Taco Mania : A Business Plan.
ABSTRACT
‘Taco Mania’ merupakan usaha kuliner yang menawarkan sajian asal
Meksiko, yaitu Taco. Taco merupakan salah satu makanan tradisional
khas Meksiko. Taco terbentuk dari tortilla yang digoreng sampai renyah
dan diisi dengan daging atau sayuran yang telah diolah. Tortilla sebagai
bahan utama Taco yang merupakan makanan khas Meksiko dan
berbahan dasar jagung sehingga baik untuk kesehatan dan digunakan
sebagai makanan diet di Meksiko.
Saya tertarik untuk mencoba membangun usaha ini karena
perkembangan bisnis kuliner di Bandung saat ini meningkat. Sejak
berdirinya lajur bebas hambatan Cipularang yang mempercepat
perjalanan dari Jakarta menuju Bandung, kota Bandung menjadi semakin
ramai terutama akhir pekan, karena banyak pengunjung dari Jakarta yang
menghabiskan akhir pekan di kota Bandungi. Pengunjung dari kota lain
yang singgah ke Jakarta banyak yang menyempatkan datang ke Bandung
untuk menikmati pemandangan dan kuliner di Bandung.
Taco makanan khas Meksiko menjadi pilihan usaha kuliner saya
karena usaha-usaha kuliner lain yang menjajakan makanan khas Meksiko
di Bandung jumlahnya masih sedikit. Selain itu, saya melihat antusiasme
orang-orang Bandung serta para wisatawan terhadap sesuatu yang baru.
Disisi lain makanan Meksiko memiliki rasa yang menonjol dan sesuai
dengan lidah orang Asia yang terbiasa dengan makanan-makanan
dengan rasa yang tajam.
‘Taco Mania’ bukan merupakan sebuah restoran dan mewah, tetapi
merupakan sebuah stand berukuran sedang yang menciptakan suasana
Meksiko di dalamnya, dan dapat menjadi tempat yang nyaman untuk
dikunjungi. Visi saya adalah untuk memiliki cabang-cabang ‘Taco Mania’
di berbagai kota dan tempat, sedangkan misi saya saat ini adalah untuk
membangun ‘Taco Mania’ di Bandung dan berusaha untuk menjadikan
‘Taco Mania’ sebagai salah satu tujuan kuliner favorit orang-orang di
Bandung dan pengunjung dari luar kota.
Maranatha Christian University
EXECUTIVE SUMMARY
Have you ever thought about fast food with a Mexican taste? People
can find a Mexican taste without visiting a Mexican restaurant and waiting
for a long time to eat by going to ‘Taco Mania’. ‘Taco Mania’ is a medium
sized stand which offers Taco, a traditional Mexican food which is made
from tortilla filled with beef, chicken, or vegetable. Tortilla is basically was
made from corn that is good for our diet and for our health.
Nowadays, Bandung has become one of the cities in Indonesia that is
famous for its culinary. Since the building of was a highway from Jakarta to
Bandung, called Cipularang, many people from Jakarta and other cities
come to visit and enjoy the culinary in Bandung. There are so many
culinary businesses in Bandung, but until now there are a few some
restaurants which offer Mexican food. That is why I am interested to open
‘Taco Mania’ as my business in Bandung.
I choose Mexican food because the taste of Mexican food is spicy and
it is compatible with Asian people. Another reason is that some restaurants
in Bandung which offers Mexican food do not have a specialty in Taco. In
‘Taco Mania’ people can choose their Taco filling and enjoy Taco with their
own choice of filling.
Maranatha Christian University
I choose PVJ (Paris Van Java) for the location of ‘Taco Mania’ because
PVJ is one of the famous malls and shopping centers in Bandung. It is
always full of people who wants to hanging out, relax and also eat. There
are so many restaurants and stands there which are always full of people.
‘Taco Mania ‘ initial investment is 78,131,000 IDR. And after 10 years
the net present value of ‘Taco Mania’ is 434,406,134 IDR. So, from the
calculation we can see that ‘Taco Mania’ is a feasible business.
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE ....................................................................................... i
DECLARATION OF ORIGINALITY ..................................................... ii
FRONT COVER OF THE BUSINESS PLAN....................................... iii
APPROVAL PAGE ............................................................................. iv
TABLE OF CONTENTS ...................................................................... v
ABSTRACT ........................................................................................ vi
EXECUTIVE SUMMARY .................................................................... vii
CHAPTER I. THE BACKGROUND ..................................................... 1
CHAPTER II. MARKETING ASPECT ................................................. 7
CHAPTER III. OPERATIONAL ASPECT ............................................ 12
CHAPTER IV. HUMAN RESOURCES ASPECT ................................. 21
CHAPTER V. FINANCIAL ASPECT ................................................... 27
BIBLIOGRAPHY
APPENDICES
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Maranatha Christian University
Appendix 6
Appendix 7
Maranatha Christian University
CHAPTER I
BACKGROUND
1.1. Background of the Study
Bandung is one of the famous cities in Indonesia for tourism. Many
tourists come to Bandung to spend their holiday or their weekend. The
tourists, either domestic or foreign, really enjoy spending their holiday
or weekend in Bandung because Bandung is not only famous for its
beauty and friendly people but also for its wide variety of food. Because
of this many people try to make culinary businesses in Bandung and try
to attract tourist attention by making many creations of food that are
unique and easy to serve.
The growth in the culinary business in Bandung motivates me to
use my cooking skill to establish a culinary business. I have already
chosen one special light meal for my business, and this will attract
people who like to try unique light meals. The light meal is Taco, a
traditional food from Mexico. Taco is basically made by filling the fried
tortilla with meat, vegetable, or another kind of filling. I choose this
business because I think Taco is rarely found in Bandung, and it is
1
Maranatha Christian University
something new for people in Bandung those who have never tasted it.
According to Stradley, “Taco also can be a snack or an entrée depend
on what will you put inside the tortilla” (par. 11).
My business name is „Taco Mania‟, because „Taco Mania‟ only
serves various kinds of Taco. The vision of my business is to have the
biggest Taco Restaurant in Bandung in 2013, and the mission of my
business is to establish „Taco Mania‟ in PVJ (Paris Van Java) in order
to introduce Taco as a light meal in Bandung. Stradley says that “Taco
is simply a tortilla wrapped around a filling. Like a sandwich, the filling
can be made with almost anything and prepared in many different ways
(anything that can be rolled inside the tortilla will becomes a taco)” (par.
11). The superior qualities of my business compared to other
restaurant in Bandung which offer taco are:
Table 1. „Taco Mania‟ Business Superior
Tortilla
The tortilla is made of real
corn flour
The tortilla will be directly
fried on the spot
2
Filling
The filling of Taco are
healthy ingredients
Chicken minced meat will
be taken from a good
quality chicken farm for
chicken filling
I will choose “low fat” beef
minced meat for beef filling
I will choose a good quality
potatoes and vegetables for
vegetarian filling
Maranatha Christian University
For the additional filling, I
also choose products with a
good quality
From the superior qualities mentioned above, I can see that „Taco
Mania‟ will become an interesting and healthy meal for consumer to
choose, and people who like Taco will choose my product.
For my business, I will choose a small but strategic place. Matgiarso
states that “PVJ can attract the visitors for 40,000 people each day on
weekends and for 15,000 – 18,000 people on the weekdays” (par. 1).
This is because the young and old generations like to hang out there.
Furthermore Taco can be enjoyed by all people and can be served in a
short time.
1.2. UNIQUE SELLING PROPOSITION
Before we start a new business, first we need to know our unique
business selling proposition. According to Entrepreneur Magazine, it is
stated that, “Unique Selling Proposition (USP) is the factor or
consideration presented by a seller as the reason that one product or
service is different from and better than that of the competition” (par. 1).
The first uniqueness of Taco is because it is a traditional light meal
from Mexico. Moreover, Stradley, says that, “The mainstay of the
Mexican diet was, and still is, the tortilla, made from corn” (par. 1).
According with Dona Agnesia Berbagi Resep Sup Jagung Untuk Diet,
3
Maranatha Christian University
the article says that, “Corn consists of so many carbohydrates that it
can make her satisfied without eating rice” (par. 1). The last reason is
because at „Taco Mania‟ you can choose whatever filling you like for
your Taco.
The filling of a Taco can be chicken, beef, or vegetables for
vegetarians. People who are really hungry can choose to fill their
Tacos with a filling that is combined with potato cubes or spaghetti as
an addition, but people who only eat Taco as a light meal can choose
to fill their Taco with a light dish like a salad.
In „Taco Mania‟ I also serve simple beverages like tea, soft drinks,
and Sarsaparilla as Mexican drink, so the customers will be able to
both eat and drink in „Taco Mania‟. I choose to serve simple drinks
because „Taco Mania‟ will be served as an express food and drink for
people who are very hungry and do not want to waste their time.
1.3. SWOT ANALYSIS
Before make a new business, I first have to think about my business
strengths, weaknesses, opportunities, and threats. “The overall
evaluation of a company‟s strengths, weaknesses, opportunities, and
threats analysis involves monitoring both the external and internal
marketing environment” (Kotler and Keller 50).
4
Maranatha Christian University
“Capture the key strengths and weaknesses of the company to
describe the opportunities and threats of the company” :
S = In-depth industry experience and insight
W = The difficulty of developing brand awareness as a start-up
company
O = The ability to leverage other industry participant‟s marketing
efforts to help the general market grow
T = Future/potential competition from an already established market
Participant (Kotler and Keller61).
After considering the theory from Kotler and Keller, I make my business
SWOT analysis as can be seen below:
Table 2. SWOT analysis
STRENGTHS
Special dishes from Mexico
Can be snack or entrée
Fast food
5
WEAKNESSES
The tortilla is not always
easy to find in Indonesia,
so we need to make the
tortilla by ourselves (own
production)
Taco is delicious if it is
served hot or warm,
because if it is not eaten
immediately then the tortilla
will become a little bit soft
or soggy, so Taco cannot
Maranatha Christian University
be taken away
OPPORTUNITIES
THREATS
Based on the categories :
People who like to try new
kinds of food
People who like Mexican
food
Fast food : J-CO, KFC,
Raffels, Mc Donald,
Frankfuter, etc
Mexican food : Amigos
restaurant
„Taco Mania‟ is a special dish from Mexico that can be either a
snack or an entrée, and can also be fast food, because in „Taco Mania‟
you can simply choose a tortilla filling that is already prepared. Even
though it is not a big portion, it can help to fulfill one‟s hunger.
From the table above we can see „Taco Mania‟ weaknesses are the
tortilla is not always easy to find in Indonesia and must be served
hot/warm. Because the tortilla is not always easy to find, so I need to
make the tortilla by ourselves, which will take more time. The tortilla will
become a little bit soft/soggy if the taco is not eaten immediately, so the
taco cannot be taken away. This is because the fried tortilla will
evaporate in the packaging.
The opportunities of „Taco Mania‟ are people who like to try new
kinds of food and people who like Mexican food, because „Taco Mania‟
is a new fast food with a Mexican taste. In „Taco Mania‟ people will
taste a different kind of fast food and feel a different atmosphere too.
6
Maranatha Christian University
My business threats are divided into two categories, namely other
fast food companies, and Mexican restaurants. Other fast food
companies are J-Co, KFC, Raffels, Mc Donald, Frankfuter, etc. The
Mexican restaurant in Bandung is Amigos café resto and Chiladas
restaurant which offer Mexican food too.
7
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Kotler, Philip and Kevin Lane Keller. Marketing Management. New Jersey:
Pearson Education, Inc, 2006.
Kotler, Philip and Kevin Lane Keller. Marketing Management. New Jersey:
Pearson Education, Inc., 2009.
Kotler, Philip and Garry Armstrong. Principle of Marketing. New Jersey:
Pearson Education, Inc., 2004.
Noe, Raymond A. Human Resource Management. United State, The
McGraw-Hill Companies,2000.
Robbins, Stephen. P. Organizational Behavior Tenth Edition. Upper
Saddle River, New Jersey: Pearson Education,2003.
Electronic Sources
“Dona Agnesia Berbagi Resep Sup Jagung Untuk Diet.” Kapanlagi.com.
2009. 19 september 2009
.
Maranatha Christian University
”Dictionary of Accounting Terms.” Allbusiness.com. 2005. 12 June 2010
.
“Dictionary of Business Term.” Allbusiness.com. 2010. 12 June 2010
.
Evan, Denise L. “Payback Period.” Thefreedictionary.com. 2007. 12 June
2010
.
“Informasi Upah Minimum Regional (UMR) 2010.” Wordpress.com.
1December 2009. 12 June 2010
.
Matgiarso, Apri Hari. “Kajian Penanganan Persoalan Lalu Lintas Pada
Ruas Jalan Terpengaruh Akibat Dampak TarikanKendaraan
Pusat Perbelanjaan Paris Van Java.” GDL Digital Library. 3 June 2008.
12 June 2010
.
Maranatha Christian University
Perner, Lars. “Consumer Behavior.” ConsumerPsychologist.com. 2010. 12
June 2010
.
Peavler, Rosemarry. “Initial Investment – What is an Initial Investment?.”
About.com. 2010. 12 June 2010
Scott, David L. “Capital Budgeting.” Thefreedictionary.com. 2010. 12 June
2010
.
Scott, David L. “Net Present Value.” Thefreedictionary.com. 2003. 12 June
2010
.
Scott, David L. “Wall Street: an A-Z Guide to Investment Terms for
Today’s Investor.” Thefreedictionary.com. 2003. 12 June 2010
.
Stradley, Linda. “History of Tortillas and Tacos.” 2004. 11 June 2010
.
Maranatha Christian University
“Unique Selling Proposition.” Entrepreneur.com. 2010. 12 June 2010
.
Ward, Susan. “Small Business: Canada Guide.” About.com. 2010. 12 June
2010
.
Maranatha Christian University
‘Taco Mania’ merupakan usaha kuliner yang menawarkan sajian asal
Meksiko, yaitu Taco. Taco merupakan salah satu makanan tradisional
khas Meksiko. Taco terbentuk dari tortilla yang digoreng sampai renyah
dan diisi dengan daging atau sayuran yang telah diolah. Tortilla sebagai
bahan utama Taco yang merupakan makanan khas Meksiko dan
berbahan dasar jagung sehingga baik untuk kesehatan dan digunakan
sebagai makanan diet di Meksiko.
Saya tertarik untuk mencoba membangun usaha ini karena
perkembangan bisnis kuliner di Bandung saat ini meningkat. Sejak
berdirinya lajur bebas hambatan Cipularang yang mempercepat
perjalanan dari Jakarta menuju Bandung, kota Bandung menjadi semakin
ramai terutama akhir pekan, karena banyak pengunjung dari Jakarta yang
menghabiskan akhir pekan di kota Bandungi. Pengunjung dari kota lain
yang singgah ke Jakarta banyak yang menyempatkan datang ke Bandung
untuk menikmati pemandangan dan kuliner di Bandung.
Taco makanan khas Meksiko menjadi pilihan usaha kuliner saya
karena usaha-usaha kuliner lain yang menjajakan makanan khas Meksiko
di Bandung jumlahnya masih sedikit. Selain itu, saya melihat antusiasme
orang-orang Bandung serta para wisatawan terhadap sesuatu yang baru.
Disisi lain makanan Meksiko memiliki rasa yang menonjol dan sesuai
dengan lidah orang Asia yang terbiasa dengan makanan-makanan
dengan rasa yang tajam.
‘Taco Mania’ bukan merupakan sebuah restoran dan mewah, tetapi
merupakan sebuah stand berukuran sedang yang menciptakan suasana
Meksiko di dalamnya, dan dapat menjadi tempat yang nyaman untuk
dikunjungi. Visi saya adalah untuk memiliki cabang-cabang ‘Taco Mania’
di berbagai kota dan tempat, sedangkan misi saya saat ini adalah untuk
membangun ‘Taco Mania’ di Bandung dan berusaha untuk menjadikan
‘Taco Mania’ sebagai salah satu tujuan kuliner favorit orang-orang di
Bandung dan pengunjung dari luar kota.
Maranatha Christian University
EXECUTIVE SUMMARY
Have you ever thought about fast food with a Mexican taste? People
can find a Mexican taste without visiting a Mexican restaurant and waiting
for a long time to eat by going to ‘Taco Mania’. ‘Taco Mania’ is a medium
sized stand which offers Taco, a traditional Mexican food which is made
from tortilla filled with beef, chicken, or vegetable. Tortilla is basically was
made from corn that is good for our diet and for our health.
Nowadays, Bandung has become one of the cities in Indonesia that is
famous for its culinary. Since the building of was a highway from Jakarta to
Bandung, called Cipularang, many people from Jakarta and other cities
come to visit and enjoy the culinary in Bandung. There are so many
culinary businesses in Bandung, but until now there are a few some
restaurants which offer Mexican food. That is why I am interested to open
‘Taco Mania’ as my business in Bandung.
I choose Mexican food because the taste of Mexican food is spicy and
it is compatible with Asian people. Another reason is that some restaurants
in Bandung which offers Mexican food do not have a specialty in Taco. In
‘Taco Mania’ people can choose their Taco filling and enjoy Taco with their
own choice of filling.
Maranatha Christian University
I choose PVJ (Paris Van Java) for the location of ‘Taco Mania’ because
PVJ is one of the famous malls and shopping centers in Bandung. It is
always full of people who wants to hanging out, relax and also eat. There
are so many restaurants and stands there which are always full of people.
‘Taco Mania ‘ initial investment is 78,131,000 IDR. And after 10 years
the net present value of ‘Taco Mania’ is 434,406,134 IDR. So, from the
calculation we can see that ‘Taco Mania’ is a feasible business.
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE ....................................................................................... i
DECLARATION OF ORIGINALITY ..................................................... ii
FRONT COVER OF THE BUSINESS PLAN....................................... iii
APPROVAL PAGE ............................................................................. iv
TABLE OF CONTENTS ...................................................................... v
ABSTRACT ........................................................................................ vi
EXECUTIVE SUMMARY .................................................................... vii
CHAPTER I. THE BACKGROUND ..................................................... 1
CHAPTER II. MARKETING ASPECT ................................................. 7
CHAPTER III. OPERATIONAL ASPECT ............................................ 12
CHAPTER IV. HUMAN RESOURCES ASPECT ................................. 21
CHAPTER V. FINANCIAL ASPECT ................................................... 27
BIBLIOGRAPHY
APPENDICES
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Maranatha Christian University
Appendix 6
Appendix 7
Maranatha Christian University
CHAPTER I
BACKGROUND
1.1. Background of the Study
Bandung is one of the famous cities in Indonesia for tourism. Many
tourists come to Bandung to spend their holiday or their weekend. The
tourists, either domestic or foreign, really enjoy spending their holiday
or weekend in Bandung because Bandung is not only famous for its
beauty and friendly people but also for its wide variety of food. Because
of this many people try to make culinary businesses in Bandung and try
to attract tourist attention by making many creations of food that are
unique and easy to serve.
The growth in the culinary business in Bandung motivates me to
use my cooking skill to establish a culinary business. I have already
chosen one special light meal for my business, and this will attract
people who like to try unique light meals. The light meal is Taco, a
traditional food from Mexico. Taco is basically made by filling the fried
tortilla with meat, vegetable, or another kind of filling. I choose this
business because I think Taco is rarely found in Bandung, and it is
1
Maranatha Christian University
something new for people in Bandung those who have never tasted it.
According to Stradley, “Taco also can be a snack or an entrée depend
on what will you put inside the tortilla” (par. 11).
My business name is „Taco Mania‟, because „Taco Mania‟ only
serves various kinds of Taco. The vision of my business is to have the
biggest Taco Restaurant in Bandung in 2013, and the mission of my
business is to establish „Taco Mania‟ in PVJ (Paris Van Java) in order
to introduce Taco as a light meal in Bandung. Stradley says that “Taco
is simply a tortilla wrapped around a filling. Like a sandwich, the filling
can be made with almost anything and prepared in many different ways
(anything that can be rolled inside the tortilla will becomes a taco)” (par.
11). The superior qualities of my business compared to other
restaurant in Bandung which offer taco are:
Table 1. „Taco Mania‟ Business Superior
Tortilla
The tortilla is made of real
corn flour
The tortilla will be directly
fried on the spot
2
Filling
The filling of Taco are
healthy ingredients
Chicken minced meat will
be taken from a good
quality chicken farm for
chicken filling
I will choose “low fat” beef
minced meat for beef filling
I will choose a good quality
potatoes and vegetables for
vegetarian filling
Maranatha Christian University
For the additional filling, I
also choose products with a
good quality
From the superior qualities mentioned above, I can see that „Taco
Mania‟ will become an interesting and healthy meal for consumer to
choose, and people who like Taco will choose my product.
For my business, I will choose a small but strategic place. Matgiarso
states that “PVJ can attract the visitors for 40,000 people each day on
weekends and for 15,000 – 18,000 people on the weekdays” (par. 1).
This is because the young and old generations like to hang out there.
Furthermore Taco can be enjoyed by all people and can be served in a
short time.
1.2. UNIQUE SELLING PROPOSITION
Before we start a new business, first we need to know our unique
business selling proposition. According to Entrepreneur Magazine, it is
stated that, “Unique Selling Proposition (USP) is the factor or
consideration presented by a seller as the reason that one product or
service is different from and better than that of the competition” (par. 1).
The first uniqueness of Taco is because it is a traditional light meal
from Mexico. Moreover, Stradley, says that, “The mainstay of the
Mexican diet was, and still is, the tortilla, made from corn” (par. 1).
According with Dona Agnesia Berbagi Resep Sup Jagung Untuk Diet,
3
Maranatha Christian University
the article says that, “Corn consists of so many carbohydrates that it
can make her satisfied without eating rice” (par. 1). The last reason is
because at „Taco Mania‟ you can choose whatever filling you like for
your Taco.
The filling of a Taco can be chicken, beef, or vegetables for
vegetarians. People who are really hungry can choose to fill their
Tacos with a filling that is combined with potato cubes or spaghetti as
an addition, but people who only eat Taco as a light meal can choose
to fill their Taco with a light dish like a salad.
In „Taco Mania‟ I also serve simple beverages like tea, soft drinks,
and Sarsaparilla as Mexican drink, so the customers will be able to
both eat and drink in „Taco Mania‟. I choose to serve simple drinks
because „Taco Mania‟ will be served as an express food and drink for
people who are very hungry and do not want to waste their time.
1.3. SWOT ANALYSIS
Before make a new business, I first have to think about my business
strengths, weaknesses, opportunities, and threats. “The overall
evaluation of a company‟s strengths, weaknesses, opportunities, and
threats analysis involves monitoring both the external and internal
marketing environment” (Kotler and Keller 50).
4
Maranatha Christian University
“Capture the key strengths and weaknesses of the company to
describe the opportunities and threats of the company” :
S = In-depth industry experience and insight
W = The difficulty of developing brand awareness as a start-up
company
O = The ability to leverage other industry participant‟s marketing
efforts to help the general market grow
T = Future/potential competition from an already established market
Participant (Kotler and Keller61).
After considering the theory from Kotler and Keller, I make my business
SWOT analysis as can be seen below:
Table 2. SWOT analysis
STRENGTHS
Special dishes from Mexico
Can be snack or entrée
Fast food
5
WEAKNESSES
The tortilla is not always
easy to find in Indonesia,
so we need to make the
tortilla by ourselves (own
production)
Taco is delicious if it is
served hot or warm,
because if it is not eaten
immediately then the tortilla
will become a little bit soft
or soggy, so Taco cannot
Maranatha Christian University
be taken away
OPPORTUNITIES
THREATS
Based on the categories :
People who like to try new
kinds of food
People who like Mexican
food
Fast food : J-CO, KFC,
Raffels, Mc Donald,
Frankfuter, etc
Mexican food : Amigos
restaurant
„Taco Mania‟ is a special dish from Mexico that can be either a
snack or an entrée, and can also be fast food, because in „Taco Mania‟
you can simply choose a tortilla filling that is already prepared. Even
though it is not a big portion, it can help to fulfill one‟s hunger.
From the table above we can see „Taco Mania‟ weaknesses are the
tortilla is not always easy to find in Indonesia and must be served
hot/warm. Because the tortilla is not always easy to find, so I need to
make the tortilla by ourselves, which will take more time. The tortilla will
become a little bit soft/soggy if the taco is not eaten immediately, so the
taco cannot be taken away. This is because the fried tortilla will
evaporate in the packaging.
The opportunities of „Taco Mania‟ are people who like to try new
kinds of food and people who like Mexican food, because „Taco Mania‟
is a new fast food with a Mexican taste. In „Taco Mania‟ people will
taste a different kind of fast food and feel a different atmosphere too.
6
Maranatha Christian University
My business threats are divided into two categories, namely other
fast food companies, and Mexican restaurants. Other fast food
companies are J-Co, KFC, Raffels, Mc Donald, Frankfuter, etc. The
Mexican restaurant in Bandung is Amigos café resto and Chiladas
restaurant which offer Mexican food too.
7
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Kotler, Philip and Kevin Lane Keller. Marketing Management. New Jersey:
Pearson Education, Inc, 2006.
Kotler, Philip and Kevin Lane Keller. Marketing Management. New Jersey:
Pearson Education, Inc., 2009.
Kotler, Philip and Garry Armstrong. Principle of Marketing. New Jersey:
Pearson Education, Inc., 2004.
Noe, Raymond A. Human Resource Management. United State, The
McGraw-Hill Companies,2000.
Robbins, Stephen. P. Organizational Behavior Tenth Edition. Upper
Saddle River, New Jersey: Pearson Education,2003.
Electronic Sources
“Dona Agnesia Berbagi Resep Sup Jagung Untuk Diet.” Kapanlagi.com.
2009. 19 september 2009
.
Maranatha Christian University
”Dictionary of Accounting Terms.” Allbusiness.com. 2005. 12 June 2010
.
“Dictionary of Business Term.” Allbusiness.com. 2010. 12 June 2010
.
Evan, Denise L. “Payback Period.” Thefreedictionary.com. 2007. 12 June
2010
.
“Informasi Upah Minimum Regional (UMR) 2010.” Wordpress.com.
1December 2009. 12 June 2010
.
Matgiarso, Apri Hari. “Kajian Penanganan Persoalan Lalu Lintas Pada
Ruas Jalan Terpengaruh Akibat Dampak TarikanKendaraan
Pusat Perbelanjaan Paris Van Java.” GDL Digital Library. 3 June 2008.
12 June 2010
.
Maranatha Christian University
Perner, Lars. “Consumer Behavior.” ConsumerPsychologist.com. 2010. 12
June 2010
.
Peavler, Rosemarry. “Initial Investment – What is an Initial Investment?.”
About.com. 2010. 12 June 2010
Scott, David L. “Capital Budgeting.” Thefreedictionary.com. 2010. 12 June
2010
.
Scott, David L. “Net Present Value.” Thefreedictionary.com. 2003. 12 June
2010
.
Scott, David L. “Wall Street: an A-Z Guide to Investment Terms for
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