Slide LSE203 Slide03
Idea Generating Process
TRIHADI PUDIAWAN ERHAN
- erhan1202@yahoo.co.id Universitas Pembangunan Jaya
Program Strata Satu
© September 2014
General Definition
Organization that provide goods or services to earn profit.
(Ebert & Griffin 2011)
Specific Definition
Business is a goal-directed behaviour aimed at getting and using productive
resources to buy, make, trade, and sell goods and services that can be sold at
profit. (Jones 2007)
Business
Business is about creating and distributing
values to the society via goods and service it produces.
Profit and long-term growth are only the end result..
Business Opportunities
Technology
or Product
Demand
or Market
Innovation
Creativity
Wycoff (1991)
The act of seeing things that everyone around us sees
while making connections that no on else has made.
Innovation
INNVOVATION
Rubenstein 1989
The process whereby new and improved product,
process, materials, and services are developed and
transfered to a plant and/or market where they are
appropriate.
Innovation
INNVOVATION
Seybold 2006
Invention implemented and taken to the market.
Innovation
INNVOVATION
Swann 2009
Invention are the culmination of research activities and
are ideas scetches or model for a new product or
process, that may often be patened. But invention stops
short of commercial use or exploitation. It is when the
new idea is used in the market than we have innovation.
Innovation is the commercial use of invention.
Innovation
INNVOVATION
MICHAEL PORTER
" Competitiveness of a nation depends on the capacity of
its industry to innovate and improve. Companies get
advantages if they can innovate"
It often involves ideas that are not “new” but have never
been vigorously persuade.
Innovation
INNVOVATION
JOSEPH A. SCHUMPETER
1. The introduction of new goods
2. The introduction of new method of producing
3. The opening of a new market
4. The conquest of a new source of supply of raw materials or halfmanufactured goods
5. The creation of monopoly position or the breaking up of a monopoly
position
Idea Gerating Tools
Brainstorming & Reverse Brainstorming
Idea Gerating Tools
Brainwriting
Idea Gerating Tools
Collective Notebook Method
Idea Gerating Tools
Mind-mapping
© February 2014
TRIHADI PUDIAWAN ERHAN
- erhan1202@yahoo.co.id Universitas Pembangunan Jaya
Program Strata Satu
© September 2014
General Definition
Organization that provide goods or services to earn profit.
(Ebert & Griffin 2011)
Specific Definition
Business is a goal-directed behaviour aimed at getting and using productive
resources to buy, make, trade, and sell goods and services that can be sold at
profit. (Jones 2007)
Business
Business is about creating and distributing
values to the society via goods and service it produces.
Profit and long-term growth are only the end result..
Business Opportunities
Technology
or Product
Demand
or Market
Innovation
Creativity
Wycoff (1991)
The act of seeing things that everyone around us sees
while making connections that no on else has made.
Innovation
INNVOVATION
Rubenstein 1989
The process whereby new and improved product,
process, materials, and services are developed and
transfered to a plant and/or market where they are
appropriate.
Innovation
INNVOVATION
Seybold 2006
Invention implemented and taken to the market.
Innovation
INNVOVATION
Swann 2009
Invention are the culmination of research activities and
are ideas scetches or model for a new product or
process, that may often be patened. But invention stops
short of commercial use or exploitation. It is when the
new idea is used in the market than we have innovation.
Innovation is the commercial use of invention.
Innovation
INNVOVATION
MICHAEL PORTER
" Competitiveness of a nation depends on the capacity of
its industry to innovate and improve. Companies get
advantages if they can innovate"
It often involves ideas that are not “new” but have never
been vigorously persuade.
Innovation
INNVOVATION
JOSEPH A. SCHUMPETER
1. The introduction of new goods
2. The introduction of new method of producing
3. The opening of a new market
4. The conquest of a new source of supply of raw materials or halfmanufactured goods
5. The creation of monopoly position or the breaking up of a monopoly
position
Idea Gerating Tools
Brainstorming & Reverse Brainstorming
Idea Gerating Tools
Brainwriting
Idea Gerating Tools
Collective Notebook Method
Idea Gerating Tools
Mind-mapping
© February 2014