S PSI 0900785 Table of Content
DAFTAR ISI
LEMBAR PENGESAHAN
SURAT PENYATAAN.......................................................................................... i
KATA PENGANTAR............................................................................................ ii
UCAPAN TERIMA KASIH..................................................................................
iii
ABSTRAK.............................................................................................................
vi
DAFTAR ISI..........................................................................................................
vii
DAFTAR TABEL..................................................................................................
xii
DAFTAR GRAFIK................................................................................................
xiii
DAFTAR GAMBAR.............................................................................................. xiv
DAFAR LAMPIRAN............................................................................................. xv
BAB I PENDAHULUAN......................................................................................
1
1.1 Latar Belakang Penelitian.........................................................................
1
1.2 Rumusan Masalah..................................................................................... 4
1.3 Tujuan Penelitian......................................................................................
4
1.4 Manfaat Penelitian....................................................................................
4
1.4.1 Manfaat Teoritis..................................................................................
4
1.4.2 Manfaat Praktis.................................................................................... 5
1.5 Variabel Penelitian.................................................................................... 5
1.6 Struktur Organisasi Skripsi.......................................................................
5
BAB II KAJIAN PUSTAKA.................................................................................
6
2.1 Landasan Teori.......................................................................................... 6
2.1.1 Kelompok Teman Sebaya.................................................................... 6
2.1.1.1 Pengertian Kelompok Teman Sebaya.......................................... 6
2.1.1.2 Latar Belakang Timbulnya Kelompok Teman Sebaya................ 9
2.1.1.3 Ciri-ciri Kelompok Teman Sebaya..............................................
10
2.1.1.4 Jenis Kelompok Teman Sebaya Pada Masa Remaja...................
11
2.1.1.5 Peran Kelompok Teman Sebaya.................................................. 13
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.1.6 Kuatnya pengaruh Kelompok Teman Sebaya Terhadap
14
Remaja.........................................................................................
2.1.2 Remaja.................................................................................................
16
2.1.2.1 Pengertian Remaja.......................................................................
16
2.1.3 Intensi..................................................................................................
17
2.1.3.1 Pengertian Intensi........................................................................
17
2.1.3.2 Dimensi dalam Intensi.................................................................
18
2.1.4 Intensi Membeli................................................................................... 21
2.1.4.1 Definisi Intensi Membeli.............................................................
21
2.1.5 Internet/Onlineshop.............................................................................
23
2.1.6 Penelitian Terdahulu yang Relevan.....................................................
23
2.1.7 Kerangka Berfikir................................................................................
25
2.1.8 Hipotesis..............................................................................................
27
BAB III METODE PENELITIAN.........................................................................
28
3.1 Lokasi, Populasi dan Sampel Penelitian...................................................
28
3.1.1 Lokasi Penelitian...............................................................................
28
3.1.2 Populasi Penelitian............................................................................
28
3.1.3 Sampel Penelitian.............................................................................. 28
3.1.4 Teknik Sampling...............................................................................
29
3.2 Pendekatan dan Desain Penelitian............................................................
30
3.3 Definisi Operasional.................................................................................
30
3.3.1 Peran Kelompok Teman Sebaya (Peer Group)................................. 30
3.3.2 Intensi Membeli Barang Secara Online pada Mahasiswa
31
Universitas Pendidikan Indonesia.....................................................
3.4 Teknik Pengumpulan Data........................................................................ 31
3.5 Instrumen Penelitian.................................................................................
32
3.5.1 Proses Pengembangan Instrumen...................................................... 34
3.5.1.1 Spesifikasi Peran Kelompok Teman Sebaya.............................
34
3.5.1.2 Spesifikasi Intensi Membeli Barang Secara Online pada
35
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Mahasiswa Universitas Pendidikan Indonesia...........................
3.5.2 Uji Validitas Isi.................................................................................
37
3.5.3 Pemilihan Item Layak.......................................................................
37
3.5.3.1 Pemilihan Item Layak Pada Peran Kelompok Teman Sebaya
37
(Peer Group)..............................................................................
3.5.3.2 Pemilihan Item Layak Pada Intensi membeli Barang Secara
39
Online Pada Mahasiswa Universitas Pendidikan Indonesia......
3.5.4 Reliabilitas......................................................................................... 41
3.5.4.1 Reliabilitas Instrumen Peran Kelompok Teman Sebaya (Peer
41
Group)........................................................................................
3.5.4.2 Reliabilitas Instrumen Intensi Membeli Barang Secara Online
42
Pada Mahasiswa Universitas Pendidikan Indonesia..................
3.5.4.3 Kriteria Skoring.........................................................................
43
3.6 Teknik Analisis Data ...............................................................................
45
3.6.1 Verifikasi Data..................................................................................
45
3.6.2 Penyekoran Data...............................................................................
45
3.6.3 Uji Regresi Linier Sederhana............................................................
47
3.7 Koefisien Determinasi..............................................................................
47
3.8 Produser Penelitian...................................................................................
48
BAB IV HASIL DAN PEMBAHASAN............................................................... 49
4.1 Hasil Penelitian.........................................................................................
49
4.1.1 Deskripsi Demografis........................................................................ 49
4.1.1.1 Deskripsi Demografis Berdasarkan Jenis Kelamin...................
49
4.1.1.2 Deskripsi Demografis Berdasarkan Fakultas............................
50
4.2 Gambaran Hasil Penelitian.......................................................................
51
4.2.1 Gambaran Umum Peran Kelompok Teman Sebaya (Peer Group)... 51
4.2.2 Gambaran Umum Intensi Membeli Barang Secara Online Pada
53
Mahasiswa Universitas Pendidikan Indonesia..................................
4.3 Pengaruh Peran kelompok Teman Sebaya (Peer Group) terhadap
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
55
Intensi Membeli Barang Secara Online Pada Mahasiswa Pendidikan
Indonesia..................................................................................................
4.3.1 Hasil Uji Asumsi Normality.............................................................. 55
4.3.2 Uji Regresi Linier Sederhana............................................................
56
4.3.3 Uji Koefisien Determinasi................................................................. 59
4.4 Pembahasan Hasil Penelitian....................................................................
60
BAB V KESIMPULAN DAN SARAN.................................................................
65
5.1 Kesimpulan...............................................................................................
65
5.2 Saran.........................................................................................................
66
DAFTAR PUSTAKA............................................................................................. 67
LAMPIRAN
RIWAYAT HIDUP PENULIS
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Situs Belanja Online Fashion Terbaik di Indonesia (Adwani, 2015)..
2
Tabel 3.1 Rumus Mencari Sampel....................................................................... 28
Tabel 3.2 Item Alat Ukur Peran Kelompok Teman Sebaya (Peer Group).........
35
Tabel 3.3 Item Alat Ukur Intensi Membeli Barang Secara Online pada 38
Mahasiswa Universitas Pendidikan Indonesia.....................................................
Tabel 3.4 Item yang Gugur dan Tidak Gugur Peran Kelompok Teman Sebaya 38
(Peer Group)........................................................................................................
Tabel 3.5 Item Alat Ukur Peran Kelompok Teman Sebaya (Peer Group).........
38
Tabel 3.6 Item yang Gugur dan Tidak gugur Intensi Membeli Barang Secara 39
Online pada Mahasiswa Universitas Pendidikan Indonesia................................
Tabel 3.7 Item Alat Ukur Intensi Membeli Barang Secara Online pada 40
Mahasiswa Universitas Pendidikan Indonesia.....................................................
Tabel 3.8 Hasil Reliabilitas Sebelum dan Sesudah.............................................
42
Tabel 3.9 Hasil Reliabilitas Uji Coba..................................................................
42
Tabel 3.10 Kriteria Keterandalan ( Reliabilitas ) Instrumen...............................
43
Tabel 3.11 Interpretasi Skor Kategori.................................................................
44
Tabel 3.12 Lima Alternatif Jawaban...................................................................
46
Tabel 4.1 Deskripsi Demografis Berdasarkan Jenis Kelamin.............................
49
Tabel 4.2 Deskripsi Demografis Berdasarkan Fakultas......................................
50
Tabel 4.3 Kategorisasi Peran Kelompok Teman Sebaya (Peer Group)..............
52
Tabel 4.4 Kategorisasi Intensi Membeli Barang Secara Online pada
55
Mahasiswa Universitas Pendidikan Indonesia....................................................
Tabel 4.5 Hasil Output pada Test of Normality..................................................
56
Tabel 4.6 Coefficients.........................................................................................
57
Tabel 4.7 Persamaan Regresi X1 dengan Y.......................................................
57
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.8 Annova................................................................................................
58
Tabel 4.9 Model Summary................................................................................... 59
DAFTAR GRAFIK
Grafik 4.1 Persentasi Subjek Berdasarkan Jenis Kelamin.................................
Grafik 4.2 Deskripsi Demografis Berdasarkan Fakultas...................................
Grafik 4.3 Grafik Frekuensi dan Persentase Peran Kelompok Teman Sebaya
(Peer Group)......................................................................................................
Grafik 4.4 Kategorisasi Intensi Membeli Barang Menggunakan Media
Internet (Online).................................................................................................
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Kerangka Pemikiran.......................................................................
Gambar 3.1 Desain Penelitian............................................................................
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR LAMPIRAN
Surat Pernyataan............................................................................................
81
Kisi-kisi Instrumen Peran kelompok Teman Sebaya (Peer Group).............
84
Kisi-kisi Instrumen Intensi Membeli Barang Online Pada Mahasiswa........
86
Kuesioner Penelitian Peran Kelompok Teman Sebaya (Peer Group)..........
89
Kuesioner Penelitian Intensi Membeli Barang Online Pada Mahasiswa......
90
Data Skor dan Kategorisasi Kuesioner Penelitian Pada Variabel Peran
Kelompok Teman Sebaya (Peer Group).....................................................
91
Data Skor dan Kategorisasi Kuesioner Penelitian Pada Intensi Membeli
Barang Online Pada Mahasiswa....................................................................
95
Reliabilitas dan Validitas Peran Kelompok Teman Sebaya (Peer Group)
Sebelum Uji Coba.........................................................................................
99
Reliabilitas dan Validitas Peran Kelompok Teman Sebaya (Peer Group)
Penelitian......................................................................................................
100
Reliabilitas dan Validitas Intensi Membeli Barang Online Pada Mahasiswa
Sebelum Uji Coba............................................................................................
101
Reliabilitas dan Validitas Intensi Membeli Barang Online Pada Mahasiswa
Penelitian.......................................................................................................... 102
Hasil Hipotesis
103
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
LEMBAR PENGESAHAN
SURAT PENYATAAN.......................................................................................... i
KATA PENGANTAR............................................................................................ ii
UCAPAN TERIMA KASIH..................................................................................
iii
ABSTRAK.............................................................................................................
vi
DAFTAR ISI..........................................................................................................
vii
DAFTAR TABEL..................................................................................................
xii
DAFTAR GRAFIK................................................................................................
xiii
DAFTAR GAMBAR.............................................................................................. xiv
DAFAR LAMPIRAN............................................................................................. xv
BAB I PENDAHULUAN......................................................................................
1
1.1 Latar Belakang Penelitian.........................................................................
1
1.2 Rumusan Masalah..................................................................................... 4
1.3 Tujuan Penelitian......................................................................................
4
1.4 Manfaat Penelitian....................................................................................
4
1.4.1 Manfaat Teoritis..................................................................................
4
1.4.2 Manfaat Praktis.................................................................................... 5
1.5 Variabel Penelitian.................................................................................... 5
1.6 Struktur Organisasi Skripsi.......................................................................
5
BAB II KAJIAN PUSTAKA.................................................................................
6
2.1 Landasan Teori.......................................................................................... 6
2.1.1 Kelompok Teman Sebaya.................................................................... 6
2.1.1.1 Pengertian Kelompok Teman Sebaya.......................................... 6
2.1.1.2 Latar Belakang Timbulnya Kelompok Teman Sebaya................ 9
2.1.1.3 Ciri-ciri Kelompok Teman Sebaya..............................................
10
2.1.1.4 Jenis Kelompok Teman Sebaya Pada Masa Remaja...................
11
2.1.1.5 Peran Kelompok Teman Sebaya.................................................. 13
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.1.6 Kuatnya pengaruh Kelompok Teman Sebaya Terhadap
14
Remaja.........................................................................................
2.1.2 Remaja.................................................................................................
16
2.1.2.1 Pengertian Remaja.......................................................................
16
2.1.3 Intensi..................................................................................................
17
2.1.3.1 Pengertian Intensi........................................................................
17
2.1.3.2 Dimensi dalam Intensi.................................................................
18
2.1.4 Intensi Membeli................................................................................... 21
2.1.4.1 Definisi Intensi Membeli.............................................................
21
2.1.5 Internet/Onlineshop.............................................................................
23
2.1.6 Penelitian Terdahulu yang Relevan.....................................................
23
2.1.7 Kerangka Berfikir................................................................................
25
2.1.8 Hipotesis..............................................................................................
27
BAB III METODE PENELITIAN.........................................................................
28
3.1 Lokasi, Populasi dan Sampel Penelitian...................................................
28
3.1.1 Lokasi Penelitian...............................................................................
28
3.1.2 Populasi Penelitian............................................................................
28
3.1.3 Sampel Penelitian.............................................................................. 28
3.1.4 Teknik Sampling...............................................................................
29
3.2 Pendekatan dan Desain Penelitian............................................................
30
3.3 Definisi Operasional.................................................................................
30
3.3.1 Peran Kelompok Teman Sebaya (Peer Group)................................. 30
3.3.2 Intensi Membeli Barang Secara Online pada Mahasiswa
31
Universitas Pendidikan Indonesia.....................................................
3.4 Teknik Pengumpulan Data........................................................................ 31
3.5 Instrumen Penelitian.................................................................................
32
3.5.1 Proses Pengembangan Instrumen...................................................... 34
3.5.1.1 Spesifikasi Peran Kelompok Teman Sebaya.............................
34
3.5.1.2 Spesifikasi Intensi Membeli Barang Secara Online pada
35
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Mahasiswa Universitas Pendidikan Indonesia...........................
3.5.2 Uji Validitas Isi.................................................................................
37
3.5.3 Pemilihan Item Layak.......................................................................
37
3.5.3.1 Pemilihan Item Layak Pada Peran Kelompok Teman Sebaya
37
(Peer Group)..............................................................................
3.5.3.2 Pemilihan Item Layak Pada Intensi membeli Barang Secara
39
Online Pada Mahasiswa Universitas Pendidikan Indonesia......
3.5.4 Reliabilitas......................................................................................... 41
3.5.4.1 Reliabilitas Instrumen Peran Kelompok Teman Sebaya (Peer
41
Group)........................................................................................
3.5.4.2 Reliabilitas Instrumen Intensi Membeli Barang Secara Online
42
Pada Mahasiswa Universitas Pendidikan Indonesia..................
3.5.4.3 Kriteria Skoring.........................................................................
43
3.6 Teknik Analisis Data ...............................................................................
45
3.6.1 Verifikasi Data..................................................................................
45
3.6.2 Penyekoran Data...............................................................................
45
3.6.3 Uji Regresi Linier Sederhana............................................................
47
3.7 Koefisien Determinasi..............................................................................
47
3.8 Produser Penelitian...................................................................................
48
BAB IV HASIL DAN PEMBAHASAN............................................................... 49
4.1 Hasil Penelitian.........................................................................................
49
4.1.1 Deskripsi Demografis........................................................................ 49
4.1.1.1 Deskripsi Demografis Berdasarkan Jenis Kelamin...................
49
4.1.1.2 Deskripsi Demografis Berdasarkan Fakultas............................
50
4.2 Gambaran Hasil Penelitian.......................................................................
51
4.2.1 Gambaran Umum Peran Kelompok Teman Sebaya (Peer Group)... 51
4.2.2 Gambaran Umum Intensi Membeli Barang Secara Online Pada
53
Mahasiswa Universitas Pendidikan Indonesia..................................
4.3 Pengaruh Peran kelompok Teman Sebaya (Peer Group) terhadap
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
55
Intensi Membeli Barang Secara Online Pada Mahasiswa Pendidikan
Indonesia..................................................................................................
4.3.1 Hasil Uji Asumsi Normality.............................................................. 55
4.3.2 Uji Regresi Linier Sederhana............................................................
56
4.3.3 Uji Koefisien Determinasi................................................................. 59
4.4 Pembahasan Hasil Penelitian....................................................................
60
BAB V KESIMPULAN DAN SARAN.................................................................
65
5.1 Kesimpulan...............................................................................................
65
5.2 Saran.........................................................................................................
66
DAFTAR PUSTAKA............................................................................................. 67
LAMPIRAN
RIWAYAT HIDUP PENULIS
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Situs Belanja Online Fashion Terbaik di Indonesia (Adwani, 2015)..
2
Tabel 3.1 Rumus Mencari Sampel....................................................................... 28
Tabel 3.2 Item Alat Ukur Peran Kelompok Teman Sebaya (Peer Group).........
35
Tabel 3.3 Item Alat Ukur Intensi Membeli Barang Secara Online pada 38
Mahasiswa Universitas Pendidikan Indonesia.....................................................
Tabel 3.4 Item yang Gugur dan Tidak Gugur Peran Kelompok Teman Sebaya 38
(Peer Group)........................................................................................................
Tabel 3.5 Item Alat Ukur Peran Kelompok Teman Sebaya (Peer Group).........
38
Tabel 3.6 Item yang Gugur dan Tidak gugur Intensi Membeli Barang Secara 39
Online pada Mahasiswa Universitas Pendidikan Indonesia................................
Tabel 3.7 Item Alat Ukur Intensi Membeli Barang Secara Online pada 40
Mahasiswa Universitas Pendidikan Indonesia.....................................................
Tabel 3.8 Hasil Reliabilitas Sebelum dan Sesudah.............................................
42
Tabel 3.9 Hasil Reliabilitas Uji Coba..................................................................
42
Tabel 3.10 Kriteria Keterandalan ( Reliabilitas ) Instrumen...............................
43
Tabel 3.11 Interpretasi Skor Kategori.................................................................
44
Tabel 3.12 Lima Alternatif Jawaban...................................................................
46
Tabel 4.1 Deskripsi Demografis Berdasarkan Jenis Kelamin.............................
49
Tabel 4.2 Deskripsi Demografis Berdasarkan Fakultas......................................
50
Tabel 4.3 Kategorisasi Peran Kelompok Teman Sebaya (Peer Group)..............
52
Tabel 4.4 Kategorisasi Intensi Membeli Barang Secara Online pada
55
Mahasiswa Universitas Pendidikan Indonesia....................................................
Tabel 4.5 Hasil Output pada Test of Normality..................................................
56
Tabel 4.6 Coefficients.........................................................................................
57
Tabel 4.7 Persamaan Regresi X1 dengan Y.......................................................
57
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tabel 4.8 Annova................................................................................................
58
Tabel 4.9 Model Summary................................................................................... 59
DAFTAR GRAFIK
Grafik 4.1 Persentasi Subjek Berdasarkan Jenis Kelamin.................................
Grafik 4.2 Deskripsi Demografis Berdasarkan Fakultas...................................
Grafik 4.3 Grafik Frekuensi dan Persentase Peran Kelompok Teman Sebaya
(Peer Group)......................................................................................................
Grafik 4.4 Kategorisasi Intensi Membeli Barang Menggunakan Media
Internet (Online).................................................................................................
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Kerangka Pemikiran.......................................................................
Gambar 3.1 Desain Penelitian............................................................................
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR LAMPIRAN
Surat Pernyataan............................................................................................
81
Kisi-kisi Instrumen Peran kelompok Teman Sebaya (Peer Group).............
84
Kisi-kisi Instrumen Intensi Membeli Barang Online Pada Mahasiswa........
86
Kuesioner Penelitian Peran Kelompok Teman Sebaya (Peer Group)..........
89
Kuesioner Penelitian Intensi Membeli Barang Online Pada Mahasiswa......
90
Data Skor dan Kategorisasi Kuesioner Penelitian Pada Variabel Peran
Kelompok Teman Sebaya (Peer Group).....................................................
91
Data Skor dan Kategorisasi Kuesioner Penelitian Pada Intensi Membeli
Barang Online Pada Mahasiswa....................................................................
95
Reliabilitas dan Validitas Peran Kelompok Teman Sebaya (Peer Group)
Sebelum Uji Coba.........................................................................................
99
Reliabilitas dan Validitas Peran Kelompok Teman Sebaya (Peer Group)
Penelitian......................................................................................................
100
Reliabilitas dan Validitas Intensi Membeli Barang Online Pada Mahasiswa
Sebelum Uji Coba............................................................................................
101
Reliabilitas dan Validitas Intensi Membeli Barang Online Pada Mahasiswa
Penelitian.......................................................................................................... 102
Hasil Hipotesis
103
Susan Yosefine Putri Br Girsang, 2016
Pengaruh Peran Kelompok Teman Sebaya (Peer Group) Terhadap Intensi Membeli Secara
Online Pada Mahasiswa Universitas Pendidikan Indonesia
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu