MARKETING PLAN

MARKETING PLAN
COMPANY DESCRIPTION
STRATEGIC FOCUS AND PLAN
Corporate Vision, Mission, Goals
Organization Structure
THE SCOPE OF MARKETING
CORE COMPETENCY AND SUSTAINABLE COMPETITIVE ADVANTAGE
SITUATION ANALYSIS
SWOT ANALYSIS
INDUSTRY ANALYSIS
IDENTIFYING COMPETITOR
COMPANY ANALYSIS
CUSTOMER ANALYSIS
STRATEGIC FORMULATION
MARKETING AND PRODUCT OBJECTIVES
SEGMENTATION
TARGET MARKET
POINTS OF DIFFERENCE
POSITIONING
MARKETING PROGRAMS
ANALYZE PRODUCT STRATEGIES

ANALYZE PRICE STRATEGIES
ANALYZE PLACE STRATEGIES
ANALYZE PROMOTION STRATEGIES
MARKET ENTRY STRATEGIES
FINANCIAL DATA AND PROJECTIONS
IMPLEMENTATION PLAN
EVALUATION AND CONTROL