6819c42e24341c23479d0d6e31a68ac4
2016
Laporan Tahunan
Annual Report
th
Become
The Real
Global
Company
Tumbuh bersama
konsumen dalam
mewujudkan
kehidupan
yang lebih
menyenangkan,
indah dan sehat.
Growing together with consumers
in realizing a comfortable lifestyle
supported by health and beauty.
th
Daftar Isi
Contents
02
Ikhtisar Keuangan
Financial Highlights
61
Penjualan Internasional
International Sales
04
Informasi Saham
Information on Share
62
Pengembangan Produk Baru
New Product Development
64
Iklan dan Promosi
Advertisement and Promotions
66
Struktur Permodalan dan
Kebijakan Struktur Permodalan
Capital Structure and Capital
Structure Policy
Laporan Dewan Komisaris
dan Direksi
Report of the Board of Commissioners
& the Board of Directors
06
Laporan Dewan Komisaris
Report of the Board of Commissioners
66
Kebijakan Dividen
Dividend Policy
12
Laporan Direksi
Report of the Board of Directors
67
Target 2017
Targets in 2017
67
Informasi Material
Material Information
67
Perubahan Peraturan Perundang-undangan
Amendment to Laws and Regulations
67
Perubahan Kebijakan Akuntasi
Changes of Accounting Policy
Proil Perusahaan
Company Proile
23
Data Korporasi
Corporate Data
25
Misi dan Nilai-nilai Perseroan
Mission and Values of the Company
26
Peristiwa Penting
Important Events
28
Jejak Langkah
Milestones
69
Rapat Umum Pemegang Saham
Annual General Meeting of Shareholders
30
Struktur Organisasi
Organization Structure
78
Dewan Komisaris
Board of Commissioners
32
Proil Dewan Komisaris
Proile of the Board
of Commissioners
82
Direksi
Board of Directors
35
Proil Direksi
Proile of the Board of Directors
88
Komite Audit
Audit Committee
42
Sumber Daya Manusia
Human Resources
90
Komite Nominasi dan Remunerasi
Nomination and Remuneration Committee
46
Informasi Saham
Information on Shares
93
Sekretaris Perusahaan
Corporate Secretary
50
Lembaga dan Profesi Penunjang Pasar Modal
Capital Market Supporting Institution and
Professional
95
Audit Internal
Internal Audit
97
Sistem Pengendalian Internal
Internal Control System
98
Risiko Usaha
Business Risks
51
Penghargaan & Sertiikasi
Awards & Certiication
Analisis dan Pembahasan
Manajemen
Management Discussion
and Analysis
Tata Kelola Perusahaan
Corporate Governance
100
Kode Etik Perusahaan
Corporate Code of Ethics
102
Budaya Perusahaan
Corporate Culture
53
Kondisi Umum dan Prospek Usaha
General Condition and Business Prospects
108
Tanggung Jawab Sosial Perusahaan
Corporate Social Responsibility
55
Tinjauan Operasional
Operational Review
114
Laporan Keuangan
Financial Report
57
Tinjauan Keuangan
Financial Review
199
59
Penjualan Domestik
Domestic Sales
Tanggung Jawab
Laporan Tahunan
Responsibility of the
Annual Report
Ikhtisar Keuangan
inancial highlights
Dalam jutaan Rupiah
In million of Rupiah
Laporan Laba Rugi Komprehensif
Statements of Comprehensive Income
2016
2015
2.526.776
2.314.890
Laba Bruto
983.439
877.912
897.295 *)
Gross Proit
Laba Usaha
235.854
218.680
256.515 *)
Income from Operations
0
0
0
Income Attributable to Parent Entity
Owner and Non Controlling Interest
162.060
544.474
175.829 *)
Net Income
0
0
0
Comprehensive Income Attributable
to Parent Entity Owner and Non
Controlling Interest
150.724
541.117
167.476 *)
Comprehensive Income
806
2.708
874 *)
Basic Earnings per Share (in Rupiah)
Penjualan Bersih
Laba yang Diatribusikan kepada
Pemilik Entitas Induk dan Kepentingan
Non Pengendali
Laba Bersih
Laba Komprehensif yang Dapat
Diatribusikan kepada Pemilik Entitas
Induk dan Kepentingan Non Pengendali
Laba Komprehensif
Laba per Saham Dasar (dalam Rupiah)
2014*
2.308.204
Net Sales
Laporan Posisi Keuangan
Statements of Financial Position
Dalam jutaan Rupiah
In million of Rupiah
2016
2015
2014*
Aset Lancar
1.174.482
1.112.673
874.017
Aset Tidak Lancar
1.010.619
969.424
989.663 *)
Non-current Assets
Jumlah Aset
2.185.101
2.082.097
1.863.680 *)
Total Assets
Liabilitas Jangka Pendek
223.305
222.931
486.054
Liabilitas Jangka Panjang
178.637
144.295
125.455 *)
Non-current Liability
Jumlah Liabilitas
401.943
367.225
611.509 *)
Total Liabilities
Ekuitas
1.783.159
1.714.871
1.252.171 *)
Equity
Jumlah Liabilitas dan Ekuitas
2.185.101
2.082.097
1.863.680 *)
Total Liabilities & Equity
951.177
889.742
387.963
Net Working Capital
201.066.667
201.066.667
201.066.667
Issued Shares (in number of shares)
Modal Kerja Bersih
Jumlah Saham Beredar
(dalam jumlah saham)
Laporan Arus Kas
Statements of Cash Flows
4
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Current Liabilities
Dalam jutaan Rupiah
In million of Rupiah
2016
Belanja Modal
Current Assets
136.636
2015
137.956
2014*
306.227
Capital Expenditure
Dalam jutaan Rupiah
In million of Rupiah
Rasio-rasio
Ratios
2016
2015
2014*
Laba Bersih/ Jumlah Aset
7,4%
26,2%
9,4% *)
Net Income/ Total Assets
Laba Bersih/ Ekuitas
9,1%
31,8%
14,0% *)
Net Income/ Equity
Laba Bersih/ Penjualan Bersih
6,4%
23,5%
7,6% *)
Net Income/ Net Sales
526,0%
499,1%
Jumlah Liabilitas/ Jumlah Aset
18,4%
17,6%
32,8% *)
Total Liabilities/ Total Assets
Jumlah Liabilitas/ Ekuitas
22,5%
21,4%
48,8% *)
TotaL Liabilities/ Equity
Liabilitas Jangka Pendek/ Jumlah Aset
10,2%
10,7%
26,1% *)
Currrent Liabilities/ Total Assets
Ekuitas/ Jumlah Aset
81,6%
82,4%
67,2% *)
Equity/ Total Assets
Penjualan Bersih/ Jumlah Aset
1,16
1,11
1,24 *)
Net Sales/ Total Assets
Rasio Kenaikan Penjualan
9,2%
0,3%
13,8% *)
Sales Increase Ratio
-70,2%
209,7%
16,8% *)
Net Income Increase Ratio
50,9%
15,1%
44,6% *)
Cash Dividend/ Net Income
Aset Lancar/ Liabilitas Jangka Pendek
Rasio Kenaikan Laba Bersih
Dividen Kas/ Laba Bersih
Current Assets/ Current Liabilities
179,8%
*) Disajikan kembali/As restated
2.526.776
544.474
2.308.204
2.314.890
175.829 *)
162.060
Penjualan Bersih
Net Sales
2014
2015
2016
Laba Bersih
Net Income
2014
2015
2016
1.714.871
2.185.101
2.082.097
1.783.159
1.252.171 *)
1.863.680 *)
Jumlah Aset
Total Aset
2014
2015
2016
Ekuitas
Equity
2014
2015
2016
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
5
Informasi Saham
information on share
PT Mandom Indonesia Tbk listed its shares on the Jakarta
Stock Exchange in 1993 with a total 13,000,000 shares
and nominal value Rp 1,000/share. In 1997 the Company
completed a stock split from Rp 1,000/share to Rp 500/
share. Currently, the Company’s shares listed on the
Indonesia Stock Exchange are 201,066,667 shares with a
total of 27.8% or 55,992,288 shares held by public.
PT Mandom Indonesia Tbk mencatatkan sahamnya di
Bursa Efek Jakarta pada tahun 1993 sebanyak 13.000.000
saham dengan nilai nominal Rp 1.000/saham. Pada tahun
1997 Perseroan melakukan stock split dari Rp 1.000/saham
menjadi Rp 500/saham. Hingga saat ini saham Perseroan
yang tercatat di Bursa Efek Indonesia sebanyak 201.066.667
saham, dimana sebanyak 27,8% atau 55.992.288 saham
dimiliki oleh mayarakat.
A. Kinerja Saham 2015 - 2016
A. 2015 - 2016 Share Performance
Saham/Share
Stock Price in Rupiah
800,000
25,000
Highest : Rp 20.000
700,000
Lowest : Rp 12.250
20,000
600,000
500,000
15,000
400,00
10,000
300,000
200,000
5,000
100,00
2015
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2016
Volume
Volume
Tertinggi
Highest
Terendah
Lowest
Penutupan
Close
B. Jumlah Saham yang Beredar
B. Number of Issued Shares
6
2016
2015
Jumlah Saham yang Telah Dikeluarkan/ Total Issued Shares
201.066.667 saham shares
201.066.667 saham shares
Nilai Nominal per Saham Nominal/ Value per Share
Rp 500/ saham share
Rp 500/ saham share
Modal yang Telah Disetor/ Paid-Up Capital
Rp 100.533.333.500
Rp 100.533.333.500
Tambahan Modal Disetor/ Additional Paid-in Capital
Rp 188.531.610.794
Rp 188.531.610.794
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
C. Kapitalisasi Pasar dan Informasi Saham
C. Market Capitalization and Information on Share
Tahun
Year
Periode
Period
Kapitalisasi Pasar
Market Capitalisation
Tertinggi
High
Terendah
Low
Penutupan
Close
Volume Transaksi
Transaction Volume
Q1
11.159.200.018.500
19.500
17.500
19.500
1.311.625
Q2
11.857.906.686.325
20.000
18.000
19.800
371.833
Q3
10.857.600.018.000
19.800
16.000
17.500
1.359.606
Q4
10.254.400.017.000
17.950
16.000
16.500
39.732
Q1
9.781.893.349.550
17,850
15,275
16,600
61,690
Q2
9.133.453.348.475
16,575
14,000
14,800
176,321
Q3
8.444.800.014.000
15,200
13,475
13,500
250,222
Q4
8.042.666.680.000
14,500
12,250
12,500
514,050
2015
2016
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
7
Laporan
Dewan Komisaris
& Direksi
Reports of the Board
of Commissioners
& the Board of Directors
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Laporan Dewan Komisaris
report of the board of commissioners
Tatsuya Arichi
Presiden Komisaris
President Commissioner
Para Pemegang Saham yang Terhormat,
Honorable Shareholders,
Seperti yang sudah diprediksikan, perekonomian dunia di
tahun 2016 menunjukkan perbaikan dibanding tahun 2015
walaupun pemulihan berjalan dengan lambat. Begitu juga
dengan pasar domestik Indonesia yang ditopang oleh
pertumbuhan konsumsi rumah tangga yang masih terlihat
cukup kuat. Tingkat inlasi secara keseluruhan tahun
2016 terkendali di level 3,02% didukung oleh kebijakan
Bank Indonesia dan koordinasi dengan Pemerintah yang
semakin solid, baik di pusat maupun di daerah, dalam
mengendalikan inlasi. Sementara itu, pertumbuhan
ekonomi tumbuh tipis dari 4,79% di tahun 2015 menjadi
5,02%.
As estimated, world economy in the year 2016 had shown
a recovery compared to 2015 although the recovery
ran slower than expected. This is also perceived in the
Indonesia domestic market which was supported by
domestic consumption which remained strong. The overall
inlation rate in 2016, which remained controlled at the level
of 3.02% was supported by policy of Bank of Indonesia and
solid coordination with the Government, both central and
local, in terms of controlling the inlation rate. Meanwhile,
economic growth strengthened from 4.79% in 2015 to
5.02%.
Penilaian Kinerja dan Pengawasan Implementasi
Strategi Perseroan
Performance Assessment and Supervision of the
Implementation of the Company’s Strategy
Penjualan di tahun 2016 tercatat sebesar Rp 2,53 triliun
atau tumbuh sebesar 9,2% dibanding tahun 2015.
Penjualan domestik tercatat sebesar Rp 1,88 triliun
sementara penjualan ekspor sebesar Rp 650,48 miliar
dimana masing-masing tumbuh sebesar 10,6% dan 5,2%
dibanding pencapaian di tahun 2015.
In 2016, sales were recorded at Rp 2.53 trillion or grew by
9.2% compared to 2015. Domestic sales were recorded
at Rp 1.88 trillion, while export sales were recorded at
Rp 650.48 billion, grew by 10.6% and 5.2%, respectively,
compared to the achievement in 2015.
Secara keseluruhan, kinerja masih dibawah dari target
yang telah ditetapkan yaitu pertumbuhan penjualan
sebesar double digit atau minimal 10%. Namun demikian,
Perseroan mampu mencatatkan pertumbuhan double digit
pada penjualan domestik. Hal ini sebagai hasil strategi
Perseroan untuk meningkatkan konsentrasi pada produkproduk fast-moving baik dari segi rencana produksi
maupun strategi sales dan marketing. Selain itu beberapa
This performance was still below the stipulated target,
namely a double-digit sales growth or at least 10%.
However, the Company managed to record a doubledigit growth in domestic sales. This was the result of the
Company’s strategy to increase concentration on fastmoving products, in terms of production plan as well as
sales and marketing strategy. In addition to that, several
new products were well-accepted by consumers, such as
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
9
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
produk produk baru dapat diterima dengan baik oleh
konsumen seperti Gatsby Styling Pomade, Pixy AquaBeauty Protecting Face Mist, dan beberapa varian Pixy
Lipstick termasuk yang terbaru Pixy Lip Cream.
Gatsby Styling Pomade, Pixy Aqua-Beauty Protecting Face
Mist, and several variants of Pixy Lipstick, including the
newest product, Pixy Lip Cream.
Perseroan menghadapi kendala pada penjualan ekspor
di semester 1 tahun 2016 yang disebabkan oleh
ketidakstabilan suplai produk aerosol dari perusahaan
OEM serta kondisi eksternal seperti situasi politik dan
ekonomi di negara-negara tujuan ekspor di Timur Tengah
dan Afrika. Namun demikian, mulai semester 2 tahun 2016
penjualan ekspor perlahan mulai pulih dan diharapkan
pemulihan ini terus berlanjut di tahun 2017.
The Company was faced by an obstacle in export sales
during the 1st semester of 2016 due to the instability of
aerosol product supply from OEM Company and external
condition such as political and economic situation in
export destination counties in the Middle East and Africa.
However, starting the 2nd semester of 2016, export sales
started to gradually recover, and this recovery is expected
to continue in 2017.
Sementara itu, laba bersih tercatat sebesar Rp 162,06 miliar
atau 29,8% dibanding laba bersih di tahun 2015. Hal ini
dikarenakan nilai laba bersih di tahun 2015 sebagian besar
dikontribusikan dari laba hasil penjualan tanah, bangunan
kantor dan pabrik di Sunter, Jakarta Utara.
In the meantime, net income was recorded at Rp 162.06
billion or 29.8% compared to net income in 2015. This was
because the amount of net income in 2015 was mostly
contributed by gain on the sale of land, ofice building,
and factory in Sunter, North Jakarta.
Secara garis besar, Dewan Komisaris memandang walaupun
menghadapi beberapa kendala, Direksi telah berupaya
dengan baik untuk dapat mencatatkan pertumbuhan
penjualan baik di pasar domestik maupun ekspor. Atas
upaya pengelolaan yang dilakukan oleh Direksi, Dewan
Komisaris memberikan apresiasi setinggi-tingginya dan
berharap agar kedepannya Direksi dapat meningkatkan
kinerja secara berkesinambungan untuk bisa membangun
fondasi yang kuat dalam hal pengelolaan operasional dan
proses bisnis.
On the big picture, the Board of Commissioners is of the
opinion that despite of being faced by some obstacles, the
Board of Directors has made a fair attempt to record sales
growth in the domestic as well as export market. For the
management effort made by the Board of Directors, the
Board of Commissioners expresses its highest appreciation
and hopes that in the future, the Board of Directors can
continuously improve its performance in order to build
a strong foundation in the operations management and
business process.
Pandangan atas Prospek Usaha Perseroan
Opinion on the Company’ Business Prospect
Memasuki tahun 2017, Dewan Komisaris telah melakukan
penelaahan atas rencana kerja dan anggaran tahunan
Perseroan yang disusun oleh Direksi. Dewan Komisaris
berharap Direksi dapat menyelesaikan rencana-rencana
yang telah ditetapkan dan membangun fondasi bisnis yang
kuat bagi perkembangan Perseroan. Perolehan beberapa
sertiikasi di tahun 2016 yaitu Worldwide Responsible
Accredited Production (WRAP) dan ISO 9001: 2015
menunjukkan komitmen Direksi dalam hal manajemen
mutu dan upaya peningkatan kualitas proses kerja maupun
produk yang dihasilkan. Selain itu, usaha-usaha perbaikan
dalam hal Keselamatan dan Kesehatan Kerja (K3) harus
menjadi fokus untuk dapat mewujudkan komitmen Zero
Accident dan mencegah terjadinya musibah serupa di
masa datang. Oleh karena itu, Dewan Komisaris berharap
di tahun 2017, Perseroan dapat memperoleh sertiikat
Sistem Manajemen K3 (SMK3) serta menyelesaikan proses
sertiikasi Halal untuk produk-produk Perseroan.
Entering year 2017, the Board of Commissioners has
conducted a review on the Company’s work plan and
budget prepared by the Board of Directors. The Board
of Commissioners expects that the Board of Directors
will be able to inish stipulated plans and build a
strong business foundation for the development of the
Company. Certiications obtained in 2016, namely the
Worldwide Responsible Accredited Production (WRAP)
and ISO 9001:2015, indicated commitment of the Board
of Directors in terms of quality management and efforts
of improving the quality of work process as well as
the generated products. In addition to that, efforts of
improvement in terms of Occupational Health and Safety
(OHS) must become the focus in order to realize the Zero
Accident commitment and prevent similar incidents in the
future. Therefore, the Board of Commissioners hopes that
in 2017, the Company can obtain the Sistem Manajemen
K3 (SMK3) certiicate and complete the process of Halal
certiication for the Company’s products.
Tahun 2017 adalah tahun pertama pelaksanaan Rencana
Manajemen Jangka Menengah 3-Tahun yang ke-5 (MID5) yang berlangsung sampai dengan tahun 2019. Dalam
periode ini, Perseroan menetapkan “Challenge, Change,
Innovation (Continuously Performing)” sebagai tema dari
strategi bisnis Perseroan.
The year 2017 is the irst year of implementation of the
Stage 5 of the 3-Year Middle Range Management Planning
(MID-5) which will be implemented until 2019. In this
period, the Company stipulated “Challenge, Change,
Innovation (Continuously Performing)” as the theme of the
Company’s business strategy.
10
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Dewan Komisaris memandang bahwa penetapan tema ini
adalah upaya Perseroan untuk dapat menyesuaikan diri
dengan perkembangan pasar yang mengalami perubahan
secara konstan. Untuk dapat bertahan dan memenangkan
persaingan
pasar,
manajemen
harus
senantiasa
menghadapi tantangan, perubahan, dan inovasi sehingga
dapat menghasilkan kinerja yang berkelanjutan. Dewan
Komisaris optimis dan mengajak seluruh pihak untuk
memberikan dukungan terhadap tema dan strategi yang
ditetapkan oleh Direksi untuk mencapai pertumbuhan
Perseroan di masa mendatang.
The Board of Commissioners is of the opinion that the
stipulation of this theme is an effort made by the Company
in order to adjust itself to the development in the market,
which is constantly changing. In order to survive and win
the market competition, the management must always face
the challenge, change, and innovation in order to achieve
a sustainable performance. The Board of Commissioners is
optimistic and encourages all parties to support the theme
and strategy stipulated by the Board of Directors in order
to achieve Company growth in the future.
Pandangan atas Penerapan Tata Kelola Perusahaan
Opinion on the Implementation of Corporate
Governance
Dewan Komisaris bertugas dan bertanggung jawab
melakukan pengawasan atas kebijakan pengurusan,
jalannya pengurusan pada umumnya, dan juga memberikan
nasihat kepada Direksi. Dalam menjalankan tugas, Dewan
Komisaris membentuk Komite Audit dan Komite Nominasi
dan Remunerasi sehingga fungsi pengawasan dapat
berjalan lebih efektif.
The Board of Commissioners has the duty and responsibility
of performing supervision on the management policy and
implementation of management in general as well as
providing advice to the Board of Directors. In performing
its duty, the Board of Commissioners has established the
Audit Committee and the Nomination and Remuneration
Committee in order that the supervisory function can be
performed more effectively.
Dewan Komisaris telah menerima dengan baik laporan
pelaksanaan tugas Komite Audit di tahun 2016. Komite
audit memberikan pendapat yang independen kepada
Dewan Komisaris, melakukan penelaahan laporan
keuangan, melakukan penelaahan tingkat ketaatan
Perseroan terhadap peraturan perundang-undangan yang
berlaku dibidang Pasar Modal dan peraturan perundangundangan lainnya yang berhubungan dengan kegiatan
usaha Perseroan, serta tugas lainnya yang tertuang dalam
Piagam Komite Audit.
The Board of Commissioners has properly received
the report on the implementation of duty of the Audit
Committee in 2016. The Audit Committee gives
independent opinion to the Board of Commissioners,
performs review on inancial statements, performs review
on the Company’s level of compliance with the applicable
laws and regulations in the ield of Capital Market and
other laws and regulations related to the Company’s
business activity, as well as other duties set forth in the
Audit Committee Charter.
Dewan Komisaris juga telah menerima dengan baik laporan
pelaksanaan tugas Komite Nominasi dan Remunerasi serta
laporan rekomendasi atas penyusunan usulan nominasi
dan remunerasi bagi anggota Dewan Komisaris dan
Direksi. Sementara itu, dalam menjalankan salah satu
fungsi pengawasan, Dewan Komisaris telah menerima
dengan baik laporan keuangan Perseroan yang berakhir
pada tanggal 31 Desember 2016 yang telah diaudit oleh
Kantor Akuntan Publik Satrio Bing Eny & Rekan (member of
The Board of Commissioners has also properly received
the report on the implementation of duty of the
Nomination and Remuneration Committee as well as
report of recommendation on the preparation of proposal
for nomination and remuneration for members of the
Board of Commissioners and the Board of Directors. In
the meantime, in implementing one of the supervisory
functions, the Board of Commissioners has properly
received the inancial statements of the Company for
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
11
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Deloitte Touche Tohmatsu) dengan pendapat wajar tanpa
pengecualian dan Laporan Tahunan Tahun 2016 yang akan
disampaikan oleh Direksi untuk memperoleh persetujuan
pada Rapat Umum Pemegang Saham Tahunan Perseroan
di bulan April 2017.
the year ended on December 31, 2016 which have been
audited by Satrio Bing Eny & Rekan Public Accounting
Firm (member of Deloitte Touche Tohmatsu) with an
unqualiied opinion and the 2016 Annual Report which will
be presented by the Board of Directors to obtain approval
in the Annual General Meeting of Shareholders of the
Company on April 2017.
Dewan Komisaris berpandangan bahwa penerapan
prinsip-prinsip Tata Kelola Perusahaan yang Baik yang
sesuai dengan Anggaran Dasar dan Peraturan Perundangundangan yang berlaku sangat diperlukan dalam proses
bisnis Perseroan. Oleh karenanya dalam rangka penerapan
prinsip-prinsip Tata Kelola Perusahaan yang baik, Dewan
Komisaris mendukung upaya Direksi dalam mewujudkan
kepatuhan terhadap prinsip dan rekomendasi Tata Kelola
Perusahaan yang ditetapkan oleh Otoritas Jasa Keuangan.
Dewan Komisaris akan senantiasa melakukan pengawasan
dan memberikan bimbingan atas pelaksanaan kegiatan
bisnis Perseroan yang berdasarkan pada prinsip-prinsip
Tata Kelola Perusahaan yang Baik.
The Board of Commissioners is of the opinion that
the implementation of principles of Good Corporate
Governance in accordance with the Articles of Association
and applicable Laws and Regulations is crucial in the
Company’s business process. Therefore, in the context
of implementation of principles of Good Corporate
Governance, the Board of Commissioners supports the
Board of Directors’ effort in realizing the compliance toward
principles and recommendations of Corporate Governance
established by the Financial Services Authority. The Board
of Commissioners will continuously provides supervision
and guidance on the implementation of the Company’s
business based on the principles of Good Corporate
Governance.
Frekuensi dan Cara Pemberian Nasihat
kepada Direksi
Frequency and Method of Giving Advice to
the Board of Directors
Untuk melaksanakan fungsi pengawasan dan pemberian
nasihat, Dewan Komisaris secara rutin menghadiri Rapat
Direksi dan Rapat Manajemen yang diselenggarakan oleh
Direksi serta mengadakan Rapat Bersama Dewan Komisaris
dan Direksi dimana Dewan Komisaris mengundang Direksi
untuk melaporkan jalannya pengurusan Perseroan dan halhal lainnya yang berkaitan dengan proses bisnis Perseroan.
Selain itu, Dewan Komisaris juga menghadiri Rapat
Bersama Direksi dan Dewan Komisaris dimana Direksi
mengundang Dewan Komisaris untuk menyampaikan
laporan atas pengurusan Perseroan.
In order to implement the supervisory and advisory
functions, the Board of Commissioners regularly attends
the Board of Directors Meeting and Management Meeting
held by the Board of Directors and holds the Board of
Commissioners Joint Meeting with the Board of Directors
where the Board of Commissioners invites the Board of
Directors to report the implementation of management of
the Company and other issues related to the Company’s
business process. In addition to that, the Board of
Commissioners also attends the Board of Directors Joint
Meeting with the Board of Commissioners where the Board
of Directors invites the Board of Commissioners to present
the report on the management of the Company.
Rapat Direksi dan Rapat Manajemen diadakan rutin setiap
bulan atau dapat diadakan sewaktu-waktu jika diperlukan.
Sementara Rapat Bersama Dewan Komisaris dan Direksi
serta Rapat Bersama Direksi dan Dewan Komisaris
diadakan secara berkala paling kurang 1 (satu) kali dalam
4 (empat) bulan.
The Board of Directors Meeting and Management Meeting
are held regularly on a monthly basis or can be held at any
time if necessary. Meanwhile, the Board of Commissioners
Joint Meeting with the Board of Directors and the Board of
Directors Joint Meeting with the Board of Commissioners
are held on a periodic basis, at least 1 (one) time every 4
(four) months.
Perubahan Komposisi anggota Dewan Komisaris
Change in the Composition of Members of the
Board of Commissioners
Rapat Umum Pemegang Saham Tahunan (RUPST) tahun
2016 telah menyetujui pengangkatan Dewan Komisaris
dengan masa jabatan sampai dengan ditutupnya RUPST
Perseroan yang ke-2 setelah RUPST tersebut, yang akan
dilaksanakan paling lambat pada bulan Juni 2018, dengan
tidak mengurangi hak Rapat Umum Pemegang Saham
untuk memberhentikannya (-mereka) sewaktu-waktu.
Susunan Dewan Komisaris sebagai berikut:
12
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
The 2016 Annual General Meeting of Shareholders
(AGMS) has approved the appointment of the Board of
Commissioners with the tenure until the closing of the
2nd AGMS of the Company after the aforementioned
AGMS, which will be held by no later than in June 2018,
without prejudicing the right of the General Meeting of
Shareholders to terminate him/her (them) at any time. The
composition of the Board of Commissioners is as follows:
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Dewan Komisaris
Presiden Komisaris
Komisaris
Komisaris
Komisaris Independen
Komisaris Independen
Tata Kelola Perusahaan
Corporate Governance
Board of Commissioners
: Tatsuya Arichi
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
President Commissioner
Commissioner
Commissioner
Independent Commissioner
Independent Commissioner
: Tatsuya Arichi
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
Perseroan telah menerima surat rekomendasi pada tanggal
6 Maret 2017 dari Mandom Corporation selaku Pemegang
Saham Pengendali Perseroan dengan jumlah saham
122.319.485 saham yang merupakan 60,84% dari saham
yang telah dikeluarkan oleh Perseroan, mengenai usulan
susunan anggota Dewan Komisaris yang baru dengan
masa tugas mulai ditutupnya RUPST tahun 2017 sampai
ditutupnya RUPST tahun 2018. Surat rekomendasi ini
kemudian ditelaah oleh Komite Nominasi dan Remunerasi
dan Dewan Komisaris. Adapun susunan yang akan
diusulkan dalam RUPST tahun 2017 yang rencananya
akan diselenggarakan pada tanggal 20 April 2017 adalah
sebagai berikut:
On March 6, 2017, the Company has received a letter of
recommendation from Mandom Corporation as Controlling
Shareholder of the Company with total 122,319,485 shares,
which constitute 60.84% of shares issued by the Company,
regarding the proposal for composition of members of the
new Board of Commissioners with the tenure starting from
the closing of the 2017 AGMS until the closing of the 2018
AGMS. This letter of recommendation was subsequently
reviewed by the Nomination and Remuneration Committee
and Board of Commissioners. Meanwhile, the composition
which will be proposed in the 2017 AGMS, planned to be
held on April 20, 2017, is as follows:
Dewan Komisaris
Board of Commissioners
Presiden Komisaris
Komisaris
Komisaris
Komisaris Independen
Komisaris Independen
Komisaris Independen
: Tatsuyoshi Kitamura
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
: Herman Saleh
President Commissioner
Commissioner
Commissioner
Independent Commissioner
Independent Commissioner
Independent Commissioner
: Tatsuyoshi Kitamura
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
: Herman Saleh
Riwayat hidup Dewan Komisaris dapat dilihat pada halaman
Proil Dewan Komisaris.
The curriculum vitae of the Board of Commissioners can
be found in the page containing the Proile of the Board
of Commissioners.
Penutup
Closing
Menutup laporan ini, saya pribadi mengucapkan terima
kasih atas dukungan yang telah diberikan selama saya
menjabat sebagai Presiden Komisaris. Setelah ditutupnya
RUPST tahun 2017 saya akan memegang peran dan
tanggung jawab baru di Perseroan. Saya mewakili Dewan
Komisaris menyampaikan penghargaan dan ucapan terima
kasih kepada seluruh anggota Direksi dan Karyawan atas
kerja keras, dedikasi, dan kerja sama yang telah dijalankan
dengan baik. Kepada Pemegang Saham serta pihak-pihak
yang terkait atas dukungan dan kepercayaan yang selama
ini diberikan kepada Perseroan, kami ucapkan terima kasih.
Dengan dukungan penuh dari semua pihak, kami yakin
Perseroan akan terus tumbuh dan berkembang di masa
depan.
To conclude this report, I personally would like to convey
my gratitude for the support rendered during my tenure
as President Commissioner. After the closing of AGMS
in 2017, I will hold new role and responsibility in the
Company. On behalf of the Board of Commissioners, I
would like to express our appreciation and gratitude to all
members of the Board of Directors and Employees for their
hard work, dedication, and cooperation which have been
implemented very well. To all Shareholders and related
parties, we express our gratitude for their support and
trust to the Company until now. With the support from all
parties, we believe that the Company will continue to grow
and lourish in the future.
Bekasi, 7 Maret 2017
Bekasi, March 7, 2017
Tatsuya Arichi
Presiden Komisaris
President Commissioner
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
13
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Laporan Direksi
report of the board
of directors
Muhammad Makmun Arsyad
Presiden Direktur/CEO
President Director/CEO
Para Pemegang Saham yang Terhormat,
Honorable Shareholders,
14
Tahun 2016 ditandai dengan adanya pemulihan kondisi
ekonomi di beberapa negara walaupun prosesnya berjalan
tidak secepat yang diharapkan. Hal ini juga dirasakan di
dalam pasar domestik dimana pertumbuhan ekonomi
tumbuh tipis dari 4,79% di tahun 2015 menjadi 5,02% di
tahun 2016. Namun demikian, di tengah realisasi belanja
pemerintah yang lebih rendah dari perkiraan sebelumnya,
pertumbuhan konsumsi dan investasi tetap kuat. Hal ini
didukung juga oleh tingkat inlasi secara keseluruhan tahun
2016 yang terkendali di level 3,02%.
The year 2016 is marked with economic recovery in
several countries, although the process is not as fast as
expected. This is also perceived in the domestic market,
in which economic growth slightly increased from 4.79%
in 2015 to 5.02% in 2016. However, despite of the lower
than projected realization of government expenditure, the
growth in consumption and investment remained strong.
This is also supported by the overall inlation rate in 2016,
which remained controlled at the level of 3.02%.
Kinerja Perusahaan
Performance of the Company
Tahun 2016 menjadi tahun yang penting bagi Perseroan
untuk bisa kembali bangkit paska musibah kebakaran di
tahun 2015. Beberapa penyesuaian dan perbaikan telah
dilakukan baik dari segi strategi bisnis, rencana investasi,
proses kerja, maupun prioritas Perseroan dalam hal
Keselamatan dan Kesehatan Kerja (K3).
The year 2016 is an important year for the Company in
order to rise again after the ire accident in 2015. Several
adjustments and improvements have been made in terms
of business strategy, investment plan, work process, as
well as the Company’s priority in Occupational Health and
Safety (OHS).
Dari segi strategi bisnis, Perseroan memutuskan untuk
berkonsentrasi pada produk-produk fast-moving yang
merupakan kategori produk yang paling sering dikonsumsi
In terms of business strategy, the Company decided to
concentrate on fast-moving products, which are categorized
as products most consumed by consumers and therefore
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
oleh konsumen sehingga mempunyai perputaran yang
cepat di pasar. Keputusan ini tentunya berpengaruh pada
proses bisnis Perseroan seperti kegiatan produksi yang
dimaksimalkan untuk pemenuhan stok produk-produk
fast-moving tersebut. Demikian juga dengan strategi sales
dan marketing yang disusun untuk mendukung penjualan
produk-produk utama Perseroan.
have a quick turnover in the market. This decision certainly
has an impact on the Company’s business process, such as
production activity which was maximized for fulilling the
inventory of these fast-moving products. Also, the sales
and marketing strategy is prepared to support the sales of
the Company’s main products.
Hasilnya, di tahun 2016 Perseroan mencatatkan nilai
penjualan sebesar Rp 2,53 triliun atau tumbuh sebesar
9,2% dibanding tahun 2015. Penjualan domestik tercatat
sebesar Rp 1,88 triliun sementara penjualan ekspor sebesar
Rp 650,48 miliar dimana masing-masing tumbuh sebesar
10,6% dan 5,2% dibanding pencapaian di tahun 2015.
As the result, in 2016 the Company recorded total sales
of Rp 2.53 trillion or grew by 9.2% compared to 2015.
Domestic sales were recorded at Rp 1.88 trillion, while
export sales were recorded at Rp 650.48 billion, grew
by 10.6% and 5.2%, respectively, compared to the
achievement in 2015.
Sementara laba bersih tercatat sebesar Rp 162,06 miliar
atau 29,8% dibanding laba bersih di tahun 2015. Hal ini
dikarenakan nilai laba bersih di tahun 2015 sebagian besar
dikontribusikan dari laba hasil penjualan tanah, bangunan
kantor dan pabrik di Sunter, Jakarta Utara.
In the meantime, net income was recorded at Rp 162.06
billion or 29.8% compared to net income in 2015. This was
because the amount of net income in 2015 was mostly
contributed by gain on the sale of land, ofice building,
and factory in Sunter, North Jakarta.
Pencapaian pertumbuhan penjualan di tahun 2016 masih
dibawah target yang telah ditetapkan sebelumnya yaitu
pertumbuhan double digit atau minimal 10%. Walaupun
penjualan domestik berjalan cukup lancar, Perseroan
menghadapi kendala dalam penjualan ekspor. Pada
kuartal 1 tahun 2016 Perseroan menghadapi kendala
ketidakstabilan suplai produk aerosol untuk ekspor yang
diproduksi di perusahaan Original Equipment Manufacturer
(OEM). Hal ini cukup berpengaruh bagi Perseroan karena
produk aerosol memberikan kontribusi lebih dari 15%
terhadap total penjualan ekspor. Selain itu, kondisi politik
dan ekonomi di beberapa negara tujuan ekspor di Timur
Tengah dan Afrika memberikan dampak pada daya beli
konsumen di negara-negara tersebut. Penjualan ekspor
mulai menunjukkan perbaikan di semester 2 namun hal
ini tidak cukup untuk dapat mengejar ketertinggalan di
semester 1. Kondisi perbaikan ini terus berlanjut dan
diharapkan pemulihan penjualan ekspor dapat terwujud di
tahun 2017.
Sales growth achievement in 2016 was still below the
stipulated target, namely a double-digit growth or at least
10%. Although domestic sales seem quite seamless, the
Company was faced with a constraint in export sales. In
the 1st quarter of 2016, the Company was faced by an
obstacle of instability in aerosol product supply for export,
which is produced in original equipment manufacturer
(OEM) Company. The impact was quite signiicant for
the Company because the aerosol product contributed
for more than 15% of total export sales. In addition to
that, political and economic condition in several export
destination countries in the Middle East and Africa has an
impact on consumer purchasing power in the countries.
Export sales started to show improvement in the 2nd
semester, but this is insuficient to catch up with the lag in
the 1st semester. This condition continues to improve and
it is expected that recovery in export sales can be achieved
in 2017.
Di pasar domestik, walaupun realisasi belanja pemerintah
lebih rendah dari perkiraan sebelumnya, pertumbuhan
konsumsi dan investasi tetap kuat. Konsumsi rumah
tangga terlihat cukup stabil didukung oleh tingkat inlasi
yang cukup rendah di tahun 2016. Strategi Perseroan
untuk berkonsentrasi pada produk-produk fast moving
berjalan cukup baik. Kondisi ini juga didukung oleh kinerja
beberapa produk baru yang dapat diterima dengan baik
oleh konsumen seperti Gatsby Styling Pomade, Pixy AquaBeauty Protecting Face Mist, dan beberapa varian Pixy
Lipstick termasuk yang terbaru Pixy Lip Cream.
In the domestic market, despite of the lower than
projected realization of government expenditure, the
growth in consumption and investment remained strong.
Household consumption seemed relatively stable,
supported by relatively low level of inlation in 2016. The
Company’s strategy to concentrate in fast-moving products
is functioning properly. This condition is also supported
by performance of several new products which are well
accepted by consumers, such as Gatsby Styling Pomade,
Pixy Aqua-Beauty Protecting Face Mist, and several
variants of Pixy Lipstick, including the newest product, Pixy
Lip Cream.
Produk Gatsby Styling Pomade khususnya mendapat
perhatian tersendiri oleh konsumen pria yang ingin terlihat
trendy dengan tatanan gaya rambut masa kini yang
sedang diwarnai oleh gaya neo-klasik. Gatsby mampu
In particular, the Gatsby Styling Pomade product has
received the special attention of male consumers who
want to look trendy with the latest hairstyles tinted with
the neoclassical look. Gatsby is able to offer a pomade
product which is wanted by consumers, easy to ind,
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
15
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
menghadirkan produk pomade yang sesuai dengan
keinginan konsumen, mudah ditemui, serta dengan harga
yang terjangkau. Keunggulan ini menjadikan Gatsby
Styling Pomade diterima dengan baik oleh konsumen di
pasar domestik. Perseroan pun meluncurkan produk ini
dalam bentuk sachet untuk meningkatkan penetrasi pasar
dan mendorong product trial untuk konsumen baru.
and at an affordable price. This special quality has made
Gatsby Styling Pomade well accepted by consumers in the
domestic market. The Company also launched this product
in sachet packaging to increase market penetration and
encourage product trial for new consumers.
Sehubungan dengan penetrasi pasar, Perseroan di tahun
2016 secara konsisten melakukan pengembangan points
of distribution (POD) yaitu titik-titik distribusi produkproduk Perseroan yang tersebar di seluruh Indonesia.
Tercatat penambahan sebanyak 10 titik sehingga total
titik distribusi di akhir tahun 2016 adalah sebanyak 142
titik. Penambahan titik distribusi ini sangat diperlukan agar
produk Perseroan tersedia di setiap daerah hingga tingkat
kecamatan, sehingga konsumen akan dengan mudah
mendapatkan produk-produk Perseroan. Di tahun 2016
juga Perseroan meresmikan Logistic Center di Surabaya
yang berfungsi untuk mengakomodir pengiriman produkproduk ke Kawasan Indonesia Timur. Tingginya potensi
pertumbuhan ekonomi dan permintaan konsumen di area
tersebut telah mendorong Perseroan untuk menyediakan
sarana logistik yang mampu membuat jalur distribusi
berjalan lebih efektif dan eisien.
In relation to market penetration, in 2016, the Company
has been consistently developing points of distribution
(POD), namely distribution points for the Company’s
products which are spread nationwide. Ten additional
points was recorded so that the total amount of distribution
points at the end of 2016 was 142 points. The addition
of distribution points is necessary to make the Company’s
products available in every region up to the district level, in
order to make it easy for consumers to get the Company’s
products. In 2016, the Company also oficially opened a
Logistic Center in Surabaya, which will have the function
of accommodating delivery of products to the Eastern
Indonesia Region. The high potential of economic growth
and consumer demand in this area has encouraged the
Company to provide logistic facility which can make the
distribution lane more effective and eficient.
Beberapa kegiatan iklan dan promosi dilakukan untuk
meningkatkan product awareness baik melalui kegiatan
above the line seperti iklan TV, maupun kegiatan below
the line yang bertujuan untuk lebih mendekatkan produk
dengan konsumen. Kegiatan promosi melalui media
digital semakin bertambah seiring dengan perkembangan
konsumen yang lebih sering mengakses informasi melalui
media online. Hal ini tentunya berpengaruh pada strategi
iklan dan promosi Perseroan dimana sebagian besar target
pasar Perseroan adalah para remaja dan dewasa muda
yang notabene adalah pengguna media digital paling aktif.
Beberapa kampanye digital dilakukan oleh merek-merek
Several advertising and promotional activities were
conducted to improve product awareness through abovethe-line activities such as TV commercials as well as belowthe-line activities which have the objective of bringing
the product closer to consumers. Promotional activities
through digital media are increased in line with the trend in
consumers, who mostly access information through online
media. This certainly has an impact on the Company’s
advertising and promotional strategy, in which the largest
part of the Company’s target market consists of teenagers
and young adults, who are nota bene the most active users
of digital media. Several digital campaigns were made by
16
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Perseroan seperti Gatsby melalui web series SOBI SABI
GATSBY, Pixy melalui Vlogging Competition Pixy Tokyo
Beauty Trip 2, dan Pucelle melalui Vlogging Competition
Pucelle Pinkredible Me.
the Company’s brands, such as Gatsby through the SOBI
SABI GATSBY web series, Pixy through the Pixy Tokyo
Beauty Trip 2 Vlogging Competition, and Pucelle through
Pucelle Pinkredible Me Vlogging Competition.
Dalam hal produksi produk aerosol, Perseroan masih
melakukan dengan sistem OEM dan bekerja sama dengan
perusahaan-perusahaan lain baik di dalam maupun luar
negeri. Area produksi aerosol yang sebelumnya terkena
dampak musibah kebakaran telah dibangun kembali
dan dialihfungsikan menjadi area fasilitas karyawan yaitu
Masjid, Sports Center, dan Memorial Garden.
In terms of production of aerosol product, the Company
still uses the OEM system and cooperates with other
companies, domestic and overseas. The aerosol production
area, which was previously hit by ire, has been rebuilt and
changed its function into employee facility area, namely
Mosque, Sports Center, and Memorial Garden.
Di tahun 2017, Perseroan meningkatkan sosialisasi program
Zero Accident dan melakukan beberapa perbaikan dalam
hal K3. Perseroan meningkatkan jumlah sertiikasi tenaga
ahli K3, melakukan berbagai pelatihan dan juga sosialisasi
budaya sadar K3 untuk meningkatkan pemahaman
karyawan mengenai pentingnya K3 baik selama di lokasi
kerja maupun dalam perjalanan pulang-pergi menuju
lokasi kerja. Prioritas Perseroan adalah menyediakan
lingkungan kerja yang dapat menimbulkan rasa aman dan
nyaman bagi karyawan untuk dapat beraktivitas sehari-hari
dan menjaga komitmen untuk berupaya sekuat tenaga
mencegah terjadinya musibah serupa di masa depan.
In the year 2017, the Company has increased the
dissemination of the Zero Accident program and made
some improvements in OHS. The Company increased the
frequency of OHS expert certiication and held various
trainings and dissemination of OHS awareness culture to
improve employee’s understanding of the importance of
OHS, both at the work location as well as during the trip
to and from the work location. The Company’s priority is to
provide a work environment which may provide a sense of
security and comfort to employees in order to do their dayto-day activities and keep the commitment to make the
best effort to prevent similar incidents in the future.
Perseroan memperoleh beberapa penghargaan dan
sertiikasi di tahun 2016 sebagai bentuk pengakuan
atas kinerja, pencapaian, dan komitmen Perseroan baik
dalam hal produk-produk maupun Perseroan secara
keseluruhan. Perolehan sertiikat Worldwide Responsible
Accredited Production (WRAP) dan ISO 9001: 2015 di
tahun 2016 tentunya akan menunjang usaha Perseroan
dalam menghasilkan produk-produk berkualitas tinggi
yang memiliki daya saing baik di pasar domestik maupun
internasional.
The Company received several awards and certiications
in 2016 as an acknowledgement of the Company’s
performance, achievement, and commitment both in
terms of the Company’s products and the Company
as a corporation. The certiicates obtained such as
Worldwide Responsible Accredited Production (WRAP)
and ISO 9001:2015 in the year 2016 will support the
Company’s efforts in producing high quality products with
competitiveness in domestic and international markets.
Gambaran tentang Prospek Usaha
Description of Business Prospect
Proyeksi pertumbuhan ekonomi Indonesia di tahun 2017
terlihat tidak jauh berbeda dengan nilai pertumbuhan
ekonomi tahun 2016. Hal ini mencerminkan adanya
perbaikan walau prosesnya berjalan lambat. Fase pemulihan
ekonomi diperkirakan terus berlanjut terutama didorong
oleh membaiknya kinerja ekspor, dan mulai meningkatnya
investasi yang didukung oleh perkembangan pembiayaan
baik dari kredit perbankan maupun pembiayaan non-bank.
Perkiraan inlasi yang tidak jauh berbeda dengan kondisi
tahun 2016 diharapkan tidak memberikan dampak pada
daya beli konsumen sehingga pertumbuhan konsumsi
rumah tangga diperkirakan masih cukup stabil.
Indonesia’s projected economic growth in 2017 does not
look much different from the economic growth rate in
2016. This relects improvement, although the process
is slow. The economic recovery phase is expected to
continue, mainly supported by the improvement in the
performance of exports, and investment which starts to
improve, supported by the development in inancing, in
the form of bank loans as well as non-bank inancing. The
estimated inlation, which does not differ much compared
to the condition in 2016, is not expected to have an
impact on consumer purchasing power and as the result,
the growth in household consumption is expected to be
relatively stable.
Di sisi regulasi, Pemerintah akan menerapkan kewajiban
sertiikasi Halal untuk produk-produk kosmetik yang
dipasarkan di Indonesia. Untuk itu, Perseroan secara
bertahap mendaftarkan produk-produk dari seluruh
kategori untuk mendapatkan sertiikat Halal. Selain
dalam rangka pemenuhan kewajiban terhadap Undang-
In terms of regulation, the Government will implement
the compulsory Halal certiication for cosmetic products
marketed in Indonesia. For that purpose, the Company has
gradually registered products from all categories to obtain
the Halal certiicate. Besides fulilling the obligation with
regard to the Law on Halal Product Guarantee, obtaining
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
17
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Undang Jaminan Produk Halal, perolehan sertiikat ini
akan meningkatkan daya saing produk-produk Perseroan
terutama menghadapi produk kosmetik impor. Dengan
adanya sertiikat Halal juga dapat meningkatkan
kepercayaan dan kepuasan konsumen dalam menggunakan
produk-produk Perseroan.
this certiicate will improve the competitiveness of the
Company’s products, particularly in confronting imported
cosmetic products. The Halal certiicate can also increase
consumer trust and satisfaction in using the Company’s
products.
Pasar Indonesia dengan pertumbuhan penduduk yang
positif, penduduk usia produktif yang terus bertambah
setiap tahunnya, tentunya menjadi daya tarik tersendiri
bagi para produsen. Melalui pengalaman lebih dari 45
tahun di Indonesia dan implementasi nilai bersama dengan
konsumen dan untuk konsumen, Perseroan yakin untuk
dapat memahami keinginan dan kebutuhan konsumen dan
mewujudkannya dalam produk-produk yang mempunyai
nilai tambah dan memberikan kepuasan kepada konsumen.
The Indonesian market, with positive population growth
and a steadily increasing productive-age population
number, certainly looks attractive to the producers. With
more than 45 years of experience in Indonesia and the
implementation of “with the consumers and for the
consumers” value, the Company is conident of being able
to understand the desire and needs of consumers and
actualize it in products with added value which can provide
consumer satisfaction
Laporan Tahunan
Annual Report
th
Become
The Real
Global
Company
Tumbuh bersama
konsumen dalam
mewujudkan
kehidupan
yang lebih
menyenangkan,
indah dan sehat.
Growing together with consumers
in realizing a comfortable lifestyle
supported by health and beauty.
th
Daftar Isi
Contents
02
Ikhtisar Keuangan
Financial Highlights
61
Penjualan Internasional
International Sales
04
Informasi Saham
Information on Share
62
Pengembangan Produk Baru
New Product Development
64
Iklan dan Promosi
Advertisement and Promotions
66
Struktur Permodalan dan
Kebijakan Struktur Permodalan
Capital Structure and Capital
Structure Policy
Laporan Dewan Komisaris
dan Direksi
Report of the Board of Commissioners
& the Board of Directors
06
Laporan Dewan Komisaris
Report of the Board of Commissioners
66
Kebijakan Dividen
Dividend Policy
12
Laporan Direksi
Report of the Board of Directors
67
Target 2017
Targets in 2017
67
Informasi Material
Material Information
67
Perubahan Peraturan Perundang-undangan
Amendment to Laws and Regulations
67
Perubahan Kebijakan Akuntasi
Changes of Accounting Policy
Proil Perusahaan
Company Proile
23
Data Korporasi
Corporate Data
25
Misi dan Nilai-nilai Perseroan
Mission and Values of the Company
26
Peristiwa Penting
Important Events
28
Jejak Langkah
Milestones
69
Rapat Umum Pemegang Saham
Annual General Meeting of Shareholders
30
Struktur Organisasi
Organization Structure
78
Dewan Komisaris
Board of Commissioners
32
Proil Dewan Komisaris
Proile of the Board
of Commissioners
82
Direksi
Board of Directors
35
Proil Direksi
Proile of the Board of Directors
88
Komite Audit
Audit Committee
42
Sumber Daya Manusia
Human Resources
90
Komite Nominasi dan Remunerasi
Nomination and Remuneration Committee
46
Informasi Saham
Information on Shares
93
Sekretaris Perusahaan
Corporate Secretary
50
Lembaga dan Profesi Penunjang Pasar Modal
Capital Market Supporting Institution and
Professional
95
Audit Internal
Internal Audit
97
Sistem Pengendalian Internal
Internal Control System
98
Risiko Usaha
Business Risks
51
Penghargaan & Sertiikasi
Awards & Certiication
Analisis dan Pembahasan
Manajemen
Management Discussion
and Analysis
Tata Kelola Perusahaan
Corporate Governance
100
Kode Etik Perusahaan
Corporate Code of Ethics
102
Budaya Perusahaan
Corporate Culture
53
Kondisi Umum dan Prospek Usaha
General Condition and Business Prospects
108
Tanggung Jawab Sosial Perusahaan
Corporate Social Responsibility
55
Tinjauan Operasional
Operational Review
114
Laporan Keuangan
Financial Report
57
Tinjauan Keuangan
Financial Review
199
59
Penjualan Domestik
Domestic Sales
Tanggung Jawab
Laporan Tahunan
Responsibility of the
Annual Report
Ikhtisar Keuangan
inancial highlights
Dalam jutaan Rupiah
In million of Rupiah
Laporan Laba Rugi Komprehensif
Statements of Comprehensive Income
2016
2015
2.526.776
2.314.890
Laba Bruto
983.439
877.912
897.295 *)
Gross Proit
Laba Usaha
235.854
218.680
256.515 *)
Income from Operations
0
0
0
Income Attributable to Parent Entity
Owner and Non Controlling Interest
162.060
544.474
175.829 *)
Net Income
0
0
0
Comprehensive Income Attributable
to Parent Entity Owner and Non
Controlling Interest
150.724
541.117
167.476 *)
Comprehensive Income
806
2.708
874 *)
Basic Earnings per Share (in Rupiah)
Penjualan Bersih
Laba yang Diatribusikan kepada
Pemilik Entitas Induk dan Kepentingan
Non Pengendali
Laba Bersih
Laba Komprehensif yang Dapat
Diatribusikan kepada Pemilik Entitas
Induk dan Kepentingan Non Pengendali
Laba Komprehensif
Laba per Saham Dasar (dalam Rupiah)
2014*
2.308.204
Net Sales
Laporan Posisi Keuangan
Statements of Financial Position
Dalam jutaan Rupiah
In million of Rupiah
2016
2015
2014*
Aset Lancar
1.174.482
1.112.673
874.017
Aset Tidak Lancar
1.010.619
969.424
989.663 *)
Non-current Assets
Jumlah Aset
2.185.101
2.082.097
1.863.680 *)
Total Assets
Liabilitas Jangka Pendek
223.305
222.931
486.054
Liabilitas Jangka Panjang
178.637
144.295
125.455 *)
Non-current Liability
Jumlah Liabilitas
401.943
367.225
611.509 *)
Total Liabilities
Ekuitas
1.783.159
1.714.871
1.252.171 *)
Equity
Jumlah Liabilitas dan Ekuitas
2.185.101
2.082.097
1.863.680 *)
Total Liabilities & Equity
951.177
889.742
387.963
Net Working Capital
201.066.667
201.066.667
201.066.667
Issued Shares (in number of shares)
Modal Kerja Bersih
Jumlah Saham Beredar
(dalam jumlah saham)
Laporan Arus Kas
Statements of Cash Flows
4
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Current Liabilities
Dalam jutaan Rupiah
In million of Rupiah
2016
Belanja Modal
Current Assets
136.636
2015
137.956
2014*
306.227
Capital Expenditure
Dalam jutaan Rupiah
In million of Rupiah
Rasio-rasio
Ratios
2016
2015
2014*
Laba Bersih/ Jumlah Aset
7,4%
26,2%
9,4% *)
Net Income/ Total Assets
Laba Bersih/ Ekuitas
9,1%
31,8%
14,0% *)
Net Income/ Equity
Laba Bersih/ Penjualan Bersih
6,4%
23,5%
7,6% *)
Net Income/ Net Sales
526,0%
499,1%
Jumlah Liabilitas/ Jumlah Aset
18,4%
17,6%
32,8% *)
Total Liabilities/ Total Assets
Jumlah Liabilitas/ Ekuitas
22,5%
21,4%
48,8% *)
TotaL Liabilities/ Equity
Liabilitas Jangka Pendek/ Jumlah Aset
10,2%
10,7%
26,1% *)
Currrent Liabilities/ Total Assets
Ekuitas/ Jumlah Aset
81,6%
82,4%
67,2% *)
Equity/ Total Assets
Penjualan Bersih/ Jumlah Aset
1,16
1,11
1,24 *)
Net Sales/ Total Assets
Rasio Kenaikan Penjualan
9,2%
0,3%
13,8% *)
Sales Increase Ratio
-70,2%
209,7%
16,8% *)
Net Income Increase Ratio
50,9%
15,1%
44,6% *)
Cash Dividend/ Net Income
Aset Lancar/ Liabilitas Jangka Pendek
Rasio Kenaikan Laba Bersih
Dividen Kas/ Laba Bersih
Current Assets/ Current Liabilities
179,8%
*) Disajikan kembali/As restated
2.526.776
544.474
2.308.204
2.314.890
175.829 *)
162.060
Penjualan Bersih
Net Sales
2014
2015
2016
Laba Bersih
Net Income
2014
2015
2016
1.714.871
2.185.101
2.082.097
1.783.159
1.252.171 *)
1.863.680 *)
Jumlah Aset
Total Aset
2014
2015
2016
Ekuitas
Equity
2014
2015
2016
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
5
Informasi Saham
information on share
PT Mandom Indonesia Tbk listed its shares on the Jakarta
Stock Exchange in 1993 with a total 13,000,000 shares
and nominal value Rp 1,000/share. In 1997 the Company
completed a stock split from Rp 1,000/share to Rp 500/
share. Currently, the Company’s shares listed on the
Indonesia Stock Exchange are 201,066,667 shares with a
total of 27.8% or 55,992,288 shares held by public.
PT Mandom Indonesia Tbk mencatatkan sahamnya di
Bursa Efek Jakarta pada tahun 1993 sebanyak 13.000.000
saham dengan nilai nominal Rp 1.000/saham. Pada tahun
1997 Perseroan melakukan stock split dari Rp 1.000/saham
menjadi Rp 500/saham. Hingga saat ini saham Perseroan
yang tercatat di Bursa Efek Indonesia sebanyak 201.066.667
saham, dimana sebanyak 27,8% atau 55.992.288 saham
dimiliki oleh mayarakat.
A. Kinerja Saham 2015 - 2016
A. 2015 - 2016 Share Performance
Saham/Share
Stock Price in Rupiah
800,000
25,000
Highest : Rp 20.000
700,000
Lowest : Rp 12.250
20,000
600,000
500,000
15,000
400,00
10,000
300,000
200,000
5,000
100,00
2015
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2016
Volume
Volume
Tertinggi
Highest
Terendah
Lowest
Penutupan
Close
B. Jumlah Saham yang Beredar
B. Number of Issued Shares
6
2016
2015
Jumlah Saham yang Telah Dikeluarkan/ Total Issued Shares
201.066.667 saham shares
201.066.667 saham shares
Nilai Nominal per Saham Nominal/ Value per Share
Rp 500/ saham share
Rp 500/ saham share
Modal yang Telah Disetor/ Paid-Up Capital
Rp 100.533.333.500
Rp 100.533.333.500
Tambahan Modal Disetor/ Additional Paid-in Capital
Rp 188.531.610.794
Rp 188.531.610.794
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
C. Kapitalisasi Pasar dan Informasi Saham
C. Market Capitalization and Information on Share
Tahun
Year
Periode
Period
Kapitalisasi Pasar
Market Capitalisation
Tertinggi
High
Terendah
Low
Penutupan
Close
Volume Transaksi
Transaction Volume
Q1
11.159.200.018.500
19.500
17.500
19.500
1.311.625
Q2
11.857.906.686.325
20.000
18.000
19.800
371.833
Q3
10.857.600.018.000
19.800
16.000
17.500
1.359.606
Q4
10.254.400.017.000
17.950
16.000
16.500
39.732
Q1
9.781.893.349.550
17,850
15,275
16,600
61,690
Q2
9.133.453.348.475
16,575
14,000
14,800
176,321
Q3
8.444.800.014.000
15,200
13,475
13,500
250,222
Q4
8.042.666.680.000
14,500
12,250
12,500
514,050
2015
2016
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
7
Laporan
Dewan Komisaris
& Direksi
Reports of the Board
of Commissioners
& the Board of Directors
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Laporan Dewan Komisaris
report of the board of commissioners
Tatsuya Arichi
Presiden Komisaris
President Commissioner
Para Pemegang Saham yang Terhormat,
Honorable Shareholders,
Seperti yang sudah diprediksikan, perekonomian dunia di
tahun 2016 menunjukkan perbaikan dibanding tahun 2015
walaupun pemulihan berjalan dengan lambat. Begitu juga
dengan pasar domestik Indonesia yang ditopang oleh
pertumbuhan konsumsi rumah tangga yang masih terlihat
cukup kuat. Tingkat inlasi secara keseluruhan tahun
2016 terkendali di level 3,02% didukung oleh kebijakan
Bank Indonesia dan koordinasi dengan Pemerintah yang
semakin solid, baik di pusat maupun di daerah, dalam
mengendalikan inlasi. Sementara itu, pertumbuhan
ekonomi tumbuh tipis dari 4,79% di tahun 2015 menjadi
5,02%.
As estimated, world economy in the year 2016 had shown
a recovery compared to 2015 although the recovery
ran slower than expected. This is also perceived in the
Indonesia domestic market which was supported by
domestic consumption which remained strong. The overall
inlation rate in 2016, which remained controlled at the level
of 3.02% was supported by policy of Bank of Indonesia and
solid coordination with the Government, both central and
local, in terms of controlling the inlation rate. Meanwhile,
economic growth strengthened from 4.79% in 2015 to
5.02%.
Penilaian Kinerja dan Pengawasan Implementasi
Strategi Perseroan
Performance Assessment and Supervision of the
Implementation of the Company’s Strategy
Penjualan di tahun 2016 tercatat sebesar Rp 2,53 triliun
atau tumbuh sebesar 9,2% dibanding tahun 2015.
Penjualan domestik tercatat sebesar Rp 1,88 triliun
sementara penjualan ekspor sebesar Rp 650,48 miliar
dimana masing-masing tumbuh sebesar 10,6% dan 5,2%
dibanding pencapaian di tahun 2015.
In 2016, sales were recorded at Rp 2.53 trillion or grew by
9.2% compared to 2015. Domestic sales were recorded
at Rp 1.88 trillion, while export sales were recorded at
Rp 650.48 billion, grew by 10.6% and 5.2%, respectively,
compared to the achievement in 2015.
Secara keseluruhan, kinerja masih dibawah dari target
yang telah ditetapkan yaitu pertumbuhan penjualan
sebesar double digit atau minimal 10%. Namun demikian,
Perseroan mampu mencatatkan pertumbuhan double digit
pada penjualan domestik. Hal ini sebagai hasil strategi
Perseroan untuk meningkatkan konsentrasi pada produkproduk fast-moving baik dari segi rencana produksi
maupun strategi sales dan marketing. Selain itu beberapa
This performance was still below the stipulated target,
namely a double-digit sales growth or at least 10%.
However, the Company managed to record a doubledigit growth in domestic sales. This was the result of the
Company’s strategy to increase concentration on fastmoving products, in terms of production plan as well as
sales and marketing strategy. In addition to that, several
new products were well-accepted by consumers, such as
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
9
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
produk produk baru dapat diterima dengan baik oleh
konsumen seperti Gatsby Styling Pomade, Pixy AquaBeauty Protecting Face Mist, dan beberapa varian Pixy
Lipstick termasuk yang terbaru Pixy Lip Cream.
Gatsby Styling Pomade, Pixy Aqua-Beauty Protecting Face
Mist, and several variants of Pixy Lipstick, including the
newest product, Pixy Lip Cream.
Perseroan menghadapi kendala pada penjualan ekspor
di semester 1 tahun 2016 yang disebabkan oleh
ketidakstabilan suplai produk aerosol dari perusahaan
OEM serta kondisi eksternal seperti situasi politik dan
ekonomi di negara-negara tujuan ekspor di Timur Tengah
dan Afrika. Namun demikian, mulai semester 2 tahun 2016
penjualan ekspor perlahan mulai pulih dan diharapkan
pemulihan ini terus berlanjut di tahun 2017.
The Company was faced by an obstacle in export sales
during the 1st semester of 2016 due to the instability of
aerosol product supply from OEM Company and external
condition such as political and economic situation in
export destination counties in the Middle East and Africa.
However, starting the 2nd semester of 2016, export sales
started to gradually recover, and this recovery is expected
to continue in 2017.
Sementara itu, laba bersih tercatat sebesar Rp 162,06 miliar
atau 29,8% dibanding laba bersih di tahun 2015. Hal ini
dikarenakan nilai laba bersih di tahun 2015 sebagian besar
dikontribusikan dari laba hasil penjualan tanah, bangunan
kantor dan pabrik di Sunter, Jakarta Utara.
In the meantime, net income was recorded at Rp 162.06
billion or 29.8% compared to net income in 2015. This was
because the amount of net income in 2015 was mostly
contributed by gain on the sale of land, ofice building,
and factory in Sunter, North Jakarta.
Secara garis besar, Dewan Komisaris memandang walaupun
menghadapi beberapa kendala, Direksi telah berupaya
dengan baik untuk dapat mencatatkan pertumbuhan
penjualan baik di pasar domestik maupun ekspor. Atas
upaya pengelolaan yang dilakukan oleh Direksi, Dewan
Komisaris memberikan apresiasi setinggi-tingginya dan
berharap agar kedepannya Direksi dapat meningkatkan
kinerja secara berkesinambungan untuk bisa membangun
fondasi yang kuat dalam hal pengelolaan operasional dan
proses bisnis.
On the big picture, the Board of Commissioners is of the
opinion that despite of being faced by some obstacles, the
Board of Directors has made a fair attempt to record sales
growth in the domestic as well as export market. For the
management effort made by the Board of Directors, the
Board of Commissioners expresses its highest appreciation
and hopes that in the future, the Board of Directors can
continuously improve its performance in order to build
a strong foundation in the operations management and
business process.
Pandangan atas Prospek Usaha Perseroan
Opinion on the Company’ Business Prospect
Memasuki tahun 2017, Dewan Komisaris telah melakukan
penelaahan atas rencana kerja dan anggaran tahunan
Perseroan yang disusun oleh Direksi. Dewan Komisaris
berharap Direksi dapat menyelesaikan rencana-rencana
yang telah ditetapkan dan membangun fondasi bisnis yang
kuat bagi perkembangan Perseroan. Perolehan beberapa
sertiikasi di tahun 2016 yaitu Worldwide Responsible
Accredited Production (WRAP) dan ISO 9001: 2015
menunjukkan komitmen Direksi dalam hal manajemen
mutu dan upaya peningkatan kualitas proses kerja maupun
produk yang dihasilkan. Selain itu, usaha-usaha perbaikan
dalam hal Keselamatan dan Kesehatan Kerja (K3) harus
menjadi fokus untuk dapat mewujudkan komitmen Zero
Accident dan mencegah terjadinya musibah serupa di
masa datang. Oleh karena itu, Dewan Komisaris berharap
di tahun 2017, Perseroan dapat memperoleh sertiikat
Sistem Manajemen K3 (SMK3) serta menyelesaikan proses
sertiikasi Halal untuk produk-produk Perseroan.
Entering year 2017, the Board of Commissioners has
conducted a review on the Company’s work plan and
budget prepared by the Board of Directors. The Board
of Commissioners expects that the Board of Directors
will be able to inish stipulated plans and build a
strong business foundation for the development of the
Company. Certiications obtained in 2016, namely the
Worldwide Responsible Accredited Production (WRAP)
and ISO 9001:2015, indicated commitment of the Board
of Directors in terms of quality management and efforts
of improving the quality of work process as well as
the generated products. In addition to that, efforts of
improvement in terms of Occupational Health and Safety
(OHS) must become the focus in order to realize the Zero
Accident commitment and prevent similar incidents in the
future. Therefore, the Board of Commissioners hopes that
in 2017, the Company can obtain the Sistem Manajemen
K3 (SMK3) certiicate and complete the process of Halal
certiication for the Company’s products.
Tahun 2017 adalah tahun pertama pelaksanaan Rencana
Manajemen Jangka Menengah 3-Tahun yang ke-5 (MID5) yang berlangsung sampai dengan tahun 2019. Dalam
periode ini, Perseroan menetapkan “Challenge, Change,
Innovation (Continuously Performing)” sebagai tema dari
strategi bisnis Perseroan.
The year 2017 is the irst year of implementation of the
Stage 5 of the 3-Year Middle Range Management Planning
(MID-5) which will be implemented until 2019. In this
period, the Company stipulated “Challenge, Change,
Innovation (Continuously Performing)” as the theme of the
Company’s business strategy.
10
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Dewan Komisaris memandang bahwa penetapan tema ini
adalah upaya Perseroan untuk dapat menyesuaikan diri
dengan perkembangan pasar yang mengalami perubahan
secara konstan. Untuk dapat bertahan dan memenangkan
persaingan
pasar,
manajemen
harus
senantiasa
menghadapi tantangan, perubahan, dan inovasi sehingga
dapat menghasilkan kinerja yang berkelanjutan. Dewan
Komisaris optimis dan mengajak seluruh pihak untuk
memberikan dukungan terhadap tema dan strategi yang
ditetapkan oleh Direksi untuk mencapai pertumbuhan
Perseroan di masa mendatang.
The Board of Commissioners is of the opinion that the
stipulation of this theme is an effort made by the Company
in order to adjust itself to the development in the market,
which is constantly changing. In order to survive and win
the market competition, the management must always face
the challenge, change, and innovation in order to achieve
a sustainable performance. The Board of Commissioners is
optimistic and encourages all parties to support the theme
and strategy stipulated by the Board of Directors in order
to achieve Company growth in the future.
Pandangan atas Penerapan Tata Kelola Perusahaan
Opinion on the Implementation of Corporate
Governance
Dewan Komisaris bertugas dan bertanggung jawab
melakukan pengawasan atas kebijakan pengurusan,
jalannya pengurusan pada umumnya, dan juga memberikan
nasihat kepada Direksi. Dalam menjalankan tugas, Dewan
Komisaris membentuk Komite Audit dan Komite Nominasi
dan Remunerasi sehingga fungsi pengawasan dapat
berjalan lebih efektif.
The Board of Commissioners has the duty and responsibility
of performing supervision on the management policy and
implementation of management in general as well as
providing advice to the Board of Directors. In performing
its duty, the Board of Commissioners has established the
Audit Committee and the Nomination and Remuneration
Committee in order that the supervisory function can be
performed more effectively.
Dewan Komisaris telah menerima dengan baik laporan
pelaksanaan tugas Komite Audit di tahun 2016. Komite
audit memberikan pendapat yang independen kepada
Dewan Komisaris, melakukan penelaahan laporan
keuangan, melakukan penelaahan tingkat ketaatan
Perseroan terhadap peraturan perundang-undangan yang
berlaku dibidang Pasar Modal dan peraturan perundangundangan lainnya yang berhubungan dengan kegiatan
usaha Perseroan, serta tugas lainnya yang tertuang dalam
Piagam Komite Audit.
The Board of Commissioners has properly received
the report on the implementation of duty of the Audit
Committee in 2016. The Audit Committee gives
independent opinion to the Board of Commissioners,
performs review on inancial statements, performs review
on the Company’s level of compliance with the applicable
laws and regulations in the ield of Capital Market and
other laws and regulations related to the Company’s
business activity, as well as other duties set forth in the
Audit Committee Charter.
Dewan Komisaris juga telah menerima dengan baik laporan
pelaksanaan tugas Komite Nominasi dan Remunerasi serta
laporan rekomendasi atas penyusunan usulan nominasi
dan remunerasi bagi anggota Dewan Komisaris dan
Direksi. Sementara itu, dalam menjalankan salah satu
fungsi pengawasan, Dewan Komisaris telah menerima
dengan baik laporan keuangan Perseroan yang berakhir
pada tanggal 31 Desember 2016 yang telah diaudit oleh
Kantor Akuntan Publik Satrio Bing Eny & Rekan (member of
The Board of Commissioners has also properly received
the report on the implementation of duty of the
Nomination and Remuneration Committee as well as
report of recommendation on the preparation of proposal
for nomination and remuneration for members of the
Board of Commissioners and the Board of Directors. In
the meantime, in implementing one of the supervisory
functions, the Board of Commissioners has properly
received the inancial statements of the Company for
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
11
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Deloitte Touche Tohmatsu) dengan pendapat wajar tanpa
pengecualian dan Laporan Tahunan Tahun 2016 yang akan
disampaikan oleh Direksi untuk memperoleh persetujuan
pada Rapat Umum Pemegang Saham Tahunan Perseroan
di bulan April 2017.
the year ended on December 31, 2016 which have been
audited by Satrio Bing Eny & Rekan Public Accounting
Firm (member of Deloitte Touche Tohmatsu) with an
unqualiied opinion and the 2016 Annual Report which will
be presented by the Board of Directors to obtain approval
in the Annual General Meeting of Shareholders of the
Company on April 2017.
Dewan Komisaris berpandangan bahwa penerapan
prinsip-prinsip Tata Kelola Perusahaan yang Baik yang
sesuai dengan Anggaran Dasar dan Peraturan Perundangundangan yang berlaku sangat diperlukan dalam proses
bisnis Perseroan. Oleh karenanya dalam rangka penerapan
prinsip-prinsip Tata Kelola Perusahaan yang baik, Dewan
Komisaris mendukung upaya Direksi dalam mewujudkan
kepatuhan terhadap prinsip dan rekomendasi Tata Kelola
Perusahaan yang ditetapkan oleh Otoritas Jasa Keuangan.
Dewan Komisaris akan senantiasa melakukan pengawasan
dan memberikan bimbingan atas pelaksanaan kegiatan
bisnis Perseroan yang berdasarkan pada prinsip-prinsip
Tata Kelola Perusahaan yang Baik.
The Board of Commissioners is of the opinion that
the implementation of principles of Good Corporate
Governance in accordance with the Articles of Association
and applicable Laws and Regulations is crucial in the
Company’s business process. Therefore, in the context
of implementation of principles of Good Corporate
Governance, the Board of Commissioners supports the
Board of Directors’ effort in realizing the compliance toward
principles and recommendations of Corporate Governance
established by the Financial Services Authority. The Board
of Commissioners will continuously provides supervision
and guidance on the implementation of the Company’s
business based on the principles of Good Corporate
Governance.
Frekuensi dan Cara Pemberian Nasihat
kepada Direksi
Frequency and Method of Giving Advice to
the Board of Directors
Untuk melaksanakan fungsi pengawasan dan pemberian
nasihat, Dewan Komisaris secara rutin menghadiri Rapat
Direksi dan Rapat Manajemen yang diselenggarakan oleh
Direksi serta mengadakan Rapat Bersama Dewan Komisaris
dan Direksi dimana Dewan Komisaris mengundang Direksi
untuk melaporkan jalannya pengurusan Perseroan dan halhal lainnya yang berkaitan dengan proses bisnis Perseroan.
Selain itu, Dewan Komisaris juga menghadiri Rapat
Bersama Direksi dan Dewan Komisaris dimana Direksi
mengundang Dewan Komisaris untuk menyampaikan
laporan atas pengurusan Perseroan.
In order to implement the supervisory and advisory
functions, the Board of Commissioners regularly attends
the Board of Directors Meeting and Management Meeting
held by the Board of Directors and holds the Board of
Commissioners Joint Meeting with the Board of Directors
where the Board of Commissioners invites the Board of
Directors to report the implementation of management of
the Company and other issues related to the Company’s
business process. In addition to that, the Board of
Commissioners also attends the Board of Directors Joint
Meeting with the Board of Commissioners where the Board
of Directors invites the Board of Commissioners to present
the report on the management of the Company.
Rapat Direksi dan Rapat Manajemen diadakan rutin setiap
bulan atau dapat diadakan sewaktu-waktu jika diperlukan.
Sementara Rapat Bersama Dewan Komisaris dan Direksi
serta Rapat Bersama Direksi dan Dewan Komisaris
diadakan secara berkala paling kurang 1 (satu) kali dalam
4 (empat) bulan.
The Board of Directors Meeting and Management Meeting
are held regularly on a monthly basis or can be held at any
time if necessary. Meanwhile, the Board of Commissioners
Joint Meeting with the Board of Directors and the Board of
Directors Joint Meeting with the Board of Commissioners
are held on a periodic basis, at least 1 (one) time every 4
(four) months.
Perubahan Komposisi anggota Dewan Komisaris
Change in the Composition of Members of the
Board of Commissioners
Rapat Umum Pemegang Saham Tahunan (RUPST) tahun
2016 telah menyetujui pengangkatan Dewan Komisaris
dengan masa jabatan sampai dengan ditutupnya RUPST
Perseroan yang ke-2 setelah RUPST tersebut, yang akan
dilaksanakan paling lambat pada bulan Juni 2018, dengan
tidak mengurangi hak Rapat Umum Pemegang Saham
untuk memberhentikannya (-mereka) sewaktu-waktu.
Susunan Dewan Komisaris sebagai berikut:
12
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
The 2016 Annual General Meeting of Shareholders
(AGMS) has approved the appointment of the Board of
Commissioners with the tenure until the closing of the
2nd AGMS of the Company after the aforementioned
AGMS, which will be held by no later than in June 2018,
without prejudicing the right of the General Meeting of
Shareholders to terminate him/her (them) at any time. The
composition of the Board of Commissioners is as follows:
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Dewan Komisaris
Presiden Komisaris
Komisaris
Komisaris
Komisaris Independen
Komisaris Independen
Tata Kelola Perusahaan
Corporate Governance
Board of Commissioners
: Tatsuya Arichi
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
President Commissioner
Commissioner
Commissioner
Independent Commissioner
Independent Commissioner
: Tatsuya Arichi
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
Perseroan telah menerima surat rekomendasi pada tanggal
6 Maret 2017 dari Mandom Corporation selaku Pemegang
Saham Pengendali Perseroan dengan jumlah saham
122.319.485 saham yang merupakan 60,84% dari saham
yang telah dikeluarkan oleh Perseroan, mengenai usulan
susunan anggota Dewan Komisaris yang baru dengan
masa tugas mulai ditutupnya RUPST tahun 2017 sampai
ditutupnya RUPST tahun 2018. Surat rekomendasi ini
kemudian ditelaah oleh Komite Nominasi dan Remunerasi
dan Dewan Komisaris. Adapun susunan yang akan
diusulkan dalam RUPST tahun 2017 yang rencananya
akan diselenggarakan pada tanggal 20 April 2017 adalah
sebagai berikut:
On March 6, 2017, the Company has received a letter of
recommendation from Mandom Corporation as Controlling
Shareholder of the Company with total 122,319,485 shares,
which constitute 60.84% of shares issued by the Company,
regarding the proposal for composition of members of the
new Board of Commissioners with the tenure starting from
the closing of the 2017 AGMS until the closing of the 2018
AGMS. This letter of recommendation was subsequently
reviewed by the Nomination and Remuneration Committee
and Board of Commissioners. Meanwhile, the composition
which will be proposed in the 2017 AGMS, planned to be
held on April 20, 2017, is as follows:
Dewan Komisaris
Board of Commissioners
Presiden Komisaris
Komisaris
Komisaris
Komisaris Independen
Komisaris Independen
Komisaris Independen
: Tatsuyoshi Kitamura
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
: Herman Saleh
President Commissioner
Commissioner
Commissioner
Independent Commissioner
Independent Commissioner
Independent Commissioner
: Tatsuyoshi Kitamura
: Motonobu Nishimura
: Lie Harjono
: Dr. Bambang Rudyanto
: DR. Marsetio
: Herman Saleh
Riwayat hidup Dewan Komisaris dapat dilihat pada halaman
Proil Dewan Komisaris.
The curriculum vitae of the Board of Commissioners can
be found in the page containing the Proile of the Board
of Commissioners.
Penutup
Closing
Menutup laporan ini, saya pribadi mengucapkan terima
kasih atas dukungan yang telah diberikan selama saya
menjabat sebagai Presiden Komisaris. Setelah ditutupnya
RUPST tahun 2017 saya akan memegang peran dan
tanggung jawab baru di Perseroan. Saya mewakili Dewan
Komisaris menyampaikan penghargaan dan ucapan terima
kasih kepada seluruh anggota Direksi dan Karyawan atas
kerja keras, dedikasi, dan kerja sama yang telah dijalankan
dengan baik. Kepada Pemegang Saham serta pihak-pihak
yang terkait atas dukungan dan kepercayaan yang selama
ini diberikan kepada Perseroan, kami ucapkan terima kasih.
Dengan dukungan penuh dari semua pihak, kami yakin
Perseroan akan terus tumbuh dan berkembang di masa
depan.
To conclude this report, I personally would like to convey
my gratitude for the support rendered during my tenure
as President Commissioner. After the closing of AGMS
in 2017, I will hold new role and responsibility in the
Company. On behalf of the Board of Commissioners, I
would like to express our appreciation and gratitude to all
members of the Board of Directors and Employees for their
hard work, dedication, and cooperation which have been
implemented very well. To all Shareholders and related
parties, we express our gratitude for their support and
trust to the Company until now. With the support from all
parties, we believe that the Company will continue to grow
and lourish in the future.
Bekasi, 7 Maret 2017
Bekasi, March 7, 2017
Tatsuya Arichi
Presiden Komisaris
President Commissioner
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
13
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Laporan Direksi
report of the board
of directors
Muhammad Makmun Arsyad
Presiden Direktur/CEO
President Director/CEO
Para Pemegang Saham yang Terhormat,
Honorable Shareholders,
14
Tahun 2016 ditandai dengan adanya pemulihan kondisi
ekonomi di beberapa negara walaupun prosesnya berjalan
tidak secepat yang diharapkan. Hal ini juga dirasakan di
dalam pasar domestik dimana pertumbuhan ekonomi
tumbuh tipis dari 4,79% di tahun 2015 menjadi 5,02% di
tahun 2016. Namun demikian, di tengah realisasi belanja
pemerintah yang lebih rendah dari perkiraan sebelumnya,
pertumbuhan konsumsi dan investasi tetap kuat. Hal ini
didukung juga oleh tingkat inlasi secara keseluruhan tahun
2016 yang terkendali di level 3,02%.
The year 2016 is marked with economic recovery in
several countries, although the process is not as fast as
expected. This is also perceived in the domestic market,
in which economic growth slightly increased from 4.79%
in 2015 to 5.02% in 2016. However, despite of the lower
than projected realization of government expenditure, the
growth in consumption and investment remained strong.
This is also supported by the overall inlation rate in 2016,
which remained controlled at the level of 3.02%.
Kinerja Perusahaan
Performance of the Company
Tahun 2016 menjadi tahun yang penting bagi Perseroan
untuk bisa kembali bangkit paska musibah kebakaran di
tahun 2015. Beberapa penyesuaian dan perbaikan telah
dilakukan baik dari segi strategi bisnis, rencana investasi,
proses kerja, maupun prioritas Perseroan dalam hal
Keselamatan dan Kesehatan Kerja (K3).
The year 2016 is an important year for the Company in
order to rise again after the ire accident in 2015. Several
adjustments and improvements have been made in terms
of business strategy, investment plan, work process, as
well as the Company’s priority in Occupational Health and
Safety (OHS).
Dari segi strategi bisnis, Perseroan memutuskan untuk
berkonsentrasi pada produk-produk fast-moving yang
merupakan kategori produk yang paling sering dikonsumsi
In terms of business strategy, the Company decided to
concentrate on fast-moving products, which are categorized
as products most consumed by consumers and therefore
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
oleh konsumen sehingga mempunyai perputaran yang
cepat di pasar. Keputusan ini tentunya berpengaruh pada
proses bisnis Perseroan seperti kegiatan produksi yang
dimaksimalkan untuk pemenuhan stok produk-produk
fast-moving tersebut. Demikian juga dengan strategi sales
dan marketing yang disusun untuk mendukung penjualan
produk-produk utama Perseroan.
have a quick turnover in the market. This decision certainly
has an impact on the Company’s business process, such as
production activity which was maximized for fulilling the
inventory of these fast-moving products. Also, the sales
and marketing strategy is prepared to support the sales of
the Company’s main products.
Hasilnya, di tahun 2016 Perseroan mencatatkan nilai
penjualan sebesar Rp 2,53 triliun atau tumbuh sebesar
9,2% dibanding tahun 2015. Penjualan domestik tercatat
sebesar Rp 1,88 triliun sementara penjualan ekspor sebesar
Rp 650,48 miliar dimana masing-masing tumbuh sebesar
10,6% dan 5,2% dibanding pencapaian di tahun 2015.
As the result, in 2016 the Company recorded total sales
of Rp 2.53 trillion or grew by 9.2% compared to 2015.
Domestic sales were recorded at Rp 1.88 trillion, while
export sales were recorded at Rp 650.48 billion, grew
by 10.6% and 5.2%, respectively, compared to the
achievement in 2015.
Sementara laba bersih tercatat sebesar Rp 162,06 miliar
atau 29,8% dibanding laba bersih di tahun 2015. Hal ini
dikarenakan nilai laba bersih di tahun 2015 sebagian besar
dikontribusikan dari laba hasil penjualan tanah, bangunan
kantor dan pabrik di Sunter, Jakarta Utara.
In the meantime, net income was recorded at Rp 162.06
billion or 29.8% compared to net income in 2015. This was
because the amount of net income in 2015 was mostly
contributed by gain on the sale of land, ofice building,
and factory in Sunter, North Jakarta.
Pencapaian pertumbuhan penjualan di tahun 2016 masih
dibawah target yang telah ditetapkan sebelumnya yaitu
pertumbuhan double digit atau minimal 10%. Walaupun
penjualan domestik berjalan cukup lancar, Perseroan
menghadapi kendala dalam penjualan ekspor. Pada
kuartal 1 tahun 2016 Perseroan menghadapi kendala
ketidakstabilan suplai produk aerosol untuk ekspor yang
diproduksi di perusahaan Original Equipment Manufacturer
(OEM). Hal ini cukup berpengaruh bagi Perseroan karena
produk aerosol memberikan kontribusi lebih dari 15%
terhadap total penjualan ekspor. Selain itu, kondisi politik
dan ekonomi di beberapa negara tujuan ekspor di Timur
Tengah dan Afrika memberikan dampak pada daya beli
konsumen di negara-negara tersebut. Penjualan ekspor
mulai menunjukkan perbaikan di semester 2 namun hal
ini tidak cukup untuk dapat mengejar ketertinggalan di
semester 1. Kondisi perbaikan ini terus berlanjut dan
diharapkan pemulihan penjualan ekspor dapat terwujud di
tahun 2017.
Sales growth achievement in 2016 was still below the
stipulated target, namely a double-digit growth or at least
10%. Although domestic sales seem quite seamless, the
Company was faced with a constraint in export sales. In
the 1st quarter of 2016, the Company was faced by an
obstacle of instability in aerosol product supply for export,
which is produced in original equipment manufacturer
(OEM) Company. The impact was quite signiicant for
the Company because the aerosol product contributed
for more than 15% of total export sales. In addition to
that, political and economic condition in several export
destination countries in the Middle East and Africa has an
impact on consumer purchasing power in the countries.
Export sales started to show improvement in the 2nd
semester, but this is insuficient to catch up with the lag in
the 1st semester. This condition continues to improve and
it is expected that recovery in export sales can be achieved
in 2017.
Di pasar domestik, walaupun realisasi belanja pemerintah
lebih rendah dari perkiraan sebelumnya, pertumbuhan
konsumsi dan investasi tetap kuat. Konsumsi rumah
tangga terlihat cukup stabil didukung oleh tingkat inlasi
yang cukup rendah di tahun 2016. Strategi Perseroan
untuk berkonsentrasi pada produk-produk fast moving
berjalan cukup baik. Kondisi ini juga didukung oleh kinerja
beberapa produk baru yang dapat diterima dengan baik
oleh konsumen seperti Gatsby Styling Pomade, Pixy AquaBeauty Protecting Face Mist, dan beberapa varian Pixy
Lipstick termasuk yang terbaru Pixy Lip Cream.
In the domestic market, despite of the lower than
projected realization of government expenditure, the
growth in consumption and investment remained strong.
Household consumption seemed relatively stable,
supported by relatively low level of inlation in 2016. The
Company’s strategy to concentrate in fast-moving products
is functioning properly. This condition is also supported
by performance of several new products which are well
accepted by consumers, such as Gatsby Styling Pomade,
Pixy Aqua-Beauty Protecting Face Mist, and several
variants of Pixy Lipstick, including the newest product, Pixy
Lip Cream.
Produk Gatsby Styling Pomade khususnya mendapat
perhatian tersendiri oleh konsumen pria yang ingin terlihat
trendy dengan tatanan gaya rambut masa kini yang
sedang diwarnai oleh gaya neo-klasik. Gatsby mampu
In particular, the Gatsby Styling Pomade product has
received the special attention of male consumers who
want to look trendy with the latest hairstyles tinted with
the neoclassical look. Gatsby is able to offer a pomade
product which is wanted by consumers, easy to ind,
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
15
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
menghadirkan produk pomade yang sesuai dengan
keinginan konsumen, mudah ditemui, serta dengan harga
yang terjangkau. Keunggulan ini menjadikan Gatsby
Styling Pomade diterima dengan baik oleh konsumen di
pasar domestik. Perseroan pun meluncurkan produk ini
dalam bentuk sachet untuk meningkatkan penetrasi pasar
dan mendorong product trial untuk konsumen baru.
and at an affordable price. This special quality has made
Gatsby Styling Pomade well accepted by consumers in the
domestic market. The Company also launched this product
in sachet packaging to increase market penetration and
encourage product trial for new consumers.
Sehubungan dengan penetrasi pasar, Perseroan di tahun
2016 secara konsisten melakukan pengembangan points
of distribution (POD) yaitu titik-titik distribusi produkproduk Perseroan yang tersebar di seluruh Indonesia.
Tercatat penambahan sebanyak 10 titik sehingga total
titik distribusi di akhir tahun 2016 adalah sebanyak 142
titik. Penambahan titik distribusi ini sangat diperlukan agar
produk Perseroan tersedia di setiap daerah hingga tingkat
kecamatan, sehingga konsumen akan dengan mudah
mendapatkan produk-produk Perseroan. Di tahun 2016
juga Perseroan meresmikan Logistic Center di Surabaya
yang berfungsi untuk mengakomodir pengiriman produkproduk ke Kawasan Indonesia Timur. Tingginya potensi
pertumbuhan ekonomi dan permintaan konsumen di area
tersebut telah mendorong Perseroan untuk menyediakan
sarana logistik yang mampu membuat jalur distribusi
berjalan lebih efektif dan eisien.
In relation to market penetration, in 2016, the Company
has been consistently developing points of distribution
(POD), namely distribution points for the Company’s
products which are spread nationwide. Ten additional
points was recorded so that the total amount of distribution
points at the end of 2016 was 142 points. The addition
of distribution points is necessary to make the Company’s
products available in every region up to the district level, in
order to make it easy for consumers to get the Company’s
products. In 2016, the Company also oficially opened a
Logistic Center in Surabaya, which will have the function
of accommodating delivery of products to the Eastern
Indonesia Region. The high potential of economic growth
and consumer demand in this area has encouraged the
Company to provide logistic facility which can make the
distribution lane more effective and eficient.
Beberapa kegiatan iklan dan promosi dilakukan untuk
meningkatkan product awareness baik melalui kegiatan
above the line seperti iklan TV, maupun kegiatan below
the line yang bertujuan untuk lebih mendekatkan produk
dengan konsumen. Kegiatan promosi melalui media
digital semakin bertambah seiring dengan perkembangan
konsumen yang lebih sering mengakses informasi melalui
media online. Hal ini tentunya berpengaruh pada strategi
iklan dan promosi Perseroan dimana sebagian besar target
pasar Perseroan adalah para remaja dan dewasa muda
yang notabene adalah pengguna media digital paling aktif.
Beberapa kampanye digital dilakukan oleh merek-merek
Several advertising and promotional activities were
conducted to improve product awareness through abovethe-line activities such as TV commercials as well as belowthe-line activities which have the objective of bringing
the product closer to consumers. Promotional activities
through digital media are increased in line with the trend in
consumers, who mostly access information through online
media. This certainly has an impact on the Company’s
advertising and promotional strategy, in which the largest
part of the Company’s target market consists of teenagers
and young adults, who are nota bene the most active users
of digital media. Several digital campaigns were made by
16
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
Analisis dan Pembahasan Manajemen
Management Discussion and Analysis
Tata Kelola Perusahaan
Corporate Governance
Perseroan seperti Gatsby melalui web series SOBI SABI
GATSBY, Pixy melalui Vlogging Competition Pixy Tokyo
Beauty Trip 2, dan Pucelle melalui Vlogging Competition
Pucelle Pinkredible Me.
the Company’s brands, such as Gatsby through the SOBI
SABI GATSBY web series, Pixy through the Pixy Tokyo
Beauty Trip 2 Vlogging Competition, and Pucelle through
Pucelle Pinkredible Me Vlogging Competition.
Dalam hal produksi produk aerosol, Perseroan masih
melakukan dengan sistem OEM dan bekerja sama dengan
perusahaan-perusahaan lain baik di dalam maupun luar
negeri. Area produksi aerosol yang sebelumnya terkena
dampak musibah kebakaran telah dibangun kembali
dan dialihfungsikan menjadi area fasilitas karyawan yaitu
Masjid, Sports Center, dan Memorial Garden.
In terms of production of aerosol product, the Company
still uses the OEM system and cooperates with other
companies, domestic and overseas. The aerosol production
area, which was previously hit by ire, has been rebuilt and
changed its function into employee facility area, namely
Mosque, Sports Center, and Memorial Garden.
Di tahun 2017, Perseroan meningkatkan sosialisasi program
Zero Accident dan melakukan beberapa perbaikan dalam
hal K3. Perseroan meningkatkan jumlah sertiikasi tenaga
ahli K3, melakukan berbagai pelatihan dan juga sosialisasi
budaya sadar K3 untuk meningkatkan pemahaman
karyawan mengenai pentingnya K3 baik selama di lokasi
kerja maupun dalam perjalanan pulang-pergi menuju
lokasi kerja. Prioritas Perseroan adalah menyediakan
lingkungan kerja yang dapat menimbulkan rasa aman dan
nyaman bagi karyawan untuk dapat beraktivitas sehari-hari
dan menjaga komitmen untuk berupaya sekuat tenaga
mencegah terjadinya musibah serupa di masa depan.
In the year 2017, the Company has increased the
dissemination of the Zero Accident program and made
some improvements in OHS. The Company increased the
frequency of OHS expert certiication and held various
trainings and dissemination of OHS awareness culture to
improve employee’s understanding of the importance of
OHS, both at the work location as well as during the trip
to and from the work location. The Company’s priority is to
provide a work environment which may provide a sense of
security and comfort to employees in order to do their dayto-day activities and keep the commitment to make the
best effort to prevent similar incidents in the future.
Perseroan memperoleh beberapa penghargaan dan
sertiikasi di tahun 2016 sebagai bentuk pengakuan
atas kinerja, pencapaian, dan komitmen Perseroan baik
dalam hal produk-produk maupun Perseroan secara
keseluruhan. Perolehan sertiikat Worldwide Responsible
Accredited Production (WRAP) dan ISO 9001: 2015 di
tahun 2016 tentunya akan menunjang usaha Perseroan
dalam menghasilkan produk-produk berkualitas tinggi
yang memiliki daya saing baik di pasar domestik maupun
internasional.
The Company received several awards and certiications
in 2016 as an acknowledgement of the Company’s
performance, achievement, and commitment both in
terms of the Company’s products and the Company
as a corporation. The certiicates obtained such as
Worldwide Responsible Accredited Production (WRAP)
and ISO 9001:2015 in the year 2016 will support the
Company’s efforts in producing high quality products with
competitiveness in domestic and international markets.
Gambaran tentang Prospek Usaha
Description of Business Prospect
Proyeksi pertumbuhan ekonomi Indonesia di tahun 2017
terlihat tidak jauh berbeda dengan nilai pertumbuhan
ekonomi tahun 2016. Hal ini mencerminkan adanya
perbaikan walau prosesnya berjalan lambat. Fase pemulihan
ekonomi diperkirakan terus berlanjut terutama didorong
oleh membaiknya kinerja ekspor, dan mulai meningkatnya
investasi yang didukung oleh perkembangan pembiayaan
baik dari kredit perbankan maupun pembiayaan non-bank.
Perkiraan inlasi yang tidak jauh berbeda dengan kondisi
tahun 2016 diharapkan tidak memberikan dampak pada
daya beli konsumen sehingga pertumbuhan konsumsi
rumah tangga diperkirakan masih cukup stabil.
Indonesia’s projected economic growth in 2017 does not
look much different from the economic growth rate in
2016. This relects improvement, although the process
is slow. The economic recovery phase is expected to
continue, mainly supported by the improvement in the
performance of exports, and investment which starts to
improve, supported by the development in inancing, in
the form of bank loans as well as non-bank inancing. The
estimated inlation, which does not differ much compared
to the condition in 2016, is not expected to have an
impact on consumer purchasing power and as the result,
the growth in household consumption is expected to be
relatively stable.
Di sisi regulasi, Pemerintah akan menerapkan kewajiban
sertiikasi Halal untuk produk-produk kosmetik yang
dipasarkan di Indonesia. Untuk itu, Perseroan secara
bertahap mendaftarkan produk-produk dari seluruh
kategori untuk mendapatkan sertiikat Halal. Selain
dalam rangka pemenuhan kewajiban terhadap Undang-
In terms of regulation, the Government will implement
the compulsory Halal certiication for cosmetic products
marketed in Indonesia. For that purpose, the Company has
gradually registered products from all categories to obtain
the Halal certiicate. Besides fulilling the obligation with
regard to the Law on Halal Product Guarantee, obtaining
PT Mandom Indonesia Tbk
Laporan Tahunan 2016
17
Laporan Direksi dan Dewan Komisaris
Report of Board of the Commissioners
& the Board of Directors
Proil Perusahaan
Company Proile
Undang Jaminan Produk Halal, perolehan sertiikat ini
akan meningkatkan daya saing produk-produk Perseroan
terutama menghadapi produk kosmetik impor. Dengan
adanya sertiikat Halal juga dapat meningkatkan
kepercayaan dan kepuasan konsumen dalam menggunakan
produk-produk Perseroan.
this certiicate will improve the competitiveness of the
Company’s products, particularly in confronting imported
cosmetic products. The Halal certiicate can also increase
consumer trust and satisfaction in using the Company’s
products.
Pasar Indonesia dengan pertumbuhan penduduk yang
positif, penduduk usia produktif yang terus bertambah
setiap tahunnya, tentunya menjadi daya tarik tersendiri
bagi para produsen. Melalui pengalaman lebih dari 45
tahun di Indonesia dan implementasi nilai bersama dengan
konsumen dan untuk konsumen, Perseroan yakin untuk
dapat memahami keinginan dan kebutuhan konsumen dan
mewujudkannya dalam produk-produk yang mempunyai
nilai tambah dan memberikan kepuasan kepada konsumen.
The Indonesian market, with positive population growth
and a steadily increasing productive-age population
number, certainly looks attractive to the producers. With
more than 45 years of experience in Indonesia and the
implementation of “with the consumers and for the
consumers” value, the Company is conident of being able
to understand the desire and needs of consumers and
actualize it in products with added value which can provide
consumer satisfaction