T MMB 1402413 Bibliography
DAFTAR PUSTAKA
Abdul Samad (2014), “Examining the Impact of Perceived Service Quality
Dimensions on Repurchase Intentions and Word Of Mouth: A Case from
Software Industry of Pakistan”, Journal of Business and Management (IOSRJBM), Volume 16, Issue 1. Ver. III, PP 37-41.
Ahmed Sallam, (2014). “The Effects of Brand Image and Brand Identification on
Brand Love and Purchase Decision Making: The Role of WOM”. International
Business Research; Vol. 7, No. 10; ISSN 1913-9004 E-ISSN 1913-9012.
Ali Kazemi et al., (2013). “Analyzing the Effect of Customer Equity on
Repurchase Intentions”. International Journal of Academic Research in
Business and Social Sciences, Vol. 3, No. 6 ISSN: 2222-6990.
Amjad Shamim dan Muhammad Mohsin Butt. (2013), “A critical model of brand
experience consequences. Asia Pacific Journal of Marketing and Logistics Vol.
25 No. 1, 2013 pp. 102-117.
Anders Gustafsson, Michael D. Johnson, & Inger Roos, (2015). “The Effects of
Customer Customer Satisfaction, Relationship Commitment Dimensions, and
Triggers on Customer Retention”. Journal of American Association Marketing
Vol. 69 210–218 ISSN: 0022-2429.
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjadjaran
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta:
Grasindo.
Azize Sahin (2012), “The effects of Brand Experience and service quality on
Repurchase Intention: The role of brand relationship quality”. African Journal
of Business Management Vol.6 (45), pp. 11190-11201.
Buchari Alma. 2007, Manajemen Pemasaran & Pemasaran Jasa. Bandung: CV.
Alfabeta.
Brakus, J. Jo˘sko, Bernd H. Schmitt, and Shi Zhang (2008), “Experiential
Attributes and Consumer Judgments,” in Handbook on Brand and Experience
Management, Bernd H. Schmitt and David Rogers, eds. Northampton, MA:
Edward Elgar.
Brakus JJ, Schmitt BH, Zarantonello L (2009). Brand Experience; what is it? How
is it measured? Does it affect loyalty? J. Mark. pp. 52-68.
Cherng G. Ding et al., (2015).”On the relationships among Brand Experience,
hedonic emotions, and brand equity”. European Journal of Marketing Vol. 49
No. 7/8, 2015 pp. 994-1015.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Ching-Jui Keng, (2013). “Relationships among Brand Experience, Brand
Personality, And Customer Experiential Value”. Contemporary Management
Research p247-262, Vol. 9, No. 3.
Chinomona and Maxwell, (2013). “Customer Customer Satisfaction, Trust and
Loyalty as Predictors of Customer Intention to Re-Purchase South African
Retailing Industry” Mediterranean Journal of Social Sciences, Vol 4 No 14,
ISSN 2039-9340.
Choi, Eun Jung and Soo-Hyun Kim. 2013. “The Study of the Impact of Perceived
Quality and Value of Social Enterprises on Customer Customer Satisfaction
and Re-Purchase Intention”. Journal of Marketing,7 (1), pp. 239-252.
Christina Sagala, et al., (2015). “Influence of Promotional Mix and Price on
Customer Buying Decision toward Fast Food sector”. International Journal of
Scientific and Research Publications, Volume 4, Issue 1, ISSN 2250-3153.
Cozby, P. C., & Bates, S. (2012). Methods in behavioral research. New York,
NY: McGraw-Hill.
Fandy Tjiptono Ph. D,. and Gregorius Chandra 2012. Pemasaran Strategik. Edisi
2. Yogyakarta: Andi.
Fandy Tjiptono Ph. D,. 2011. Pemasaran Jasa. Jatim: Bayumedia Publisihing.
Anggota IKAPI Jatim.
Hussain Shah, et al., (2012). “The Impact of Brands on Consumer Purchase
Intentions”. Asian Journal of Business Management 4(2): 105-110, ISSN:
2041-8752
Iglesias O., Singh J. J. (2011). “The role of brand experience and affective
commitment in determining brand loyalty”. Journal of Brand Management,
Vol. 18, 570 – 582.
Ilias O. Pappas (2014), “Moderating effects of online shopping experience on
customer Customer Satisfaction and Repurchase Intentions”. International
Journal of Retail & Distribution Management, Vol. 42 No. 3. pp. 187-204.
Iman Kalid and Azizah (2014). “The Evolution of Experiential Marketing: Effects
of Brand Experience among the Millennial Generation”. International Journal
of Academic Research in Business and Social Sciences. Vol. 2, No. 1 ISSN:
2222-6990
Jason A. Gabisch and Kholekile L. Gwebu, (2011). “Impact Of Virtual Brand
Experience On Purchase Intentions: The Role Of Multichannel Congruence”.
Journal of Electronic Commerce Research, VOL 12, NO 4.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Jacqueline Korir, et al., (2012). “Determinants of Consumer Purchase Decisions
in Zero Rated Hotels in Eldoret Town, Kenya”. International Journal of
Business and Social Science Vol. 3 No. 21.
Jack Morton Worldwide global brand experience agency(2011). “Best Experience
Brands” a global study.
Jerdinan Septian, (2013). “The Impact Of Perceived Value On Customer
Customer Satisfaction And Repurchase Intention Of Blackberry Users In
Manado”. Jurnal EMBA Vol.1 No.4 pp 1650-1658, ISSN 2303-1174.
K. Hellier, et al., (2013). “Customer repurchase intention A general structural
equation model”. European Journal of Marketing Vol. 37 No. 11/12, 2013 pp.
1762-1800.
Kaveh, Mojtaba. 2012. “Role of trust in explaining repurchase intention”.African
Journal of Business Management, Vol. 6(14), pp. 5014-5025.
Khandabi et al,. (2014).”The effect of relationship marketing on customer
Customer Satisfaction of melli bank (case of study: bandar anzali township)”.
Indian Journal of Fundamental and Applied Life Sciences ISSN: 2231– 6345
Vol. 4 (S1), pp. 1545-1552.
Kotler, Philip, dan Gary Armstrong. 2014. Principles of Marketing 14th Edition.
New Jersey: Pearson Educations, Inc.
Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management 15th Edition.
New Jersey: Pearson Prentice Hall.
LoBiondo-Wood, Geri.Haber, Judith., eds. Nursing Research: Methods And
Critical Appraisal For Evidence-based Practice. St. Louis, Mo. :
Mosby/Elsevier, 2010
Lovelock, Christoper and Wirtz Jochen. 2011. Service Marketing: People,
Technology, Strategy. 7th Edition. New Jersey: Pearson.
Naresh K., Maholtra. 2010. Basic Marketing Research 3th Edition. New Jersey:
Prentice Hall.
Neshat choubtarash, et al., (2013). “The study of the relationship between
consumer involvement and purchase decision (Case study: Cell phone).
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN
BUSINESS, Institute of Interdisciplinary Business Research, VOL 4, NO 12.
Park et al., (2010). “Assurance Seals, On‑Line Customer Customer Satisfaction,
and Repurchase Intention”. International Journal of Electronic Commerce /
Spring 2010, Vol. 14, No. 3, pp. 11–34.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Pine, Joseph B., II, and James H. Gilmore (1999), The Experience Economy:
Work Is Theatre and Every Business a Stage. Cambridge, MA: Harvard
Business School Press.
Pratap Manda, (2015). “Dimensions Affecting Customer Customer Satisfaction in
Retail Banking: A Review”. International Journal of Novel Research in
Marketing Management and Economics Vol. 2, Issue 1, pp: (35-40).
Qader Khalid, (2012). “ The Evolution of Experiential Marketing: Effects of
Brand Experience among the Millennial Generation”. International Journal of
Academic Research in Business and Social Sciences, Vol. 2, No. 1 ISSN:
2222-6990.
Richard Chinomona, (2013). “The Influence Of Brand Experience On Brand
Customer Satisfaction, Trust And Attachment In South Africa”. International
Business & Economics Research Journal –Volume 12, Number 10.
Riduwan dan Engkos. 2012.Cara Mudah Menggunakan dan Memaknai Path
Analysis. Bandung: Alfabeta.
Run Huang, at al,. 2015. “The impact of Brand Experienceson brand resonance in
multi-channel fashion retailing”. Journal of Research in Interactive Marketing,
Vol. 9 No. 2, pp. 129-147.
Sabir Ghafoor, Hafeez, Akhtar & Rehman (2014). “Factors Affecting Customers
Customer Satisfaction in Restaurants Industry in Pakistan” International
Review of Management and Business Research Vol. 3 Issue.2 ISSN: 23069007.
Schiffman & Kanuk. (2004). Perilaku Konsumen (edisi 7). Jakarta : Prentice Hall
Schmitt, Bernd, (1999), “Experiential Marketing”, Journal of Marketing
Management, Vol.15, p.53-67.
Sigit Haryono (2015), “The Effects of Service Quality on Customer Customer
Satisfaction, Customer Delight, Trust, Repurchase Intention, and Word of
Mouth”, European Journal of Business and Management Vol.7, No.12.
Sekaran, Uma. 2010. Metodologi Penelitian Bisnis Edisi Empat. Jakarta: Salemba
Empat.
Sekaran, Uma., Bougie, Roger. 2013. Research Methods for Business. Chennai,
India: John Willey & Sans Ltd
Sugiyono. 2014. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung:
CV. Alfabeta. Bandung: Alfabeta.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Suharsimi Arikunto. 2010. Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka
Cipta.
Tadas Limba, et al., (2014).” Online Brand Experience Creation Process Model:
Theoretical Insights. International Journal of Advanced Computer Science and
Information Technology (IJACSIT) Vol. 3, No. 2, 2014, Page: 100-118, ISSN:
2296-1739
Tasya Rambitan. (2013), “The effect of perceived value and Brand Experience on
Customer Repurchase Intention”. Jurnal EMBA 917 Vol.1 No.4, pp. 917-926.
Thomson, M., MacInnis, D.J. and Park, C.W. (2010), “The ties that bind:
measuring the strength of consumers’ emotional attachments to brands”,
Journal of Consumer Psychology, Vol. 15 No. 1, pp. 77-91.
Ugur Baser et al., (2015). Examining The Effect Of Brand Experience On
Consumer Satisfaction, Brand Trust And Brand Loyalty. Marmara Üniversitesi
İ.İ.B. Dergisi YIL 2015, CİLT XXXVII, SAYI II, S. 101-128 Doi No:
10.14780/iibd.51125.
Umar Husein. 2008. Metode Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta:
PT. Raja Grafindo Persada.
Yang Ji-An, Sang-Yun Lee, Dong-Han Lee, 2012. “A Study on Brand Experience
and Personality Effect on Brand Attitude and Repurchase Intention in FoodFranchised”. Journal of Marketing, 1 (1), 413-416.
Yuen, Euphemia FT., Chan, Sian SL (2009) The effect of retail service quality
and product quality on customer loyalty, palgrave macmillan,
http://www.palgravejournals.com/dbm/journal/v17/n3/fig_tab/dbm201013t9.ht
ml,2014.
Vincent, Laurence . 2012. Brand Real (How Smart Companies Live Their Brand
Promose and Inspire Fierce Customer Loyalty). New York: AMACOM (A
division Of American Management Association).
Wulansari, A. (2013). Pengaruh Brand Trust dan Perceived Quality Terhadap
Keputusan Membeli Ulang Produk Sari Roti: Studi pada Konsumen di
Perumahan Gresik Kota Baru. Jurnal Ilmu Manajemen, Volume 1 N omor 2
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Abdul Samad (2014), “Examining the Impact of Perceived Service Quality
Dimensions on Repurchase Intentions and Word Of Mouth: A Case from
Software Industry of Pakistan”, Journal of Business and Management (IOSRJBM), Volume 16, Issue 1. Ver. III, PP 37-41.
Ahmed Sallam, (2014). “The Effects of Brand Image and Brand Identification on
Brand Love and Purchase Decision Making: The Role of WOM”. International
Business Research; Vol. 7, No. 10; ISSN 1913-9004 E-ISSN 1913-9012.
Ali Kazemi et al., (2013). “Analyzing the Effect of Customer Equity on
Repurchase Intentions”. International Journal of Academic Research in
Business and Social Sciences, Vol. 3, No. 6 ISSN: 2222-6990.
Amjad Shamim dan Muhammad Mohsin Butt. (2013), “A critical model of brand
experience consequences. Asia Pacific Journal of Marketing and Logistics Vol.
25 No. 1, 2013 pp. 102-117.
Anders Gustafsson, Michael D. Johnson, & Inger Roos, (2015). “The Effects of
Customer Customer Satisfaction, Relationship Commitment Dimensions, and
Triggers on Customer Retention”. Journal of American Association Marketing
Vol. 69 210–218 ISSN: 0022-2429.
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjadjaran
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta:
Grasindo.
Azize Sahin (2012), “The effects of Brand Experience and service quality on
Repurchase Intention: The role of brand relationship quality”. African Journal
of Business Management Vol.6 (45), pp. 11190-11201.
Buchari Alma. 2007, Manajemen Pemasaran & Pemasaran Jasa. Bandung: CV.
Alfabeta.
Brakus, J. Jo˘sko, Bernd H. Schmitt, and Shi Zhang (2008), “Experiential
Attributes and Consumer Judgments,” in Handbook on Brand and Experience
Management, Bernd H. Schmitt and David Rogers, eds. Northampton, MA:
Edward Elgar.
Brakus JJ, Schmitt BH, Zarantonello L (2009). Brand Experience; what is it? How
is it measured? Does it affect loyalty? J. Mark. pp. 52-68.
Cherng G. Ding et al., (2015).”On the relationships among Brand Experience,
hedonic emotions, and brand equity”. European Journal of Marketing Vol. 49
No. 7/8, 2015 pp. 994-1015.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Ching-Jui Keng, (2013). “Relationships among Brand Experience, Brand
Personality, And Customer Experiential Value”. Contemporary Management
Research p247-262, Vol. 9, No. 3.
Chinomona and Maxwell, (2013). “Customer Customer Satisfaction, Trust and
Loyalty as Predictors of Customer Intention to Re-Purchase South African
Retailing Industry” Mediterranean Journal of Social Sciences, Vol 4 No 14,
ISSN 2039-9340.
Choi, Eun Jung and Soo-Hyun Kim. 2013. “The Study of the Impact of Perceived
Quality and Value of Social Enterprises on Customer Customer Satisfaction
and Re-Purchase Intention”. Journal of Marketing,7 (1), pp. 239-252.
Christina Sagala, et al., (2015). “Influence of Promotional Mix and Price on
Customer Buying Decision toward Fast Food sector”. International Journal of
Scientific and Research Publications, Volume 4, Issue 1, ISSN 2250-3153.
Cozby, P. C., & Bates, S. (2012). Methods in behavioral research. New York,
NY: McGraw-Hill.
Fandy Tjiptono Ph. D,. and Gregorius Chandra 2012. Pemasaran Strategik. Edisi
2. Yogyakarta: Andi.
Fandy Tjiptono Ph. D,. 2011. Pemasaran Jasa. Jatim: Bayumedia Publisihing.
Anggota IKAPI Jatim.
Hussain Shah, et al., (2012). “The Impact of Brands on Consumer Purchase
Intentions”. Asian Journal of Business Management 4(2): 105-110, ISSN:
2041-8752
Iglesias O., Singh J. J. (2011). “The role of brand experience and affective
commitment in determining brand loyalty”. Journal of Brand Management,
Vol. 18, 570 – 582.
Ilias O. Pappas (2014), “Moderating effects of online shopping experience on
customer Customer Satisfaction and Repurchase Intentions”. International
Journal of Retail & Distribution Management, Vol. 42 No. 3. pp. 187-204.
Iman Kalid and Azizah (2014). “The Evolution of Experiential Marketing: Effects
of Brand Experience among the Millennial Generation”. International Journal
of Academic Research in Business and Social Sciences. Vol. 2, No. 1 ISSN:
2222-6990
Jason A. Gabisch and Kholekile L. Gwebu, (2011). “Impact Of Virtual Brand
Experience On Purchase Intentions: The Role Of Multichannel Congruence”.
Journal of Electronic Commerce Research, VOL 12, NO 4.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Jacqueline Korir, et al., (2012). “Determinants of Consumer Purchase Decisions
in Zero Rated Hotels in Eldoret Town, Kenya”. International Journal of
Business and Social Science Vol. 3 No. 21.
Jack Morton Worldwide global brand experience agency(2011). “Best Experience
Brands” a global study.
Jerdinan Septian, (2013). “The Impact Of Perceived Value On Customer
Customer Satisfaction And Repurchase Intention Of Blackberry Users In
Manado”. Jurnal EMBA Vol.1 No.4 pp 1650-1658, ISSN 2303-1174.
K. Hellier, et al., (2013). “Customer repurchase intention A general structural
equation model”. European Journal of Marketing Vol. 37 No. 11/12, 2013 pp.
1762-1800.
Kaveh, Mojtaba. 2012. “Role of trust in explaining repurchase intention”.African
Journal of Business Management, Vol. 6(14), pp. 5014-5025.
Khandabi et al,. (2014).”The effect of relationship marketing on customer
Customer Satisfaction of melli bank (case of study: bandar anzali township)”.
Indian Journal of Fundamental and Applied Life Sciences ISSN: 2231– 6345
Vol. 4 (S1), pp. 1545-1552.
Kotler, Philip, dan Gary Armstrong. 2014. Principles of Marketing 14th Edition.
New Jersey: Pearson Educations, Inc.
Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management 15th Edition.
New Jersey: Pearson Prentice Hall.
LoBiondo-Wood, Geri.Haber, Judith., eds. Nursing Research: Methods And
Critical Appraisal For Evidence-based Practice. St. Louis, Mo. :
Mosby/Elsevier, 2010
Lovelock, Christoper and Wirtz Jochen. 2011. Service Marketing: People,
Technology, Strategy. 7th Edition. New Jersey: Pearson.
Naresh K., Maholtra. 2010. Basic Marketing Research 3th Edition. New Jersey:
Prentice Hall.
Neshat choubtarash, et al., (2013). “The study of the relationship between
consumer involvement and purchase decision (Case study: Cell phone).
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN
BUSINESS, Institute of Interdisciplinary Business Research, VOL 4, NO 12.
Park et al., (2010). “Assurance Seals, On‑Line Customer Customer Satisfaction,
and Repurchase Intention”. International Journal of Electronic Commerce /
Spring 2010, Vol. 14, No. 3, pp. 11–34.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Pine, Joseph B., II, and James H. Gilmore (1999), The Experience Economy:
Work Is Theatre and Every Business a Stage. Cambridge, MA: Harvard
Business School Press.
Pratap Manda, (2015). “Dimensions Affecting Customer Customer Satisfaction in
Retail Banking: A Review”. International Journal of Novel Research in
Marketing Management and Economics Vol. 2, Issue 1, pp: (35-40).
Qader Khalid, (2012). “ The Evolution of Experiential Marketing: Effects of
Brand Experience among the Millennial Generation”. International Journal of
Academic Research in Business and Social Sciences, Vol. 2, No. 1 ISSN:
2222-6990.
Richard Chinomona, (2013). “The Influence Of Brand Experience On Brand
Customer Satisfaction, Trust And Attachment In South Africa”. International
Business & Economics Research Journal –Volume 12, Number 10.
Riduwan dan Engkos. 2012.Cara Mudah Menggunakan dan Memaknai Path
Analysis. Bandung: Alfabeta.
Run Huang, at al,. 2015. “The impact of Brand Experienceson brand resonance in
multi-channel fashion retailing”. Journal of Research in Interactive Marketing,
Vol. 9 No. 2, pp. 129-147.
Sabir Ghafoor, Hafeez, Akhtar & Rehman (2014). “Factors Affecting Customers
Customer Satisfaction in Restaurants Industry in Pakistan” International
Review of Management and Business Research Vol. 3 Issue.2 ISSN: 23069007.
Schiffman & Kanuk. (2004). Perilaku Konsumen (edisi 7). Jakarta : Prentice Hall
Schmitt, Bernd, (1999), “Experiential Marketing”, Journal of Marketing
Management, Vol.15, p.53-67.
Sigit Haryono (2015), “The Effects of Service Quality on Customer Customer
Satisfaction, Customer Delight, Trust, Repurchase Intention, and Word of
Mouth”, European Journal of Business and Management Vol.7, No.12.
Sekaran, Uma. 2010. Metodologi Penelitian Bisnis Edisi Empat. Jakarta: Salemba
Empat.
Sekaran, Uma., Bougie, Roger. 2013. Research Methods for Business. Chennai,
India: John Willey & Sans Ltd
Sugiyono. 2014. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung:
CV. Alfabeta. Bandung: Alfabeta.
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Suharsimi Arikunto. 2010. Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka
Cipta.
Tadas Limba, et al., (2014).” Online Brand Experience Creation Process Model:
Theoretical Insights. International Journal of Advanced Computer Science and
Information Technology (IJACSIT) Vol. 3, No. 2, 2014, Page: 100-118, ISSN:
2296-1739
Tasya Rambitan. (2013), “The effect of perceived value and Brand Experience on
Customer Repurchase Intention”. Jurnal EMBA 917 Vol.1 No.4, pp. 917-926.
Thomson, M., MacInnis, D.J. and Park, C.W. (2010), “The ties that bind:
measuring the strength of consumers’ emotional attachments to brands”,
Journal of Consumer Psychology, Vol. 15 No. 1, pp. 77-91.
Ugur Baser et al., (2015). Examining The Effect Of Brand Experience On
Consumer Satisfaction, Brand Trust And Brand Loyalty. Marmara Üniversitesi
İ.İ.B. Dergisi YIL 2015, CİLT XXXVII, SAYI II, S. 101-128 Doi No:
10.14780/iibd.51125.
Umar Husein. 2008. Metode Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta:
PT. Raja Grafindo Persada.
Yang Ji-An, Sang-Yun Lee, Dong-Han Lee, 2012. “A Study on Brand Experience
and Personality Effect on Brand Attitude and Repurchase Intention in FoodFranchised”. Journal of Marketing, 1 (1), 413-416.
Yuen, Euphemia FT., Chan, Sian SL (2009) The effect of retail service quality
and product quality on customer loyalty, palgrave macmillan,
http://www.palgravejournals.com/dbm/journal/v17/n3/fig_tab/dbm201013t9.ht
ml,2014.
Vincent, Laurence . 2012. Brand Real (How Smart Companies Live Their Brand
Promose and Inspire Fierce Customer Loyalty). New York: AMACOM (A
division Of American Management Association).
Wulansari, A. (2013). Pengaruh Brand Trust dan Perceived Quality Terhadap
Keputusan Membeli Ulang Produk Sari Roti: Studi pada Konsumen di
Perumahan Gresik Kota Baru. Jurnal Ilmu Manajemen, Volume 1 N omor 2
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu
Ashri Hasian Ekaputri, 2016
PENGARUH BRAND EXPERIENCE TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA
REPURCHASE INTENTION
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu