PERANCANGAN COMPANY PROFILE PERUSAHAAN PRIMA LOGAM MELALUI AUDIO VISUAL.
perpustakaan.uns.ac.id
digilib.uns.ac.id
Konsep Pengantar Karya Tugas Akhir
PERANCANGAN COMPANY PROFILE
PERUSAHAAN PRIMA LOGAM MELALUI AUDIO
VISUAL
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat
Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Program Studi Desain Komunikasi Visual
Disusun Oleh:
M. ARIEF DZUL HIMAM
C0709049
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit to user
2015
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perpustakaan.uns.ac.id
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commit to user
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perpustakaan.uns.ac.id
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PERANCANGAN COMPANY PROFILE
PERUSAHAAN PRIMA LOGAM MELALUI AUDIO
VISUAL
M. Arief Dzul Himam1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRAK
M. Arief Dzul Himam, 2015. Pengantar Tugas Akhir ini berjudul
“Perancangan Company Profile Perusahaan Prima Logam Melalui Audio Visual”.
Perusahaan Prima Logam adalah perusahaan yang berjalan dibidang peleburan
logam, Prima Logam berada di daerah Ceper, Klaten, Jawa Tengah. Industri
peleburan logam di Klaten terdapat didaerah Ceper, sehingga terdapat banyak
perusahan lain yang berjalan di bidang peleburan logam, salah satunya adalah
Prima Logam.
Adapun permasalahan yang dikaji adalah (1) Bagaimana merancang video
company profile pengecoran besi Prima Logam, sebagai sarana untuk
mempromosikan perusahaan tersebut? (2) Bagaimana merancang dan memilih
media pendukung yang tepat untuk mempromosikan perusahaan Prima Logam?
Tujuan promosi yang memakai media audio visual adalah untuk meningkatkan
jumlah konsumen melalui media digital sehingga pendapatan semakin meningkat
dengan cara memaksimalkan produk unggulan yang dimiliki oleh Prima Logam
serta kedepannya perusahaan dapat terus bersaing dengan perusahaan yang lain.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709049
2
Dosen Pembimbing I
commit to user
3
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
DESIGN COMPANY PROFILE "PRIMA LOGAM
COMPANY" THROUGH AUDIO VISUAL
M. Arief Dzul Himam1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRACT
M. Arief Dzul Himam, 2015. Introduction of this Final Project entitled
"Design Company Profile Prima Logam Company Through Audio Visual". Prima
Logam company is the company that runs teh field of melting iron and location
this company in Ceper, Klaten, Central Java. This area many company run the
field of melting iron, one of them is Prima Logam company.
The issues examined are (1) How to design a company profile video Prima
Logam iron foundry, as a means to promote the company? (2) How to design and
select the proper media support to promote Prima Logam company? The purpose
of promotion that uses audio-visual media is to increase the number of consumers
through digital media thus increasing revenue by maximizing the superior
products owned by Prima Logam, so for the future the company can continue to
compete with other companies.
______________________
1
Department of Visual Communication Design Students with NIM C0709049
2
Guide Lecture I
commit to user
3
Guide Lecture II
v
perpustakaan.uns.ac.id
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MOTTO
“Kebanggan kita yang terbesar adalah bukan tidak pernah gagal, tetapi bangkit
kembali setiap kali kita jatuh”
(Muhammad Ali, Petinju)
commit to user
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perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Tugas Akhir ini saya persembahkan kepada:
Kedua
orang
tua.
commit
to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala
limpahan rahmat dan
hidayah-Nya, sehingga penulis mampu menyelesaikan
Tugas Akhir dengan judul: Perancangan Company Profile Perusahaan Prima
Logam Melalui Audio Visual.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan
dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima
kasih kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art, selaku ketua prodi Desain Komunikasi
Visual
3.
Hermansyah Mutaqin, S.Sn, M.Sn. selaku Pembimbing Tugas Akhir I
4.
Esty Wulandari S.Sos, S.Si. selaku Pembimbing Tugas Akhir II
5.
Priyono Hadi selaku Pemilik sekaligus Direktur perusahaan Prima Logam
6.
Manajemen serta staf karyawan perusahaan Prima Logam
7.
Dosen serta staf karyawan Desain Komunikasi Visual
Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu
penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
Surakarta, 16 Mei 2015
Penulis,
M. Arief Dzul Himam
NIM. C0709049
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACT ....................................................................................................... v
MOTTO ........................................................................................................... vi
PERSEMBAHAN ............................................................................................ vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 3
D. Metode Pengumpulan Data ........................................................... 3
BAB II LANDASAN TEORI ........................................................................ 6
A. Perancangan ......................................................................................... 6
1. Pengertian Perancangan ................................................................. 6
2. Tujuan Perancangan ....................................................................... 6
3. Fungsi Perancangan ....................................................................... 7
B. Perusahaan............................................................................................ 9
1. Pengertian Perusahaan ................................................................... 9
2. Bentuk Perusahaan ......................................................................... 10
C. Company Profile .................................................................................. 11
1. Pengertian Company Profile .......................................................... 11
2. Fungsi Company Profile ................................................................ 16
3. Isi Company Profile ....................................................................... 17
4. Media Company Profile ................................................................. 20
D. Audio Visual ......................................................................................... 21
1. Pengertian Audio Visual ................................................................. 21
commit to user
2. Format Audio Visual ...................................................................... 24
x
perpustakaan.uns.ac.id
digilib.uns.ac.id
3. Mekanisme Produksi Video ........................................................... 26
BAB III IDENTIFIKASI DATA .................................................................. 33
A. Data Perusahaan ................................................................................... 33
B. Data Produk .......................................................................................... 35
1. Ragam Produk ................................................................................ 35
2. Tahap Pembuatan Produk .............................................................. 37
C. Struktur Organisasi Prima Logam ........................................................ 39
D. Data Konsumen .................................................................................... 40
E. Promosi Yang Dilakukan ..................................................................... 41
F. Komparasi ............................................................................................ 42
1. PT Aneka Adhi Logam .................................................................. 42
2. CV Bonjor Jaya .............................................................................. 45
G. Analysis SWOT ................................................................................... 48
H. USP (Unique, Selling, Prepotition)...................................................... 51
I. Positioning ........................................................................................... 52
BAB IV KONSEP KARYA VIDEO COMPANY PROFILE ...................... 53
A. Metode Perancangan ............................................................................ 53
B. Strategi Kreatif ..................................................................................... 54
C. Target Market dan Target Audiens ...................................................... 55
1. Target Market ................................................................................ 55
2. Target Audiens ............................................................................... 56
D. Strategi Visual ...................................................................................... 56
1. Isi Pesan ......................................................................................... 57
2. Bentuk Pesan .................................................................................. 57
E. Konsep Karya Video Company Profile................................................ 62
1. Pra Produksi ................................................................................... 63
2. Produksi ......................................................................................... 66
3. Pasca Produksi ............................................................................... 68
F. Media Placement .................................................................................. 69
1. Video Company Profile.................................................................. 70
2. Website ........................................................................................... 70
3. Label DVD .....................................................................................
71
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digilib.uns.ac.id
4. Cover DVD .................................................................................... 71
5. Kalender Duduk ............................................................................. 72
6. Kartu Nama .................................................................................... 72
7. Kop Surat ....................................................................................... 73
8. Amplop........................................................................................... 73
9. Nota ................................................................................................ 74
10. Brosur ............................................................................................. 74
11. Tas .................................................................................................. 75
12. Mousepad ....................................................................................... 75
G. Prediksi Biaya ...................................................................................... 75
BAB V VISUALISASI KARYA ................................................................... 78
A. Karya Utama ........................................................................................ 78
1. Video Company Profile.................................................................. 78
B. Karya Pendukung ................................................................................. 87
1. Label DVD ..................................................................................... 87
2. Cover DVD ..................................................................................... 88
3. Kartu Nama .................................................................................... 89
4. Amplop........................................................................................... 90
5. Nota ................................................................................................ 91
6. Kop Surat ....................................................................................... 92
7. Kalender Duduk ............................................................................. 93
8. Brosur ............................................................................................. 95
9. Mouse Pad ...................................................................................... 96
10. Tas .................................................................................................. 97
11. website ............................................................................................ 98
BAB VI PENUTUP ........................................................................................ 101
A. Kesimpulan .......................................................................................... 101
B. Saran ..................................................................................................... 102
DAFTAR PUSTAKA ..................................................................................... 103
LAMPIRAN
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DAFTAR GAMBAR
Gambar 1. Tempat Prima Logam ..................................................................... 34
Gambar 2. Produk Prima Logam ..................................................................... 36
Gambar 3. Brosur Prima Logam ...................................................................... 42
Gambar 4. Kartu nama Prima Logam .............................................................. 42
Gambar 5. Pabrik PT Aneka Adhilogam Karya............................................... 44
Gambar 6. Produk PT Aneka Adhilogam Karya ............................................. 44
Gambar 7. Website PT Aneka Adhilogam Karya ............................................ 46
Gambar 8. Produk CV. Bonjor Jaya ................................................................ 47
Gambar 9. Website CV. Bonjor Jaya ............................................................... 49
Gambar 10. Contoh Video ............................................................................... 59
Gambar 11. Contoh Mondrian Layout ............................................................. 62
Gambar 12. Contoh Storyboard ....................................................................... 65
commit to user
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DAFTAR TABEL
Tabel 1 Analisis SWOT ................................................................................... 49
Tabel 2 Prediksi biaya ...................................................................................... 76
commit to user
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digilib.uns.ac.id
Konsep Pengantar Karya Tugas Akhir
PERANCANGAN COMPANY PROFILE
PERUSAHAAN PRIMA LOGAM MELALUI AUDIO
VISUAL
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat
Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Program Studi Desain Komunikasi Visual
Disusun Oleh:
M. ARIEF DZUL HIMAM
C0709049
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit to user
2015
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERANCANGAN COMPANY PROFILE
PERUSAHAAN PRIMA LOGAM MELALUI AUDIO
VISUAL
M. Arief Dzul Himam1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRAK
M. Arief Dzul Himam, 2015. Pengantar Tugas Akhir ini berjudul
“Perancangan Company Profile Perusahaan Prima Logam Melalui Audio Visual”.
Perusahaan Prima Logam adalah perusahaan yang berjalan dibidang peleburan
logam, Prima Logam berada di daerah Ceper, Klaten, Jawa Tengah. Industri
peleburan logam di Klaten terdapat didaerah Ceper, sehingga terdapat banyak
perusahan lain yang berjalan di bidang peleburan logam, salah satunya adalah
Prima Logam.
Adapun permasalahan yang dikaji adalah (1) Bagaimana merancang video
company profile pengecoran besi Prima Logam, sebagai sarana untuk
mempromosikan perusahaan tersebut? (2) Bagaimana merancang dan memilih
media pendukung yang tepat untuk mempromosikan perusahaan Prima Logam?
Tujuan promosi yang memakai media audio visual adalah untuk meningkatkan
jumlah konsumen melalui media digital sehingga pendapatan semakin meningkat
dengan cara memaksimalkan produk unggulan yang dimiliki oleh Prima Logam
serta kedepannya perusahaan dapat terus bersaing dengan perusahaan yang lain.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709049
2
Dosen Pembimbing I
commit to user
3
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
DESIGN COMPANY PROFILE "PRIMA LOGAM
COMPANY" THROUGH AUDIO VISUAL
M. Arief Dzul Himam1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRACT
M. Arief Dzul Himam, 2015. Introduction of this Final Project entitled
"Design Company Profile Prima Logam Company Through Audio Visual". Prima
Logam company is the company that runs teh field of melting iron and location
this company in Ceper, Klaten, Central Java. This area many company run the
field of melting iron, one of them is Prima Logam company.
The issues examined are (1) How to design a company profile video Prima
Logam iron foundry, as a means to promote the company? (2) How to design and
select the proper media support to promote Prima Logam company? The purpose
of promotion that uses audio-visual media is to increase the number of consumers
through digital media thus increasing revenue by maximizing the superior
products owned by Prima Logam, so for the future the company can continue to
compete with other companies.
______________________
1
Department of Visual Communication Design Students with NIM C0709049
2
Guide Lecture I
commit to user
3
Guide Lecture II
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
“Kebanggan kita yang terbesar adalah bukan tidak pernah gagal, tetapi bangkit
kembali setiap kali kita jatuh”
(Muhammad Ali, Petinju)
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Tugas Akhir ini saya persembahkan kepada:
Kedua
orang
tua.
commit
to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala
limpahan rahmat dan
hidayah-Nya, sehingga penulis mampu menyelesaikan
Tugas Akhir dengan judul: Perancangan Company Profile Perusahaan Prima
Logam Melalui Audio Visual.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan
dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima
kasih kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art, selaku ketua prodi Desain Komunikasi
Visual
3.
Hermansyah Mutaqin, S.Sn, M.Sn. selaku Pembimbing Tugas Akhir I
4.
Esty Wulandari S.Sos, S.Si. selaku Pembimbing Tugas Akhir II
5.
Priyono Hadi selaku Pemilik sekaligus Direktur perusahaan Prima Logam
6.
Manajemen serta staf karyawan perusahaan Prima Logam
7.
Dosen serta staf karyawan Desain Komunikasi Visual
Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu
penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
Surakarta, 16 Mei 2015
Penulis,
M. Arief Dzul Himam
NIM. C0709049
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACT ....................................................................................................... v
MOTTO ........................................................................................................... vi
PERSEMBAHAN ............................................................................................ vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 3
D. Metode Pengumpulan Data ........................................................... 3
BAB II LANDASAN TEORI ........................................................................ 6
A. Perancangan ......................................................................................... 6
1. Pengertian Perancangan ................................................................. 6
2. Tujuan Perancangan ....................................................................... 6
3. Fungsi Perancangan ....................................................................... 7
B. Perusahaan............................................................................................ 9
1. Pengertian Perusahaan ................................................................... 9
2. Bentuk Perusahaan ......................................................................... 10
C. Company Profile .................................................................................. 11
1. Pengertian Company Profile .......................................................... 11
2. Fungsi Company Profile ................................................................ 16
3. Isi Company Profile ....................................................................... 17
4. Media Company Profile ................................................................. 20
D. Audio Visual ......................................................................................... 21
1. Pengertian Audio Visual ................................................................. 21
commit to user
2. Format Audio Visual ...................................................................... 24
x
perpustakaan.uns.ac.id
digilib.uns.ac.id
3. Mekanisme Produksi Video ........................................................... 26
BAB III IDENTIFIKASI DATA .................................................................. 33
A. Data Perusahaan ................................................................................... 33
B. Data Produk .......................................................................................... 35
1. Ragam Produk ................................................................................ 35
2. Tahap Pembuatan Produk .............................................................. 37
C. Struktur Organisasi Prima Logam ........................................................ 39
D. Data Konsumen .................................................................................... 40
E. Promosi Yang Dilakukan ..................................................................... 41
F. Komparasi ............................................................................................ 42
1. PT Aneka Adhi Logam .................................................................. 42
2. CV Bonjor Jaya .............................................................................. 45
G. Analysis SWOT ................................................................................... 48
H. USP (Unique, Selling, Prepotition)...................................................... 51
I. Positioning ........................................................................................... 52
BAB IV KONSEP KARYA VIDEO COMPANY PROFILE ...................... 53
A. Metode Perancangan ............................................................................ 53
B. Strategi Kreatif ..................................................................................... 54
C. Target Market dan Target Audiens ...................................................... 55
1. Target Market ................................................................................ 55
2. Target Audiens ............................................................................... 56
D. Strategi Visual ...................................................................................... 56
1. Isi Pesan ......................................................................................... 57
2. Bentuk Pesan .................................................................................. 57
E. Konsep Karya Video Company Profile................................................ 62
1. Pra Produksi ................................................................................... 63
2. Produksi ......................................................................................... 66
3. Pasca Produksi ............................................................................... 68
F. Media Placement .................................................................................. 69
1. Video Company Profile.................................................................. 70
2. Website ........................................................................................... 70
3. Label DVD .....................................................................................
71
commit to user
xi
perpustakaan.uns.ac.id
digilib.uns.ac.id
4. Cover DVD .................................................................................... 71
5. Kalender Duduk ............................................................................. 72
6. Kartu Nama .................................................................................... 72
7. Kop Surat ....................................................................................... 73
8. Amplop........................................................................................... 73
9. Nota ................................................................................................ 74
10. Brosur ............................................................................................. 74
11. Tas .................................................................................................. 75
12. Mousepad ....................................................................................... 75
G. Prediksi Biaya ...................................................................................... 75
BAB V VISUALISASI KARYA ................................................................... 78
A. Karya Utama ........................................................................................ 78
1. Video Company Profile.................................................................. 78
B. Karya Pendukung ................................................................................. 87
1. Label DVD ..................................................................................... 87
2. Cover DVD ..................................................................................... 88
3. Kartu Nama .................................................................................... 89
4. Amplop........................................................................................... 90
5. Nota ................................................................................................ 91
6. Kop Surat ....................................................................................... 92
7. Kalender Duduk ............................................................................. 93
8. Brosur ............................................................................................. 95
9. Mouse Pad ...................................................................................... 96
10. Tas .................................................................................................. 97
11. website ............................................................................................ 98
BAB VI PENUTUP ........................................................................................ 101
A. Kesimpulan .......................................................................................... 101
B. Saran ..................................................................................................... 102
DAFTAR PUSTAKA ..................................................................................... 103
LAMPIRAN
commit to user
xii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 1. Tempat Prima Logam ..................................................................... 34
Gambar 2. Produk Prima Logam ..................................................................... 36
Gambar 3. Brosur Prima Logam ...................................................................... 42
Gambar 4. Kartu nama Prima Logam .............................................................. 42
Gambar 5. Pabrik PT Aneka Adhilogam Karya............................................... 44
Gambar 6. Produk PT Aneka Adhilogam Karya ............................................. 44
Gambar 7. Website PT Aneka Adhilogam Karya ............................................ 46
Gambar 8. Produk CV. Bonjor Jaya ................................................................ 47
Gambar 9. Website CV. Bonjor Jaya ............................................................... 49
Gambar 10. Contoh Video ............................................................................... 59
Gambar 11. Contoh Mondrian Layout ............................................................. 62
Gambar 12. Contoh Storyboard ....................................................................... 65
commit to user
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digilib.uns.ac.id
DAFTAR TABEL
Tabel 1 Analisis SWOT ................................................................................... 49
Tabel 2 Prediksi biaya ...................................................................................... 76
commit to user
xiv