S IKOM 1202930 Table of content
DAFTAR ISI
PENGESAHAN .......................................................................................................... i
PERNYATAAN ......................................................................................................... ii
HAK CIPTA ............................................................................................................... iii
KATA PENGANTAR ................................................................................................ iv
UCAPAN TERIMAKASIH ........................................................................................ v
ABSTRAK .................................................................................................................. vii
DAFTAR ISI ............................................................................................................... ix
DAFTAR TABEL ....................................................................................................... xi
DAFTAR GAMBAR .................................................................................................. xii
BAB I PENDAHULUAN ........................................................................................... 1
1.1 Latar Belakang Penelitian ............................................................................ 1
1.2 Rumusan Masalah Penelitian ....................................................................... 6
1.3 Tujuan Penelitian ......................................................................................... 7
1.4 Manfaat Penelitian ....................................................................................... 7
1.5 Struktur Organisasi Skripsi .......................................................................... 8
BAB II KAJIAN PUSTAKA ...................................................................................... 10
2.1 Hubungan Antarpribadi................................................................................ 10
2.1.1 Definisi ................................................................................................ 10
2.1.2 Komunikasi dalam Hubungan Antarpribadi ....................................... 10
2.2 Hubungan Humas dan Jurnalis .................................................................... 11
2.2.1 Pertimbangan Kode Etika dalam Menjalankan Hubungan ................. 13
2.3 Media Relations ........................................................................................... 15
2.3.1 Tujuan Media Relations ...................................................................... 15
2.3.2 Bentuk-bentuk Kegiatan Media Relations .......................................... 16
2.4 Hubungan Antarpribadi Humas dan Jurnalis dalam Konteks Media
Relations ...................................................................................................... 17
2.4.1 Model Komunikasi dalam Hubungan Antarpribadi ............................ 19
2.5 Penelitian Terdahulu .................................................................................... 28
BAB III METODE PENELITIAN ............................................................................. 35
3.1 Desain Penelitian ......................................................................................... 35
3.2 Populasi dan Sampel .................................................................................... 36
3.2.1 Populasi ............................................................................................... 36
3.2.2 Sampel dan Teknik Sampling ............................................................. 37
3.3 Variabel Penelitian ....................................................................................... 38
3.4 Instrumen Penelitian dan Uji Instrumen ...................................................... 38
3.4.1 Instrumen Penelitian ........................................................................... 38
3.4.2 Kisi-kisi Instrumen Penelitian............................................................. 40
3.5.3 Uji Instrumen Penelitian ..................................................................... 42
3.5 Prosedur Penelitian ...................................................................................... 46
3.5.1 Sumber Data ........................................................................................ 46
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
ix
3.6.2 Prosedur Pengumpulan Data ............................................................... 47
3.6 Pengolahan Data .......................................................................................... 47
3.7 Analisis Data ................................................................................................ 49
3.7.1 Klasifikasi Jawaban Responden .......................................................... 49
3.7.2 Perhitungan Menggunakan Tabel Frekuensi ...................................... 50
BAB IV TEMUAN DAN PEMBAHASAN ............................................................... 52
4.1 Hasil Penelitian ............................................................................................ 52
4.1.1 Deskripsi Profil Responden ................................................................ 52
4.1.2 Deskripsi Variabel Penelitian ............................................................. 54
4.2 Pembahasan Hasil Penelitian ....................................................................... 77
4.2.1 Analisis Dimensi Tujuan...................................................................... 78
4.2.2 Analisis Dimensi Konteks Orang-Situasi ............................................ 79
4.2.3 Analisis Dimensi Persepsi .................................................................... 81
4.2.4 Analisis Dimensi Respon ..................................................................... 83
4.2.5 Analisis Dimensi Umpan Balik ........................................................... 85
BAB V SIMPULAN, IMPLIKASI, DAN REKOMENDASI
5.1 Simpulan ...................................................................................................... 87
5.2 Implikasi dan Rekomendasi ......................................................................... 89
5.2.1 Implikasi .............................................................................................. 89
5.2.2 Rekomendasi ........................................................................................ 90
DAFTAR PUSTAKA ................................................................................................. 92
DAFTAR LAMPIRAN ............................................................................................... 96
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
x
DAFTAR TABEL
Tabel 2.1 Perbedaan Persepsi Objek dan Persepsi Antarpribadi ............................... 24
Tabel 2.2 Perbandingan Hasil Penelitian Sejenis ....................................................... 31
Tabel 3.1 Kisi-kisi Instrumen Penelitian..................................................................... 40
Tabel 3.2 Hasil Uji Validitas ...................................................................................... 43
Tabel 3.3 Hasil Uji Reliabilitas ................................................................................... 46
Tabel 3.4 Nilai Pernyataan ......................................................................................... 49
Tabel 3.5 Tabel Frekuensi Penelitian .......................................................................... 50
Tabel 3.6 Kategori Penilaian ....................................................................................... 51
Tabel 4.1 Responden Berdasarkan Jenis Kelamin ...................................................... 52
Tabel 4.2 Responden Berdasarkan Usia ..................................................................... 53
Tabel 4.3 Responden Berdasarkan Pengalaman Bekerja ............................................ 54
Tabel 4.4 Kategori Penilaian ....................................................................................... 55
Tabel 4.5 Tanggapan Responden Humas Terhadap Dimensi Tujuan ......................... 56
Tabel 4.6 Tanggapan Responden Jurnalis Terhadap Dimensi Tujuan........................ 57
Tabel 4.7 Tanggapan Responden Terhadap Dimensi Tujuan ..................................... 58
Tabel 4.8 Tanggapan Responden Humas Terhadap Dimensi Konteks OrangSituasi ......................................................................................................... 59
Tabel 4.9 Tanggapan Responden Jurnalis Terhadap Dimensi Konteks OrangSituasi ......................................................................................................... 61
Tabel 4.10 Tanggapan Responden Terhadap Dimensi Konteks Orang-Situasi .......... 63
Tabel 4.11 Tanggapan Responden Humas Terhadap Dimensi Persepsi ..................... 64
Tabel 4.12 Tanggapan Responden Jurnalis Terhadap Dimensi Persepsi ................... 65
Tabel 4.13 Tanggapan Responden Terhadap Dimensi Persepsi ................................. 67
Tabel 4.14 Tanggapan Responden Humas Terhadap Dimensi Respon ...................... 68
Tabel 4.15 Tanggapan Responden Jurnalis Terhadap Dimensi Respon ..................... 69
Tabel 4.16 Tanggapan Responden Terhadap Dimensi Respon .................................. 71
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
xi
Tabel 4.17 Tanggapan Responden Humas Terhadap Dimensi Umpan Balik............. 72
Tabel 4.18 Tanggapan Responden Jurnalis Terhadap Dimensi Umpan Balik ........... 73
Tabel 4.19 Tanggapan Responden Terhadap Dimensi Umpan Balik ......................... 75
Tabel 4.20 Rekapituasi Tanggapan Responden .......................................................... 76
DAFTAR GAMBAR
Gambar 2.1 Model Keterampilan Komunikasi Antarpribadi...................................... 19
Gambar 2.2 Proses Persepsi Menurut Devito ............................................................. 22
Gambar 2.3 Kerangka Pemikiran ................................................................................ 34
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
xii
PENGESAHAN .......................................................................................................... i
PERNYATAAN ......................................................................................................... ii
HAK CIPTA ............................................................................................................... iii
KATA PENGANTAR ................................................................................................ iv
UCAPAN TERIMAKASIH ........................................................................................ v
ABSTRAK .................................................................................................................. vii
DAFTAR ISI ............................................................................................................... ix
DAFTAR TABEL ....................................................................................................... xi
DAFTAR GAMBAR .................................................................................................. xii
BAB I PENDAHULUAN ........................................................................................... 1
1.1 Latar Belakang Penelitian ............................................................................ 1
1.2 Rumusan Masalah Penelitian ....................................................................... 6
1.3 Tujuan Penelitian ......................................................................................... 7
1.4 Manfaat Penelitian ....................................................................................... 7
1.5 Struktur Organisasi Skripsi .......................................................................... 8
BAB II KAJIAN PUSTAKA ...................................................................................... 10
2.1 Hubungan Antarpribadi................................................................................ 10
2.1.1 Definisi ................................................................................................ 10
2.1.2 Komunikasi dalam Hubungan Antarpribadi ....................................... 10
2.2 Hubungan Humas dan Jurnalis .................................................................... 11
2.2.1 Pertimbangan Kode Etika dalam Menjalankan Hubungan ................. 13
2.3 Media Relations ........................................................................................... 15
2.3.1 Tujuan Media Relations ...................................................................... 15
2.3.2 Bentuk-bentuk Kegiatan Media Relations .......................................... 16
2.4 Hubungan Antarpribadi Humas dan Jurnalis dalam Konteks Media
Relations ...................................................................................................... 17
2.4.1 Model Komunikasi dalam Hubungan Antarpribadi ............................ 19
2.5 Penelitian Terdahulu .................................................................................... 28
BAB III METODE PENELITIAN ............................................................................. 35
3.1 Desain Penelitian ......................................................................................... 35
3.2 Populasi dan Sampel .................................................................................... 36
3.2.1 Populasi ............................................................................................... 36
3.2.2 Sampel dan Teknik Sampling ............................................................. 37
3.3 Variabel Penelitian ....................................................................................... 38
3.4 Instrumen Penelitian dan Uji Instrumen ...................................................... 38
3.4.1 Instrumen Penelitian ........................................................................... 38
3.4.2 Kisi-kisi Instrumen Penelitian............................................................. 40
3.5.3 Uji Instrumen Penelitian ..................................................................... 42
3.5 Prosedur Penelitian ...................................................................................... 46
3.5.1 Sumber Data ........................................................................................ 46
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
ix
3.6.2 Prosedur Pengumpulan Data ............................................................... 47
3.6 Pengolahan Data .......................................................................................... 47
3.7 Analisis Data ................................................................................................ 49
3.7.1 Klasifikasi Jawaban Responden .......................................................... 49
3.7.2 Perhitungan Menggunakan Tabel Frekuensi ...................................... 50
BAB IV TEMUAN DAN PEMBAHASAN ............................................................... 52
4.1 Hasil Penelitian ............................................................................................ 52
4.1.1 Deskripsi Profil Responden ................................................................ 52
4.1.2 Deskripsi Variabel Penelitian ............................................................. 54
4.2 Pembahasan Hasil Penelitian ....................................................................... 77
4.2.1 Analisis Dimensi Tujuan...................................................................... 78
4.2.2 Analisis Dimensi Konteks Orang-Situasi ............................................ 79
4.2.3 Analisis Dimensi Persepsi .................................................................... 81
4.2.4 Analisis Dimensi Respon ..................................................................... 83
4.2.5 Analisis Dimensi Umpan Balik ........................................................... 85
BAB V SIMPULAN, IMPLIKASI, DAN REKOMENDASI
5.1 Simpulan ...................................................................................................... 87
5.2 Implikasi dan Rekomendasi ......................................................................... 89
5.2.1 Implikasi .............................................................................................. 89
5.2.2 Rekomendasi ........................................................................................ 90
DAFTAR PUSTAKA ................................................................................................. 92
DAFTAR LAMPIRAN ............................................................................................... 96
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
x
DAFTAR TABEL
Tabel 2.1 Perbedaan Persepsi Objek dan Persepsi Antarpribadi ............................... 24
Tabel 2.2 Perbandingan Hasil Penelitian Sejenis ....................................................... 31
Tabel 3.1 Kisi-kisi Instrumen Penelitian..................................................................... 40
Tabel 3.2 Hasil Uji Validitas ...................................................................................... 43
Tabel 3.3 Hasil Uji Reliabilitas ................................................................................... 46
Tabel 3.4 Nilai Pernyataan ......................................................................................... 49
Tabel 3.5 Tabel Frekuensi Penelitian .......................................................................... 50
Tabel 3.6 Kategori Penilaian ....................................................................................... 51
Tabel 4.1 Responden Berdasarkan Jenis Kelamin ...................................................... 52
Tabel 4.2 Responden Berdasarkan Usia ..................................................................... 53
Tabel 4.3 Responden Berdasarkan Pengalaman Bekerja ............................................ 54
Tabel 4.4 Kategori Penilaian ....................................................................................... 55
Tabel 4.5 Tanggapan Responden Humas Terhadap Dimensi Tujuan ......................... 56
Tabel 4.6 Tanggapan Responden Jurnalis Terhadap Dimensi Tujuan........................ 57
Tabel 4.7 Tanggapan Responden Terhadap Dimensi Tujuan ..................................... 58
Tabel 4.8 Tanggapan Responden Humas Terhadap Dimensi Konteks OrangSituasi ......................................................................................................... 59
Tabel 4.9 Tanggapan Responden Jurnalis Terhadap Dimensi Konteks OrangSituasi ......................................................................................................... 61
Tabel 4.10 Tanggapan Responden Terhadap Dimensi Konteks Orang-Situasi .......... 63
Tabel 4.11 Tanggapan Responden Humas Terhadap Dimensi Persepsi ..................... 64
Tabel 4.12 Tanggapan Responden Jurnalis Terhadap Dimensi Persepsi ................... 65
Tabel 4.13 Tanggapan Responden Terhadap Dimensi Persepsi ................................. 67
Tabel 4.14 Tanggapan Responden Humas Terhadap Dimensi Respon ...................... 68
Tabel 4.15 Tanggapan Responden Jurnalis Terhadap Dimensi Respon ..................... 69
Tabel 4.16 Tanggapan Responden Terhadap Dimensi Respon .................................. 71
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
xi
Tabel 4.17 Tanggapan Responden Humas Terhadap Dimensi Umpan Balik............. 72
Tabel 4.18 Tanggapan Responden Jurnalis Terhadap Dimensi Umpan Balik ........... 73
Tabel 4.19 Tanggapan Responden Terhadap Dimensi Umpan Balik ......................... 75
Tabel 4.20 Rekapituasi Tanggapan Responden .......................................................... 76
DAFTAR GAMBAR
Gambar 2.1 Model Keterampilan Komunikasi Antarpribadi...................................... 19
Gambar 2.2 Proses Persepsi Menurut Devito ............................................................. 22
Gambar 2.3 Kerangka Pemikiran ................................................................................ 34
Ria Rahayu Hatuljanah, 2016
ANALISIS HUBUNGAN ANTARPRIBADI ANTARA HUMAS DAN JURNALIS DALAM KONTEKS MEDIA
RELATIONS
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
xii