PERANCANGAN VIDEO KLIP ANIMASI 2D âI GOT YOUâ SEBAGAI MEDIA PROMOSI DUO KNEE & TOES.
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Konsep Pengantar Karya Tugas Akhir
PERANCANGAN VIDEO KLIP ANIMASI 2D
‘I GOT YOU’ SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai PrasyaratGuna
Memperoleh Gelar Sarjana SeniRupaPada Fakultas Seni Rupa dan Desain
Jurusan Desain Komunikasi Visual
Disusun Oleh:
REZA DWI SETYAWAN
C0709061
JURUSAN DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
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LEMBAR PERSETUJUAN
Tugas Akhir dengan Judul:
PERANCANGAN VIDEO KLIP ANIMASI 2D
‘I GOT YOU’ SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Telah disetujui untuk dipertahankan dihadapan Tim Penguji TA
Menyetujui,
Pembimbing I
Pembimbing II
HermansyahMuttaqin, S.Sn, M.Sn
AnugrahIrfan Ismail, S.Sn
NIP.197111152006041001
NIP. 198307022008121003
Mengetahui,
Koordinator Kolokium dan Tugas Akhir
Dr. Deny Tri Ardianto S.Sn, Dipl.Art
NIP. 197905212002121002
commit to user
ii
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LEMBAR PENGESAHAN
Diterima dan Disetujui oleh Panitia Tugas Akhir jurusan Seni Rupa
Fakultas SeniRupadanDesain Universitas Sebelas Maret
Pada Tanggal: 21
Januari 201
Panitia Penguji
Ketua Sidang Akhir
(………………….……)
Dr. Deny Tri Ardianto S.Sn., Dipl.Art
NIP. 197905212002121002
Sekretaris Sidang Akhir
(………………….……)
Rudy W Herlambang, S.Sn, M.Sn
NIP. 197503232003121002
Pembimbing Tugas Akhir I
(………………….……)
HermansyahMuttaqin, S.Sn, M.Sn
NIP.197111152006041001
Pembimbing Tugas Akhir II
(………………….……)
Anugrah Irfan Ismail, S.Sn
NIP. 198307022008121003
Mengetahui,
Plt. Dekan
FakultasSeni RupadanDesain
Ketua Jurusan
Desain Komunikasi Visual
Drs. Riyadi Santosa, M.Ed, Ph.D
NIP.196003281986011001
Drs. Mohamad Suharto, M.Sn
NIP.195612201986031003
5
commit to user
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PERANCANGAN VIDEO KLIP ANIMASI 2D ‘I GOT YOU’
SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Reza Dwi Setyawan1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Anugrah Irfan Ismail, S.Sn.3
ABSTRAK
Reza Dwi Setyawan, 2015. Pengantar Tugas Akhir ini berjudul
Perancangan Video Klip Animasi 2D “I Got You” sebagai Media Promosi Duo
Knee & Toes. Adapun permasalahan yang dikaji adalah (1) Bagaimana membuat
video klip animasi untuk lagu“I Got You” yang menarik secara konsep dan
visual? (2) Bagaimana memilih media pendukung yang efektif dan relevan untuk
mengenalkan video klip animasi lagu“I Got You”?. Knee & Toes adalah duo
musisi dari Malang, Indonesia ysng terbentuk pada tahun 2010. Terdiri dari Ristri
Putri dan Bie Paksi. Keduanya berperan sebagai vokalis dengan memainkan
intrument gitar (folk dan klasik).Saat ini mereka baru mempunyai dua video klip,
yang menggunakan teknik live shot. Namun kurang begitu membawa feedback
yang baik untuk promosi musik mereka. Teknik pembuatan video klip dengan
animasi diharapkan menjadi satu cara yang tepat untuk video klip mereka
selanjutnya. Diharapkan dengan dibuatnya video klip animasi ini dapat membuat
grup Knee & Toes lebih dikenal masyarakat luas, sehingga memberikan warna
baru di dunia musik Indonesia.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709061
2
Dosen Pembimbing I
commit to user
3
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
THE DESIGN OF 2D ANIMATION VIDEO CLIP ‘I GOT YOU’
AS PROMOTIONAL MEDIA FOR KNEE & TOES
Reza DwiSetyawan1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Anugrah Irfan Ismail, S.Sn.3
ABSTRACK
Reza DwiSetyawan, 2015. The title of the final project is Design 2d
Animation Video Clip “I Got You” As Promotional Media For Knee & Toes. The
problem of the study are (1) How to make animated video clip for the song
entitled “I Got You” which has attractive concept and visual? (2) What are the
additional medias which effectively and relevantly support the animated video
clip? Knee & Toes is a duo of musicians from Malang, Indonesia arrives formed
in 2010. Consisting of Ristri Princess and BiePaksi . Both act as a vocalist with
intrument play guitar ( folk and classical ). However they only have two infamous
video clips, which uses a liveshot technique. The animated video clipstechnique
are expected to be the right way for their next video clip.What is expected of the
making of this animated video clips can create a group Knee & Toes more widely
known , thus providing a new color of Indonesian music .
_______________________
1
DepartmentofVisual Communication Design Students with NIM C0709061
2
Guide Lecture I
3
commit to user
Guide Lecture II
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HALAMAN MOTTO
“You Are Loved”
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HALAMAN PERSEMBAHAN
Tugas Akhir ini kupersembahkan kepada:
Yang tersayang Ayah danIbu,
SartonodanSudiyati.
commit to user
vii
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KATA PENGANTAR
Puji syukur kehadirat Tuhan Yang Maha Kuasa atas segala limpahan
rahmat dan hidayat-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir
dengan judul: Perancangan Video KlipAnimasi 2D ‘I Got You’Sebagai Media
Promosi Duo Knee & Toes.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan
dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima
kasih kepada:
1.
Drs. Riyadi Santosa, M.Ed, Ph.D, selaku Plt. Dekan Fakultas SeniRupa dan
Desain
2.
Drs. Mohamad Suharto, M.Sn, selaku ketua jurusan Desain Komunikasi
Visual
3.
EstyWulandari, S.Sos, M.Si, selakuPenasehatAkademik
4.
Hermansyah Mutaqqin, S.Sn, M.Sn, selaku Pembimbing I Tugas Akhir
5.
AnugrahIrfan Ismail, S.Sn, selakuPembimbing II TugasAkhir
6.
Knee & Toes yang telahbersediameluangkanwaktunya
7.
Seluruhdosen serta staf karyawan Desain Komunikasi Visual
8.
AlmamaterUniversitasSebelasMaret Surakarta
Penulis menyadari bahwa penulisan ini masih jauhdarikesempurnaan.
Untuk itu penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
commit to user
viii
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Surakarta, 31Maret 2015
Penulis,
Reza DwiSetyawan
NIM. C0709061
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DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACK ...................................................................................................... v
HALAMAN MOTO ........................................................................................ vi
HALAMAN PERSEMBAHAN ...................................................................... vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang Masalah ................................................................. 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 4
D. Metode Pengumpulan Data ........................................................... 4
BAB II KAJIAN TEORI ............................................................................... 6
A. Tinjauan Umum Perancangan .............................................................. 6
B. Tinjauan Umum Video Klip ................................................................ 6
1. Pengertian Video Klip ................................................................... 6
2. Jenis Video Klip ............................................................................. 7
3. Unsur Video Klip ........................................................................... 8
C. Tinjauan Umum Animasi ..................................................................... 9
1. Pengertian Animasi ........................................................................ 9
2. Sejarah Animasi ............................................................................. 10
3. Jenis Animasi ................................................................................. 15
4. Prinsip Dasar Animasi ................................................................... 16
5. Teknik Penciptaan Animasi ........................................................... 20
D. Tinjauan Umum Promosi ..................................................................... 22
1. Promosi .......................................................................................... 22
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2. Tujuan Promosi .............................................................................. 25
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3. Media Promosi .............................................................................. 27
E. Tinjauan Umum Musik ........................................................................ 28
1. Pengertian Musik ........................................................................... 28
2. Jenis - Jenis Musik ......................................................................... 29
3. Ragam Penyajian Musik ................................................................ 34
BAB III IDENTIFIKASI DATA .................................................................. 35
A. Identifikasi Obyek Perancangan ............................................................. 35
1. Gambaran Umum Duo ................................................................... 35
2. Diskografi Knee & Toes ................................................................ 37
3. Tur Internasional Knee & Toes ...................................................... 41
4. Musik Knee & Toes ....................................................................... 44
5. Lirik Lagu ‘I Got You’ ................................................................... 44
6. Analisa Promosi Knee & Toes ....................................................... 46
B. Identifikasi Komparasi ......................................................................... 48
C. Analisis SWOT ..................................................................................... 48
D. Unique Selling Point (USP) ................................................................ 51
E. Positioning ........................................................................................... 51
BAB IV KONSEP KREATIF PERANCANGAN ....................................... 53
A. Metode Perancangan ............................................................................ 53
B. Konsep Kreatif ..................................................................................... 54
C. Target Market dan Target Audience .................................................... 54
D. Target Visual ........................................................................................ 55
E. Konsep Karya Video Klip .................................................................... 55
1. Tema ............................................................................................... 56
2. Storyline ......................................................................................... 57
F. Konsep Perancangan ............................................................................ 58
1. Konsep Komunikasi Visual............................................................ 59
a. Ilustrasi ..................................................................................... 59
b. Tipografi ................................................................................... 62
c. Warna ...................................................................................... 64
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d. Layout ......................................................................................
65
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2. Konsep Komunikasi Verbal ........................................................... 66
a. Kepala Berita (Headline) ........................................................ 66
b. Penjelasan Kepala Berita (Sub Headline) ............................... 66
c. Teks (Body Copy) .................................................................... 66
d. Baseline .................................................................................... 67
G. Teknik Pelaksanaan .............................................................................. 67
H. Media Placement .................................................................................. 68
I. Estimasi Biaya ...................................................................................... 71
BAB V VISUALISASI KARYA ................................................................... 72
A. Karya Utama ........................................................................................ 72
1. Video Klip ...................................................................................... 72
2. Scene Preview ................................................................................ 73
B. Karya Pendukung ................................................................................. 85
1. Cover Packaging DVD................................................................... 85
2. Label DVD ..................................................................................... 86
3. Cover, Booklet dan Back Cover DVD ............................................ 87
4. Poster .............................................................................................. 89
5. X-Banner ........................................................................................ 90
6. Cover Twitter ................................................................................. 91
7. Cover Facebook Fanpage .............................................................. 92
8. Cover Youtube ............................................................................... 93
9. Stiker .............................................................................................. 94
10. Kaos ............................................................................................... 95
11. Postcard ......................................................................................... 96
12. Pin .................................................................................................. 98
BAB VI PENUTUP ........................................................................................ 99
A. Kesimpulan .......................................................................................... 99
B. Saran ..................................................................................................... 100
DAFTAR PUSTAKA ..................................................................................... 101
HALAMAN TERIMA KASIH ..................................................................... 102
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LAMPIRAN ....................................................................................................
103
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DAFTAR GAMBAR
Gambar 1 Thaumatrope.................................................................................... 11
Gambar 2 Phenakistoscope .............................................................................. 12
Gambar 3 Zoetrope .......................................................................................... 12
Gambar 4 Praxinoscope ................................................................................... 13
Gambar 5 Flip Book ......................................................................................... 13
Gambar 6 ‘A Journey’ EP ................................................................................ 38
Gambar 7 ’Dammit I’m Mad’ Album .............................................................. 39
Gambar 8 Unspoken Wish EP .......................................................................... 40
Gambar 9 Logo Knee & Toes .......................................................................... 46
Gambar 10 Screenshot Knee & Toes Facebook fanpage................................. 46
Gambar 11 Screenshot Knee & Toes Twitter .................................................. 47
Gambar 12 Screenshot Knee & Toes Reverbnation ........................................ 47
Gambar 13 Screenshot Knee & Toes Soundcloud ........................................... 47
Gambar 14 Screenshot Knee & Toes Youtube ................................................ 48
Gambar 15 Ilustrasi Karakter Utama Laki - Laki ............................................ 60
Gambar 16 Ilustrasi Karakter Utama Perempuan ........................................... 61
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DAFTAR TABEL
Tabel 1 Knee & Toes UK Tour ........................................................................ 41
Tabel 2 Knee & Toes Unspoken Wish Tour..................................................... 43
Tabel 3 Analisis SWOT .................................................................................... 49
Tabel 4 Estimasi Biaya..................................................................................... 71
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Konsep Pengantar Karya Tugas Akhir
PERANCANGAN VIDEO KLIP ANIMASI 2D
‘I GOT YOU’ SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai PrasyaratGuna
Memperoleh Gelar Sarjana SeniRupaPada Fakultas Seni Rupa dan Desain
Jurusan Desain Komunikasi Visual
Disusun Oleh:
REZA DWI SETYAWAN
C0709061
JURUSAN DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
commit to user
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
LEMBAR PERSETUJUAN
Tugas Akhir dengan Judul:
PERANCANGAN VIDEO KLIP ANIMASI 2D
‘I GOT YOU’ SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Telah disetujui untuk dipertahankan dihadapan Tim Penguji TA
Menyetujui,
Pembimbing I
Pembimbing II
HermansyahMuttaqin, S.Sn, M.Sn
AnugrahIrfan Ismail, S.Sn
NIP.197111152006041001
NIP. 198307022008121003
Mengetahui,
Koordinator Kolokium dan Tugas Akhir
Dr. Deny Tri Ardianto S.Sn, Dipl.Art
NIP. 197905212002121002
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
LEMBAR PENGESAHAN
Diterima dan Disetujui oleh Panitia Tugas Akhir jurusan Seni Rupa
Fakultas SeniRupadanDesain Universitas Sebelas Maret
Pada Tanggal: 21
Januari 201
Panitia Penguji
Ketua Sidang Akhir
(………………….……)
Dr. Deny Tri Ardianto S.Sn., Dipl.Art
NIP. 197905212002121002
Sekretaris Sidang Akhir
(………………….……)
Rudy W Herlambang, S.Sn, M.Sn
NIP. 197503232003121002
Pembimbing Tugas Akhir I
(………………….……)
HermansyahMuttaqin, S.Sn, M.Sn
NIP.197111152006041001
Pembimbing Tugas Akhir II
(………………….……)
Anugrah Irfan Ismail, S.Sn
NIP. 198307022008121003
Mengetahui,
Plt. Dekan
FakultasSeni RupadanDesain
Ketua Jurusan
Desain Komunikasi Visual
Drs. Riyadi Santosa, M.Ed, Ph.D
NIP.196003281986011001
Drs. Mohamad Suharto, M.Sn
NIP.195612201986031003
5
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERANCANGAN VIDEO KLIP ANIMASI 2D ‘I GOT YOU’
SEBAGAI MEDIA PROMOSI
DUO KNEE & TOES
Reza Dwi Setyawan1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Anugrah Irfan Ismail, S.Sn.3
ABSTRAK
Reza Dwi Setyawan, 2015. Pengantar Tugas Akhir ini berjudul
Perancangan Video Klip Animasi 2D “I Got You” sebagai Media Promosi Duo
Knee & Toes. Adapun permasalahan yang dikaji adalah (1) Bagaimana membuat
video klip animasi untuk lagu“I Got You” yang menarik secara konsep dan
visual? (2) Bagaimana memilih media pendukung yang efektif dan relevan untuk
mengenalkan video klip animasi lagu“I Got You”?. Knee & Toes adalah duo
musisi dari Malang, Indonesia ysng terbentuk pada tahun 2010. Terdiri dari Ristri
Putri dan Bie Paksi. Keduanya berperan sebagai vokalis dengan memainkan
intrument gitar (folk dan klasik).Saat ini mereka baru mempunyai dua video klip,
yang menggunakan teknik live shot. Namun kurang begitu membawa feedback
yang baik untuk promosi musik mereka. Teknik pembuatan video klip dengan
animasi diharapkan menjadi satu cara yang tepat untuk video klip mereka
selanjutnya. Diharapkan dengan dibuatnya video klip animasi ini dapat membuat
grup Knee & Toes lebih dikenal masyarakat luas, sehingga memberikan warna
baru di dunia musik Indonesia.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709061
2
Dosen Pembimbing I
commit to user
3
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
THE DESIGN OF 2D ANIMATION VIDEO CLIP ‘I GOT YOU’
AS PROMOTIONAL MEDIA FOR KNEE & TOES
Reza DwiSetyawan1
Hermansyah Muttaqin, S.Sn, M.Sn.2, Anugrah Irfan Ismail, S.Sn.3
ABSTRACK
Reza DwiSetyawan, 2015. The title of the final project is Design 2d
Animation Video Clip “I Got You” As Promotional Media For Knee & Toes. The
problem of the study are (1) How to make animated video clip for the song
entitled “I Got You” which has attractive concept and visual? (2) What are the
additional medias which effectively and relevantly support the animated video
clip? Knee & Toes is a duo of musicians from Malang, Indonesia arrives formed
in 2010. Consisting of Ristri Princess and BiePaksi . Both act as a vocalist with
intrument play guitar ( folk and classical ). However they only have two infamous
video clips, which uses a liveshot technique. The animated video clipstechnique
are expected to be the right way for their next video clip.What is expected of the
making of this animated video clips can create a group Knee & Toes more widely
known , thus providing a new color of Indonesian music .
_______________________
1
DepartmentofVisual Communication Design Students with NIM C0709061
2
Guide Lecture I
3
commit to user
Guide Lecture II
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN MOTTO
“You Are Loved”
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN PERSEMBAHAN
Tugas Akhir ini kupersembahkan kepada:
Yang tersayang Ayah danIbu,
SartonodanSudiyati.
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kehadirat Tuhan Yang Maha Kuasa atas segala limpahan
rahmat dan hidayat-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir
dengan judul: Perancangan Video KlipAnimasi 2D ‘I Got You’Sebagai Media
Promosi Duo Knee & Toes.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan
dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima
kasih kepada:
1.
Drs. Riyadi Santosa, M.Ed, Ph.D, selaku Plt. Dekan Fakultas SeniRupa dan
Desain
2.
Drs. Mohamad Suharto, M.Sn, selaku ketua jurusan Desain Komunikasi
Visual
3.
EstyWulandari, S.Sos, M.Si, selakuPenasehatAkademik
4.
Hermansyah Mutaqqin, S.Sn, M.Sn, selaku Pembimbing I Tugas Akhir
5.
AnugrahIrfan Ismail, S.Sn, selakuPembimbing II TugasAkhir
6.
Knee & Toes yang telahbersediameluangkanwaktunya
7.
Seluruhdosen serta staf karyawan Desain Komunikasi Visual
8.
AlmamaterUniversitasSebelasMaret Surakarta
Penulis menyadari bahwa penulisan ini masih jauhdarikesempurnaan.
Untuk itu penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
Surakarta, 31Maret 2015
Penulis,
Reza DwiSetyawan
NIM. C0709061
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACK ...................................................................................................... v
HALAMAN MOTO ........................................................................................ vi
HALAMAN PERSEMBAHAN ...................................................................... vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang Masalah ................................................................. 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 4
D. Metode Pengumpulan Data ........................................................... 4
BAB II KAJIAN TEORI ............................................................................... 6
A. Tinjauan Umum Perancangan .............................................................. 6
B. Tinjauan Umum Video Klip ................................................................ 6
1. Pengertian Video Klip ................................................................... 6
2. Jenis Video Klip ............................................................................. 7
3. Unsur Video Klip ........................................................................... 8
C. Tinjauan Umum Animasi ..................................................................... 9
1. Pengertian Animasi ........................................................................ 9
2. Sejarah Animasi ............................................................................. 10
3. Jenis Animasi ................................................................................. 15
4. Prinsip Dasar Animasi ................................................................... 16
5. Teknik Penciptaan Animasi ........................................................... 20
D. Tinjauan Umum Promosi ..................................................................... 22
1. Promosi .......................................................................................... 22
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2. Tujuan Promosi .............................................................................. 25
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3. Media Promosi .............................................................................. 27
E. Tinjauan Umum Musik ........................................................................ 28
1. Pengertian Musik ........................................................................... 28
2. Jenis - Jenis Musik ......................................................................... 29
3. Ragam Penyajian Musik ................................................................ 34
BAB III IDENTIFIKASI DATA .................................................................. 35
A. Identifikasi Obyek Perancangan ............................................................. 35
1. Gambaran Umum Duo ................................................................... 35
2. Diskografi Knee & Toes ................................................................ 37
3. Tur Internasional Knee & Toes ...................................................... 41
4. Musik Knee & Toes ....................................................................... 44
5. Lirik Lagu ‘I Got You’ ................................................................... 44
6. Analisa Promosi Knee & Toes ....................................................... 46
B. Identifikasi Komparasi ......................................................................... 48
C. Analisis SWOT ..................................................................................... 48
D. Unique Selling Point (USP) ................................................................ 51
E. Positioning ........................................................................................... 51
BAB IV KONSEP KREATIF PERANCANGAN ....................................... 53
A. Metode Perancangan ............................................................................ 53
B. Konsep Kreatif ..................................................................................... 54
C. Target Market dan Target Audience .................................................... 54
D. Target Visual ........................................................................................ 55
E. Konsep Karya Video Klip .................................................................... 55
1. Tema ............................................................................................... 56
2. Storyline ......................................................................................... 57
F. Konsep Perancangan ............................................................................ 58
1. Konsep Komunikasi Visual............................................................ 59
a. Ilustrasi ..................................................................................... 59
b. Tipografi ................................................................................... 62
c. Warna ...................................................................................... 64
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d. Layout ......................................................................................
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2. Konsep Komunikasi Verbal ........................................................... 66
a. Kepala Berita (Headline) ........................................................ 66
b. Penjelasan Kepala Berita (Sub Headline) ............................... 66
c. Teks (Body Copy) .................................................................... 66
d. Baseline .................................................................................... 67
G. Teknik Pelaksanaan .............................................................................. 67
H. Media Placement .................................................................................. 68
I. Estimasi Biaya ...................................................................................... 71
BAB V VISUALISASI KARYA ................................................................... 72
A. Karya Utama ........................................................................................ 72
1. Video Klip ...................................................................................... 72
2. Scene Preview ................................................................................ 73
B. Karya Pendukung ................................................................................. 85
1. Cover Packaging DVD................................................................... 85
2. Label DVD ..................................................................................... 86
3. Cover, Booklet dan Back Cover DVD ............................................ 87
4. Poster .............................................................................................. 89
5. X-Banner ........................................................................................ 90
6. Cover Twitter ................................................................................. 91
7. Cover Facebook Fanpage .............................................................. 92
8. Cover Youtube ............................................................................... 93
9. Stiker .............................................................................................. 94
10. Kaos ............................................................................................... 95
11. Postcard ......................................................................................... 96
12. Pin .................................................................................................. 98
BAB VI PENUTUP ........................................................................................ 99
A. Kesimpulan .......................................................................................... 99
B. Saran ..................................................................................................... 100
DAFTAR PUSTAKA ..................................................................................... 101
HALAMAN TERIMA KASIH ..................................................................... 102
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LAMPIRAN ....................................................................................................
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DAFTAR GAMBAR
Gambar 1 Thaumatrope.................................................................................... 11
Gambar 2 Phenakistoscope .............................................................................. 12
Gambar 3 Zoetrope .......................................................................................... 12
Gambar 4 Praxinoscope ................................................................................... 13
Gambar 5 Flip Book ......................................................................................... 13
Gambar 6 ‘A Journey’ EP ................................................................................ 38
Gambar 7 ’Dammit I’m Mad’ Album .............................................................. 39
Gambar 8 Unspoken Wish EP .......................................................................... 40
Gambar 9 Logo Knee & Toes .......................................................................... 46
Gambar 10 Screenshot Knee & Toes Facebook fanpage................................. 46
Gambar 11 Screenshot Knee & Toes Twitter .................................................. 47
Gambar 12 Screenshot Knee & Toes Reverbnation ........................................ 47
Gambar 13 Screenshot Knee & Toes Soundcloud ........................................... 47
Gambar 14 Screenshot Knee & Toes Youtube ................................................ 48
Gambar 15 Ilustrasi Karakter Utama Laki - Laki ............................................ 60
Gambar 16 Ilustrasi Karakter Utama Perempuan ........................................... 61
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DAFTAR TABEL
Tabel 1 Knee & Toes UK Tour ........................................................................ 41
Tabel 2 Knee & Toes Unspoken Wish Tour..................................................... 43
Tabel 3 Analisis SWOT .................................................................................... 49
Tabel 4 Estimasi Biaya..................................................................................... 71
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