Radio Habit in 9 big cities

  

Radio Habit in 9 big cities Source: Radio Audience Measurement 2005 wave 3 Radio is definitely for youth

  87

  80

  81

  62

  74

  81 10-19 YRS 20-29 YRS 30-39 YRS 40+ YRS Male 10+ YRS Female 10+ YRS Sumber: Radio Audience Measurement 2005 wave 3

  All people in 9 cities, in%

  Within a week, radio reaches 84% each of Surabaya and Palembang population All people in 9 cities, in%

  84

  84

  82

  77

  72

  69

  69

  67

  65

63 JKT BDG SBY SMG MDN MKS YOG PLB DPS Ave

  Sumber: Radio Audience Measurement 2005 wave 3

  20-29 years old group listens longer 2:37 3:17 2:36 2:55 2:38 3:07 10-19 YRS 20-29 YRS 30-39 YRS 40+ YRS Male 10+ YRS Female 10+ YRS

  Sumber: Radio Audience Measurement 2005 wave 3 All people in 9 cities, in hr:minute

  2.46

  2.47

  2.41

  2.24

  2.53

  2.47

  2.32

  2.5

  3.16

  3.25 JKT BDG SBY SMG MDN MKS YOG PLB DPS Ave Sumber: Radio Audience Measurement 2005 wave 3

  Bandung & Denpasar people listen to radio the longest (in hr:mn) All people in 9 cities, in hr:minute

  57% 66% 68% 62% 69% 57% 71% 62% 56% 6% 7% 6% 7% 5% 6% 6% 10% 5% 11% 10% 6% 13% 9% 17% 5% 12% 13% 25% 17% 20% 18% 17% 20% 18% 16% 26% JKT BDG SBY SMG MDN MKS YOG DPS PLB

  Other Car Work Home

  Sumber: Radio Audience Measurement 2005 wave 3 Yogya people more ‘homey’ listeners …while Makasar like on wheels…

  All people in 9 cities, in% Radio Listeners Profile in Greater Jakarta People aged 10+, all day part, all place of listening, in %

AGE GENDER

  SES 7%

  10-14 yrs

  11%

  SES A1

  7%

  15-19 yrs

  15%

  SES A2

  48% 19%

  20-24 yrs

  16%

  SES B 25-29 yrs Female

  26% 12%

  30-34 yrs SES C1 Male

  10%

  35-39 yrs SES C2

  9% 20%

  40-44 yrs

  52% 8%

  SES D 45-49 yrs

  6% 14%

  SES E 50+ yrs

  12% 6% Source : NMR Radio Survey Wave III 2005 People aged 10+, all day part, all place of listening, in % Education

  Occupation 2% 2% 26% 21% 31% 18%

  Below Elementary Elementary Finished Secondary School High School Academy University

  13% 20% 20% 8% 33% 6%

  White Collar Blue Collar Entrepreneur Housewives Students Others

  Radio Listeners Profile in Greater Jakarta Source : NMR Radio Survey Wave III 2005 Top 10 Radio in Greater Jakarta People aged 10+, all day part, all place of listening

  RADIO CUME (‘000) Source : NMR Radio Survey Wave III 2005

  1,311 SONORA

  10

1,525 RKM

  9 1,580 SPFM

  8 1,700 MEGASWARA

  7 1,715 MERSI

  6 1,934 ELSHINTA

  5

2,114 RIA

  4 2,154 I-RADIO

  3 2,312 ELGANGA

  2 4,225 BENS

  1 People aged 10+, all day part, all place of listening MALE

  FEMALE RADIO CUME (‘000) RADIO CUME (‘000)

  10 683 SPFM

  2 2,025 BENS

  3 1,111 I-RADIO

  4 1,094 ELGANGA

  5 1,010 RIA

  6 868 MEGASWARA

  7 812 RKM

  8 799 ELSHINTA

  9 723 MERSI

  1 613 SONORA

  Top 10 Radio in Greater Jakarta by Gender 698 SONORA

  2 2,199 BENS

  3 1,218 ELGANGA

  4 1,135 ELSHINTA

  5 1,104 RIA

  6 1,043 I-RADIO

  7 992 MERSI

  8 897 SPFM

  9 831 MEGASWARA

  10 714 RKM

  1 Source : NMR Radio Survey Wave III 2005 People aged 10+, all day part, all place of listening

SES A1

  10 118 SONORA

  1 Source : NMR Radio Survey Wave III 2005

  2 218 ELSHINTA

  3 217 BENS

  4 198 I-RADIO

  5 150 RKM

  6 140 ELGANGA

  7 127 TRAX FM

  8 123 ALAIKASLM

  9 119 MERSI

  RADIO CUME (‘000) RADIO CUME (‘000) Top 10 Radio in Greater Jakarta by SES

  81 SPFM

  2 297 I-RADIO Radio has ‘earlier’ prime time than TV _{16000 800} TV Weekday ₁₄₀₀₀ TV Weekend ₇₀₀ Radio Week Day ₁₂₀₀₀ Radio Week End ₆₀₀

  3 284 ELSHINTA

  4 212 SONORA

  5 208 TRAX FM

  6 190 PRAMBORS

  7 182 MUSTANG

  8 156 RKM

  9 141 CAMAJAYA

  97 HRFM

  10

  1 103 PRAMBORS

  10000 _{8000 400} ⁵⁰⁰ ₄₀₀₀ 6000 ₂₀₀ ³⁰⁰ 2000 _{0500- 0615- 0730- 0845- 1000- 1115- 1230- 1345- 1500- 1615- 1730- 1845- 2000- 2115- 2230- 2345-} ¹⁰⁰ 0515 0630 0745 0900 1015 1130 1245 1400 1515 1630 1745 1900 2015 2130 2245 2400

  Source: Radio Audience Measurement 2005 wave 2

  People aged 10+, all da Listening Pattern in Greater Jakarta

  1400 2100 2800 3500 700 0500-0515 0545-0600 0630-0645 0715-0730 y part, all place of lis

  0800-0815 0845-0900 0930-0945 1015-1030 1100-1115 teni

  1145-1200 ng, ave

  W eekd

  1230-1245

  Ti

  Ap 1315-1330

  m

  (‘000) ¼ hour

  a y e

  ril 13,

   (

  1400-1415

  1 /4

  2006

   hour W

  1445-1500

  eeken

  1530-1545

  ) d

  1615-1630

  13 1700-1715

  Sourc 1745-1800

  People aged 10+, all day part, all place of listening, ave (‘000) ¼ hour TARP Chart of Top 30 Radios (Weekday) 100 200 0500-0È15 0630-0645 0800-0815 0930-0945 1100-1115 1230-1245 1400-1415 1530-1545 1700-1715 1830-1845 2000-2015 2130-2145 2300-2315

I-RADIO ELSHINTA SPFM RKM SONORA PRAMBORS CAMAJAYA TRAX FM MUSTANG HRFM

  Time (1/4 hour)

  Source : NMR Radio Survey Wave III 2005

  

Advertising Expenditure

Source : Advertising Information Service Jan-Jun 2005

  

Advertising Analysis helps to...

• Identify & track advertising activity of competitor
• How much they spend?
• Where they advertise?
• When they launch new brands/copyline?
• When they usually spend heavily?

Coverage Monitored advertisement in 209 print (128 magazine/tabloid and 81

• newspaper), number of media monitored will be updated 2 times a year. Monitored advertisement in 15 TV stations (11 national TV stations
• and 4 local ones) Does not monitor classified ad (iklan baris)
• Include Published Rate Card information
• Include estimate discount and promotion calculation
• Include information of advertisement volume, value and
• advertisement trend

  H1 2004 H1 2005 Increase TV 7,254 8,256 14% NEWSPAPERS 2,725 3,021 11%

  Advertising Expenditure increased H1 2004 vs H1 2005 All Media, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

  MAGAZINES 501 550 10% Total 10,481 11,827 13% Source: Advertising Information Services

  No. of print monitored by Nielsen Media Research :

• Year 2004 : 136 mag & tab and 72 npp
• Year 2005 : 128 mag & tab and 81 npp

Advertising expenditure in Newspaper is upward increasing NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

  610 2004 2005 552 516 532 529 503 485 456 435 381 389 359 Jan Feb Mar Apr May Jun

  8% 14% -2% 17% 14% 15% Source: Advertising Information Services Communication Equipment spent most NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

  223 COMMUNICATION EQUIPMENT, SERVICES

  11%

  266 174 MOTORCYCLES, SCOOTERS, BIKES

  1%

  243 153 MEDIA, AD AGENCY, PRODUCTION HOUSE

  1%

  185 167 BANKING,FINANCIAL INSTITUTION,LEASING

  45%

  183 140 MEDIA SELF PROMOTION

  8%

  176 157 PRIVATE VEHICLES

  26%

  170 107 REAL ESTATE, HOUSING, APARTMENT, FLAT

  9%

  156 151 CORPORATE ADS, SOCIAL SERVICES

  21%

  153 2004 115 HOTEL, BAR, RESTAURANT, DISCO, CINEMA

  39%

  116 2005

  97 FORMAL EDUCATION

  19%

  107

  Source: Advertising Information Services Candidate for Local Government Spent Advertising in certain number NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

  57 TABIB (PARANORMAL)

• -9%

  52

  16 HONDA - ALL MOTORCYCLES

  115%

  35

  20 SONY ERICSSON - GSM HANDPHONE

  61%

  32

  18 NOKIA - GSM HANDPHONE

  72%

  31

  14 SUZUKI - ALL MOTORCYCLES

  96%

  27

  24

  15%

  PARTYLINE

  27 N/A CALON PEMERINTAH DAERAH

  24

  16

  46%

  HONDA ASTREA SUPRA - MOTORCYCLE

  23 2004

  25

• -11%

  YAMAHA - ALL MOTORCYCLES

  22 2005

  16

  18%

  SUZUKI SMASH - MOTORCYCLE

  19 Source: Advertising Information Services Candidate for Local Government Spent Advertising in certain number NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

  SUZUKI

  53%

  JAWA POS GROUP

  46%

  HONDA

  44%

  YAMAHA

  20%

  TELKOMSEL

  24%

  NOKIA

  70%

  INDOSAT

  19%

  BANK MANDIRI

• -50%

  2004 GRAMEDIA 2005

• -6%

  SONY ERICSSON

  60% Source: Advertising Information Services