T PS 1402603 Abstract

DAMPAK KEBERADAAN INDUSTRI DAN PROGRAM
CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP
PERUBAHAN STRUKTUR SOSIAL MASYARAKAT

Oleh
SUBHAN WIDIANSYAH
(1402603)
Abstrak
Penelitianinibertujuanuntukmengungkapdampakkeberadaanindustriterhadapperub
ahanstruktursosialmasyarakat.Keberadaandariindustrisangatberdampakpadakehidu
panmasyarakatbaiksecarapositifmaupunnegatif.Salahsatucarauntukmenanggulangi
dampaknegatif
yang
terjadiakibatadanyakeberadaanindustriyaitudengandibentuknya
program
Corporate
Social
Responsibility
(CSR)
sebagaibentuktanggungjawabsosialperusahaanterhadapmasyarakatdanlingkungans
ekitarperusahaan.

Penelitianmenggunakanmetodepenelitiandeskriptifdenganpendekatanpenelitianko
mbinasi
(mix
method).Sampelmenggunakantekniksampelprobability
samplingdenganSimple
random
samplinguntukpengambilansampel
yang
dilakukan di DesaBojongKecamatanCikupaKabupatenTangerang.Instrumen yang
digunakanberbentukangketdenganmenggunakanskalapolitomi
1-5,
dengananalisisinstrumenvaliditasdanreliabilitasserta
instrument
pedomanwawancara,
observasidandokumentasi.Hasilpenelitiankuantitatifmenggunakananalisisujiasums
istastistikmencakupujinormalitas,
ujimultikolinieritasdanujihomogenitas.Hipotesismenggunakanujianalisisregresida
nanalisisjalur (path analysis).Hasilpenelitiankualitatifmenggunakananalisisreduksi
data, display data danverifikasi data.Berdasarkanhasilpenelitianditemukanbahwa:
(1) KeberadaanindustriberpengaruhpadamasyarakatDesaBojong (2) Program CSR

berpengaruhpadamasyarakatDesaBojong.
(3)
perubahanstruktursosialmasyarakatterjadi
di
DesaBojong.
(4)
Keberadaanindustriberpengaruhsecarasignifikanterhadapperubahanstruktursosial
masyarakat
di
DesaBojongKecamatanCikupaKabupatenTangerang.(5)
Keberadaanindustriberpengaruhsecarasignifikanterhadapperubahanstruktursosial
masyarakatmelalui program corporate social responsibility (CSR) sebagaivariabel
intervening di DesaBojongKecamatanCikupaKabupatenTangerang.
Kata Kunci :KeberadaanIndustri, Program Corpotate Social Responsibility
(CSR), StrukturSosialMasyarakat

SubhanWidiansyah, 2016
DAMPAKKEBERADAAN INDUSTRI DAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR)
TERHADAP PERUBAHAN STRUKTUR SOSIAL MASYARAKAT
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

v

THE IMPACT OF THE EXISTENCE OF INDUSTRY AND PROGRAM
CORPORATE SOCIAL RESPONSIBILITY (CSR) CHANGES IN SOCIAL
STRUCTURE OF SOCIETY
by
SUBHAN WIDIANSYAH
(1402603)
Abstract
This study aims to reveal the impact of the presence of the industry to changes in
the social structure of society. The existence of the industry is very impact on
people's lives both positively and negatively. One of the main ways to cope with
negative impacts caused by the existence of the industry, namely the
establishment of the Corporate Social Responsibility (CSR) as a form of corporate
social responsibility towards society and the environment surrounding the
company. Research using descriptive research method with a combination of
research approaches (mix method). Samples using sampling techniques
probability sampling Simple random sampling for sampling conducted in the
village of BojongsubdistrictCikupaTangerang District. The instruments used in

the form politomi questionnaire using a scale of 1-5, with analytical instruments
as well as the validity and reliability of the instrument interview, observation and
documentation. The results of quantitative research using statistical analysis
includes the assumption normality test, multicollinearity and homogeneity test.
Test hypotheses using regression analysis and path analysis. The results of a
qualitative study using analysis of data reduction, data display and data
verification. According to the research found that: (1) The existence of industry
influence on society Bojong (2) Program CSR affects the communities in Bojong.
(3) changes in social structure occurs in Bojong village. (4) The existence of
significant influence on the industry changes in the social structure in the village
of BojongsubdistrictCikupaTangerang District. (5) The existence of significant
influence on the industry changes in the social structure of society through
corporate social responsibility (CSR) as an intervening variable in
BojongsubdistrictCikupaTangerang District.
Keywords: Industry Presence, Corporate Social Responsibility Program (CSR),
Social Structure of Society

SubhanWidiansyah, 2016
DAMPAKKEBERADAAN INDUSTRI DAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR)
TERHADAP PERUBAHAN STRUKTUR SOSIAL MASYARAKAT

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

vi