ART Tony Wijaya Pengaruh Kepuasan Pada Penanganan Keluhan Abstrak
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Ekonom1
ｾﾷ＠
•.
ISDIS:
·
12U3U081
Questioning The Popularity of Agency Theory In Accounting Research
1-14
Anis Chariri
Investigating Drivers of Customer Loyalty: Is Directly Affected by Service
Quality and Image or Indirectly Through Satisfaction?
The Case ofPeople's Credit Bank (BPR)
15-32
Eric Santosa
Pilkada: Political Marketing atau Marketing Mix?
(Studi Kasus pada PILKADA 2006 Salatiga)
33-53
Seta Herwandito
Pengaruh Kepuasan Pada Penanganan Keluhan dan Citra Perusahaan terhadap
Loyalitas Konsumen Natasha Skin Care
55-69
TonyWijaya
HubunganAntara Partisipasi Dosen Dalam Pembuatan Keputusan, Kesempatan
Pembelajaran Organisasi, Kuali tas Pengaj aran dan Hasil Belajar Mahasiswa:
Sebuah Pengujian Model Struktural
71-90
Marfuah
Exchange Traded Fund (ETF):
Inovasi Dalam Dunia Industri Reksa Dana Di Indonesia
Maria Rio Rita
91-105
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: { · .: .· - ··:
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...
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PENGARUH KEPUASAN
PERUSAHAAN ｔｅｒｈａｄｐｌｏｙｩｴＭｓｍｾｖｎ＠
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Ｍ
ｾ Ｍ Ｎ＠
,.
···;--ＮＺ ﾷｾ＠
DAN CITRA
NATASHA SKIN CARE
TonyWijaya
Sekolalr Tinggi /lmu Ekonomi lEU. Yogyakarta
This research aims to test the influence ofcomplaint resolutions and corporate image to customer loyalty. Data
collecting conducted by disseminating questionare. This instrument was adopted by Andreassen (I 999).
Respondent in this research represent the Natasha Skin Care customers in Yogyakarta.
Influence of complaint resolutions and corporate image customer loyalty analyzed using multiple regression.
Results indicate that there are influence of complaint resolutions and corporate image to customer loyalty by
parsial and simultant. This researchs shows the same result by Andreassen {1999).
Keywords: Co.mp/aint Resolutions, Corporate !mage, Customer Loyalty
Ekonom1
ｾﾷ＠
•.
ISDIS:
·
12U3U081
Questioning The Popularity of Agency Theory In Accounting Research
1-14
Anis Chariri
Investigating Drivers of Customer Loyalty: Is Directly Affected by Service
Quality and Image or Indirectly Through Satisfaction?
The Case ofPeople's Credit Bank (BPR)
15-32
Eric Santosa
Pilkada: Political Marketing atau Marketing Mix?
(Studi Kasus pada PILKADA 2006 Salatiga)
33-53
Seta Herwandito
Pengaruh Kepuasan Pada Penanganan Keluhan dan Citra Perusahaan terhadap
Loyalitas Konsumen Natasha Skin Care
55-69
TonyWijaya
HubunganAntara Partisipasi Dosen Dalam Pembuatan Keputusan, Kesempatan
Pembelajaran Organisasi, Kuali tas Pengaj aran dan Hasil Belajar Mahasiswa:
Sebuah Pengujian Model Struktural
71-90
Marfuah
Exchange Traded Fund (ETF):
Inovasi Dalam Dunia Industri Reksa Dana Di Indonesia
Maria Rio Rita
91-105
ｾ ｾ Ｍ Ｎ Ｇ｜＠
: { · .: .· - ··:
. ;"
. ' ·, ?i
...
,'
PENGARUH KEPUASAN
PERUSAHAAN ｔｅｒｈａｄｐｌｏｙｩｴＭｓｍｾｖｎ＠
ｐｾｩｅｎａｇｌｕｈ＠
Ｍ
ｾ Ｍ Ｎ＠
,.
···;--ＮＺ ﾷｾ＠
DAN CITRA
NATASHA SKIN CARE
TonyWijaya
Sekolalr Tinggi /lmu Ekonomi lEU. Yogyakarta
This research aims to test the influence ofcomplaint resolutions and corporate image to customer loyalty. Data
collecting conducted by disseminating questionare. This instrument was adopted by Andreassen (I 999).
Respondent in this research represent the Natasha Skin Care customers in Yogyakarta.
Influence of complaint resolutions and corporate image customer loyalty analyzed using multiple regression.
Results indicate that there are influence of complaint resolutions and corporate image to customer loyalty by
parsial and simultant. This researchs shows the same result by Andreassen {1999).
Keywords: Co.mp/aint Resolutions, Corporate !mage, Customer Loyalty