Media Technology Program Department of Multimedia Technology School of Multimedia Technology and Communication UUM College of Arts and Sciences Universiti Utara Malaysia Sintok - 2017
INTERNATIONAL CONFERENCE ON MEDIA STUDIES 2017
(ICMS’17)
2nd
Proceedings
- – 4th May 2017
Universiti Utara Malaysia, Sintok, Malaysia
Editors
Azahar Kasim, Norsiah Abdul Hamid,
Sabrina Mohd Rashid
Media Technology Program
Department of Multimedia Technology
School of Multimedia Technology and Communication
ISBN 978-967-0910-34-5
Cetakan Pertama, 2017 @Pusat Pengajian Teknologi Multimedia dan Komunikasi, Universiti Utara Malaysia
Hakcipta terpelihara. Sebarang bahagian dalam buku ini tidak boleh diterbitkan semula, disimpan dalam apa cara yang boleh digunakan semula, ataupun dipindahkan dalam sebarang bentuk atau dengan sebarang cara, baik dengan cara elektronik, mekanik, penggambaran semula, perakaman dan sebagainya tanpa mendapat izin daripada Pusat Pengajian Teknologi
Multimedia dan Komunikasi, Universiti Utara Malaysia.
Perpustakaan Negara Malaysia Cataloguing-in-Publication Data International Conference on Media Studies (2017 : Sintok, Kedah)
PROCEEDINGS International Conference on Media Studies 2017 : School of Multimedia Technology & Communication ( SMMTC ) : GROWING WITH
nd th
MEDIA, 2 May 2017 / Organiser : Persatuan Teknologi Media
- – 4 Universiti Utara Malaysia.
ISBN 978-967-0910-34-5 1.
Communication --Congresses. 2. Mass media--Congresses. I. Persatuan Teknologi Media. Universiti Utara Malaysia. II. Title. 302.23
PREFACE
Growing with media
Assamualaikum dan Selamat Datang First of all, we would like to welcome everyone to the International Conference on Media Studies 2017. This years ICMS 2017 will be addressed comprehensively from the media to social perspectives, aiming at presenting, discussing and disseminating current developments, new approaches, new tools and practical solutions for the media landscape. The conference is targeted to an academic audience (lecturers, researchers and students) and practitioners (media buyer, press and media managers from diverse media organizations). To introduce the emerging developments of media. Growing with media is essential for every individual. Issues will be presented and discussed in this 360 degrees of media growth.
1. To introduce the importance of media in 360 degrees; 2.
To deliberate on the challenges or difficulties associated with the media; 3. To discuss success factors of media; 4. To discuss the future trends of media in 360 degrees; 5. To introduce the state-of-the-art practices in media;
ICMS 2017 seeks high-quality contributions on media academics and practitioners, including theoretical foundations, innovative practices, case studies, experiences, among others.
We would like to extend our gratitude for the overwhelming response from UUM and Universitas Sebelasmaret (UNS), Neville Wadia Institute Of Management Studies And Research, Bansomdejchaopraya Rajabhat University, Hatyai University and Suryadatta Group of Institutes.
Thank you and look forward to seeing you again in Sintok ! The Editors, Azahar Kasim Sabrina Mohd Rashid
Using Text From the Book Spine As a Marker For Ar in Library Bookshelf 261
- – 266 Management System
Salin Boonbrahm Charlee Kaewrat Lanjakorn Sewata
Walailak University The Implementation of Panca Jiwa Values in Improving the Image of University 267
- – 272 of Darussalam Gontor Indonesia
Madjid Alawi Abdullah Mohammad Luthfi
University of Darussalam Gonto The Deconstruction of Classical Batik Motif Symbolism as the Revitalization of 273
- – 280 Cultural Heritage
Sariyatun
Universitas Sebelas Maret ASKfm : Motives of self-disclosure to Anonymous Questions 281
- – 293
Pheseline Felim Dindin Dimyati Mohammad Shihab
Jababeka Education Park, Cikarang Baru Menyan is Incridible Old Media
294
- – 297
Dhanurseto Hadiprashada
Universitas Bengkulu Creativity Media of Character Education Model in Elementary School Through 298
- – 303 Prosperous Family Role Play Technique (Bpks) in Social Studies Subject
Rusminingsih Sunardi Mulyoto Dewi Rochsantiningsih
Universitas Sebelas Maret The Development of Inquiry Learning Model Based on Local Wisdom in 304 – 314 Science
Rustinah
Universitas Sebelas Maret
International Conference on Media Studies 2017 (ICMS’17)
Menyan is Incridible old Media
1 Dhanurseto Hadiprashada1 Department of Communication, University Bengkulu ([email protected])
ABSTRACT. Mukak rimbe rituals conducted in the forests that cover located on the edge
of the river, past the point coordinates that can record writers were in latitude 4 ° 31'2.12 "S 103 ° 25'23.81" E, and longitude 103 ° 25'23.81 "E with altitude 602 meters above sea level. There are no conversations going at the time the ritual will be held, all elders and residents who followed the ritual looks very quiet. This process is done using traditional media such as punjung, batok kelapa, sabut kelapa dan getah kemenyan (menyan).
Procession culture is then interesting to study as a traditional media in conveying the message of communication. This message not only to the public, but this message to all of the creatures that live around as a form of homage to her fellow creatures. The ritual is very interesting to be given media which is used as a medium that is considered old- fashioned by a great man. This phenomenon became the object of study is unique in placing it in the realm of scientific research as a community cultural wisdom. Objective of study to documentation the cultural approach to the community in a ritual mukak rimbe with media menyan as a communication pattern transdental. This research was conducted in Bukit Barisan Selatan, Kaur regency, Bengkulu province, Indonesia. The research method with a new ethnographic approach. Data were analyzed by analysis of cultural themes. The results showed that rituals mukak rimbe was performed by society done the media menyan as a means of communication to the ancestors and the environment that are in this region.
KEYWORDS: message, mukak rimbe, menyan, values and culture
1 INTRODUCTION
Cultural wisdom that develops in people of Indonesia, in particular to strengthen the position of indigenous peoples in the area of Bukit Barisan Selatan, Bengkulu province, Indonesia. These roles then applied in the construction of the environment, especially in the use and management of forest resources (Hadiprashada, et al., 2016). This roles becomes a bridge to understanding the mental development of communication and culture, especially in ethnic groups in Indonesia. The plurality of socio-cultural structures in society should be one of the considerations for the development of research in various fields. Empowerment of traditional media as studies in new media bring identity in the openly and empirical process of communication. It can not be separated from the media functions as a messenger. The media itself turns out to have various paradigma on the meaning of this phenomenon.
The phenomenon of the communities in the bukit barisan selatan , Bengkulu Province, Indonesia in using menyan as a medium to deliver the message into something very unique. This knowledge will teach the importance of relationships micro cosmos and macro cosmos in communicating. The development of media by using the values of the old culture in the management of forest resources can be interesting study in communication. This phenomenon became the object of study is unique in placing it in the realm of scientific research as a community cultural wisdom. Objective of study to documentation the cultural approach to the community in a ritual mukak rimbe with
International Conference on Media Studies 2017 (ICMS’17)
study refers to the new flow in anthropology known as cognitive anthropology second generation developed by James P. Spradley (2007). Social and cultural forms of society is built and described through analysis and reasoning of the investigator. Researchers trying to find and describe the organization of the public mind about the incense and investigate the meaning of these behaviors. Then, investigate the object of incense and the meaning given by the people of the object.
Data were Analyzed by analysis of cultural themes. Analysis of the theme of culture is built on domain analysis, taxonomic, and components. Domain analysis starts from the use of semantic relationships, such as cultural background and ethnic Basemah Semende located in Pagar Alam, South Sumatra, and Javanese in Yogyakarta, Indonesia. Taxonomic analysis leads to the internal structure of communities in forest management. This component analyzes carried out systematically on components of meaning. This component relates to cultural symbols such as media menyan as the original terms given by the informan.
2 RESULT AND DISCUSSION
Menyan is a means of (media) derived from tree sap incense. These trees produce sap
specific flavorful obtained through wiretapping. Spesial resin raw material privileged world of the perfume industry, and are used as tools specific rituals (Sanudin, et al., 2011). Media is in its use of menyan is done by burning chunks of sap. Chunks of burned is then emit white smoke. This smoke which then becomes a transmitter to open the communications room to the other creatures. Menyan form of communication through the media is also performed by the dancers on the island of Bali. Prihatini, (2003) explains that, incense burned, followed by prayers and mantras into a circuit in the kerawuhan dance performed on the people of Bali.
Menyan as a means of ritual for the community becomes a very important thing.
Communities in the bukit barisan selatan using menyan in a ritual mukak rimbe (Hadiprashada, et al., 2016). The procession is becoming one of the interesting things to observe. Menyan , which is known only as a mystic rituals media in traditional societies proved to have a variety of functions. Note of ethnography written by Hadiprashada, et al., (2016: 122) to see how the people in the bukit barisan selatan , Kaur regency, Bengkulu province, Indonesia in carrying out the ritual mukak rimbe.
Mukak rimbe rituals conducted in the forests that cover located on the edge of the
river, past the point coordinates that can record writers were in latitude 4 ° 31'2.12 "S 103 ° 25'23.81" E, and longitude 103 ° 25'23.81 "E with altitude 602 meters above sea level (Hadiprashada, et al., 2016). Procession culture is then interesting to study as a traditional media in conveying the message of communication. This message not only to the public, but this message to all of the creatures that live around as a form of homage to her fellow creatures. The ritual is very interesting to be given media which is used as a medium that is considered old-fashioned by a great man. There are no conversations going at the time the ritual will be held, all elders and residents who followed the ritual looks very quiet.
This process is done using traditional media such as punjung, batok kelapa, sabut kelapa dan getah kemenyan (menyan) (Hadiprashada, et al., 2016).
Menyan as one of the media used by the interview are as a frequency converter. Ali
(55) explains that, smoke menyan is burned along with the word mantra and prayer (supplication to God) in the procession mukak rimbe become a medium for delivering achieve the desired goal (salvation). This procession when analyzed empirically is a form of communication transdental. The process is skipped during this ritual takes place as part of the communication process called transcendental communication (Suryani, 2015). This form of communication transdental indirectly bring them into a quiet atmosphere. Menyan
International Conference on Media Studies 2017 (ICMS’17)
This condition makes the menyan as a medium to work. Issued by the fragrant smoke of incense, and jungle atmosphere makes sense of the ceremony participants feel part of the environment around them. A ritual performed by the public make a special pattern. Petronio (2002), view that human beings make choices and regulations regarding what to say and what to keep from the others by "mental calculus" that is based on important criteria. Some of them such as culture, gender, and context. Petronio argued that these criteria will include consideration of other people involved and also the concept of self. Petronio uses the term disclosure and private disclosure rather than using the term self-disclosure in the theory of communication privacy management.
Special pattern in that ritual takes place specifically describes the negotiation process regarding the opening of individual privacy and information disclosure focuses on private rather than self-disclosure. The information on negotiations related to things that are very meaningful to them. It is associated with faith, hope and cultural identity that follows. Therefore, the process of communicating private information in this ritual will be private disclosure. This pattern is then created transdental form of communication for them. Menyan as traditional media which is identical to mystical ritual would bring this medium alone is in a position of new media. The new media can be assumed as a function of frequency converters that bridge pikirian, smell, taste, and empathy will need to respect, maintain and preserve the living things around them.
3 CONCLUSION
The results showed that rituals mukak rimbe was performed by society done the media
menyan as a means of communication to the ancestors and the environment that are in this
region . Menyan changing the paradigm of thinking people see the media in their activities (mukak rimbe). As a new alternative media, menyan bringing as well as cosmos awareness about the importance of building communication patterns that can be developed not only to humans. Documentation in the critical study of culture is might be seen in a variety of approaches in science of communication.
REFERENCES Farisi, A., (2014). Mengenal Gelombang Otak dan Cara Kerja Pikiran ( Bagian 1).
Retrieved from http://www.kompasiana.com/ Hadiprashada, D., Guntoro, B., Mudiyono., & Subejo. (2016). Kearifan Larangan Jurai dalam Peristiwa Tutur dan Tindakan Tutur Masyarakat; Catatan Etnografi Masyarakat Napal Hijau dalam Melestarikan Kawasan Bukit Kumbang, Muara Kabupaten Kaur, Provinsi Bengkulu. Yogyakarta, Indonesia: Pustaka Pelajar.
Neuwman, W. L., 2013, Social Research Methods: Qualitative, Quatitative, Approaches, (7th ed), diterjemahkan oleh Edina T. Sofia, Jakarta: PT Indeks. Pemerintah Kabupaten Kaur, 2007, Buku kawasan Konservasi Laut Daerah (KKLD) Kabupaten Kaur Propinsi Bengkulu, Kabupaten Kaur: Bengkulu.
Prihatini, S. A. (2003). Tari Kerawuhan di Bali : Shangyang Dedari Sebuah Kajian Sosial.
Jurnal Greget , 2 (2), 47-64.
Sanudin, Gunawan & Santiyo. (2011). Hasil Hutan Bukan Kayu Unggulan di Sumatera
International Conference on Media Studies 2017 (ICMS’17)
Suryani, W. (2015). Komunikasi Transendental Manusia-Tuhan. Jurnal Farabi, 12 (1), 150-163.