shopping. It will also add more varieties of sport supplies, such as swimming
supplies, aerobic supplies, and soccer supplies. This business will also have
more branches at well-known sport centers in Bandung in order to accomplish
its goal of market broadening. Family Sport also places profit gain as its goal:
an increase of 15% during the first three years.
Like any other businesses, Family Sport has to deal with its own potential

barriers. Existing sport shops in Bandung are so many. However, Family
Sport is not afraid to compete with the others because of its own competitive
advantages and its own market.

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Becoming the sole investor of Family Sport, Reinforce Speed (RS), as the
new producer of badminton supplies, will be able to broaden its market. On
top of that, Family Sport will help RS in sponsorship by looking for prestigious
badminton tournaments held in Bandung.

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ACKNOWLEDGEMENTS

In the undertaking and completion of this business plan, I am indebted to

the following people for their support, patience, guidance, and especially for
their precious time. I would like to express my sincere gratitude to Ms. Irma
Halim for her time, support, and patience in guiding me with her knowledge in
business and English language. Her guidance was great encouragement for
me in completing the business plan.
My gratitude also extends to Mr. Surya Setyawan, SE., MSi for his
guidance during the first stage of my business plan writing, especially on
finance. I am also grateful to Bikasoga Sport Center and the other sport
shops in Bandung for their cooperation in giving the information needed. I
should like to extend my grateful thanks to all my friends for their support and
their knowledge during my business plan writing. My special gratitude is also
to the lecturers of English for Business Proffesionals who have helped me
with their knowledge in business, and especially to Ms. Lewina who assisted
me during the first stage of my writing. My personal gratitude is also to

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Reyner Karnaga for his computer knowledge and moral support during the

writing of this business plan.
Lastly, I thank God for the strength, courage, faith and perseverance He
has blessed me with, especially during the final stage of my business writing.
I am greatly thankful for being blessed with parents and brother who have
supported me through the ups and downs of my writing the business plan.

 

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TABLE OF CONTENTS

ABSTRACT…………………………………………………………………………i
EXECUTIVE SUMMARY………………………………………………………….ii
ACKNOWLEDGEMENT…………………………………………………………..iv
TABLE OF CONTENTS…………………………………………………………..vi

LIST OF TABLE……………………………………………………………………viii
CHAPTER I: BACKGROUND…………………………………………………….1
CHAPTER II: MARKETING PLAN……………………………………………….4
2.1. Product………………………………………………………...4
2.2. Price…………………………………………………………...4
2.3. Place…………………………………………………………..5
2.4. Promotion……………………………………………………..6
CHAPTER III: OPERATION PLAN……………………………………………...8
3.1. The store……….……………………………………………..8
3.2. Website……………………………………………………….9
CHAPTER IV: HUMAN RESOURCE………………………………………….10

 

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CHAPTER V: FINANCE………………………………………………………...12
5.1. Initial Investment……………………………………………13
5.2. Operation Cost……………………………………………...14
5.3. Break Even Point…………………………………………...15
APPENDIX I………………………………………………………………………ix
APPENDIX II……………………………………………………………………..xii

 

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LIST OF TABLE

Exhibit 2.1 Distribution Channel…………………………………………………viii

 

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CHAPTER I
BACKGROUND OF THE BUSINESS

Family Sport is a sport shop which focuses on providing the latest
products of badminton and tennis supplies and providing the latest
information of the products. Based on the observation, some sport shops in
Bandung do not always provide the latest products and not all of them
continuously update their product information. Good networking with the main
brands of badminton and tennis supplies helps Family Sport in its
commitment to the focus.
Moreover, through its website, Family Sport will make sure that its
consumers will get the latest information about the products. Based on the
observation, the age range of visitors to Bikasoga Sport Center, where the
store will be located, is from 15 to 35 years old. For this age group in general,
internet has already become part of their daily life.

1                        Maranatha Christian University 

The name Family Sport is chosen to reflect our commitment in service.
Through friendly service from our well-informed shop assistant and the store
ambience, we want to make consumers feel comfortable coming to and
shopping at our store.
For a start, Family Sport will offer three main brands of badminton and
tennis supplies: Yonex and Reinforce Speed (henceforth, RS) for badminton
and Wilson for tennis. Yonex and Wilson are widely known by badminton and
tennis lovers because of their good quality. As the sole agent of RS, having
these two brands in this sport shop will help the store to increase the sales of
RS, which is a relatively new brand. These two brands are considered an
appealing factor for more people to come to the store. These people are the
potential market for RS products.
The main potential market of Family Sport is Bikasoga’s visitors. This sport
center has not provided a sport shop yet. On top of that, most of Bikasoga’s
visitors play both badminton and tennis.
Market broadening is the main goal of Family Sport in the next three years.
Family Sport will expand its business to online shopping and establish more

branches. Sport centers in Bandung will be the chosen location. Family Sport
will also add more varieties of sport supplies, such as swimming supplies,
aerobic supplies, and soccer supplies. To support the business existence,
Family Sport also places profit gain as its goal. The annual profit gain of
Family Sport is set to be 15% in the first three years.

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With the capital requirement of Rp76.535.000, Family Sport will reach its
payback period in 1 year 9,7 months. Further information on the finance will
be presented in the last chapter of the business plan.
Becoming the sole investor will benefit RS in increasing its sales. Since
Family Sport is the sole agent of RS, market broadening of Family Sport
means market broadening for RS as well. Family Sport will also assist RS in
sponsorship. Family Sport will help RS look for and select badminton
tournaments held in Bandung for RS to sponsor.
 

3                        Maranatha Christian University