Corporate Social Responsibility Activities Of Cv. Ihyaa & Co
CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OF CV. IHYAA & CO FINAL PROJECT REPORT Submitted as a Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University By : Agustin Dewi Indrawati C9307010 ENGLISH DIPLOMA PROGRAM FACULTY OF LETTERS AND FINE ARTS SEBELAS MARET UNIVERSITY SURAKARTA 2011
APPROVAL OF CONSULTANT
Approved to be examined before the Board of Examiners,
English Diploma Program, Faculty of Letters and fine Arts
Sebelas Maret University
Title : CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OF CV. IHYAA & CO Name : Agustin Dewi Indrwati NIM : C9307010
Supervisor,
Fitria Akhmerti Primasita, S.S, M.A (……………………………)
APPROVAL OF THE BOARD OF EXAMINERS
Accepted and Approved by the Board of Examiners.
English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
Title : Corporate Social Responsibility Activities of CV. Ihyaa & Co
Name : Agustin Dewi Indrawati Student Number : C9307010
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Examination date : September, 16 2011 The Board of Examiners:
1. Dra. Susilorini, M.A (………………...…………) Chair Person NIP. 196506011992032002
2. Karunia Purna Kusciati, S.S.,M.Si (…………………………...) Secretary NIP. 198211242009122002
3. Fitria Akhmerti Primasita, S.S,M.A (…………………………...) Main Examiner NIP. 19691216 199802 2 001
Faculty of Letters and Fine Arts Sebelas Maret University
Dean, Drs. Sudarno, M.A
NIP. 195303141985061001
MOTTO FA INNA MA’AL ‘USRI YUSRAN
INNA MA’AL ‘USRI YUSRAN (AL
INSYIRAH : 5-6)
DEDICATION This final project is dedicated to: The Almighty God, ALLAH SWT
My beloved parents My lovely brother All of my friends
ACKNOWLEDGEMENT
Alhamdulillahirobbil’alamin, I would like to give deepest thanks to Allahwho has blessed and guided me in making this report as the partial requirement to obtain degree in the English Diploma Program of Faculty of letters and Fine Arts, Sebelas Maret University. Then, I would like to present my deep gratitude to:
1. Drs. Sudarno, MA as the Dean of Faculty of letters, Sebelas Maret University.
2. Yusuf Kurniawan, S. S, MA, The Head of English Diploma Program.
3. Dr. Djatmika, M.A, my academic supervisor, for his advice during my study in English Diploma Program.
4. Fitria Akhmerti Primasita, S.S, MA, my supervisor, for her time in guiding me in finishing this final project report.
5. All of lecturers in English Diploma Program, for the kindness.
6. Mrs. Emma and all of staff at CV. Ihyaa & Co, thank you for the opportunity and the guidance during my job training.
7. My beloved parents, for their love, support, advice and endless prayer for me. I love you so much…
8. My lovely brother, thank you for your support.
9. Mbak Deviii and Ayiiip,.. thank you so much for your support and prayer for me,.. you are my best friend, my best partner.. ^_^
10. My lovely friends in KOPMA : Hasby “Bias”asafil, Rohmad Nur Cahyo, Riris, Hary, AW, Anang, Sari, Bilqist, Yudha, etc thank you for the nice relationship.. I hope we can be a successful entrepreneur guys,… J
11. My friends in English Diploma Program especially class A, Ardana, Nanik, etc thank you for the friendship that never ends… Finally, I hope this final project report is useful for all reader.
Surakarta, 2011 Agustin Dewi Indrawati
ABSTRACT
Agustin Dewi Indrawati. 2011. Corporate Social Responsibility Activities of
CV. Ihyaa & Co. English Diploma Program, Faculty of Letters and Fine
Arts, Sebelas Maret University.This final project report is written based on the job training which was done in CV. Ihyaa & Co. The major aim of the final project report is to describe Corporate Social Responsibility activities done by CV. Ihyaa & Co.
In writing this final project, the writer uses descriptive method. The writer uses ways of collecting data, such as direct observation and interview. The job
th th training was done from February 20 2010 to May 22 2010.
In the discussion, the writer describes the activities of Corporate Social Responsibility of CV. Ihyaa & Co. Corporate Social Responsibility in CV. Ihyaa & Co is very important to create good image and good relationship, and because of them CV. Ihyaa & Co gets jobs. This company does Corporate Social Responsibility based on triple bottom line: economy (profit), society (people), and environment (planet). The examples of activities of Corporate Social Responsibility of CV. Ihyaa & Co are holding education expo with its partner, holding education seminars, helping the victims of disaster, giving help to poor orphans, holding social events, holding religion events, etc. CV. Ihyaa & Co does the systematic process of Public Relations’ activity, from data collecting or fact finding, planning, communicating, and evaluation. This company follows the process, because it makes it easier for CV. Ihyaa & Co to do Public Relations activities. Corporate Social Responsibilities done by CV. Ihyaa & Co have some benefits, for example, to make good relationship, to increase sales, and to maintain and improve company’s reputation and brand image.
Surakarta, 2011 Agustin Dewi Indrawati
TABLE OF CONTENTS
TITTLE …………………………………………………………………......... i APPROVAL OF CONSULTANT…………………………………………… ii APPROVAL OF THE BOARD EXAMINRS……………………………….. iii MOTTO………………………………………………………………………. iv DEDICATION……………………………… ……………………………….. v ACKNOWLEDGEMENT……………………………………………………. vi ABSTRACT………………………………………………………………….. viii TABLE OF CONTENTS…………………………………………………….. ix CHAPTER I: INTRODUCTION……………………………… …………..
1 A. Background……………………………………………………………
1 B. Objective ………………………………………………………… …..
2 C. Benefits………………………………………………………………..
3 CHAPTER II: LITERATURE REVIEW ……………………….. ……….
4 A. Definition of Corporate Social Responsibility…………..……………..
4 B. The Advantages of Corporate Social Responsibility………………........ 6 C. The Activity of Corporate Social Responsibility……………………….
7 D. The Laws of Corporate Social Responsibility in Indonesia …………… 9
E. The Activity of Public Relations ………………………………………. 10 CHAPTER III: DISCUSSION ……………………………………………..
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A. Description of CV. Ihyaa & Co …………..………………………….
11 1. The history CV. Ihyaa & Co ………………..…………………....
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2. Vision, Mission, Philosophy, and Logo of CV. Ihyaa & Co ……… 12 3. Organization Structure of CV. Ihyaa & Co ...…………………….
13 B. Description of the Writer’s Activities…...…...………...……...……..
13 C. Result of the Writer’s Activities………………………….………..… 15
D. The Activities of Corporate Social Responsibility Done by CV. Ihyaa & Co …………………………………………………………………….
16 CHAPTER IV: CONCLUSION and SUGESSTION……………………….. 23 A. Conclusion…………………………………………………………….
23 B. Suggestion…………………………………………………… ……….
24 BIBLIOGRAPHY APPENDICES
CHAPTER I INTRODUCTION A. Background Nowadays, Public Relations is very important in a company or
organization. The existence of Public Relations is to establish good image and good relations with the public. Public Relations also supports the goal, vision, and mission of the company. It means that Public Relations has to work to support the goal of the company.
Public Relations is a distinctive management function which helps establishes and maintains mutual lines of communication understanding, acceptance and cooperation between an organization and its public (Seitel, 1998: 6).
One of the strategies to reach the goals (good image and good relationship) is Corporate Social Responsibility. According to Hopkins, agreement of the meaning of Corporate Social Responsibility is very important. It is needed to understand the meaning of Corporate Social Responsibility in order that the company can apply it consistently (in Wahyudi and Azheri, 2008: 19). Today, however, there is no agreement about the meaning of Corporate Social Responsibility. Corporate Social Responsibility has been implemented by companies in many kinds of event which are based on charity. The companies do it with several motivations, depending on the way to see and understand the meaning of Corporate Social Responsibility.
CV. Ihyaa & Co is a medium company. Although it is a medium company, it concerns to do Corporate Social Responsibility. CV. Ihyaa & Co has communities which have a responsibility to manage Corporate Social Responsibility. They have to make a plan, do, and evaluate their program of Corporate Social Responsibility, and also collect the fund to do it. CV. Ihyaa & Co often holds social events with its communities. That is why the writer was interested to make the final project report entitled
CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OF CV. IHYAA & CO.
B. Objective
The objective of this final project report is to know the activities of Corporate Social Responsibility in CV Ihyaa & Co.
C. Benefits
1. To the readers The reader will get more information and knowledge about Corporate Social Responsibility program to make good image and good relationship with the public and other companies.
2. To English Diploma Program Students This final project can be a reference for the English Diploma Students.
3. To the writer · To learn and increase the knowledge about Corporate Social
Responsibility · To know the importance of Corporate Social Responsibility in an organization.
4. To CV Ihyaa & Co For Public Relations Division of CV Ihyaa & Co, this final project can be a way to evaluate the Corporate Social Responsibility programs of CV Ihyaa & Co.
CHAPTER II LITERATURE REVIEW A. Definition of Corporate Social Responsibility According to Hopkins, agreement on the meaning of Corporate Social Responsibility is very important (Wahyudi and Azheri, 2008: 19). Today,
however, there is no agreement on the meaning of Corporate Social Responsibility. Although there is no agreement on the meaning of Corporate Social Responsibility, it has been implemented by the companies in many kinds of event which are based on charity.
Wahyudi and Azheri (2008) in their book Corporate Social Responsibility:
Prinsip, Pengaturan, dan Implementasi mentioned some definitions of Corporate
Social Responsibility. According to World Business Council for Sustainable Development (WBCSD),
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. According to World Bank,
Corporate Social Responsibility is the commitment of business to contribute to sustainable economic development and working with employees and their representatives, the local community and society at large to improve quality of life, in ways that are both good for business and good for development. According to Corporate Social Responsibility Forum, “Corporate Social Responsibility means open and transparent business practices that are based on ethical values and respect for employees, communities and environment” (Wahyudi and Azheri, 2008: 29)
From the three definitions above, we can identify that the meaning of Corporate Social Responsibility from the World Business Council for Sustainable Development (WBCSD) is the same as the meaning of Corporate Social Responsibility from the World Bank. They emphasize Corporate Social Responsibility as a business commitment to contribute to sustainable economic development and working with employees, employee families, and communities in order to improve the quality of life. But the World Bank add the benefit of Corporate Social Responsibility activities which is helpful for business and development, while Corporate Social Responsibility Forum stresses the openness and transparency in business based on ethical values and respect for employees, communities, and environment.
From the explanation above, we know that the companies have implemented Corporate Social Responsibility in many kinds of event which are based on charity. The companies do it with several motivations, depending on the way to see and understand the meaning of Corporate Social Responsibility.
B. The Advantages of Corporate Social Responsibility
Today, many companies do social responsibility, it is because government has regulated it in the law. Besides, they believe that social responsibility will give them many advantages. The benefit of Corporate Social Responsibility is not only for the company, but also for the company’s public, such as society, employees, etc. These are the advantages of Corporate Social Responsibility for company and society.
1. The advantages of Corporate Social Responsibility for company: a. To make good relationship with stake holders.
b. To increase sales.
c. To improve the employees’ spirit and productivity.
d. To maintain and improve company’s reputation and brand image.
e. The probability of obtaining awards.
f. To reduce the risk and accusations of irresponsible behavior. (Untung, 2008: 67)
2. The advantage of Corporate Social Responsibility for society The society feels the advantage of Corporate Social Responsibility, for society. Besides developing human resources, some companies also focus in education, environment, and economy. (Untung, 2008: 67) There is no reason to suppose that over time a socially responsible management will make less money because the explanation above explains there are many advantages of Corporate Social Responsibility, in spite of the companies do Corporate Social Responsibility for commercial reason at first time.
C. The Activity of Corporate Social Responsibility
Many companies have created special committees to make the agenda and target. They want to make sure that their Corporate Social Responsibility program is well done. There are three bottom lines in Corporate Social Responsibility which are used as orientation to make Corporate Social Responsibility program.
According to Prince of Wales Foundation, there are five important things that influence the implementation of Corporate Social Responsibility. They are building human capital, protecting the environment, encouraging good governance, and assessing social cohesion and economic strength. (Untung, 2008: 11)
From the explanation above, Corporate Social Responsibility program is based on economy, society, and environment. It is the same as the explanation from Elkington below.
According to Elkington (1997), a company that does social responsibility will give carefulness to increase the company quality (profit), society, especially local community (people), and environment (planet) (Susanto, 2009: 11).
There are many books which explain about concept or form of Corporate Social Responsibility program, but the bottom of concept of Corporate Social Responsibility program is the above triple bottom line. Companies can do their social responsibility based on the above triple bottom line. They also can create their own idea for social responsibility program suitable with the meaning of Corporate Social Responsibility.
In Hendrik Budi Untung (2008: 7), there are four categories of company based on the implementation of Corporate Social Responsibility. They are:
1. Black category. It is a category that never does Corporate Social Responsibility. They just focus on their business and do not care about environment and social aspect.
2. Red category. They do Corporate Social Responsibility, but they think that Corporate Social Responsibility reduce their company profit.
3. Blue category, a company that thinks Corporate Social Responsibility will give positive impact.
4. Green category, the company put Corporate Social Responsibility as their center of business. They think that Corporate Social Responsibility is not only a necessity, but also a need to do social event.
D. The Laws of Corporate Social Responsibility in Indonesia
In Indonesia, Corporate Social Responsibility was legislated in UU (Decree) No. 40 year 2007 about Limited Company Liability section 74. It makes some companies complain, because they think that activity of Corporate Social Responsibility is an activity based on willingness not compulsion (Susanto, 2009: 2).
Some companies do not want to do Corporate Social Responsibility, but many companies want to do it and they are aware of how important Corporate Social Responsibilities is.
Research by Roper Search Worldwide indicated that about 75% respondents prefer goods and services produced or marketed by the companies that give real contribution to their community through development programs. About 66% respondent also indicated that they prefer to switch to other brands with good corporate social image. (Susanto, 2009)
E. The Activity of Public Relations
In Soleh Soemirat and Elvinaro Ardianto (2003: 90), there are four systematic steps of Public Relations activity. They are:
1. Fact finding. Fact finding is looking for and collecting fact or data before doing the program.
2. Planning. Planning is making a plan based on data which is obtained in fact finding. The planning is about what should be done to solve the problems.
3. Communicating. Communicating is taking action and communicating the plan.
4. Evaluation. Evaluation is evaluating the plan. Evaluation can be done continually. The result of evaluation can be a reference to make a next plan or program.
CHAPTER III DISCUSSION A. Description Of CV. Ihyaa & Co A.1. History of CV. Ihyaa & Co CV. Ihyaa & Co is a company engaged in Indonesian development, especially about human resources, education and also Information Technology. This idea was inspired by global situation that Indonesia as a developing country
will compete with other countries. This is caused by free trade among countries. It makes information technology as an urgent need for economy and business.
CV. Ihyaa & Co makes a deal to solve this challenge. It gives solution about empowerment of human resources, education and also Information Technology needed to be excellent. CV Ihyaa & Co will give service which fits on target and is useful to support competition so that increase ability to compete in era globalization.
12 A.2. The Vision, Mission, Philosophy, and Logo of CV. Ihyaa & Co
VISION The vision of CV. Ihyaa & Co is becoming a company that does commitment to develop the nation through learning and empowerment based on integrated knowledge.
MISSION CV. Ihyaa & Co contributes actively in building and developing human resources, and also application of Information Technology by organizing a consultation service, learning, training, and knowledge trough publication and educational media.
PHILOSOPHY CV. Ihyaa & Co wishes to focus to be excellent.
LOGO
A.3. Organization Structure of CV. Ihyaa & Co The following is the structure of organization of CV. Ihyaa & Co:
Chief Commissioner : Prof. Asip F. Hadipranata, Psy. D Member : Drs. Riant Nugroho, M.Si President : Dr. Djokosantoso Moeljono Director 1 : Ermalia Normalita, SE, MM.
(Organizational Culture & Leadership Development and Public Relations Division) Director 2 : Drs. Budiman Sanusi, M.Psi (Assessment Center, Training, and Human Resource Development Division) Director 3 : M. Sudjardjati (Administration Division) Director 4 : Dra. Wiharsih, MM (Finance Division) B.
Description of the Writer’s Activity
The writer did the job in Public Relations Division of CV. Ihyaa & Co. It is located on Jalan MR Sartono No 57 Solo. The writer’s workday is not regular.
She did job training for three months in CV. Ihyaa & Co. It was started on February 20, 2010 to May 22, 2010.
The writer’s activities during job training in CV. Ihyaa & Co were:
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1. The writer helped in Sponsorship Division of Solo Education Expo 4 2010. For this event was organized by CV. Bintang Promosindo cooperation CV. Ihyaa & Co and many other companies.
2. The writer helped the launching of Majelis Dhuha Nasional (MDN) Solo.
Majelis Dhuha Nasional (MDN) is a nonprofit organization held by Yusuf
Mansur to make societies pray Dhuha every day. Because Dhuha praying make us easier to get good riches. This event also gave money and food to poor orphan children. It cooperates with CV. Ihyaa & Co’s community, Majelis Ma’isyah.
3. The writer had been a volunteer in a National Seminar about multiple intelligences with Munif Chatib as its speaker. She also made reportage about it.
4. The writer, employees of CV. Ihyaa & Co, and Majelis Ma’isyah had been volunteers in Yogyakarta and Wonosobo. In Yogyakarta, they helped social events, such as holding blood donor, studying Al-Qur’an together, launching a house for poor orphan children, and holding cheap bazaar. In Wonosobo, they visited 2 Moslem boarding schools. There, they gave money and shared things with the children in the Moslem boarding schools.
5. The writer was given a chance to follow a Seminar about Corporate Social Responsibility and charity of company.
6. The writer made an article for Sajadah magazine.
7. The writer was given a chance to follow a seminar about Success in Islam Way like Prophet Muhammad SAW in Yogyakarta with two employees of CV. Ihyaa & Co.
C. Result of Writer’s Activities
During the writer did the job training in CV. Ihyaa & Co, the writer has done some duties, such as:
1. Making proposal/ letters of offer to clients and CV. Ihyaa & Co’s community.
2. Looking for company or organization to be sponsor, then proposing offer and lobbying clients.
3. Being a volunteer.
4. Making reportage and article.
5. Helping to handle social events.
6. Following seminar about Charity.
From the activities that the writer did during the job training in Public Relations of CV. Ihyaa and Co, she got new experience and learned many things about Corporate Social Responsibility.
D.
The Activities of Corporate Social Responsibility Done by CV. Ihyaa & Co
CV. Ihyaa & Co is a company engaged in Indonesian development, especially about human resources, education and also Information Technology. It means that the income of CV. Ihyaa & Co is mostly determined by clients who want to upgrade motivation and spirit, to learn Information Technology, to hold an education event, etc.
This company has many partners and communities who use its service. CV. Ihyaa & Co never makes advertisement in media. It just uploads its program in its website and makes press release and reportage. This company gets jobs from its partners and communities. CV. Ihyaa & Co’s partners and communities believe in CV. Ihyaa & Co, because it has good image and good relationship with them.
CV. Ihyaa & Co’s way to get good image and good relationship is by Corporate Social Responsibility. It is its center of business. They think that Corporate Social Responsibility is not only a necessity, but also a need.
The social responsibility in the field of business is not only oriented on social commitment which emphasizes on the humanism, interest in the religion, and the morality, but also the duties that must be done by the businessman to Social Responsibility established on education, social, and poor orphan, such as giving help to poor orphans and giving knowledge about mindful learning.
As explained in Literature Review, a company which does social responsibility will do its Corporate Social Responsibility based on triple bottom line. They are economy (profit), society (people), and environment (planet). It is like Public Relations Division of CV. Ihyaa & Co which has done many activities of Corporate Social Responsibility. Some of the activities of Corporate Social Responsibility done by CV. Ihyaa & Co are:
1. Economy (Profit) In economy, CV. Ihyaa & Co holds education expo with its partner. This event is a Corporate Social Responsibility activity, but also obtains money. It is a proof that CV. Ihyaa & Co care about education. CV. Ihyaa & Co also can get an income from the profit, besides CV. Ihyaa & Co gets new partners who maybe will use its service.
2. Society (People)
a. Holding education seminars CV. Ihyaa & Co has done some education seminars. Some of the education seminars are free. CV. Ihyaa & Co really cares about education. Some free seminars are held especially for teachers and people who work in education.
b. Giving help to poor orphans
Many poor orphans do not get help from the government. It is why CV. Ihyaa & Co cares them. It is one of regular programs which is held by CV. Ihyaa & Co.
c. Holding social events The example of social event which has done by CV. Ihyaa & Co is visiting
Moslem boarding school then gave money and share with the children in the Moslem boarding school.
d. Holding religious events Some religious events have been done by CV. Ihyaa & Co are launching Majelis Dhuha Nasional (MDN) and studying Al-Qur’an together.
3. Environment (Planet) CV. Ihyaa & Co helps the victims of disaster. Disaster is an unpredictable thing. People do not know when and where disaster happens. Besides helping the victims of disaster, CV. Ihyaa & Co tries to save the earth. For example, CV. Ihyaa & Co also helps to fix the damaged area in a disaster.
After doing the job training, the writer got many experience and knowledge related to the Corporate Social Responsibility of CV. Ihyaa & Co.
Public Relations Division has big responsibility to maintain good image and good relationship especially by Corporate Social Responsibility. Because of them, CV.
Ihyaa & Co gets job without making an advertisement.
According to the Literature Review, to do the activities of Public Relations, there are four things which should cared by Public Relations Officer.
Public Relations Division of CV. Ihyaa & Co does the same things. They are:
1. Fact finding or data collecting The activities of Public Relations are based on facts. To find the data,
Public Relations officer makes a research to know the condition of its public and company. To collect the data, CV. Ihyaa & Co has a process; they are penjaringan (collecting), penampungan (receiving), penyaringan kristalisasi (filter crystallization). The first, CV. Ihyaa & Co collects data in the form of facts and opinions in the society and the company. CV. Ihyaa & Co collects data by asking its communities about facts and opinions in the public and the company. Public Relations Division of CV. Ihyaa & Co has many communities from all classes which can give suggestion about what is happening in the society. It also uses the evaluation of the programs before and sometimes it gives questioner to the chosen samples. The research by giving questioner to the chosen samples has aim to know what the public think, need, and feel. The questioner includes important questions to get information and explanation completely.
Then, the data used as a reference to make a plan of Public Relations program. The last step, CV. Ihyaa & Co will filter the data and choose some data which are crucial and needed by the public. It is done because in making a plan, Public Relations Division of CV. Ihyaa & Co and its communities have to think smart. They have to do things which should be done and focus at the top priority. So, they can work effectively because they can economize its money and time.
2. Planning Public Relations Division of CV. Ihyaa & Co, before doing Corporate Social Responsibility, makes a plan with its communities about what they will do.
They make a plan based on seeing and feeling what the societies need, what the issue is in the societies, and what the problem is.
In making a planning, Public Relations Division of CV. Ihyaa & Co and its communities specifically write the programs, for example, what goal they want to reach, what message they want to give, who their target audiences are, etc. They do it to make it easier for them to evaluate the program. Actually, if CV. Ihyaa & Co has more human resources, money, and time they want to make many programs and solve all social problems, but they have no power to do it.
3. Communicating After Public Relations Division of CV. Ihyaa & Co and its communities make a plan, they start to do the plan. First, they communicate it to the societies as well as they can. They use pamphlets, messages, social network, etc to communicate their activities. They also do the best in every activity and try to do the program suitable with the plan. The actuating process is the most important process, because it is the core of a program. The public’s enthusiasm can be seen in this process. So, Public Relations Division’s CV. Ihyaa & Co and its
4. Evaluation The last step is evaluation. To evaluate a program, Public Relations
Division of CV. Ihyaa & Co and its communities hold a meeting after the programs finish. It is done to discuss the result of the program, such as to know whether the activities are well done, what the pursuer factors are, what the achievement is, how the measurement of the result is, how Public Relations Division of CV. Ihyaa & Co and its communities do the program, etc. The evaluation is important, because Public Relations Division of CV. Ihyaa & Co and its communities must hold responsibility for every program. The evaluation can also become a reference for the next activity in order to be better and avoid the same mistake.
To know the output of the program, Public Relations Division of CV. Ihyaa & Co and its communities have to make progress report every two months. The result of the programs done by CV. Ihyaa & Co sometimes is uploaded in its website. The aims of it are to promote CV. Ihyaa & Co and to build good image.
After the programs are evaluated, Public Relations Division’s CV. Ihyaa & Co and its communities know the value of each program, so the program which has a good value can be continued.
CHAPTER IV CONCLUSION AND SUGESSTION A. Conclusion CV. Ihyaa & Co is a company engaged in Indonesian development, especially about human resources, education and also Information Technology. Corporate Social Responsibility in CV. Ihyaa & Co is very important to create
good image and good relationship, because CV. Ihyaa & Co never makes advertisement in media. It gets jobs from its communities and partner because CV. Ihyaa & Co has good image and good relationship with them.
This company has done Corporate Social Responsibility based on triple bottom line, economy (profit), society (people), and environment (planet). The example of activities of Corporate Social Responsibility of CV. Ihyaa & Co are holding education expo with its partner, holding education seminars, helping the victims of disaster, giving help to poor orphans, holding social events, holding religious events, etc. Corporate Social Responsibilities done by CV. Ihyaa & Co have some benefits, for example, to make good relationship, to increase sales, and to maintain and improve company’s reputation and brand image.
CV. Ihyaa & Co does the systematic process of Public Relations’ activity, from data collecting or fact finding, planning, communicating, and evaluation.
This company follows the process, because it makes it easier for CV. Ihyaa & Co to do Public Relations activities. Public Relations of CV. Ihyaa & Co can do Public Relations activities effectively and efficiently, because Public Relations of CV. Ihyaa & Co knows what the public think, need, and feel, what goal it wants to reach, what message it wants to give, etc so Public Relations of CV. Ihyaa & Co can match it with its budget and human resources.
From the explanations above, CV. Ihyaa & Co is a green category company based on the implementation of Corporate Social Responsibility as stated in the Literature Review. It means that CV. Ihyaa & Co is a company which put Corporate Social Responsibility as their center of business. They think that Corporate Social Responsibility is not only a necessity, but also a need.
B. Suggestion
The suggestion for CV. Ihyaa & Co: The Public Relations Division of CV. Ihyaa & Co should develop and continue Public Relations activities especially Corporate Social Responsibility program to get larger market and many more customers. It is because Public Relations Division of CV. Ihyaa & Co has good management to arrange and do Corporate Social Responsibility programs. Besides, there are many advantages of Corporate Social Responsibility for CV. Ihyaa & Co and the society.