Tri Widodo Leadership Training as Value Creation Process in Indonesia

Leadership Training as Shared-Value Creation
Process in Indonesia’s Public Service System
– Strengthening Curriculum for Change –

Jakarta, June 1, 2016

INTEGRITAS

PROFESIONAL

INOVATIF

PEDULI

VALUE

VALUE CREATION

Value & Value Creation …
performing activities that
increases the value to

customers and to the
shareholders

valoir (Fr), means
be worth
Source: Soumyalin Santy, Hina Sultana, Sumit
Parida, and Sradhanjali Behera. 2011, Value
Creation Through Mergers & Acquisitions.

The traditional view of value creation
(Prahalad & Ramaswamy, 2004, in Lorna Uden, Co-creation of value in Innovation )

Changing of Costumer Pattern & Its Implication







Passive buyers
Listening
Consumers as buyers
Researching need.
Reliance on experts.

MISSION DRIVEN PUBLIC SERVICES
o Led by target
o Inside out perspective







Active agents
Dialogue
Consumers as resources
Understanding experiences

Consumer knowledge

COSTUMER DRIVEN PUBLIC SERVICES
o Led y ostu er’s eed
o Outside in perspective

Leadership training (LT) as a paradigm shift

Red Ocean
Strategy
 Exploiting & fulfil existing demand;
 Making the value-cost trade off;
 To see where you are and what you
need;
 Providing competent leaders.

LT

Blue Ocean
Strategy

 Creating and capturing new demand;
 Breaking the value-cost trade off;
 To see where you are and how you can
make a difference;
 Creating competent leaders and new
values for stakeholders.

Paradigm shift works along the tool-box …
ERASE

What factors should be
eliminated
RAISE

What factors should be
raised beyond the
orga izatio ’s sta dard?

REDUCE

What factors should be
reduced below the
orga izatio ’s sta dard?
CREATE

What factors should be
created that the
organization has never
offered?

Adopted from Reinhold Rapp, How to get out of here? , Open
House of Innovation GmbH

6 Paths of CREATION:
 Across organizations.
 Across strategic groups;
 Across the chain of
stakeholders;
 Across complementary
offerings;

 Across functional or
emotional appeal;
 Across time and trends.

Leadership
training should
i prove trai ee’s
competency in
designing value
proposition
 Strengthening
curriculum for LT
(1)

Post Training Period

Along the Training Period

Value Proposition
Public officials have

to be able to define
their values,
understand the
characteristics of
costumer, and
comprehend the
way of delivering
values to the
costumer

Value proposition design

Characteristic of Leaders
PHRONETIC
CHANGE LEADERS

CHANGE LEADERS
Strengthening
curriculum for LT (2)

o Effectively innovate
organization
o Successfully deliver new
values

Create change, innovate
organization, and deliver
new values in a
phronetic way …

Phronetic “Change” Leaders
ABILITIES

KEY WORDS

Judge Goodness

Personal Value, Belief, Relentless Pursuit

Grasp the Essence

Empathy, Holistic Perspective, Hypothesis,

Create Shared Contexts

Ba , Tea

Work, Mutual Lear i g

Communicate the Essence

Narrative, Rhetoric, Dialogue

Exercise Political Power

Dialectic, Coordination, Motivation, Demotion

Foster Practical Wisdom in
Others

Leadership Distribution, Mentoring

Ikujiro Nonaka, Knowledge Creating Company

Conclusion
Improved
Public Service
Improved
Change &
Innovation
Improved
Leadership
Training

Thank You …

INTEGRITAS

PROFESIONAL

INOVATIF

PEDULI