WAW Laudry : A Business Plan.

i

Maranatha Christian University

ABSTRAK

Tujuan penulisan Business Plan ini adalah sebagai prasyarat untuk

menyelesaikan masa perkuliahan di Fakultas Sastra, jurusan English for

Business Professionals, Universitas Kristen Maranatha.

Bisnis laundry adalah salah satu bisnis yang berkembang cukup pesat di

Indonesia. Melihat hal tersebut, saya memutuskan untuk menulis sebuah

Business Plan untuk membuat laundry. WAW Laundry service adalah laundry

service yang pada perencanaannya dibuka untuk memenuhi kebutuhan

mahasiswa Universitas Kristen Maranatha, Bandung. Khususnya bagi para

mahasiswa yang bedomisili di daerah Cibogo, Bandung.

Dalam proses penulisan Business Plan ini, saya telah melakukan

pengumpulan data dengan menggunakan metode observasi dan wawancara

tidak langsung kepada beberapa laundry service yang telah dibuka di sekitar

Universitas Kristen Maranatha. Dalam Business Plan ini saya memaparkan

perencanaan detil mengenai rencana pemasaran, rencana pengoperasian,

sumber daya manusia dan dana yang dibutuhkan untuk membuka sebuah

usaha Laundry, khususnya di daerah Cibogo, Bandung.

ii

Maranatha Christian University

EXECUTIVE SUMMARY

Name

: WAW Laundry.

Logo :

iii

Maranatha Christian University

Main Activity

Activities that WAW Laundry does are selling laundry service and delivering

clothes to the customers.

Market Potential

The market potential of WAW Laundry is Maranatha Christian University

students who live in Cibogo area. Besides, workers, lecturer and housewives

who live in Cibogo area are also the market potential of WAW Laundry.

Finance Projection

The capital budget that is needed to run this business is about Rp36.490.000

and Rp98.680.000 for the operating budget. I also make the estimation of

cash inflow, cash outflow, cash flow and the payback period of WAW

Laundry.

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Maranatha Christian University

TABLE OF CONTENTS

ABSTRACT………. i

EXECUTIVE SUMMARY………ii

ACKNOWLEDGMENT………...iv

TABLE OF CONTENTS………...v

CHAPTER I : BACKGROUND………...1

CHAPTER II: MARKETING PLAN………...4

II.1.

Marketing

Mix

II.1.1

Product/

Service

II.1.2

Price

II.1.3

Place

II.1.4

Promotion

II.2.

Segmenting,

Targeting, Positioning

II.2.1

Segmenting

II.2.2

Targeting

II.2.3

Positioning

CHAPTER III: OPERATION PLAN………...12

III.1.

Location

and

Site

III.2.

Operation

Plan

III.3.

Production

/

Service

Process

CHAPTER IV: HUMAN RESOURCE………...17

IV.1.

Recruitment

IV.1.1 Job Specification and Job Description

IV.1.2

Screening

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Maranatha Christian University

IV.1.4

Placement

IV.2.

Organizational

Structure

CHAPTER V : FINANCE………...20

V.1.

Financial

Budget

V.1.1

Capital

Budget

V.1.2

Operating

Budget

V.2.

Cash

Flow

V.2.1

Cash

Inflow

V.2.2

Cash

Outflow

V.3.

Payback

Period

Maranatha Christian University

1

CHAPTER I

BACKGROUND

Most of the students who live in boarding houses have a problem with their dirty clothes. As we know that Maranatha Christian University students do not wear uniform, so they usually have to wear a different outfit almost everyday when they go to campus. Unfortunately, most of them cannot wash their clothes everyday because of the study load. The problem shows up when they need clean clothes, but they are running out of them. Then, they realize that they need help. Therefore, based on that need, I am interested in running a service business which is a laundry service that can help the students around Maranatha Christian University to fulfill their need.

After doing some field observations, I find out that there are a lot of laundry services around Maranatha Christian University. However, I also find that in Cibogo area, there are only few laundry services. Then, it is a chance for me to help Maranatha Christian University students who live in Cibogo area. I also see it as a business opportunity because besides helping Maranatha Christian University students, I can also help the housewives, workers, and also lecturers who live in Cibogo area.

Maranatha Christian University

2

The name of the laundry service is “WAW” laundry. The reason of choosing this name is because it is simple and easy to remember. “WAW” also stands for washed away. Besides, the name is also an expression of satisfaction. I hope that after getting the service from WAW laundry, the customers will feel satisfied and say “waw it is so clean”.

The unique selling preposition (USP) of this business is that WAW laundry uses delivery service, so it will help the customers to save their time. Moreover, after doing some interview with some students who live in boarding houses, I find that until now there are only a few laundry services in Cibogo area which provide delivery service. Therefore, the delivery service can be the strength of WAW laundry later. WAW laundry will also give coupons to the customers whenever they wash 10 kgs of clothes. And if they have got 10 coupons, they will get one free service for washing 5 kgs of clothes.

The other USP of this business is that the customers can make a request of how they want their clothes to be washed. It means that, if the customers prefer the clothes to be washed by using washing machine or by hand, they could make a request. Moreover, the price of the service that I provide is affordable. The customers can also choose the price which is based on the length of the time they want their clothes ready.

To realize this business I need the initial investment and the cost of the first month. This can be seen in the following table:

Maranatha Christian University

3

Initial Investment Rp36.490.000

Cost / expense (per month) Rp8.223.333

Rp44.713.333

The cash inflow and outflow below will tell about the profit that can be gained from WAW laundry

Cash inflow (first year) Rp93.600.000

Cash outflow (first year) Rp86.680.000

Rp6.920.000

For the first year, we can gain profit for about Rp6.920.000 and we can achieve the payback period in about 3 years 10 month and 20 days.

Maranatha Christian University

BIBLIOGRAPHY

“Cash Inflow” Business Dictionary.com. 2008. 18 June 2008

<http://www.businessdictionary.com/definition/cash-inflow.html> “Cash Outflow” Business Dictionary.com. 2008. 18 June 2008

<http://www.businessdictionary.com/definition/cash-outflow.html>

Horngren, Sudem.Ec. Introduction to Management Accounting (11th

edition). United States of America: Prentice Hall International, Inc: 1999

Kiyosaki, Robert. “Cash Flow” Answer.com. 2008. 18 June 2008 http://www.answer.com/cash-flow.html>

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall of India: 1986

Stice, Earl K. Intermediate Accounting. United States of America: South–

iv

Maranatha Christian University

TABLE OF CONTENTS

ABSTRACT………. i

EXECUTIVE SUMMARY………ii

ACKNOWLEDGMENT………...iv

TABLE OF CONTENTS………...v

CHAPTER I : BACKGROUND………...1

CHAPTER II: MARKETING PLAN………...4

II.1.

Marketing

Mix

II.1.1

Product/

Service

II.1.2

Price

II.1.3

Place

II.1.4

Promotion

II.2.

Segmenting,

Targeting, Positioning

II.2.1

Segmenting

II.2.2

Targeting

II.2.3

Positioning

CHAPTER III: OPERATION PLAN………...12

III.1.

Location

and

Site

III.2.

Operation

Plan

III.3.

Production

/

Service

Process

CHAPTER IV: HUMAN RESOURCE………...17

IV.1.

Recruitment

IV.1.1 Job Specification and Job Description

IV.1.2

Screening

IV.1.4

Placement

IV.2.

Organizational

Structure

CHAPTER V : FINANCE………...20

V.1.

Financial

Budget

V.1.1

Capital

Budget

V.1.2

Operating

Budget

V.2.

Cash

Flow

V.2.1

Cash

Inflow

V.2.2

Cash

Outflow

V.3.

Payback

Period

Maranatha Christian University

1

CHAPTER I

BACKGROUND

Most of the students who live in boarding houses have a problem with their dirty clothes. As we know that Maranatha Christian University students do not wear uniform, so they usually have to wear a different outfit almost everyday when they go to campus. Unfortunately, most of them cannot wash their clothes everyday because of the study load. The problem shows up when they need clean clothes, but they are running out of them. Then, they realize that they need help. Therefore, based on that need, I am interested in running a service business which is a laundry service that can help the students around Maranatha Christian University to fulfill their need.

After doing some field observations, I find out that there are a lot of laundry services around Maranatha Christian University. However, I also find that in Cibogo area, there are only few laundry services. Then, it is a chance for me to help Maranatha Christian University students who live in Cibogo area. I also see it as a business opportunity because besides helping Maranatha Christian University students, I can also help the housewives, workers, and also lecturers who live in Cibogo area.

The name of the laundry service is “WAW” laundry. The reason of choosing this name is because it is simple and easy to remember. “WAW” also stands for washed away. Besides, the name is also an expression of satisfaction. I hope that after getting the service from WAW laundry, the customers will feel satisfied and say “waw it is so clean”.

The unique selling preposition (USP) of this business is that WAW laundry uses delivery service, so it will help the customers to save their time. Moreover, after doing some interview with some students who live in boarding houses, I find that until now there are only a few laundry services in Cibogo area which provide delivery service. Therefore, the delivery service can be the strength of WAW laundry later. WAW laundry will also give coupons to the customers whenever they wash 10 kgs of clothes. And if they have got 10 coupons, they will get one free service for washing 5 kgs of clothes.

The other USP of this business is that the customers can make a request of how they want their clothes to be washed. It means that, if the customers prefer the clothes to be washed by using washing machine or by hand, they could make a request. Moreover, the price of the service that I provide is affordable. The customers can also choose the price which is based on the length of the time they want their clothes ready.

To realize this business I need the initial investment and the cost of the first month. This can be seen in the following table:

Maranatha Christian University

3

Initial Investment Rp36.490.000

Cost / expense (per month) Rp8.223.333

Rp44.713.333

The cash inflow and outflow below will tell about the profit that can be gained from WAW laundry

Cash inflow (first year) Rp93.600.000

Cash outflow (first year) Rp86.680.000

Rp6.920.000

For the first year, we can gain profit for about Rp6.920.000 and we can achieve the payback period in about 3 years 10 month and 20 days.

BIBLIOGRAPHY

“Cash Inflow” Business Dictionary.com. 2008. 18 June 2008

<http://www.businessdictionary.com/definition/cash-inflow.html> “Cash Outflow” Business Dictionary.com. 2008. 18 June 2008

<http://www.businessdictionary.com/definition/cash-outflow.html>

Horngren, Sudem.Ec. Introduction to Management Accounting (11th

edition). United States of America: Prentice Hall International, Inc: 1999

Kiyosaki, Robert. “Cash Flow” Answer.com. 2008. 18 June 2008 http://www.answer.com/cash-flow.html>

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall of India: 1986

Stice, Earl K. Intermediate Accounting. United States of America: South–