PROS Paskah I Nugroho E Penti Kurniawati Ayub W Tjayono Personalization, alliance service Abstract

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3d hitemational Conference on

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Title : Implications of Cognitive Load Theory on the Design of PowerPoint Presentation
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UniKL MilT

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11.30 am

Paper 8

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.Title: Person_alization, Alliance Services, Task Familiarity and Accessibility in Using Internet

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Banking
By Paskah Ika Nugroho- Universitas Kristen Satya Wacana, Elisabeth Penti Kuniawati­
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Universitas Kristen Satya Wacana , Ayub Willianto Tjayono- Universitas Kristen Satya Wacana
Paper 9
Title: Machine Learning Techniques for Prediction of Stock Price Movements
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Nadarajan- UniKL MilT, Hamidon Katan- UniKL MilT

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Personalization, Alliance Services, Task Familiarity, and Accessibility
in Using Internet Banking

Paskah Ika Nugroho

I,

Elisabeth Penti Kuiawati 2, Ayub Willianto Tjayono

3

1 Facuiy of Economics and Business
Universitas Kristen Saya Wacana, Indonesia
Jl Diponegoro 52- 60 Salatiga, Indonesia
Tel I fax: +62-298-311881, E-mail: paskahstaff.uksw.edu
2 Facuiy of Economics and Business
Universitas Kristen Saya Wacana, Indonesia
Jl Diponegoro 52- 60 Salatiga, Indonesia
Tel/fax : +62-298-311881, E-mail: bet@stafuksw.edu
3 Facuiy of Economics and Business
Universitas Kristen Saya Wacana, Indonesia
Jl Diponegoro 52- 60 Salatiga, Indonesia
Tel/fax : +62-298-311881, E-mail: kura2 tiniahotmail.com

Absract
Purpose

- This stuy involves an empiical stuy based upon user perceptions on personalization, alliance
services, task familiaiy, and accessibiliy in using intenet banking which may usefUl for bank managers to plan
efective strategies for developing intenet banking.
Methodoloy- Data were collected using survey questionnaire to 100 users ofBCA intenet banking klik BCA).
Study Result-Based on the indings, respondents perceived he personalization, alliance services, task
familiaiy, and accessibiliy of klik BCA as high qualiy.

Keywors:

Intenet banking services, personalization, alliance sevices, task familiariy, accessibiliy