S MPP 1206312 Table of Content
DAFTAR ISI
HALAMAN JUDUL ........................................................................................
i
LEMBAR HAK CIPTA ...................................................................................
ii
LEMBAR PENGESAHAN .............................................................................
iii
LEMBAR PERNYATAAN .............................................................................
iv
ABSTRAK ........................................................................................................
v
ABSTRACT .......................................................................................................
vi
KATA PENGANTAR .......................................................................................
vii
UCAPAN TERIMAKASIH .............................................................................
viii
DAFTAR ISI ......................................................................................................
xi
DAFTAR TABEL .............................................................................................
xvi
DAFTAR GAMBAR .........................................................................................
xviii
DAFTAR LAMPIRAN ....................................................................................
xix
BAB I
PENDAHULUAN .............................................................................
1
1.1. Latar Belakang Penelitian ........................................................
1
1.2. Rumusan Masalah ....................................................................
8
1.3. Tujuan Penelitian .....................................................................
8
1.4. Kegunaan Penelitian .................................................................
8
BAB II
KAJIAN PUSTAKA, KERANGKA PEMIKIRIAN DAN
HIPOTESIS.......................................................................................
10
2.1. Kajian Pustaka ..........................................................................
10
2.1.1. Konsep Destination Personality ...................................
10
2.1.1.1. Konsep Destination Personality dalam
Destination Marketing ...................................
10
2.1.1.2. Definisi Destination Personality ....................
14
2.1.1.3. Dimensi Destination Personality ...................
15
2.1.2. Konsep Behavioral Intentions ......................................
17
2.1.2.1. Konsep
Behavioral
Intentions
dalam
Consumer Behavior .........................................
17
2.1.2.2. Definisi Behavioral Intentions .......................
20
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.2.3. Dimensi Behavioral Intentions .......................
22
2.1.2.4. Model Behavioral Intentions .........................
23
2.1.3. Pengaruh
Destination
Personality
terhadap
Behavioral Intentions ...................................................
23
2.1.4. Penelitian Terdahulu .....................................................
24
2.2. Kerangka Pemikiran .................................................................
27
2.3. Hipotesis ...................................................................................
32
BAB III OBJEK DAN METODE PENELITIAN ........................................
34
3.1. Objek Penelitian .......................................................................
34
3.2. Metode Penelitian .....................................................................
35
3.2.1.
Jenis Penelitian dan Metode yang Digunakan ...........
35
3.2.2.
Operasionalisasi Variabel ..........................................
36
3.2.3.
Jenis dan Sumber Data ...............................................
40
3.2.4.
Populasi, Sampel dan Teknik Sampel ........................
41
3.2.4.1. Populasi ........................................................
41
3.2.4.2. Sampel .........................................................
41
3.2.4.3. Teknik Sampel .............................................
42
3.2.5. Teknik Pengumpulan Data .........................................
42
3.2.6. Hasil Pengujian Validitas dan Reliabilitas .................
44
3.2.6.1. Hasil Pengujian Validitas ............................
44
3.2.6.2. Hasil Pengujian Reliabilitas .........................
48
3.2.7. Rancangan Analisis Data ...........................................
49
3.2.7.1. Rancangan Analisis Data Deskriptif ............
49
3.2.7.2. Rancangan Analisis Data Verifikatif ...........
50
3.2.7.3. Analisis Regresi Berganda ............................
51
3.2.8. Pengujian Hipotesis ...................................................
54
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ...............................
56
4.1. Profil, Karakteristik dan Pengalaman Wisatawan ....................
56
4.1.1. Profil Bale Seni Barli Kota Baru Parahyangan .............
56
4.1.2. Karakteristik dan Pengalaman Wisatawan Bale Seni
Barli Kota Baru Parahyangan ........................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
57
4.1.2.1. Keterkaitan Jenis Kelamin dan Usia dengan
Destination Personality di Bale Seni Barli
Kota Baru Parahyangan ...............................
57
4.1.2.2. Keterkaitan Pendidikan Terakhir dan Status
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
59
4.1.2.3. Keterkaitan Pekerjaan dan Penghasilan
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
4.1.2.4. Keterkaitan
Frekuensi
Kunjungan
60
dan
Pengalaman setelah Berkunjung dengan
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
62
4.1.2.5. Keterkaitan Tujuan dan Bersama Siapa
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
63
4.1.2.6. Keterkaitan darimana Mendapat Informasi
dan Galeri Seni lain yang sering dikunjungi
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ...............
64
4.1.2.7. Alasan memilih Bale Seni Barli Kota Baru
Parahyangan
sebagai
Pilihan
untuk
Berwisata ......................................................
66
4.2. Gambaran Destination Personality yang terdiri dari sincerity,
excitement, competence, sophistication dan ruggedness di
Bale Seni Barli Kota Baru Parahyangan ..................................
67
4.2.1. Dimensi Destination Personality ..................................
70
4.2.1.1. Sincerity ........................................................
70
4.2.1.2. Excitement ....................................................
71
4.2.1.3. Competence...................................................
73
4.2.1.4. Sophistication ...............................................
74
4.2.1.5. Ruggedness ...................................................
76
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.3. Gambaran Behavioral Intentions Wisatawan di Bale Seni
Barli Kota Baru Parahyangan ...................................................
78
4.3.1. Dimensi Behavioral Intentions .......................................
80
4.3.1.1. Repurchase Intentions .......................................
81
4.3.1.2. Word of Mouth Communication ........................
82
4.3.1.3. Price Sensitivity .................................................
83
4.3.1.4. Complaining Loyalty Behavior ..........................
84
4.4. Pengaruh
Dimensi
Destination
Personality
terhadap
Behavioral Intentions Wisatawan di Bale Seni Barli Kota
Baru Parahyangan .....................................................................
86
4.4.1. Hasil Pengujian Asumsi ...............................................
86
4.4.1.1. Uji Normalitas ................................................
86
4.4.1.2. Uji Asumsi Heteroskedastisitas ......................
88
4.4.1.3. Hasil Pengujian Asumsi Linearitas ................
90
4.4.1.4. Hasil Pengujian Asumsi Autokorelasi ...........
91
4.4.1.5. Uji Asumsi Multikolinearitas .........................
92
4.4.2. Analisis Regresi Berganda ...........................................
92
4.4.2.1. Hasil
Uji
Korelasi
dan
Koefisien
Determinansi ..................................................
92
4.4.2.2. Pengujian Hipotesis dan Uji Signifikansi
Secara Simultan (Uji F) Pengaruh Dimensi
Destination Personality terhadap Behavioral
Intentions ........................................................
93
4.4.2.3. Pengujian Hipotesis dan Uji Signifikansi
Secara Parsial (Uji T) Pengaruh Dimensi
Destination Personality terhadap Behavioral
Intentions ........................................................
4.4.2.4. Model
Persamaan
Regresi
94
Berganda
Pengaruh Dimensi Destination Personality
terhadap Behavioral Intentions Wisatawan
yang Berkunjung ke Bale Seni Barli Kota
Baru Parahyangan ..........................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
96
BAB V
4.5. Implikasi Hasil Temuan ...........................................................
98
4.5.1. Temuan Penelitian Bersifat Teoritik ............................
98
4.5.2. Temuan Penelitian Bersifat Empirik ............................
98
KESIMPULAN DAN REKOMENDASI ........................................
101
5.1. Kesimpulan .............................................................................
101
5.2. Rekomendasi ............................................................................
102
DAFTAR PUSTAKA .......................................................................................
LAMPIRAN
104
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
No.
Judul
1.1 Data Jumlah Pengunjung Bale Seni Barli Kota Baru Parahyangan ..........
Hal.
4
2.1
Definisi Destination Personality menurut Beberapa Ahli ........................
14
2.2
Definisi Behavioral Intentions menurut Beberapa Ahli ...........................
20
2.3
Orisinalitas Penelitian ................................................................................
24
3.1
Operasionalisasi Variabel Penelitian .........................................................
36
3.2
Jenis dan Sumber Data Penelitian..............................................................
40
3.3
Teknik Pengumpulan Data ........................................................................
44
3.4
Hasil Pengujian Validitas ..........................................................................
45
3.5
Hasil Pengujian Reliabilitas ......................................................................
49
3.6
Interpretasi Koefisien Korelasi ..................................................................
53
4.1
Keterkaitan Jenis Kelamin dan Usia dengan Destination Personality di
Bale Seni Barli Kota Baru Parahyangan ...................................................
4.2
Keterkaitan Pendidikan Terakhir dan Status dengan Destination
Personality di Bale Seni Barli Kota Baru Parahyangan ...........................
4.3
59
Keterkaitan Pekerjaan dan Penghasilan dengan Destination Personality
di Bale Seni Barli Kota Baru Parahyangan................................................
4.4
58
61
Keterkaitan Frekuensi Kunjungan dan Pengalaman Setelah Berkunjung
dengan Destination Personality di Bale Seni Barli Kota Baru
Parahyangan ..............................................................................................
4.5
Keterkaitan Tujuan dan Bersama Siapa dengan Destination Personality
di Bale Seni Barli Kota Baru Parahyangan................................................
4.6
66
Gambaran Destination Personality di Bale Seni Barli Kota Baru
Parahyangan ..............................................................................................
4.9
65
Alasan Memilih Bale Seni Barli Kota Baru Parahyangan sebagai
Destinasi Wisata .......................................................................................
4.8
63
Keterkaitan darimana mendapat Informasi dan Galeri Seni Lain dengan
Destination Personality di Bale Seni Barli Kota Baru Parahyangan ........
4.7
62
67
Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Sincerity .....................................................................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
70
4.10 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Excitement ...................................................................................
71
4.11 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Competence .................................................................................
73
4.12 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Sophistication ..............................................................................
75
4.13 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Ruggedness ................................................................................
76
4.14 Gambaran Behavioral Intentions Wisatawan di Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
78
4.15 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Repurchase Intentions.................................................................
81
4.16 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Word of Mouth Communcation ...................................................
82
4.17 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Price Sensitivity ..........................................................................
83
4.18 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Complaining Loyalty Behavior ...................................................
84
4.19 Hasil Pengujian Asumsi Normalitas menggunakan Kolmogrov Smirnov
88
4.20 Hasil Pengujian Asumsi Heteroskedastisitas ............................................
89
4.21 Hasil Pengujian Asumsi Linearitas ............................................................
90
4.22 Hasil Pengujian Asumsi Autokorelasi ......................................................
91
4.23 Hasil Pengujian Asumsi Multikolinearitas ...............................................
92
4.24 Koefisien Determinasi ..............................................................................
93
4.25 Output ANOVA .........................................................................................
94
4.26 Hasil Uji t ..................................................................................................
94
4.27
Matriks Korelasi antara Sub Variabel Destination Personality dengan
Behavioral Intentions.................................................................................
97
4.28 Uji Asumsi Sub Variabel ..........................................................................
98
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
No.
Judul
2.1 Five Stage Destination Brand Pyramid .....................................................
Hal.
12
2.2
A Simple Model of Consumer Decision Making .......................................
18
2.3
Model Theory of Reasoned Action ............................................................
23
2.4
Kerangka Pemikiran Pengaruh Destination Personality terhadap
Behavioral Intentions ................................................................................
2.5
31
Paradigma Penelitian Pengaruh Destination Personality terhadap
Behavioral Intentions.................................................................................
32
3.1
Regresi Linear Berganda ...........................................................................
52
4.1
Logo Bale Seni Barli Kota Baru Parahyangan ..........................................
56
4.2
Garis Kontinum Variabel Destination Personality Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
4.3
69
Garis Kontinum Variabel Behavioral Intentions Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
80
4.4
Histogram Variabel Behavioral Intentions ...............................................
87
4.5
Normal Probability Plot ............................................................................
88
4.6
Hasil Pengujian Asumsi Heteroskedastisitas .............................................
90
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR LAMPIRAN
Lampiran 1.
Kuesioner
Lampiran 2.
Hasil Pengujian Validitas X, Y
Lampiran 3.
Hasil Pengujian Reliabilitas X, Y
Lampiran 4.
Hasil Koding Karakteristik Responden
Lampiran 5.
Hasil Koding Pengalaman Responden
Lampiran 6.
Hasil Koding Varibabel Destination Personality
Lampiran 7.
Hasil Koding Variabel Behavioral Intentions
Lampiran 8.
Hasil Output Regresi Linear Berganda
Lampiran 9.
Hasil Foto Kegiatan Bale Seni Barli Kota Baru Parahyangan
Lampiran 10. Surat Izin Penelitian
Lampiran 11. Surat Keputusan Dosen Pembimbing
Lampiran 12. Surat Keputusan Sidang
Lampiran 13. Surat Keterangan Perbaikan Skripsi
Lampiran 14. BAP
Lampiran 15. Lembar Progress Bimbingan
Lampiran 16. Curriculum Vitae
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
HALAMAN JUDUL ........................................................................................
i
LEMBAR HAK CIPTA ...................................................................................
ii
LEMBAR PENGESAHAN .............................................................................
iii
LEMBAR PERNYATAAN .............................................................................
iv
ABSTRAK ........................................................................................................
v
ABSTRACT .......................................................................................................
vi
KATA PENGANTAR .......................................................................................
vii
UCAPAN TERIMAKASIH .............................................................................
viii
DAFTAR ISI ......................................................................................................
xi
DAFTAR TABEL .............................................................................................
xvi
DAFTAR GAMBAR .........................................................................................
xviii
DAFTAR LAMPIRAN ....................................................................................
xix
BAB I
PENDAHULUAN .............................................................................
1
1.1. Latar Belakang Penelitian ........................................................
1
1.2. Rumusan Masalah ....................................................................
8
1.3. Tujuan Penelitian .....................................................................
8
1.4. Kegunaan Penelitian .................................................................
8
BAB II
KAJIAN PUSTAKA, KERANGKA PEMIKIRIAN DAN
HIPOTESIS.......................................................................................
10
2.1. Kajian Pustaka ..........................................................................
10
2.1.1. Konsep Destination Personality ...................................
10
2.1.1.1. Konsep Destination Personality dalam
Destination Marketing ...................................
10
2.1.1.2. Definisi Destination Personality ....................
14
2.1.1.3. Dimensi Destination Personality ...................
15
2.1.2. Konsep Behavioral Intentions ......................................
17
2.1.2.1. Konsep
Behavioral
Intentions
dalam
Consumer Behavior .........................................
17
2.1.2.2. Definisi Behavioral Intentions .......................
20
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.2.3. Dimensi Behavioral Intentions .......................
22
2.1.2.4. Model Behavioral Intentions .........................
23
2.1.3. Pengaruh
Destination
Personality
terhadap
Behavioral Intentions ...................................................
23
2.1.4. Penelitian Terdahulu .....................................................
24
2.2. Kerangka Pemikiran .................................................................
27
2.3. Hipotesis ...................................................................................
32
BAB III OBJEK DAN METODE PENELITIAN ........................................
34
3.1. Objek Penelitian .......................................................................
34
3.2. Metode Penelitian .....................................................................
35
3.2.1.
Jenis Penelitian dan Metode yang Digunakan ...........
35
3.2.2.
Operasionalisasi Variabel ..........................................
36
3.2.3.
Jenis dan Sumber Data ...............................................
40
3.2.4.
Populasi, Sampel dan Teknik Sampel ........................
41
3.2.4.1. Populasi ........................................................
41
3.2.4.2. Sampel .........................................................
41
3.2.4.3. Teknik Sampel .............................................
42
3.2.5. Teknik Pengumpulan Data .........................................
42
3.2.6. Hasil Pengujian Validitas dan Reliabilitas .................
44
3.2.6.1. Hasil Pengujian Validitas ............................
44
3.2.6.2. Hasil Pengujian Reliabilitas .........................
48
3.2.7. Rancangan Analisis Data ...........................................
49
3.2.7.1. Rancangan Analisis Data Deskriptif ............
49
3.2.7.2. Rancangan Analisis Data Verifikatif ...........
50
3.2.7.3. Analisis Regresi Berganda ............................
51
3.2.8. Pengujian Hipotesis ...................................................
54
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ...............................
56
4.1. Profil, Karakteristik dan Pengalaman Wisatawan ....................
56
4.1.1. Profil Bale Seni Barli Kota Baru Parahyangan .............
56
4.1.2. Karakteristik dan Pengalaman Wisatawan Bale Seni
Barli Kota Baru Parahyangan ........................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
57
4.1.2.1. Keterkaitan Jenis Kelamin dan Usia dengan
Destination Personality di Bale Seni Barli
Kota Baru Parahyangan ...............................
57
4.1.2.2. Keterkaitan Pendidikan Terakhir dan Status
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
59
4.1.2.3. Keterkaitan Pekerjaan dan Penghasilan
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
4.1.2.4. Keterkaitan
Frekuensi
Kunjungan
60
dan
Pengalaman setelah Berkunjung dengan
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
62
4.1.2.5. Keterkaitan Tujuan dan Bersama Siapa
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ..............
63
4.1.2.6. Keterkaitan darimana Mendapat Informasi
dan Galeri Seni lain yang sering dikunjungi
dengan Destination Personality di Bale
Seni Barli Kota Baru Parahyangan ...............
64
4.1.2.7. Alasan memilih Bale Seni Barli Kota Baru
Parahyangan
sebagai
Pilihan
untuk
Berwisata ......................................................
66
4.2. Gambaran Destination Personality yang terdiri dari sincerity,
excitement, competence, sophistication dan ruggedness di
Bale Seni Barli Kota Baru Parahyangan ..................................
67
4.2.1. Dimensi Destination Personality ..................................
70
4.2.1.1. Sincerity ........................................................
70
4.2.1.2. Excitement ....................................................
71
4.2.1.3. Competence...................................................
73
4.2.1.4. Sophistication ...............................................
74
4.2.1.5. Ruggedness ...................................................
76
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.3. Gambaran Behavioral Intentions Wisatawan di Bale Seni
Barli Kota Baru Parahyangan ...................................................
78
4.3.1. Dimensi Behavioral Intentions .......................................
80
4.3.1.1. Repurchase Intentions .......................................
81
4.3.1.2. Word of Mouth Communication ........................
82
4.3.1.3. Price Sensitivity .................................................
83
4.3.1.4. Complaining Loyalty Behavior ..........................
84
4.4. Pengaruh
Dimensi
Destination
Personality
terhadap
Behavioral Intentions Wisatawan di Bale Seni Barli Kota
Baru Parahyangan .....................................................................
86
4.4.1. Hasil Pengujian Asumsi ...............................................
86
4.4.1.1. Uji Normalitas ................................................
86
4.4.1.2. Uji Asumsi Heteroskedastisitas ......................
88
4.4.1.3. Hasil Pengujian Asumsi Linearitas ................
90
4.4.1.4. Hasil Pengujian Asumsi Autokorelasi ...........
91
4.4.1.5. Uji Asumsi Multikolinearitas .........................
92
4.4.2. Analisis Regresi Berganda ...........................................
92
4.4.2.1. Hasil
Uji
Korelasi
dan
Koefisien
Determinansi ..................................................
92
4.4.2.2. Pengujian Hipotesis dan Uji Signifikansi
Secara Simultan (Uji F) Pengaruh Dimensi
Destination Personality terhadap Behavioral
Intentions ........................................................
93
4.4.2.3. Pengujian Hipotesis dan Uji Signifikansi
Secara Parsial (Uji T) Pengaruh Dimensi
Destination Personality terhadap Behavioral
Intentions ........................................................
4.4.2.4. Model
Persamaan
Regresi
94
Berganda
Pengaruh Dimensi Destination Personality
terhadap Behavioral Intentions Wisatawan
yang Berkunjung ke Bale Seni Barli Kota
Baru Parahyangan ..........................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
96
BAB V
4.5. Implikasi Hasil Temuan ...........................................................
98
4.5.1. Temuan Penelitian Bersifat Teoritik ............................
98
4.5.2. Temuan Penelitian Bersifat Empirik ............................
98
KESIMPULAN DAN REKOMENDASI ........................................
101
5.1. Kesimpulan .............................................................................
101
5.2. Rekomendasi ............................................................................
102
DAFTAR PUSTAKA .......................................................................................
LAMPIRAN
104
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
No.
Judul
1.1 Data Jumlah Pengunjung Bale Seni Barli Kota Baru Parahyangan ..........
Hal.
4
2.1
Definisi Destination Personality menurut Beberapa Ahli ........................
14
2.2
Definisi Behavioral Intentions menurut Beberapa Ahli ...........................
20
2.3
Orisinalitas Penelitian ................................................................................
24
3.1
Operasionalisasi Variabel Penelitian .........................................................
36
3.2
Jenis dan Sumber Data Penelitian..............................................................
40
3.3
Teknik Pengumpulan Data ........................................................................
44
3.4
Hasil Pengujian Validitas ..........................................................................
45
3.5
Hasil Pengujian Reliabilitas ......................................................................
49
3.6
Interpretasi Koefisien Korelasi ..................................................................
53
4.1
Keterkaitan Jenis Kelamin dan Usia dengan Destination Personality di
Bale Seni Barli Kota Baru Parahyangan ...................................................
4.2
Keterkaitan Pendidikan Terakhir dan Status dengan Destination
Personality di Bale Seni Barli Kota Baru Parahyangan ...........................
4.3
59
Keterkaitan Pekerjaan dan Penghasilan dengan Destination Personality
di Bale Seni Barli Kota Baru Parahyangan................................................
4.4
58
61
Keterkaitan Frekuensi Kunjungan dan Pengalaman Setelah Berkunjung
dengan Destination Personality di Bale Seni Barli Kota Baru
Parahyangan ..............................................................................................
4.5
Keterkaitan Tujuan dan Bersama Siapa dengan Destination Personality
di Bale Seni Barli Kota Baru Parahyangan................................................
4.6
66
Gambaran Destination Personality di Bale Seni Barli Kota Baru
Parahyangan ..............................................................................................
4.9
65
Alasan Memilih Bale Seni Barli Kota Baru Parahyangan sebagai
Destinasi Wisata .......................................................................................
4.8
63
Keterkaitan darimana mendapat Informasi dan Galeri Seni Lain dengan
Destination Personality di Bale Seni Barli Kota Baru Parahyangan ........
4.7
62
67
Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Sincerity .....................................................................................
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
70
4.10 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Excitement ...................................................................................
71
4.11 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Competence .................................................................................
73
4.12 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Sophistication ..............................................................................
75
4.13 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Ruggedness ................................................................................
76
4.14 Gambaran Behavioral Intentions Wisatawan di Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
78
4.15 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Repurchase Intentions.................................................................
81
4.16 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Word of Mouth Communcation ...................................................
82
4.17 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Price Sensitivity ..........................................................................
83
4.18 Tanggapan Wisatawan Bale Seni Barli Kota Baru Parahyangan
terhadap Complaining Loyalty Behavior ...................................................
84
4.19 Hasil Pengujian Asumsi Normalitas menggunakan Kolmogrov Smirnov
88
4.20 Hasil Pengujian Asumsi Heteroskedastisitas ............................................
89
4.21 Hasil Pengujian Asumsi Linearitas ............................................................
90
4.22 Hasil Pengujian Asumsi Autokorelasi ......................................................
91
4.23 Hasil Pengujian Asumsi Multikolinearitas ...............................................
92
4.24 Koefisien Determinasi ..............................................................................
93
4.25 Output ANOVA .........................................................................................
94
4.26 Hasil Uji t ..................................................................................................
94
4.27
Matriks Korelasi antara Sub Variabel Destination Personality dengan
Behavioral Intentions.................................................................................
97
4.28 Uji Asumsi Sub Variabel ..........................................................................
98
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
No.
Judul
2.1 Five Stage Destination Brand Pyramid .....................................................
Hal.
12
2.2
A Simple Model of Consumer Decision Making .......................................
18
2.3
Model Theory of Reasoned Action ............................................................
23
2.4
Kerangka Pemikiran Pengaruh Destination Personality terhadap
Behavioral Intentions ................................................................................
2.5
31
Paradigma Penelitian Pengaruh Destination Personality terhadap
Behavioral Intentions.................................................................................
32
3.1
Regresi Linear Berganda ...........................................................................
52
4.1
Logo Bale Seni Barli Kota Baru Parahyangan ..........................................
56
4.2
Garis Kontinum Variabel Destination Personality Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
4.3
69
Garis Kontinum Variabel Behavioral Intentions Bale Seni Barli Kota
Baru Parahyangan ......................................................................................
80
4.4
Histogram Variabel Behavioral Intentions ...............................................
87
4.5
Normal Probability Plot ............................................................................
88
4.6
Hasil Pengujian Asumsi Heteroskedastisitas .............................................
90
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR LAMPIRAN
Lampiran 1.
Kuesioner
Lampiran 2.
Hasil Pengujian Validitas X, Y
Lampiran 3.
Hasil Pengujian Reliabilitas X, Y
Lampiran 4.
Hasil Koding Karakteristik Responden
Lampiran 5.
Hasil Koding Pengalaman Responden
Lampiran 6.
Hasil Koding Varibabel Destination Personality
Lampiran 7.
Hasil Koding Variabel Behavioral Intentions
Lampiran 8.
Hasil Output Regresi Linear Berganda
Lampiran 9.
Hasil Foto Kegiatan Bale Seni Barli Kota Baru Parahyangan
Lampiran 10. Surat Izin Penelitian
Lampiran 11. Surat Keputusan Dosen Pembimbing
Lampiran 12. Surat Keputusan Sidang
Lampiran 13. Surat Keterangan Perbaikan Skripsi
Lampiran 14. BAP
Lampiran 15. Lembar Progress Bimbingan
Lampiran 16. Curriculum Vitae
Martha Lia Nisa, 2016
Pengaruh Dimensi Destination Personality terhadap Behavioral Intentions
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu