PENGARUH PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI SECARA ONLINE STUDI KASUS PADA PRODUK FASHION ONLINE DI KOTA BANDUNG

DAFTAR TABEL

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2.1 Indikator Kepercayaan .................................... 45

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3.1 Skala Pengukuran Variabel ...........................

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3.2 Operasional Variabel ...................................... 77

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4.1 Analisis Responden Terhadap Persepsi

73

Harga .............................................................. 75

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4.2 Analisis Responden Terhadap Kepercayaan ... 81

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4.3 Analisis Responden Terhadap Minat Beli ....... 89

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4.4 Interpretasi Uji Validitas Item Persepsi
Harga .............................................................. 94

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4.5 Interpretasi Uji Validitas Item Kepercayaan ... 95

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4.6 Interpretasi Uji Validitas Item Minat Beli ...... 96

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4.7 Uji Reliabilitas Item Persepsi Harga ............... 97

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4.8 Uji Reliabilitas Item Kepercayaan .................. 97

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4.9 Uji Reliabilitas Item Minat Beli ...................... 98

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4.10 Interpretasi Uji Reliabilitas ............................ 98

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4.11 Hasil Uji Multikolinearitas ............................ 101

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4.12 Hasil Uji Linearitas ........................................ 103

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4.13 Hasil Uji Normalitas ...................................... 104

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4.14 Model Summary Analisis Regresi Berganda .. 105

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4.15 Analysis of Variance ...................................... 106

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4.16 Coefficients Analisis Regresi Berganda ........ 107

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