T MMB 1403009 Bibliography
DAFTAR PUSTAKA
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Service
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brand relationships: an empirical investigation in the utilitarian consumption
context. Journal of Product & Brand Management, 20(1), 37-47.
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and knowledge in explaining consumer purchase behavior of counterfeits
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http://dx.doi.org/10.1108/03090561111095658
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interaction effects of CSR involvement,brand naming and pricing on
purchase intentions in Thailand. International Journal of Business
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consumer perspective of corporate ethics. Journal of Business Research,
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Fajar Mochamad Sidik, 2016
PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE
REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
International Journal of Management Reviews, Vol. 12, Issue 1, pp. 85-105,
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New York: McGraw Hill International Edition.
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Journal,
(March),
1–27.
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Fajar Mochamad Sidik, 2016
PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE
REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
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REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
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consumer perspective of corporate ethics. Journal of Business Research,
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performance‖, Academy of Management Review, Vol. 4 No. 4, pp. 497-505.
Carroll, Archie B. and Shabana, Kareem M., The Business Case for Corporate
Social Responsibility: A Review of Concepts, Research and Practice.
Fajar Mochamad Sidik, 2016
PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE
REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
International Journal of Management Reviews, Vol. 12, Issue 1, pp. 85-105,
March 2010.
C. B. Bhattacharya and Shanker Sen. 2004. Doing Better at Doing Good: When,
Why, and How Consumers Respond To Corporate Social Responcibility
Journal. California Management Revie.
Clarkson M. B. (1995), ―A Stakeholder Framework for Analysing and Evaluating
Corporate Social Performance‖, Academy of Management Review, vol. 20,
n°1, pp. 92-117
Cozby, P. C., & Bates, S. (2012). Methods in behavioral research. New York,
NY: McGraw-Hill.
Chieng, F. Y. L., & Lee, G. C. (2011). Customer-Based Brand Equity : a
Literature Review. Journal of Arts Science & Commerce, II(January 2011),
33–42.
Chin, Hambrick, & Trevino (2013). Political Ideologies of CEOs: The Influence
of Executives‘ Values on Corporate Social Responsibility. Administrative
Science Quarterly 58 (2), 197-232
David W. Craven and Nigel F. Piercy. 2013. Strategic Marketing. Tenth Edition.
New York: McGraw Hill International Edition.
Fatma Mobin,Rahman Zilur, Khan Imran, F. (2015). Article information :
Building company reputation and brand equity through CSR: the mediating
role of trust. International Journal of Bank Marketing, 33(6), 840–856.
Fandy Tjiptono Ph. D,. and Gregorius Chandra 2012. Pemasaran Strategik. Edisi
2. Yogyakarta: Andi.
Fombrun, Charles J., Reputation : Realizing Value from the Corporate Image,
(Boston : Harvard Bussiness School Press, 1996).
Frederick, William C, Davis, Keith, Post dan James E. 2004. Business and
Society. Singapore: Mc Graw Hill.
Gatzert, N. (2015). The Impact of Corporate Reputation and Reputation
Damaging Events on Financial Performance: Empirical Evidence from the
Literature.
European
Management
Journal,
(March),
1–27.
http://doi.org/10.1016/j.emj.2015.10.001
Godfrey, P.C. (2005), ―The relationship between corporate philanthropy and
shareholder wealth: a riskmanagement perspective‖, Academy
ofManagement Review, Vol. 30 No. 4, pp. 777-798.
He, H., & Li, Y. (2011). CSR and service brand: The mediating effect of brand
identification and moderating effect of service quality. Journal of Business
Fajar Mochamad Sidik, 2016
PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE
REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Ethics, 100(4), 673-688.http://dx.doi.org/10.1007/s10551-010-0703-y
Hendrik Budi Untung. 2008. Corporate Social Responsibility. Cetakan 1. Jakarta:
Sinar Grafika.
Hermawan Kartajaya.2010.Brand Operation The Official MIM Academy course
book. Jakarta : Esesnsi Erlangga Group.
Hillenbrand, C. and Money, K. (2007) Corporate responsibility and corporate
reputation: two separate concepts or two sides of the same coin? Corporate
Reputation Review, 10 (4). pp. 261-277. ISSN 1479-1889
doi:10.1057/palgrave.crr.1550057
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