Wax on Wax Out Automobile Car Wash : A Business Plan.
Abstract
Wax on Wax out Automobile Car wash adalah salah satu perusahaan
yang bergerak di bidang jasa pencucian kendaraan bermotor. Dengan adanya
perusahaan ini diharapkan dapat melayani pencucian mobil pelanggan
dengan baik. Seperti kita ketahui bahwa usaha pencucian kendaraan
bermotor bukanlah jenis usaha yang baru melainkan jenis usaha yang sudah
ada sejak lama.
Dalam menjalankan usaha tempat pencucian kendaraan bermotor ini,
ada beberapa hal yang akan dilakukan dalam rangka mengubah image orang
terhadap tempat pencucian kendaraan bermotor, yaitu hanya memberikan
pelayanan terhadap kendaraan bermotornya saja. Pelayanan yang diberikan
di tempat pencucian kendaraan bermotor Wax on Wax out Automobile Car
Wash ini tidak hanya kepada kendaraan pelanggan melainkan pelayanan
diberikan juga kepada pemilik kendaraan dengan cara memperlihatkanm
keramahtamahan dari karyawan kepada tamu dengan tujuan menjadikan
pelanggan tersebut merasa dihargai sehingga para pelanggan akan
merasakan kenyamanan ketika mereka mencuci kendaraannya.
Dengan menyediakan pelayanan yang berbeda dengan tempat
pencucian kendaraan bermotor lainnya, Wax on Wax out Automobile Car
Wash akan menyediakan satu ruang tunggu yang nyaman dan diberikan
complement berupa soft drink, kopi atau teh yang disediakan secara cumacuma. Selebihnya Wax on Wax out Automobile Car Wash mengharapkan
dengan adanya tempat pencucian kendaraan bermotor ini akan dapat
melayani semua masyrakat umum khususnya para pelanggan yang
bertempat tinggal di sekitar Cikutra.
i
Universitas Kristen Maranatha
Table of Contents
Abstract
Executive Summary
Approval Page
Acknowledgements
Table of Contents
i
ii
iv
v
vii
Chapter I Background
I.a The Description of the Business
I.b The Service
I.c The Location
1
1
2
3
Chapter II Marketing Plan
II.a The Target Market
II.b Positioning
II.c Marketing Mix
II.d The Competitor
5
5
8
8
11
Chapter III Operation Plan
III.a Operating Cycles
III.b. Geographical Location
III.c Strategy and Plans
III.d Facilities and Improvements
III.e Regulatory and Legal Issues
14
14
15
16
17
17
Chapeter IV Human Resources
IV.I Management
IV.II Management Compensation
IV.III Job Description
19
19
20
20
Chapter V Financial
V.a Initial Investment
V.b Cost Expense
V.c Profitability
V.d Cash In-Flow
V.e Cash Out-Flow
V.f Cash Flow
V.g The Payback Period
23
23
25
25
26
27
27
28
Bibliography
30
vii
Universitas Kristen Maranatha
CHAPTER I
BACKGROUND OF THE STUDY
I. The business
For many years people have tried to start their own successful
businesses. Nowadays business industry is giving a chance to the people
to start their own business. Car wash businesses have begun to compete
directly with some of the larger full-service and self-service car wash
establishments.
Moreover, in running business like automobile car wash we should
know the best way in washing a car. Besides that, the professional car
care services require a variety of tools and supplies, proper training, as
well as some hands-on experience.
a. Description of business
If you own a car, sometimes you find it get dirty and you take it to
the car wash. Of course you have to be selective in choosing the best
place to wash your car, because not all of the car wash can give you the
best service to fulfill your own desire.
In addition I will introduce you my company named Wax on Wax out
Automobile Car Wash or WOWO Automobile Car Wash. WOWO
Automobile Car Wash is a proprietorship business. With the permit that
WOWO Automobile Car Wash has made before, it will feature a service
that looks very extraordinary. What kind of service that WOWO Automobile
1
Universitas Kristen Maranatha
Car Wash will give to you? Those services are aromatic shampoo in your
cars, shining tires, and shining exterior, fragrance on the interior of the
cars, comfortable waiting room, and a compliment for you.
WOWO Automobile Car Wash is a new independent business that
means this business has not been operated before and it will be the
premier for WOWO Automobile Car Wash to serve the people around the
Cikutra area. This business is gainful enough because this business is
prominent in giving services that will make the customer feel satisfied.
Nevertheless, washing a car does not merely get a sponge out with
some water, flooding the car with soap and water, and being continued
with rinsing and wiping it dry with a towel. Moreover, professional car wash
services require a variety of tools and supplies, proper training, as well as
some hands-on experience in giving the best service to the customer. In
this case, with your money invest it will make this business will run
effectively in November 10, 2008.
b. The service
In this part I will try to describe more about WOWO Automobile Car
Wash. The benefit of my service is an extraordinary service that is different
from the other car washes service, such as wash the customer’s cars by
using an aromatic car shampoo, build a comfortable place for the waiting
room, and give a bottle of soft drink as a compliment for the customer
when he has his car washed at WOWO Automobile Car Wash.
WOWO Automobile Car Wash will provide about the service. In this
case, if I want to reach the loyal customer to come to my car wash I have
to give them good services. Based on my own experience, all of the car
2
Universitas Kristen Maranatha
wash in Bandung does not give a good service. They only give the service
to the customers’ cars but they do not care about the owner of the cars.
This is the important thing that I want to give to the customer. The best car
wash does not only give a good service to the car, but it should give a
good service too to the owner of the cars as well. At WOWO Automobile
Car Wash, all of the customers will be served in a good way.
In doing this strategy I believe it will make all the people around the
Cikutra choose WOWO Automobile Car Wash as the exact place to wash
their cars. Moreover, by operating this car wash in six months I feel
optimistic that I will achieve twenty percent (20%) of loyal customers.
c. The location
WOWO Automobile Car Wash is located at Cikutra area,
specifically Cikutra Street number 231. In this case, I choose this site
because there are many people live in Cikutra who have car, and they
need a good service to have their car washed when they are dirty.
Moreover, this location is accessible because it is located in a main street
of Cikutra. Below is the nearest location of my opportunities customers.
Table 1.1
(The Location of Opportunities Customer)
Residences
Universities
Offices
Public Transportation
Surapati Core
STIE Widyatama
Mandiri Bank
Cipaganti Travel
Komplex Cikutra Baru
ITENAS
Securicor
Star Shuttle
Griya Bukit Mas
Cikutra Baru Permai
3
Universitas Kristen Maranatha
Based on the table above, we can see there are many targets
which make some opportunities. Below, I will show the strategic location
that makes wax on wax out automobile car wash operate frequently.
Picture 1.1
(The Location of Wax on Wax out Automobile Car Wash)
Pahlawan
Graveyard
Police
Station
REST
AREA
Cikutra street
no.231
Sidoluhur Street
Wax on wax out
Automobile car wash
Pahlawan Street
From the picture of the location above, I can inform that WOWO
Automobile Car Wash is located in the main street of Cikutra Street. It will
make sure that the customers easier to come to wash their dirty car. With
1.080 m2 there will be use three hydraulics, a cozy waiting room, and the
place for drying the car after washed.
4
Universitas Kristen Maranatha
Bibliography
Llyod L, and Lesli W. Rue. Management: Skills and Application. North
America, 2003
Eglash, Joanne. How to write .Com Business Plan. New York: Ten Pen
Plaza, 2001
Mantes, Miriam M., Boedi H. Kuslina, and Crisostomo Alex. Christian Book
Store Business Plan. Bandung, 2002
30
Wax on Wax out Automobile Car wash adalah salah satu perusahaan
yang bergerak di bidang jasa pencucian kendaraan bermotor. Dengan adanya
perusahaan ini diharapkan dapat melayani pencucian mobil pelanggan
dengan baik. Seperti kita ketahui bahwa usaha pencucian kendaraan
bermotor bukanlah jenis usaha yang baru melainkan jenis usaha yang sudah
ada sejak lama.
Dalam menjalankan usaha tempat pencucian kendaraan bermotor ini,
ada beberapa hal yang akan dilakukan dalam rangka mengubah image orang
terhadap tempat pencucian kendaraan bermotor, yaitu hanya memberikan
pelayanan terhadap kendaraan bermotornya saja. Pelayanan yang diberikan
di tempat pencucian kendaraan bermotor Wax on Wax out Automobile Car
Wash ini tidak hanya kepada kendaraan pelanggan melainkan pelayanan
diberikan juga kepada pemilik kendaraan dengan cara memperlihatkanm
keramahtamahan dari karyawan kepada tamu dengan tujuan menjadikan
pelanggan tersebut merasa dihargai sehingga para pelanggan akan
merasakan kenyamanan ketika mereka mencuci kendaraannya.
Dengan menyediakan pelayanan yang berbeda dengan tempat
pencucian kendaraan bermotor lainnya, Wax on Wax out Automobile Car
Wash akan menyediakan satu ruang tunggu yang nyaman dan diberikan
complement berupa soft drink, kopi atau teh yang disediakan secara cumacuma. Selebihnya Wax on Wax out Automobile Car Wash mengharapkan
dengan adanya tempat pencucian kendaraan bermotor ini akan dapat
melayani semua masyrakat umum khususnya para pelanggan yang
bertempat tinggal di sekitar Cikutra.
i
Universitas Kristen Maranatha
Table of Contents
Abstract
Executive Summary
Approval Page
Acknowledgements
Table of Contents
i
ii
iv
v
vii
Chapter I Background
I.a The Description of the Business
I.b The Service
I.c The Location
1
1
2
3
Chapter II Marketing Plan
II.a The Target Market
II.b Positioning
II.c Marketing Mix
II.d The Competitor
5
5
8
8
11
Chapter III Operation Plan
III.a Operating Cycles
III.b. Geographical Location
III.c Strategy and Plans
III.d Facilities and Improvements
III.e Regulatory and Legal Issues
14
14
15
16
17
17
Chapeter IV Human Resources
IV.I Management
IV.II Management Compensation
IV.III Job Description
19
19
20
20
Chapter V Financial
V.a Initial Investment
V.b Cost Expense
V.c Profitability
V.d Cash In-Flow
V.e Cash Out-Flow
V.f Cash Flow
V.g The Payback Period
23
23
25
25
26
27
27
28
Bibliography
30
vii
Universitas Kristen Maranatha
CHAPTER I
BACKGROUND OF THE STUDY
I. The business
For many years people have tried to start their own successful
businesses. Nowadays business industry is giving a chance to the people
to start their own business. Car wash businesses have begun to compete
directly with some of the larger full-service and self-service car wash
establishments.
Moreover, in running business like automobile car wash we should
know the best way in washing a car. Besides that, the professional car
care services require a variety of tools and supplies, proper training, as
well as some hands-on experience.
a. Description of business
If you own a car, sometimes you find it get dirty and you take it to
the car wash. Of course you have to be selective in choosing the best
place to wash your car, because not all of the car wash can give you the
best service to fulfill your own desire.
In addition I will introduce you my company named Wax on Wax out
Automobile Car Wash or WOWO Automobile Car Wash. WOWO
Automobile Car Wash is a proprietorship business. With the permit that
WOWO Automobile Car Wash has made before, it will feature a service
that looks very extraordinary. What kind of service that WOWO Automobile
1
Universitas Kristen Maranatha
Car Wash will give to you? Those services are aromatic shampoo in your
cars, shining tires, and shining exterior, fragrance on the interior of the
cars, comfortable waiting room, and a compliment for you.
WOWO Automobile Car Wash is a new independent business that
means this business has not been operated before and it will be the
premier for WOWO Automobile Car Wash to serve the people around the
Cikutra area. This business is gainful enough because this business is
prominent in giving services that will make the customer feel satisfied.
Nevertheless, washing a car does not merely get a sponge out with
some water, flooding the car with soap and water, and being continued
with rinsing and wiping it dry with a towel. Moreover, professional car wash
services require a variety of tools and supplies, proper training, as well as
some hands-on experience in giving the best service to the customer. In
this case, with your money invest it will make this business will run
effectively in November 10, 2008.
b. The service
In this part I will try to describe more about WOWO Automobile Car
Wash. The benefit of my service is an extraordinary service that is different
from the other car washes service, such as wash the customer’s cars by
using an aromatic car shampoo, build a comfortable place for the waiting
room, and give a bottle of soft drink as a compliment for the customer
when he has his car washed at WOWO Automobile Car Wash.
WOWO Automobile Car Wash will provide about the service. In this
case, if I want to reach the loyal customer to come to my car wash I have
to give them good services. Based on my own experience, all of the car
2
Universitas Kristen Maranatha
wash in Bandung does not give a good service. They only give the service
to the customers’ cars but they do not care about the owner of the cars.
This is the important thing that I want to give to the customer. The best car
wash does not only give a good service to the car, but it should give a
good service too to the owner of the cars as well. At WOWO Automobile
Car Wash, all of the customers will be served in a good way.
In doing this strategy I believe it will make all the people around the
Cikutra choose WOWO Automobile Car Wash as the exact place to wash
their cars. Moreover, by operating this car wash in six months I feel
optimistic that I will achieve twenty percent (20%) of loyal customers.
c. The location
WOWO Automobile Car Wash is located at Cikutra area,
specifically Cikutra Street number 231. In this case, I choose this site
because there are many people live in Cikutra who have car, and they
need a good service to have their car washed when they are dirty.
Moreover, this location is accessible because it is located in a main street
of Cikutra. Below is the nearest location of my opportunities customers.
Table 1.1
(The Location of Opportunities Customer)
Residences
Universities
Offices
Public Transportation
Surapati Core
STIE Widyatama
Mandiri Bank
Cipaganti Travel
Komplex Cikutra Baru
ITENAS
Securicor
Star Shuttle
Griya Bukit Mas
Cikutra Baru Permai
3
Universitas Kristen Maranatha
Based on the table above, we can see there are many targets
which make some opportunities. Below, I will show the strategic location
that makes wax on wax out automobile car wash operate frequently.
Picture 1.1
(The Location of Wax on Wax out Automobile Car Wash)
Pahlawan
Graveyard
Police
Station
REST
AREA
Cikutra street
no.231
Sidoluhur Street
Wax on wax out
Automobile car wash
Pahlawan Street
From the picture of the location above, I can inform that WOWO
Automobile Car Wash is located in the main street of Cikutra Street. It will
make sure that the customers easier to come to wash their dirty car. With
1.080 m2 there will be use three hydraulics, a cozy waiting room, and the
place for drying the car after washed.
4
Universitas Kristen Maranatha
Bibliography
Llyod L, and Lesli W. Rue. Management: Skills and Application. North
America, 2003
Eglash, Joanne. How to write .Com Business Plan. New York: Ten Pen
Plaza, 2001
Mantes, Miriam M., Boedi H. Kuslina, and Crisostomo Alex. Christian Book
Store Business Plan. Bandung, 2002
30