S MRL 1202387 Table of content
DAFTAR ISI
ABSTRAK ............................................................................................................. i
ABTRACK ............................................................................................................. ii
KATA PENGANTAR .......................................................................................... iii
UCAPAN TERIMAKASIH.................................................................................. iv
DAFTAR ISI ......................................................................................................... vi
DAFTAR TABEL ................................................................................................. x
DAFTAR GAMBAR ............................................................................................. xii
DAFTAR LAMPIRAN ......................................................................................... xiii
BAB I PENDAHULUAN ...................................................................................... 1
A. Latar Belakang .......................................................................................................... 1
B. Rumusan Masalah ...................................................................................................... 6
C. Tujuan Penelitian ....................................................................................................... 6
D. Manfaat Penelitian ...................................................................................................... 6
E. Definisi Operasional.................................................................................................... 7
F. Struktur Organisasi Penelitian ..................................................................................... 8
BAB II TINJAUAN PUSTAKA........................................................................... 9
A. Definisi Kepariwisataan, Pariwisata, dan Wisata ........................................................ 9
B. Kearifan Lokal (Local Wisdom) ................................................................................. 10
C. Daya Tarik Wisata ...................................................................................................... 12
1. Pengertian Daya Tarik Wisata ............................................................................... 13
2. Jenis Daya Tarik Wisata......................................................................................... 14
D. Wisata Edukasi ............................................................................................................ 17
E. Motif Berkunjung Wisatawan ..................................................................................... 21
F. Motivasi Berkunjung Wisatawan ................................................................................ 22
G. Pengaruh Daya Tarik Wisata dan Edukasi Terhadap Motivasi Berkunjung ............... 24
H. Penelitian Terdahulu ................................................................................................... 25
I. Kerangka Pemikiran .................................................................................................... 30
J. Hipotesis...................................................................................................................... 31
BAB III METODE PENELITIAN ...................................................................... 32
A. Lokasi Penelitian ......................................................................................................... 32
vi
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
B. Metode Penelitian........................................................................................................ 32
C. Populasi dan Sampel ................................................................................................... 33
1. Populasi .................................................................................................................. 33
2. Sampel .................................................................................................................... 33
D. Variabel Penelitian ...................................................................................................... 34
E. Operasionalisasi Variabel ............................................................................................ 35
F. Instrumen Penelitian.................................................................................................... 38
G. Teknik Pengumpulan Data .......................................................................................... 39
1. Teknik Pengumpulan Data Primer ......................................................................... 39
2. Teknik Pengumpulan Data Sekunder ..................................................................... 40
3. Jenis dan Sumber Data ........................................................................................... 40
H. Uji Validitas dan Reliabilitas ...................................................................................... 41
1. Uji Validitas ........................................................................................................... 41
a. Hasil Uji Validitas Daya Tarik Wisata ............................................................. 41
b. Hasil Uji Validitas Edukasi ............................................................................... 43
c. Hasil Uji Validitas Motivasi Berkunjung.......................................................... 44
2. Uji Reliabilitas ....................................................................................................... 45
I. Teknik Analisis Data ................................................................................................... 46
1. Method Success Interval (MSI) .............................................................................. 46
2. Garis Kontinum ...................................................................................................... 47
3. Uji Asumsi Klasik .................................................................................................. 48
a. Uji Heteroskedastis .............................................................................................. 48
b. Uji Autokorelasi .................................................................................................. 49
c. Uji Multikolinearitas ........................................................................................... 50
4. Analisis Regresi Linier Berganda .......................................................................... 50
5. Uji Hipotesis .......................................................................................................... 51
a. Koefisien Determinasi ......................................................................................... 51
b. Uji Statistik F....................................................................................................... 52
c. Uji Statistik T ...................................................................................................... 52
BAB IV HASIL DAN PEMBAHASAN .............................................................. 54
A. Gambaran Umum Kampung Cireundeu ..................................................................... 54
1. Kondisi Geografis dan Demografis Kampung Cireundeu ..................................... 54
vii
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2. Sejarah, Adat Istiadat, dan Pariwisata Di Kampung Cireundeu............................. 56
B. Profil Responden Penelitian ....................................................................................... 62
1. Profil Responden Berdasarkan Daerah Asal .......................................................... 63
2. Profil Responden Berdasarkan Jenis Kelamin ....................................................... 63
3. Profil Responden Berdasarkan Usia....................................................................... 64
4. Profil Responden Berdasarkan Tingkat Pendidikan Terakhir ................................ 65
5. Profil Responden Berdasarkan Pekerjaan .............................................................. 66
6. Profil Responden Berdasarkan Pendapatan Per Bulan ........................................... 66
7. Profil Responden Berdasarkan Pengalaman Berkunjung....................................... 67
8. Profil Responden Berdasarkan Tujuan Berkunjung ............................................... 68
C. Kondisi Daya Tarik Wisata Yang Terdapat Di Kampung Cireundeu ........................ 69
1. Tanggapan Responden Mengenai Keaslian Daya Tarik Wisata ............................ 69
2. Tanggapan Responden Mengenai Keberagaman Daya Tarik Wisata .................... 71
3. Tanggapan Responden Mengenai Keunikan Daya Tarik Wisata ........................... 72
4. Tanggapan Responden Mengenai Kemenarikan Daya Tarik Wisata ..................... 74
5. Tanggapan Responden Mengenai Kebersihan Daya Tarik Wisata ........................ 75
6. Tanggapan Responden Mengenai Keamanan Daya Tarik Wisata ......................... 77
7. Rekapitulasi Tanggapan Responden Mengenai Daya Tarik Wisata ...................... 79
D. Proses Edukasi Yang Dirasakan Wisatawan Di Kampung Cireundeu ....................... 80
1. Tanggapan Responden Mengenai Learning to Know ............................................ 80
2. Tanggapan Responden Mengenai Learning to Do................................................. 82
3. Tanggapan Responden Mengenai Learning to Be ................................................. 83
4. Tanggapan Responden Mengenai Learning to Live Together ............................... 84
5. Tanggapan Responden Mengenai Learning How to Learn.................................... 86
6. Tanggapan Responden Mengenai Learning Throughout Life................................ 87
7. Rekapitulasi Tanggapan Responden Mengenai Unsur Edukasi ............................. 88
E. Tingkat Motivasi Berkunjung Wisatawan Di Kampung Cireundeu .......................... 90
1. Tanggapan Responden Mengenai Physical or Physiological Mptivation.............. 90
2. Tanggapan Responden Mengenai Social Motivation ............................................. 92
3. Tanggapan Responden Mengenai Cultural Motivation ......................................... 94
4. Tanggapan Responden Mengenai Fantasy Motivation .......................................... 96
5. Rekapitulasi Tanggapan Responden Mengenai Motivasi Berkunjung .................. 97
viii
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
F. Pengaruh Daya Tarik Wisata Dan Edukasi Terhadap Motivasi Berkunjung Di
Kampung
Cireundeu.................................................................................................................. 98
1. Uji Asumsi Klasik .................................................................................................. 99
a. Uji Heteroskedastisitas ........................................................................................ 99
b. Uji Autokorelasi .................................................................................................. 100
c. Uji Multikolinearitas ........................................................................................... 101
2. Analisis Regresi Linier Berganda .......................................................................... 102
3. Uji Hipotesis .......................................................................................................... 104
a. Koefisien Determinasi ......................................................................................... 104
b. Uji F ..................................................................................................................... 105
c. Uji T .................................................................................................................... 106
G. Pembahasan ................................................................................................................ 107
BAB V SIMPULAN DAN REKOMENDASI ..................................................... 114
A. Simpulan .................................................................................................................... 114
B. Rekomendasi .............................................................................................................. 115
DAFTAR PUSTAKA ............................................................................................ 117
LAMPIRAN ........................................................................................................... 120
ix
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
ABSTRAK ............................................................................................................. i
ABTRACK ............................................................................................................. ii
KATA PENGANTAR .......................................................................................... iii
UCAPAN TERIMAKASIH.................................................................................. iv
DAFTAR ISI ......................................................................................................... vi
DAFTAR TABEL ................................................................................................. x
DAFTAR GAMBAR ............................................................................................. xii
DAFTAR LAMPIRAN ......................................................................................... xiii
BAB I PENDAHULUAN ...................................................................................... 1
A. Latar Belakang .......................................................................................................... 1
B. Rumusan Masalah ...................................................................................................... 6
C. Tujuan Penelitian ....................................................................................................... 6
D. Manfaat Penelitian ...................................................................................................... 6
E. Definisi Operasional.................................................................................................... 7
F. Struktur Organisasi Penelitian ..................................................................................... 8
BAB II TINJAUAN PUSTAKA........................................................................... 9
A. Definisi Kepariwisataan, Pariwisata, dan Wisata ........................................................ 9
B. Kearifan Lokal (Local Wisdom) ................................................................................. 10
C. Daya Tarik Wisata ...................................................................................................... 12
1. Pengertian Daya Tarik Wisata ............................................................................... 13
2. Jenis Daya Tarik Wisata......................................................................................... 14
D. Wisata Edukasi ............................................................................................................ 17
E. Motif Berkunjung Wisatawan ..................................................................................... 21
F. Motivasi Berkunjung Wisatawan ................................................................................ 22
G. Pengaruh Daya Tarik Wisata dan Edukasi Terhadap Motivasi Berkunjung ............... 24
H. Penelitian Terdahulu ................................................................................................... 25
I. Kerangka Pemikiran .................................................................................................... 30
J. Hipotesis...................................................................................................................... 31
BAB III METODE PENELITIAN ...................................................................... 32
A. Lokasi Penelitian ......................................................................................................... 32
vi
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
B. Metode Penelitian........................................................................................................ 32
C. Populasi dan Sampel ................................................................................................... 33
1. Populasi .................................................................................................................. 33
2. Sampel .................................................................................................................... 33
D. Variabel Penelitian ...................................................................................................... 34
E. Operasionalisasi Variabel ............................................................................................ 35
F. Instrumen Penelitian.................................................................................................... 38
G. Teknik Pengumpulan Data .......................................................................................... 39
1. Teknik Pengumpulan Data Primer ......................................................................... 39
2. Teknik Pengumpulan Data Sekunder ..................................................................... 40
3. Jenis dan Sumber Data ........................................................................................... 40
H. Uji Validitas dan Reliabilitas ...................................................................................... 41
1. Uji Validitas ........................................................................................................... 41
a. Hasil Uji Validitas Daya Tarik Wisata ............................................................. 41
b. Hasil Uji Validitas Edukasi ............................................................................... 43
c. Hasil Uji Validitas Motivasi Berkunjung.......................................................... 44
2. Uji Reliabilitas ....................................................................................................... 45
I. Teknik Analisis Data ................................................................................................... 46
1. Method Success Interval (MSI) .............................................................................. 46
2. Garis Kontinum ...................................................................................................... 47
3. Uji Asumsi Klasik .................................................................................................. 48
a. Uji Heteroskedastis .............................................................................................. 48
b. Uji Autokorelasi .................................................................................................. 49
c. Uji Multikolinearitas ........................................................................................... 50
4. Analisis Regresi Linier Berganda .......................................................................... 50
5. Uji Hipotesis .......................................................................................................... 51
a. Koefisien Determinasi ......................................................................................... 51
b. Uji Statistik F....................................................................................................... 52
c. Uji Statistik T ...................................................................................................... 52
BAB IV HASIL DAN PEMBAHASAN .............................................................. 54
A. Gambaran Umum Kampung Cireundeu ..................................................................... 54
1. Kondisi Geografis dan Demografis Kampung Cireundeu ..................................... 54
vii
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2. Sejarah, Adat Istiadat, dan Pariwisata Di Kampung Cireundeu............................. 56
B. Profil Responden Penelitian ....................................................................................... 62
1. Profil Responden Berdasarkan Daerah Asal .......................................................... 63
2. Profil Responden Berdasarkan Jenis Kelamin ....................................................... 63
3. Profil Responden Berdasarkan Usia....................................................................... 64
4. Profil Responden Berdasarkan Tingkat Pendidikan Terakhir ................................ 65
5. Profil Responden Berdasarkan Pekerjaan .............................................................. 66
6. Profil Responden Berdasarkan Pendapatan Per Bulan ........................................... 66
7. Profil Responden Berdasarkan Pengalaman Berkunjung....................................... 67
8. Profil Responden Berdasarkan Tujuan Berkunjung ............................................... 68
C. Kondisi Daya Tarik Wisata Yang Terdapat Di Kampung Cireundeu ........................ 69
1. Tanggapan Responden Mengenai Keaslian Daya Tarik Wisata ............................ 69
2. Tanggapan Responden Mengenai Keberagaman Daya Tarik Wisata .................... 71
3. Tanggapan Responden Mengenai Keunikan Daya Tarik Wisata ........................... 72
4. Tanggapan Responden Mengenai Kemenarikan Daya Tarik Wisata ..................... 74
5. Tanggapan Responden Mengenai Kebersihan Daya Tarik Wisata ........................ 75
6. Tanggapan Responden Mengenai Keamanan Daya Tarik Wisata ......................... 77
7. Rekapitulasi Tanggapan Responden Mengenai Daya Tarik Wisata ...................... 79
D. Proses Edukasi Yang Dirasakan Wisatawan Di Kampung Cireundeu ....................... 80
1. Tanggapan Responden Mengenai Learning to Know ............................................ 80
2. Tanggapan Responden Mengenai Learning to Do................................................. 82
3. Tanggapan Responden Mengenai Learning to Be ................................................. 83
4. Tanggapan Responden Mengenai Learning to Live Together ............................... 84
5. Tanggapan Responden Mengenai Learning How to Learn.................................... 86
6. Tanggapan Responden Mengenai Learning Throughout Life................................ 87
7. Rekapitulasi Tanggapan Responden Mengenai Unsur Edukasi ............................. 88
E. Tingkat Motivasi Berkunjung Wisatawan Di Kampung Cireundeu .......................... 90
1. Tanggapan Responden Mengenai Physical or Physiological Mptivation.............. 90
2. Tanggapan Responden Mengenai Social Motivation ............................................. 92
3. Tanggapan Responden Mengenai Cultural Motivation ......................................... 94
4. Tanggapan Responden Mengenai Fantasy Motivation .......................................... 96
5. Rekapitulasi Tanggapan Responden Mengenai Motivasi Berkunjung .................. 97
viii
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
F. Pengaruh Daya Tarik Wisata Dan Edukasi Terhadap Motivasi Berkunjung Di
Kampung
Cireundeu.................................................................................................................. 98
1. Uji Asumsi Klasik .................................................................................................. 99
a. Uji Heteroskedastisitas ........................................................................................ 99
b. Uji Autokorelasi .................................................................................................. 100
c. Uji Multikolinearitas ........................................................................................... 101
2. Analisis Regresi Linier Berganda .......................................................................... 102
3. Uji Hipotesis .......................................................................................................... 104
a. Koefisien Determinasi ......................................................................................... 104
b. Uji F ..................................................................................................................... 105
c. Uji T .................................................................................................................... 106
G. Pembahasan ................................................................................................................ 107
BAB V SIMPULAN DAN REKOMENDASI ..................................................... 114
A. Simpulan .................................................................................................................... 114
B. Rekomendasi .............................................................................................................. 115
DAFTAR PUSTAKA ............................................................................................ 117
LAMPIRAN ........................................................................................................... 120
ix
Muhammad Fakhri Fakhruzzam, 2016
PENGARUH DAYA TARIK WISATA DAN EDUKASI TERHADAP MOTIVASI BERKUNJUNG WISATAWAN DI
KAMPUNG CIREUNDEU
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu