LAMPIRAN 2 LEMBAR KUISIONER Lembar Kuisioner 1 KUISIONER ANALISIS PENGARUH KARAKTERISTIK MUTU ES KRIM TERHADAP PERILAKU KONSUMSI ES KRIM PADA MAHASISWA

  Perpustakaan Unika

  Gambar 18. Uji Sensori Es Krim

  Perpustakaan Unika Gambar 20. Suasana Pengisian Kuisioner (2) Gambar 21. Suasana Uji Sensori dan Pengisian Kuisioner

LAMPIRAN 2 LEMBAR KUISIONER Lembar Kuisioner 1 KUISIONER ANALISIS PENGARUH KARAKTERISTIK MUTU ES KRIM TERHADAP PERILAKU KONSUMSI ES KRIM PADA MAHASISWA

  Oleh Fransisca Sugiarto (08.70.0001) Mahasiswa Teknologi Pangan Fakultas Teknologi Pertanian Universitas Katolik Soegijapranata

  Nama : Jenis Kelamin : L / P Nama universitas / jurusan : Umur : Uang Saku : ( ) kurang dari Rp 500.000,00/ bulan ( ) antara Rp 500.000,00-Rp 1000.000,00/ bulan

  ( ) antara Rp 1.000.000,00-Rp 1.500.000,00/ bulan

( ) lebih dari Rp 1.500.000,00/ bulan

Merk es krim apa yang pertama kali anda ingat ? (satu merk saja) Jawab : Petunjuk : Berilah tanda silang “X” pada jawaban yang sesuai dengan pilihan Anda

  a. 1 kali

  c. 3 kali

  b. 2 kali

  d. lebih dari 3 kali

  a. Cone

  c. cup

  b. Stick

  d. box

  a. Rasa lezat

  b. Harga murah

  c. Pengaruh iklan Perpustakaan Unika

  5. Rasa es krim apa yang paling anda sukai ?

  Iklan TV / majalah

  Kemudahan memperoleh Bentuk kemasannya Warna produknya Kualitas produk Kepercayaan terhadap kualitas merk Promosi dan iklannya Komposisi kandungannya

  10. Menurut Anda bagaimana seharusnya produk es krim yang ideal dan Anda sukai menurut keinginan Anda berdasarkan atribut-atribut es krim di bawah ini: Skala penilaian/Atribut Sangat tidak penting Tidak penting Biasa saja penting Sangat penting Kesesuaian harga dengan mutu

  Tinggi lemak d. Lainnya….

  c. Kand. lemak tidak mempengaruhi pola konsumsi es krim saya b.

  Rendah lemak

  9. Bagaimana kandungan lemak yang diinginkan dalam es krim mengingat semakin tinggi kualitas es krim maka kandungan lemaknya semakin besar pula sedangkan pada usia mahasiswa kini mulai memparhatikan pola konsumsi diet makanan? a.

  c. Dari orang lain b. Promosi toko / warung d. Lainnya……….

  8. Darimanakah pertama kali anda mengetahui merk es krim tersebut ? a.

  a. Cokelat c. strawberry b. Vanilla d. Lainnya………..

  c. Indomeiji b. Wall’s d. Lainnya……….

  Campina

  7. Dari merk es krim di bawah ini, mana yang paling sering anda konsumsi ? a.

  b. Tekstur halus d. Lainnya……….

  c. tidak mudah meleleh

  a. Rasa manis

  6. Karakteristik es krim seperti apa yang paling anda sukai ?

  Perpustakaan Unika

  Perpustakaan Unika

Lembar Kuisioner 2 Bacalah informasi berikut ini terlebih dahulu

  Mutu Es Krim yang Baik Tidak mudah leleh - Mengandung banyak susu bukan banyak busa - Memiliki kekentalan yang tinggi -

• Kandungan lemak yang tinggi pada susu akan memperlambat waktu leleh es krim sehingga es krim tidak mudah mencair Setelah mengetahui mutu es krim yang baik, menurut Anda bagaimana seharusnya produk es krim yang ideal dan Anda sukai: Skala penilaian/Atribut Sangat Tidak Biasa penting Sangat tidak penting saja penting penting Kesesuaian harga dengan mutu Kemudahan memperoleh

  Bentuk kemasannya Warna produknya Kualitas produk Kepercayaan terhadap kualitas merk Promosi dan iklannya Komposisi kandungannya Rasanya

  Perpustakaan Unika

U Lembar Kuisioner 3 Uji Tingkat Kesukaan Es Krim Nama:

  Instruksi : Di hadapan Anda terdapat 3 sampel es krim. Amati, rasakan dan bandingkan sampel secara keseluruhan. Setelah mencoba semua sampel, Anda boleh mengulang sesering yang Anda perlukan. Berilah peringkat sampel dari yang paling Anda sukai (=3) hingga sampel yang paling tidak Anda sukai(=1)

Sampel (kode es krim) Ranking (jangan ada yang dobel)

  Keterangan: 3 = paling disukai 2 = netral 1 = paling tidak disukai

  Terima Kasih

  Perpustakaan Unika

LAMPIRAN 3 HASIL OLAH DATA UJI CHI-SQUARE Chi-Square Test Jenis Kelamin Test Statistics

  jenis_kelamin

  a

  Chi-Square 2.727 df

  1 Asymp. Sig. .099 a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 165.0.

  pria

  Observed N Expected N Residual peduli_kandungan 80 90.0 -10.0 tidak_peduli_kandungan

  100

  90.0

  10.0 Total 180

  Test Statistics

  pria

  a

  Chi-Square 2.222 df

  1 Asymp. Sig. .136 a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 90.0.

  perempuan

  Observed N Expected N Residual peduli_kandungan

  80

  75.0

  5.0 tidak_peduli_kandungan 70 75.0 -5.0

  Total 150

  Test Statistics

  perempuan

  a

  Chi-Square .667

  Perpustakaan Unika

Pilihan disukai Test Statistics

  pil_disukai

  a

  Chi-Square 9.618 df

  2 Asymp. Sig. .008 a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 110.0.

   Test Statistics

  pil_disukai Campina-Walls

  Chi- 9.618

  Square(a) df

  1 Asymp. Sig. .002 a 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 110.0.

LAMPIRAN 4 HASIL OLAH DATA UJI KORELASI KENDAL usia * kandungan_diinginkan Crosstab

  20.00

  14

  45

  21.00

  56

  15

  7

  18

  16

  40

  22.00

  11

  10

  5

  14

  19.00

  25

  6

  5

  21 24 104

  25

  9

  24.00

  Correlations Perpustakaan Unika

  58 80 330

  68

  13 Total 124

  1

  2

  4

  6

  25

  15

  7

  2

  7

  9

  23.00

  67

  16

  11

  5

  Count

  9

  1

  67

  1

  33

  5

  28

  5 58 104

  41

  56

  26

  1

  2

  27

  40

  18

  2

  20

  25

  16

  13

  11

  Count frekuensi Total 1 kali 2 kali 3 kali >3 kali usia

  24.00 usia Total rendah lemak tinggi lemak tidak peduli lemak nabati kandungan_diinginkan Total

  b. usia * frekuensi Crosstab

  Using the asymptotic standard error assuming the null hypothesis.

  a.

  Not assuming the null hypothesis.

  Approx. T b Approx. Sig.

  Std. Error a

  Kendall's tau-b Ordinal by Ordinal N of Valid Cases Value Asymp.

  Symmetric Measures .002 .048 .037 .970 330

  23.00

  25

  22.00

  21.00

  20.00

  19.00

  18.00

  13 143 15 170 2 330

  8

  5

  18.00

  Perpustakaan Unika uang saku * frekuensi Correlations

  uang_saku frekuensi Kendall's tau_b uang_saku Correlation Coefficient

  1.000 .071 Sig. (2-tailed)

  . .145 N 330 330 frekuensi Correlation Coefficient

  .071 1.000 Sig. (2-tailed) .145 . N 330 330

LAMPIRAN 5 HASIL OLAH DATA UJI KONTINGENSI Top_of_Mind * pil_disukai Crosstab

  Count

  1

  17

  14

  4

  2

  37

  2

  1

  4 114 108 34 30 286

  b.

  2

  2

  1

  1 136 122 39 33 330 campina indomeiji walls mcd diamond

  Top_of_Mind Total cone stick cup box kemasan_yang_biasa_dibeli

  Total Symmetric Measures Value Approx. Sig.

  Perpustakaan Unika

  Count

  Using the asymptotic standard error assuming the null hypothesis.

  17

  2

  9

  11

  37

  2

  2

  4 116

  96 74 286

  2

  a.

  1

  1 133 110 87 330 campina indomeiji walls mcd diamond

  Top_of_Mind Total campina indomeiji walls pil_disukai

  Total

  Symmetric Measures

  .173 .253 330

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  Not assuming the null hypothesis.

Top_of_Mind * kemasan_yang_biasa_dibeli Crosstab

  Perpustakaan Unika

Top_of_Mind * rasa_paling_disukai Crosstab

  Count

rasa_paling_disukai

coklat vanila strawberry caramel kopi moka buah kacang hijau Total Top_of_Mind campina

  24

  6

  3

  1

  1

  1

  1

  37 indomeiji

  1

  2

  1

  4 walls 192

  53

  30

  4

  2 5 286 mcd

  2 2 diamond

  1

  1 Total 218

  60

  36

  1

  5

  3

  6 1 330 Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .499 .000

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

Top_of_Mind * karakteristik_paling_disukai Crosstab

  Count karakteristik_paling_disukai tidak mudah tidak terlalu rasa manis tekstur halus meleleh manis Total

  Top_of_Mind campina

  11

  17

  9

  37 indomeiji

  1

  1

  2

  4 walls 66 161

  55 4 286 mcd

  1

  1

  2 diamond

  1

  1 Total 79 181 66 4 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .139 .887 N of Valid Cases

  330 a. Not assuming the null hypothesis.

Top_of_Mind * kandungan_diinginkan Crosstab

  Top_of_Mind Total rendah lemak tinggi lemak tidak peduli lemak nabati kandungan_diinginkan

  Perpustakaan Unika

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  a.

  Not assuming the null hypothesis.

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  .212 .210 330

  Symmetric Measures

  Total

  Count

  24

  1

  2

  2

  4 116 13 155 2 286

  2

  1

  1

  37

  12

  1

  1 143 15 170 2 330 campina indomeiji walls mcd diamond

  Perpustakaan Unika frekuensi * pil_disukai Crosstab

  Count pil_disukai campina indomeiji walls Total frekuensi 1 kali

  54

  34 36 124 2 kali

  27

  25

  16

  68 3 kali

  24

  16

  18

  58 >3 kali

  28

  35

  17

  80 Total 133 110 87 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .148 .282

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  frekuensi * kemasan_yang_biasa_dibeli Crosstab

  Count kemasan_yang_biasa_dibeli cone stick cup box Total frekuensi 1 kali

  48

  52

  14 10 124 2 kali

  36

  19

  9

  4

  68 3 kali

  20

  24

  9

  5

  58 >3 kali

  32

  27

  7

  14

  80 Total 136 122 39 33 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .199 .135

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  frekuensi * rasa_paling_disukai Crosstab Count

  24 2 124

  11

  68

  1

  19

  33

  15

  67

  7

  31

  Count

  frekuensi * karakteristik_paling_disukai Crosstab

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  a.

  40

  58

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  Symmetric Measures

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  a.

  Not assuming the null hypothesis.

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  .162 .448 330

  Total

  22

  Total rasa manis tekstur halus tidak mudah meleleh tidak terlalu manis karakteristik_paling_disukai

  2 kali 3 kali >3 kali frekuensi

  80 79 181 66 4 330 1 kali

  1

  16

  41

  Not assuming the null hypothesis.

  .229 .629 330

  87

  9

  16

  34

  68

  2

  1

  1

  15

  1

  40

  1 1 124

  1

  3

  12

  19

  5

  2

  Symmetric Measures

  60

  Total

coklat vanila strawberry caramel kopi moka buah kacang hijau

rasa_paling_disukai

Total

  6 1 330 1 kali 2 kali 3 kali >3 kali frekuensi

  3

  5

  1

  36

  80 218

  58

  1

  1

  1

  10

  10

  57

  Perpustakaan Unika

  Perpustakaan Unika frekuensi * kandungan_diinginkan Crosstab

  Count kandungan_diinginkan rendah lemak tinggi lemak tidak peduli lemak nabati Total frekuensi 1 kali

  57

  8

  57 2 124 2 kali

  24

  3

  41

  68 3 kali

  25

  1

  32

  58 >3 kali

  37

  3

  40

  80 Total 143 15 170 2 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .161 .460

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  alasan_beli * pil_disukai Crosstab

  23

  Count 126 104 38 29 297

  1

  27

  1

  1

  30

  5

  3

  b.

  31

  4

  11

  15 136 165 39 33 373 rasa lezat harga murah pengaruh iklan kemasan bagus dan menarik alasan_beli Total cone stick cup box kemasan_yang_biasa_dibeli

  Total

  Symmetric Measures

  .360 .000 373

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  alasan_beli * kemasan_yang_biasa_dibeli Crosstab

  Using the asymptotic standard error assuming the null hypothesis.

  Count 121

  16

  98 78 297

  1

  5

  5

  11

  9

  5

  2

  2

  a.

  2

  2

  6 133 110 87 330 rasa lezat harga murah pengaruh iklan kemasan bagus dan menarik alasan_beli Total campina indomeiji walls pil_disukai

  Total

  Symmetric Measures

  .145 .314 330

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  Not assuming the null hypothesis.

  Perpustakaan Unika

  Perpustakaan Unika alasan_beli * rasa_paling_disukai Crosstab

  Count rasa_paling_disukai coklat vanila strawberry caramel kopi moka buah kacang hijau Total alasan_beli rasa lezat

  197

  54

  31

  

1

  5

  3

  5 1 297 harga murah

  9

  1

  1

  11 pengaruh iklan

  9

  3

  4 16 kemasan bagus

  3

  3 6 dan menarik

  Total 218

  60

  36

  

1

  5

  3

  6 1 330 Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .206 .841 N of Valid Cases

  330 a. Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  alasan_beli * karakteristik_paling_disukai Crosstab

  Count karakteristik_paling_disukai tidak mudah tidak terlalu rasa manis tekstur halus meleleh manis Total alasan_beli rasa lezat 71 165

  57 4 297 harga murah

  1

  6

  4

  11 pengaruh iklan

  6

  7

  3

  16 kemasan bagus

  1

  3

  2

  6 dan menarik Total 79 181

  66 4 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .126 .803

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  Perpustakaan Unika alasan_beli * kandungan_diinginkan Crosstab

  Count kandungan_diinginkan rendah lemak tinggi lemak tidak peduli lemak nabati Total alasan_beli rasa lezat

  131 9 155 2 297 harga murah

  6

  2

  3

  11 pengaruh iklan

  5

  2

  9

  16 kemasan bagus

  1

  2

  3

  6 dan menarik Total

  143 15 170 2 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .253 .007

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  Perpustakaan Unika tempat_beli * pil_disukai Crosstab

  Count pil_disukai campina indomeiji walls Total tempat_beli swalayan

  77

  62 45 184 pedagang keliling

  7

  4

  2

  13 toko/warung terdekat

  36

  34

  29

  99 minimarket

  13

  10

  11

  34 Total 133 110 87 330

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .094 .812

  N of Valid Cases 330 a.

  Not assuming the null hypothesis.

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  tempat_beli * kemasan_yang_biasa_dibeli Crosstab

  Count kemasan_yang_biasa_dibeli cone stick cup box Total tempat_beli swalayan

  82

  62

  18 22 184 pedagang keliling

  8

  16

  1

  25 toko/warung terdekat

  36

  77

  29 4 146 minimarket

  10

  14

  12

  6

  42 Total 136 169 59 33 397

  Symmetric Measures Value Approx. Sig.

  Nominal by Nominal Contingency Coefficient .325 .000

  N of Valid Cases 397 a.

  Not assuming the null hypothesis.

  b.

  tempat_beli * rasa_paling_disukai Crosstab Count 118

  99

  Not assuming the null hypothesis.

  a.

  Using the asymptotic standard error assuming the null hypothesis.

  b.

  tempat_beli * karakteristik_paling_disukai Crosstab

  Count 42 104 37 1 184

  5

  6

  2

  13

  26

  53

  20

  6

  .270 .210 330

  18

  7

  3

  34 79 181 66 4 330 swalayan pedagang keliling toko/warung terdekat minimarket tempat_beli

  Total rasa manis tekstur halus tidak mudah meleleh tidak terlalu manis karakteristik_paling_disukai

  Total

  Symmetric Measures

  .243 .014 330

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  Not assuming the null hypothesis.

  a.

  Using the asymptotic standard error assuming the null hypothesis.

  b.

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  Symmetric Measures

  35

  4

  24

  1

  4

  1 1 184

  9

  1

  1

  1

  1

  13

  68

  18

  8

  1

  Total coklat vanila strawberry caramel kopi moka buah kacang hijau rasa_paling_disukai Total

  99

  23

  6

  3

  1

  1

  34 218

  60

  36

  1

  5

  3

  6 1 330 swalayan pedagang keliling toko/warung terdekat minimarket tempat_beli

  Perpustakaan Unika

  tempat_beli * kandungan_diinginkan Crosstab

  1

  b.

  Using the asymptotic standard error assuming the null hypothesis.

  a.

  Not assuming the null hypothesis.

  Contingency Coefficient Nominal by Nominal N of Valid Cases Value Approx. Sig.

  .238 .019 330

  Symmetric Measures

  Total

  Total rendah lemak tinggi lemak tidak peduli lemak nabati kandungan_diinginkan

  34 143 15 170 2 330 swalayan pedagang keliling toko/warung terdekat minimarket tempat_beli

  18

  15

  Count

  99

  1

  57

  5

  36

  13

  1

  6

  2

  4

  7 89 184

  88

  Perpustakaan Unika

  Perpustakaan Unika

LAMPIRAN 6 HASIL OLAH DATA UJI MARGINAL HOMOGENITY Marginal Homogeneity Test

  kesesuaian_ harga_dgn_ mutu_ sebelum & kesesuaian_ harga_dgn_ mutu_ sesudah

  Distinct Values

  79 Observed MH Statistic 309.000 Mean MH Statistic 319.000 Std. Deviation of MH

  6.285 Statistic Std. MH Statistic

• 1.591 Asymp. Sig. (2-tailed) .112

  Marginal Homogeneity Test

  kemudahan_ memperoleh_ sebelum & kemudahan_ memperoleh_ sesudah

  Distinct Values

  5 Off-Diagonal Cases

  76 Observed MH Statistic 297.000

  Mean MH Statistic 295.000

  Std. Deviation of MH 5.657

  Statistic Std. MH Statistic

  .354 Asymp. Sig. (2-tailed)

  .724

  Marginal Homogeneity Test

  kemasan_ sebelum & kemasan_ sesudah

  Distinct Values

  5

  Perpustakaan Unika Marginal Homogeneity Test

  kemasan_ sebelum & kemasan_ sesudah

  Distinct Values

  5 Off-Diagonal Cases 110

  Observed MH Statistic 398.000 Mean MH Statistic

  397.500 Std. Deviation of MH

  7.089 Statistic Std. MH Statistic

  .071 Asymp. Sig. (2-tailed) .944

  Marginal Homogeneity Test

  warna_ produk_ sebelum & warna_ produk_ sesudah

  Distinct Values

  5 Off-Diagonal Cases 103

  Observed MH Statistic 362.000 Mean MH Statistic

  385.000 Std. Deviation of MH

  6.964 Statistic Std. MH Statistic

• 3.303 Asymp. Sig. (2-tailed)

  .001

  Marginal Homogeneity Test

  kualitas_ produk_ sebelum & kualitas_ sesudah

  Distinct Values

  4 Off-Diagonal Cases

  71 Observed MH Statistic 300.000

  Mean MH Statistic 304.500

  Std. Deviation of MH

  Perpustakaan Unika Marginal Homogeneity Test

  kprcyn_kw_ merk_sblm & kprcyn_kw_ sesudah

  Distinct Values

  5 Off-Diagonal Cases 105

  Observed MH Statistic 433.000 Mean MH Statistic

  415.500 Std. Deviation of MH

  6.946 Statistic Std. MH Statistic

  2.519 Asymp. Sig. (2-tailed) .012

  Marginal Homogeneity Test

  promosi_ iklan_ sebelum & promosi_ iklan_

  Sesudah Distinct Values

  5 Off-Diagonal Cases 100

  Observed MH Statistic 374.000 Mean MH Statistic

  369.500 Std. Deviation of MH

  5.852 Statistic Std. MH Statistic

  .769 Asymp. Sig. (2-tailed) .442

  Marginal Homogeneity Test

  komposisi_ sebelum & komposisi_ sedudah

  Distinct Values

  5 Off-Diagonal Cases 124

  Observed MH Statistic 440.000 Mean MH Statistic

  496.500 Std. Deviation of MH

  7.890 Statistic

  Perpustakaan Unika Marginal Homogeneity Test

  rasa_ sebelum & rasa_ sesudah

  Distinct Values

  6 Off-Diagonal Cases

  51 Observed MH Statistic 218.000

  Mean MH Statistic 222.500 Std. Deviation of MH

  4.272 Statistic Std. MH Statistic

• 1.053 Asymp. Sig. (2-tailed)

  .292