ANALISIS PENGARUH PROMOSI DAN KARAKTERISTIK KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN TEH CELUP WALINI DI KOTA BANDUNG - Diponegoro University | Institutional Repository (UNDIP-IR)
LAMPIRAN
(2)
Lampiran 2. Daftar Kuesioner
Daftar Kuesioner
“Analisis Pengaruh Promosi Terhadap Keputusan Konsumen Membeli Teh Celup
Walini di Kota Bandung”
Identitas Responden
1.
Nama
:
2.
Jenis Kelamin :
( ) Pria
( ) Wanita
3.
Usia
:
4.
Pendidikan
:
( ) Tamat SMA
( ) Magister
( ) Diploma
( ) Doktor
( ) Sarjana
( ) Lainnya, sebutkan ...
5.
Pekerjaan
:
( ) Tidak bekerja
( ) Pegawai Swasta
( ) Pelajar
( ) Wirausaha
( ) PNS
( ) Lainnya, sebutkan ...
( ) TNI/POLRI
Pengalaman Responden
1.
Berapakah jumlah Teh Celup Walini yang Anda beli setiap kalinya?
( ) 1 kotak
( ) 2 kotak
( ) 3 kotak
( ) > 3 kotak, sebutkan ...
2.
Berapa kali Anda melakukan pembelian Teh Celup Walini?
( ) 1 minggu sekali
( ) 2 minggu sekali
( ) 1 bulan sekali
( ) Lainnya, sebutkan ...
3.
Sudah berapa lamakah Anda mengkonsumsi Teh Celup Walini?
( ) < 1 tahun
( ) 1 tahun
( ) 2 tahun
( ) > 2 tahun, sebutkan ...
4.
Apa alasan utama Anda membeli Teh Celup Walini?
( ) Produknya berkualitas
( ) Harganya terjangkau
( ) Mudah diperoleh
( ) Promosinya menarik
( ) Lainnya, sebutkan ...
(3)
Lampiran 2. (Lanjutan)
Petunjuk:
1.
Berikan tanda (X) atau ( ) pada kolom yang tersedia.
2.
Pilihlah jawaban yang dianggap sesuai menurut Anda.
3.
Keterangan:
(STS) = Sangat Tidak Setuju
(TS) = Tidak Setuju
(N)
= Netral
(S)
= Setuju
(SS) = Sangat Setuju
A.
Advertising
(Periklanan)
No.
Pernyataan
STS
TS
N
S
SS
1
Iklan Teh Celup Walini yang terdapat di
media cetak mampu menarik minat
konsumen untuk membeli.
2
Iklan Teh Celup Walini yang terdapat di
reklame mampu menarik minat konsumen
untuk membeli.
3
Iklan Teh Celup Walini yang berupa
branding
pada kendaraan operasional
mampu menarik minat konsumen untuk
membeli.
B.
Personal Selling
(Penjualan Pribadi)
No.
Pernyataan
STS
TS
N
S
SS
1
Presentasi produk Teh Celup Walini yang
dilakukan oleh
salesman
mampu menarik
minat konsumen untuk membeli.
2
Promo berupa pemberian sampel produk
oleh Teh Celup Walini mampu menarik
minat konsumen untuk membeli.
3
Pameran dagang yang dilakukan oleh Teh
Celup Walini mampu menarik minat
konsumen untuk membeli.
(4)
Lampiran 2. (Lanjutan)
C.
Sales Promotion
(Promosi Penjualan)
No.
Pernyataan
STS
TS
N
S
SS
1
Promo berupa hadiah oleh Teh Celup
Walini mampu menarik minat konsumen
untuk membeli.
2
Promo berupa potongan harga (Rp) atau
diskon (%) oleh Teh Celup Walini mampu
menarik minat konsumen untuk membeli.
3
Promo berupa pemberian bonus (contoh:
Buy
1
Get
1) produk oleh Teh Celup
Walini mampu menarik minat konsumen
untuk membeli.
D.
Direct Marketing
(Pemasaran Langsung)
No.
Pernyataan
STS
TS
N
S
SS
1
Promosi Teh Celup Walini di media sosial
(Facebook dan Twitter) mampu menarik
minat konsumen untuk membeli.
2
Stand
atau kios yang dibuka oleh Teh
Celup Walini mampu menarik minat
konsumen untuk membeli.
3
Promosi Teh Celup Walini di situs web
mampu menarik minat konsumen untuk
membeli.
E.
Public Relations
(Hubungan Masyarakat)
No.
Pernyataan
STS
TS
N
S
SS
1
Promosi Teh Celup Walini berupa acara
khusus (seperti: senam pagi) mampu
menarik minat konsumen untuk membeli.
(5)
Lampiran 2. (Lanjutan)
No.
Pernyataan
STS
TS
N
S
SS
2
Promosi Teh Celup Walini dalam bentuk
sponsorship
mampu menarik minat
konsumen untuk membeli.
3
Promosi Teh Celup Walini berupa kegiatan
pelayanan masyarakat (seperti: grebeg
pasar) mampu menarik minat konsumen
untuk membeli.
F.
Keputusan Pembelian
No.
Pernyataan
STS
TS
N
S
SS
1
Konsumen hanya membeli teh celup
dengan merek Walini.
2
Konsumen membeli Teh Celup Walini
secara rutin.
3
Konsumen merekomendasikan Teh Celup
Walini kepada orang lain.
4
Konsumen merasa puas dengan Teh Celup
Walini sehingga selalu melakukan
(6)
Lampiran 3. Tabel r
Tabel r (α 5%)
df
r
Df
r
df
r
df
r
df
r
1
0.988
21
0.352
41
0.257
61
0.209
81
0.182
2
0.900
22
0.344
42
0.254
62
0.208
82
0.181
3
0.805
23
0.377
43
0.251
63
0.206
83
0.180
4
0.729
24
0.330
44
0.248
64
0.204
84
0.179
5
0.669
25
0.323
45
0.246
65
0.203
85
0.178
6
0.622
26
0.323
46
0.243
66
0.201
86
0.177
7
0.582
27
0.317
47
0.240
67
0.200
87
0.176
8
0.549
28
0.312
48
0.238
68
0.198
88
0.175
9
0.521
29
0.306
49
0.235
69
0.197
89
0.174
10
0.497
30
0.301
50
0.233
70
0.195
90
0.173
11
0.476
31
0.296
51
0.228
71
0.194
91
0.172
12
0.458
32
0.291
52
0.226
72
0.193
92
0.171
13
0.441
33
0.287
53
0.224
73
0.191
93
0.170
14
0.426
34
0.283
54
0.222
74
0.190
94
0.169
15
0.412
35
0.279
55
0.220
75
0.189
95
0.168
16
0.400
36
0.275
56
0.218
76
0.188
96
0.167
17
0.389
37
0.271
57
0.216
77
0.186
97
0.166
18
0.378
38
0.267
58
0.214
78
0.185
98
0.165
19
0.369
39
0.264
59
0.213
79
0.184
99
0.165
20
0.360
40
0.261
60
0.211
80
0.183
100
0.164
(7)
Lampiran 4. Tabel Durbin Watson
Tabel Durbin Watson
k’ = 6
k’ = 7
k’ = 8
k’ = 9
k’ = 10
n
dL
dU
dL
dU
dL
dU
dL
dU
dL
dU
11
0.20
3.01
12
0.27
2.83
0.17
3.15
13
0..33
2.70
0.23
2.99
0.15
3.27
14
0.39
2.57
0.29
2.85
0.20
3.11
0.13
3.36
15
0.45
2.47
0.34
2.73
0.25
2.98
0.18
3.22
0.11
3.44
16
0.50
2.39
0.40
2.62
0.30
2.86
0.22
3.09
0.16
3.30
17
0.55
2.32
0.45
2.54
0.36
2.76
0.27
2.98
0.20
3.18
18
0.60
2.26
0.50
2.47
0.41
2.67
0.32
2.87
0.24
3.07
19
0.65
2.21
0.55
2.40
0.46
2.59
0.37
2.78
0.29
2.97
20
0.69
2.16
0.60
2.34
0.50
2.52
0.42
2.70
0.34
2.89
21
0.73
2.12
0.64
2.30
0.55
2.46
0.46
2.63
0.38
2.81
22
0.77
2.09
0.68
2.25
0.59
2.41
0.51
2.57
0.42
2.73
23
0.80
2.06
0.72
2.21
0.63
2.36
0.55
2.51
0.47
2.67
24
0.84
2.04
0.75
2.17
0.67
2.32
0.58
2.64
0.51
2.61
25
0.87
2.01
0.78
2.14
0.70
2.28
0.62
2.42
0.54
2.56
26
0.90
1.99
0.82
2.12
0.74
2.24
0.66
2.38
0.58
2.51
27
0.93
1.97
0.85
2.09
0.77
2.22
0.69
2.34
0.62
2.47
28
0.95
1.96
0.87
2.07
0.80
2.19
0.72
2.31
0.65
2.43
29
0.98
1.94
0.90
2.05
0.83
2.16
0.75
2.28
0.68
2.40
30
1.00
1.93
0.93
2.03
0.85
2.14
0.78
2.25
0.71
2.36
35
1.10
1.88
1.03
1.97
0.97
2.05
0.91
2.14
0.85
2.24
40
1.18
1.85
1.12
1.92
1.06
2.00
1.01
2.07
0.95
2.15
45
1.24
1.84
1.19
1.90
1.14
1.96
1.09
2.02
1.04
2.09
50
1.29
1.82
1.25
1.88
1.20
1.93
1.16
1.99
1.11
2.04
55
1.33
1.81
1.29
1.86
1.25
1.91
1.21
1.96
1.17
2.01
60
1.37
1.81
1.34
1.85
1.30
1.89
1.26
1.94
1.22
1.98
65
1.40
1.81
1.37
1.84
1.34
1.88
1.30
1.92
1.27
1.96
70
1.43
1.80
1.40
1.84
1.37
1.87
1.34
1.91
1.31
1.95
75
1.46
1.80
1.43
1.83
1.40
1.87
1.37
1.90
1.34
1.94
80
1.48
1.80
1.45
1.83
1.43
1.86
1.40
1.89
1.37
1.93
85
1.50
1.80
1.47
1.83
1.49
1.86
1.42
1.89
1.40
1.92
90
1.52
1.80
1.49
1.83
1.47
1.85
1.45
1.88
1.42
1.91
95
1.54
1.80
1.51
1.83
1.49
1.85
1.46
1.88
1.44
1.90
100
1.55
1.80
1.53
1.83
1.50
1.85
1.48
1.87
1.46
1.90
150
1.65
1.82
1.64
1.83
1.62
1.85
1.60
1.86
1.59
1.88
200
1.71
1.83
1.70
1.84
1.69
1.85
1.68
1.86
1.67
1.87
(8)
Lampiran 5. Tabel F
Tabel F (α 5%)
Degrees of freedom in numerator (df1)
D
egr
ee
s of
f
re
edo
m
i
n d
en
om
in
at
or
(
df
2)
2 3 4 5 6 7 8 9
1 199.500 215.707 224.583 230.162 233.986 236.768 238.883 240.543
2 19.000 19.164 19.247 19.296 19.330 19.330 19.371 19.385
3 9.552 9.277 9.117 9.013 8.941 8.941 8.845 8.812
4 6.944 6.591 6.388 6.256 6.163 6.094 6.041 5.999
5 5.786 5.409 5.192 5.050 4.950 4.876 4.818 4.772
6 5.143 4.757 4.534 4.387 4.284 4.207 4.147 4.099
7 4.737 4.347 4.120 3.972 3.866 3.787 3.726 3.677
8 4.459 4.066 3.838 3.687 3.581 3.500 3.438 3.388
9 4.256 3.863 3.633 3.482 3.374 3.293 3.230 3.179
10 4.103 3.708 3.478 3.326 3.217 3.135 3.072 3.020
15 3.682 3.287 3.056 2.901 2.790 2.707 2.641 2.588
20 3.493 3.098 2.866 2.711 2.599 2.514 2.447 2.393
25 3.385 2.991 2.759 2.603 2.490 2.405 2.337 2.282
30 3.316 2.922 2.690 2.534 2.421 2.334 2.266 2.211
35 3.267 2.874 2.641 2.485 2.372 2.285 2.217 2.161
40 3.232 2.839 2.606 2.449 2.336 2.249 2.180 2.124
45 3.204 2.812 2.579 2.422 2.308 2.221 2.152 2.096
50 3.183 2.790 2.557 2.400 2.286 2.199 2.130 2.073
55 3.165 2.773 2.540 2.383 2.269 2.181 2.112 2.055
60 3.150 2.758 2.525 2.368 2.254 2.167 2.097 2.040
65 3.138 2.746 2.513 2.356 2.242 2.154 2.084 2.027
70 3.128 2.736 2.503 2.346 2.231 2.143 2.074 2.017
75 3.119 2.727 2.494 2.337 2.222 2.134 2.064 2.007
80 3.111 2.719 2.486 2.329 2.214 2.126 2.056 1.999
85 3.104 2.712 2.479 2.322 2.207 2.119 2.049 1.992
90 3.098 2.706 2.473 2.316 2.201 2.113 2.043 1.986
91 3.097 2.705 2.472 2.315 2.200 2.112 2.042 1.984
92 3.095 2.704 2.471 2.313 2.199 2.111 2.041 1.983
93 3.094 2.703 2.470 2.312 2.198 2.110 2.040 1.982
94 3.093 2.701 2.469 2.311 2.197 2.109 2.038 1.981
95 3.092 2.700 2.467 2.310 2.196 2.108 2.037 1.980
96 3.091 2.699 2.466 2.309 2.195 2.106 2.036 1.979
97 3.090 2.698 2.465 2.308 2.194 2.105 2.035 1.978
98 3.089 2.697 2.465 2.307 2.193 2.104 2.034 1.9777
99 3.088 2.696 2.464 2.306 2.192 2.103 2.033 1.976
100 3.087 2.696 2.463 2.305 2.191 2.103 2.032 1.975
Sumber: Sujarweni (2015).
(9)
Lampiran 6. Tabel t
Tabel t
df 0,05 0,025 df 0,05 0,002 df 0,05 0,025 df 0,05 0,025 1 6.314 12.706 26 1.706 2.065 51 1.675 2.008 76 1.665 1.992 2 2.920 4.303 27 1.703 2.052 52 1.675 2.007 77 1.665 1.991 3 2.353 3.182 28 1.701 2.048 53 1.674 2.006 78 1.665 1.991 4 2.132 2.776 29 1.699 2.045 54 1.674 2.005 79 1.664 1.990 5 2.015 2.571 30 1.697 2.042 55 1.673 2.004 80 1.664 1.990 6 1.943 2.447 31 1.696 2.040 56 1.673 2.003 81 1.664 1.990 7 1.895 2.365 32 1.694 2.037 57 1.672 2.002 82 1.664 1.989 8 1.860 2.306 33 1.692 2.035 58 1.672 2.002 83 1.663 1.989 9 1.833 2.262 34 1.691 2.032 59 1.671 2.001 84 1.663 1.989 10 1.812 2.228 35 1.690 2.030 60 1.671 2.000 85 1.663 1.988 11 1.796 2.201 36 1.688 2.028 61 1.670 2.000 86 1.663 1.988 12 1.782 2.179 37 1.687 2.026 62 1.670 1.999 87 1.663 1.988 13 1.771 2.160 38 1.686 2.024 63 1.669 1.998 88 1.662 1.987 14 1.761 2.145 39 1.685 2.023 64 1.669 1.998 89 1.662 1.987 15 1.753 2.131 40 1.684 2.021 65 1.669 1.997 90 1.662 1.987 16 1.746 2.120 41 1.683 2.020 66 1.668 1.997 91 1.662 1.986 17 1.740 2.110 42 1.682 2.018 67 1.668 1.996 92 1.662 1.986 18 1.734 2.101 43 1.681 2.017 68 1.668 1.995 93 1.661 1.986 19 1.729 2.093 44 1.680 2.015 69 1.667 1.995 94 1.661 1.986 20 1.725 2.086 45 1.679 2.014 70 1.667 1.994 95 1.661 1.985 21 1.721 2.080 46 1.679 2.013 71 1.667 1.994 96 1.661 1.985 22 1.717 2.074 47 1.678 2.012 72 1.666 1.993 97 1.661 1.985 23 1.714 2.069 48 1.677 2.011 73 1.666 1.993 98 1.661 1.984 24 1.711 2.064 49 1.677 2.010 74 1.666 1.993 99 1.660 1.984 25 1.708 2.060 50 1.676 2.009 75 1.665 1.992 100 1.660 1.984
(10)
Lampiran 7. Produk Teh Celup Walini
1. Teh Celup Hitam Klasik
2.
Teh Celup Hijau3. Teh Celup Jahe 4. Teh Celup Lemon
(11)
Lampiran 7. (Lanjutan)
7. Teh Celup Blackcurrant
8.
Teh Celup Mint(12)
Lampiran 8. Data Karakteristik Demografi Responden
Responden
Jenis Kelamin
Usia
Pendidikan
Pekerjaan
1
1
21
1
0
2
1
22
3
0
3
1
21
1
0
4
0
21
3
0
5
1
20
1
0
6
1
21
3
0
7
1
22
1
0
8
1
49
4
1
9
1
21
1
0
10
1
22
3
0
11
1
21
1
0
12
1
31
3
1
13
1
35
2
1
14
0
56
4
1
15
0
38
5
1
16
1
23
1
0
17
0
50
3
1
18
1
48
3
1
19
0
55
4
1
20
0
52
4
1
21
1
35
2
1
22
0
28
3
0
23
0
40
3
1
24
0
46
4
1
25
0
23
4
0
26
0
22
3
1
27
1
21
1
0
28
0
21
3
0
29
0
23
3
1
30
0
22
3
0
31
1
21
1
0
32
0
31
4
1
33
1
22
3
1
34
1
56
3
1
35
0
54
5
1
(13)
Lampiran 8. (Lanjutan)
Responden
Jenis Kelamin
Usia
Pendidikan
Pekerjaan
37
0
50
3
1
38
0
50
1
1
39
0
37
2
1
40
0
62
5
0
41
0
44
5
1
42
0
58
5
1
43
1
36
3
1
44
1
27
1
0
45
1
36
1
1
46
1
40
1
1
47
1
23
3
1
48
1
60
1
1
49
1
32
3
1
50
1
32
3
1
51
1
18
1
0
52
1
20
1
0
53
1
19
1
0
54
1
18
1
0
55
1
27
3
0
56
1
26
2
1
57
0
32
3
1
58
1
26
4
1
59
1
23
3
1
60
1
40
4
1
61
0
27
2
1
62
1
34
3
0
63
1
22
1
0
64
1
21
3
0
65
1
21
3
1
66
1
21
1
0
67
1
21
3
0
68
1
47
3
0
69
1
24
3
0
70
0
26
3
1
71
0
54
4
1
(14)
Lampiran 8. (Lanjutan)
Responden
Jenis Kelamin
Usia
Pendidikan
Pekerjaan
73
0
50
3
1
74
1
49
4
1
75
0
52
4
1
76
1
58
4
1
77
0
60
3
1
78
1
56
4
1
79
0
58
4
1
80
1
55
4
1
81
1
57
3
0
82
1
45
4
1
83
1
36
1
1
84
1
48
1
1
85
1
49
3
1
86
1
52
3
0
87
1
42
3
1
88
1
43
3
1
89
1
46
4
1
90
0
53
4
1
91
1
55
4
1
92
1
75
4
0
93
1
71
2
1
94
1
53
3
1
95
1
58
5
1
96
1
60
3
1
97
0
34
3
1
98
1
30
4
1
99
1
28
3
0
(15)
Lampiran 9. Data Pengalaman Responden
Responden
Jumlah
Pembelian
Frekuensi
Pembelian
Lama
Mengkonsumsi
Alasan Utama
Membeli
Produk
1
1
3
1
5
2
1
4
2
1
3
1
3
3
2
4
1
4
1
5
5
1
4
1
1
6
1
3
2
1
7
1
3
1
1
8
2
3
4
1
9
1
4
2
3
10
2
3
3
3
11
1
3
1
1
12
1
1
3
2
13
1
3
2
1
14
2
1
2
1
15
2
4
1
5
16
1
2
1
2
17
1
1
4
5
18
3
3
4
1
19
3
3
4
1
20
2
2
4
1
21
2
3
3
1
22
1
4
4
1
23
1
3
1
2
24
1
3
2
2
25
4
3
3
1
26
2
2
2
1
27
1
3
2
1
28
2
1
2
1
29
1
3
1
4
30
2
3
2
1
31
2
3
2
3
32
2
3
2
1
33
1
2
3
3
34
1
1
2
2
(16)
Lampiran 9. (Lanjutan)
Responden
Jumlah
Pembelian
Frekuensi
Pembelian
Lama
Mengkonsumsi
Alasan Utama
Membeli
Produk
36
1
1
2
3
37
1
3
1
3
38
1
3
1
1
39
1
3
1
2
40
2
4
1
2
41
1
1
1
2
42
2
2
1
1
43
2
2
4
1
44
1
4
1
4
45
4
2
2
4
46
4
2
2
2
47
1
3
1
4
48
1
4
1
5
49
1
3
2
2
50
1
3
4
1
51
1
4
4
1
52
1
3
1
2
53
1
4
1
1
54
1
3
4
2
55
1
4
1
4
56
1
4
3
4
57
1
4
1
2
58
1
4
2
3
59
1
4
1
1
60
2
3
3
2
61
1
4
4
5
62
1
3
3
3
63
1
2
1
1
64
2
3
2
2
65
2
4
2
3
66
1
3
3
3
67
1
3
1
4
68
1
3
4
4
69
1
4
1
1
(17)
Lampiran 9. (Lanjutan)
Responden
Jumlah
Pembelian
Frekuensi
Pembelian
Lama
Mengkonsumsi
Alasan Utama
Membeli
Produk
71
2
3
4
1
72
2
3
4
4
73
1
3
3
5
74
4
4
4
5
75
4
4
4
5
76
2
3
4
4
77
1
3
2
1
78
1
3
4
4
79
4
4
2
1
80
1
3
4
1
81
1
3
1
1
82
1
4
1
4
83
1
4
1
4
84
1
4
1
4
85
2
3
4
1
86
2
3
4
4
87
2
3
2
1
88
1
3
1
3
89
1
4
2
1
90
2
3
4
1
91
1
4
1
4
92
1
3
4
1
93
1
3
4
4
94
1
4
4
1
95
2
3
4
4
96
1
3
1
1
97
1
3
1
1
98
1
4
3
4
99
1
3
1
4
(18)
Lampiran 10. Data Penelitian
No. Advertising X1
Personal
X2
Sales
X3
Direct
X4
Public
X5
Keputusan
Y
Selling Promotion Marketing Relations Pembelian
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4
1 3 3 3 9 3 3 4 10 4 5 4 13 3 4 3 10 4 3 4 11 4 2 2 4 12 2 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 3 3 4 14 3 3 3 3 9 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 3 4 4 14 4 2 2 2 6 2 2 2 6 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 3 12 5 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 4 14 6 5 5 5 15 4 3 3 10 3 3 3 9 4 4 4 12 3 3 3 9 4 3 3 4 14 7 4 4 4 12 1 2 2 5 3 3 3 9 1 1 1 3 2 2 2 6 4 3 3 3 13 8 3 3 3 9 1 3 3 7 3 3 3 9 3 3 3 9 3 3 3 9 4 3 3 4 14 9 1 1 1 3 2 2 2 6 3 3 3 9 1 1 1 3 2 2 2 6 3 2 2 3 10 10 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 2 3 3 3 11 11 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 3 13 12 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 3 3 3 9 4 4 4 4 16 13 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 14 5 5 5 15 4 3 3 10 3 3 3 9 2 2 2 6 3 3 3 9 4 4 4 4 16 15 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 2 2 2 6 3 3 2 3 11 16 4 4 4 12 3 5 5 13 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17 17 5 5 5 15 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 18 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 4 16 19 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 9 4 4 4 4 16 20 5 5 5 15 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 21 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 4 4 4 4 16 22 2 2 2 6 3 4 4 11 5 5 5 15 2 2 2 6 3 2 3 8 3 3 3 4 13 23 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 24 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 3 2 3 8 3 3 3 4 13 25 4 4 4 12 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 4 13
(19)
Lampiran 10. (Lanjutan)
No. Advertising X1
Personal
X2
Sales
X3
Direct
X4
Public
X5
Keputusan
Y
Selling Promotion Marketing Relations Pembelian
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4
26 4 4 4 12 2 4 4 10 4 4 4 12 5 5 5 15 3 4 3 10 5 4 4 5 18 27 2 2 2 6 1 2 2 5 3 3 3 9 2 2 2 6 2 2 2 6 3 3 2 4 12 28 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 3 3 4 14 29 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 5 14 30 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 3 3 4 14 31 3 3 3 9 1 2 2 5 3 3 3 9 2 2 2 6 3 3 3 9 5 4 4 4 17 32 3 3 3 9 1 2 2 5 3 3 3 9 3 3 3 9 3 2 3 8 3 4 4 3 14 33 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 9 4 4 4 12 4 4 4 4 16 34 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 3 4 15 35 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 12 3 3 3 9 5 5 4 4 18 36 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 4 4 4 12 4 3 4 4 15 37 3 3 3 9 4 3 3 10 3 3 3 9 3 3 3 9 3 2 3 8 4 4 3 4 15 38 4 4 4 12 4 4 4 12 5 5 5 15 3 3 3 9 4 3 4 11 5 5 4 5 19 39 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 4 4 11 4 5 4 4 17 40 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 41 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 42 4 4 4 12 4 5 5 14 5 5 5 15 3 3 3 9 4 4 4 12 4 4 5 5 18 43 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 5 5 5 19 44 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 4 4 4 16 45 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 46 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 4 16 47 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 48 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 49 3 3 3 9 2 3 3 8 3 3 3 9 4 4 4 12 3 3 3 9 3 4 3 4 14 50 4 4 4 12 4 5 5 14 5 5 5 15 4 4 4 12 4 4 4 12 5 4 5 5 19
(20)
Lampiran 10. (Lanjutan)
No. Advertising X1
Personal
X2
Sales
X3
Direct
X4
Public
X5
Keputusan
Y
Selling Promotion Marketing Relations Pembelian
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4
51 3 3 3 9 3 4 4 11 4 4 4 12 1 1 1 3 4 4 4 12 2 3 3 4 12
52 4 4 4 12 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 3 4 4 4 15
53 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 3 3 3 9 4 3 4 4 15
54 4 4 4 12 2 2 2 6 3 3 3 9 2 2 2 6 2 2 2 6 4 4 3 4 15
55 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 5 17
56 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 4 13
57 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 4 4 3 4 15
58 2 2 2 6 1 3 3 7 3 3 3 9 4 4 4 12 3 3 3 9 4 3 4 4 15
59 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 4 4 4 4 16
60 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 5 17
61 2 2 2 6 2 3 3 8 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 3 12
62 3 3 3 9 2 4 4 10 4 4 4 12 2 2 2 6 4 4 4 12 4 3 4 4 15
63 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 4 4 4 12 3 3 3 3 12
64 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 3 3 3 9 4 4 3 4 15
65 4 4 4 12 1 3 3 7 3 3 3 9 4 4 4 12 4 4 4 12 4 4 3 4 15
66 3 3 3 9 2 3 3 8 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12
67 3 3 3 9 1 3 3 7 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12
68 3 3 3 9 3 4 4 11 4 4 4 12 3 4 3 10 4 4 4 12 4 3 3 4 14
69 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15
70 3 3 3 9 3 4 4 11 4 5 5 14 3 5 3 11 5 4 5 14 3 3 3 4 13
71 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16
72 4 3 3 10 4 4 4 12 3 5 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16
73 3 2 2 7 4 5 5 14 4 5 5 14 2 3 2 7 4 4 4 12 3 3 3 4 13
74 4 3 3 10 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 5 4 4 4 17
(21)
Lampiran 10. (Lanjutan)
No. Advertising X1
Personal
X2
Sales
X3
Direct
X4
Public
X5
Keputusan
Y
Selling Promotion Marketing Relations Pembelian
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4
76 4 3 3 10 3 5 5 13 4 5 5 14 2 3 2 7 4 3 4 11 4 3 3 5 15
77 4 4 3 11 5 4 4 13 4 4 4 12 2 3 2 7 4 5 4 13 5 3 3 4 15
78 3 3 3 9 5 3 5 13 4 5 4 13 3 3 3 9 4 4 4 12 4 4 4 5 17
79 4 4 3 11 4 4 4 12 4 4 4 12 4 3 4 11 4 5 4 13 4 3 4 4 15
80 2 2 2 6 3 4 4 11 4 4 4 12 2 3 2 7 4 3 4 11 4 4 4 4 16
81 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16
82 3 3 3 9 4 4 4 12 3 4 4 11 3 3 3 9 4 3 4 11 4 3 3 4 14
83 2 2 2 6 4 3 5 12 4 5 4 13 2 2 2 6 4 2 4 10 4 2 3 4 13
84 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 4 2 4 10 4 2 4 4 14
85 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 5 4 4 4 17
86 3 3 3 9 4 3 4 11 4 5 4 13 2 3 2 7 4 3 4 11 4 4 4 4 16
87 2 2 2 6 3 4 5 12 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15
88 3 3 2 8 3 4 5 12 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16
89 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16
90 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15
91 2 2 2 6 3 4 4 11 4 4 4 12 3 3 3 9 4 2 4 10 4 4 4 4 16
92 3 3 3 9 3 3 4 10 3 4 3 10 3 3 3 9 3 3 3 9 4 3 3 4 14
93 3 2 2 7 4 4 4 12 4 4 4 12 2 2 2 6 4 3 4 11 4 3 4 5 16
94 3 3 3 9 4 4 4 12 4 4 4 12 3 4 3 10 4 4 4 12 4 4 4 4 16
95 3 3 3 9 3 4 5 12 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17
96 4 3 3 10 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16
97 4 3 3 10 3 4 4 11 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15
98 3 3 3 9 4 5 5 14 4 5 5 14 3 4 3 10 4 4 4 12 4 3 4 4 15
99 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16
(22)
Lampiran 11. Hasil Analisis Faktor
Communalities
Initial
Extraction
Media Cetak
1.000
.932
Reklame
1.000
.975
Branding Kendaraan
1.000
.941
Salesman
1.000
.385
Sampel Produk
1.000
.806
Pameran Dagang
1.000
.894
Hadiah
1.000
.812
Diskon
1.000
.899
Bonus
1.000
.931
Media Sosial
1.000
.983
Stand Kios
1.000
.921
Situs Web
1.000
.983
Acara Khusus
1.000
.955
Sponsorship
1.000
.850
Pelayanan Masyarakat
1.000
.960
Extraction Method: Principal Component
(23)
Lampiran 12. Hasil Uji Validitas
Hasil Uji Validitas Variabel
Advertising
:
Correlations
Media Cetak Reklame Branding Kendaraan Advertising
Media Cetak Pearson Correlation 1 .938** .897** .966**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Reklame Pearson Correlation .938** 1 .969** .991**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Branding Kendaraan Pearson Correlation .897** .969** 1 .977**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Advertising Pearson Correlation .966** .991** .977** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
(24)
Lampiran 12. (Lanjutan)
Hasil Uji Validitas Variabel
Personal Selling
:
Correlations
Salesman Sampel Produk Pameran Dagang Personal Selling
Salesman Pearson Correlation 1 .380** .449** .763**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Sampel Produk Pearson Correlation .380** 1 .890** .868**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Pameran Dagang Pearson Correlation .449** .890** 1 .902**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Personal Selling Pearson Correlation .763** .868** .902** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
(25)
Lampiran 12. (Lanjutan)
Hasil Uji Validitas Variabel
Sales Promotion
:
Correlations
Hadiah Potongan Harga/Diskon Bonus Sales Promotion
Hadiah Pearson Correlation 1 .807** .875** .930**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Potongan Harga/Diskon Pearson Correlation .807** 1 .923** .958**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Bonus Pearson Correlation .875** .923** 1 .977**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Sales Promotion Pearson Correlation .930** .958** .977** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
(26)
Lampiran 12. (Lanjutan)
Hasil Uji Validitas Variabel
Direct Marketing
:
Correlations
Media Sosial Stand/Kios Situs Web Direct Marketing
Media Sosial Pearson Correlation 1 .904** 1.000** .989**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Stand/Kios Pearson Correlation .904** 1 .904** .957**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Situs Web Pearson Correlation 1.000** .904** 1 .989**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Direct Marketing Pearson Correlation .989** .957** .989** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
(27)
Lampiran 12. (Lanjutan)
Hasil Uji Validitas Variabel
Public Relation
:
Correlations
Acara Khusus Sponsorship Pelayanan Masyarakat Public Relations
Acara Khusus Pearson Correlation 1 .758** .991** .966**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Sponsorship Pearson Correlation .758** 1 .769** .899**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Pelayanan Masyarakat Pearson Correlation .991** .769** 1 .970**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Public Relations Pearson Correlation .966** .899** .970** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
(28)
Lampiran 12. (Lanjutan)
Hasil Uji Validitas Variabel
Keputusan Pembelian:
Correlations Kemantapan
produk
Kebiasaan membeli produk
Merekomendasikan produk
Melakukan pembelian ulang
Keputusan Pembelian Kemantapan
produk
Pearson Correlation 1 .380** .450** .432** .737**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Kebiasaan membeli produk
Pearson Correlation .380** 1 .599** .349** .784**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Merekomendasika n produk
Pearson Correlation .450** .599** 1 .457** .832**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Melakukan pembelian ulang
Pearson Correlation .432** .349** .457** 1 .698**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Keputusan Pembelian
Pearson Correlation .737** .784** .832** .698** 1
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
(29)
Lampiran 13. Hasil Uji Reliabilitas
Hasil Uji Reliabilitas Variabel
Advertising
:
Reliability Statistics
Cronbach's
Alpha N of Items
.977 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Media Cetak 6.52 2.434 .925 .984
Reklame 6.60 2.323 .979 .945
Branding Kendaraan 6.64 2.334 .948 .968
Hasil Uji Reliabilitas Variabel
Personal Selling
:
Reliability Statistics
Cronbach's
Alpha N of Items
.780 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Salesman 7.27 2.361 .428 .941
Sampel Produk 6.77 2.341 .717 .612
(30)
Lampiran 13. (Lanjutan)
Hasil Uji Reliabilitas Variabel
Sales Promotion
:
Reliability Statistics
Cronbach's
Alpha N of Items
.950 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Hadiah 7.70 1.768 .856 .958
Potongan Harga/Diskon 7.51 1.444 .896 .932
Bonus 7.59 1.537 .948 .886
Hasil Uji Reliabilitas Variabel
Direct Marketing
:
Reliability Statistics
Cronbach's
Alpha N of Items
.977 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Media Sosial 5.73 2.745 .975 .949
Stand/Kios 5.62 2.804 .904 1.000
(31)
Lampiran 13. (Lanjutan)
Hasil Uji Reliabilitas Variabel
Public Relations
:
Reliability Statistics
Cronbach's
Alpha N of Items
.937 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Acara Khusus 6.87 2.256 .923 .867
Sponsorship 7.09 2.285 .765 .996
Pelayanan Masyarakat 6.86 2.243 .933 .860
Hasil Uji Reliabilitas Variabel Keputusan Pembelian:
Reliability Statistics
Cronbach's
Alpha N of Items
.761 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
Kemantapan produk 11.16 2.015 .518 .727
Kebiasaan membeli produk 11.45 1.826 .567 .703
Merekomendasikan produk 11.39 1.755 .660 .646
(32)
Lampiran 14. Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 100
Normal Parametersa Mean .0000000
Std. Deviation 1.17621168
Most Extreme Differences Absolute .070
Positive .054
Negative -.070
Kolmogorov-Smirnov Z .700
Asymp. Sig. (2-tailed) .711
(33)
Lampiran 15. Hasil Uji Autokorelasi
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the
Estimate Durbin-Watson
1 .755a .571 .528 1.23362 2.066
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
(34)
Lampiran 16. Hasil Uji Multikolinearitas
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) 5.170 1.077 4.802 .000
Advertising .317 .062 .405 5.112 .000 .762 1.313
Personal Selling -.148 .118 -.177 -1.260 .211 .240 4.160
Sales Promotion .339 .116 .352 2.911 .005 .327 3.060
Direct Marketing .173 .062 .239 2.796 .006 .651 1.537
Public Relations .081 .066 .101 1.229 .222 .712 1.404
Jenis Kelamin .806 .288 .220 2.794 .006 .770 1.299
Usia .030 .011 .248 2.624 .010 .536 1.866
Pendidikan -.015 .136 -.010 -.113 .910 .590 1.696
Pekerjaan .647 .313 .175 2.064 .042 .665 1.504
(35)
Lampiran 17. Hasil Uji Heteroskedastisitas
Correlations
Adv Per Sell Sal Pro Dir Mar Pub Rel JK Usia Pendidikan Pekerjaan ABS_RES Spearman's rho Advertising Correlation Coefficient 1.000 .243* .081 .277** .129 -.208* .037 .020 .050 .011
Sig. (2-tailed) . .015 .421 .005 .201 .038 .714 .843 .621 .916
Personal Selling
Correlation Coefficient .243* 1.000 .794** .292** .421** -.025 .492** .210* .272** -.055
Sig. (2-tailed) .015 . .000 .003 .000 .807 .000 .036 .006 .584
Sales Promotion
Correlation Coefficient .081 .794**
1.000 .237*
.356**
-.033 .368**
.148 .209*
.013
Sig. (2-tailed) .421 .000 . .018 .000 .748 .000 .142 .037 .894
Direct Marketing
Correlation Coefficient .277** .292** .237* 1.000 .296** -.068 .225* .326** .336** .110
Sig. (2-tailed) .005 .003 .018 . .003 .501 .025 .001 .001 .277
Public Relations
Correlation Coefficient .129 .421** .356** .296** 1.000 .057 .184 .118 .096 .033
Sig. (2-tailed) .201 .000 .000 .003 . .573 .066 .242 .341 .747
Jenis Kelamin
Correlation Coefficient -.208*
-.025 -.033 -.068 .057 1.000 -.237*
-.379**
-.257**
.056
Sig. (2-tailed) .038 .807 .748 .501 .573 . .017 .000 .010 .582
Usia Correlation Coefficient .037 .492** .368** .225* .184 -.237* 1.000 .551** .546** -.043
Sig. (2-tailed) .714 .000 .000 .025 .066 .017 . .000 .000 .672
Pendidikan Correlation Coefficient .020 .210*
.148 .326**
.118 -.379**
.551**
1.000 .395**
-.024
Sig. (2-tailed) .843 .036 .142 .001 .242 .000 .000 . .000 .816
Pekerjaan Correlation Coefficient .050 .272** .209* .336** .096 -.257** .546** .395** 1.000 .043
Sig. (2-tailed) .621 .006 .037 .001 .341 .010 .000 .000 . .668
ABS_RES Correlation Coefficient .011 -.055 .013 .110 .033 .056 -.043 -.024 .043 1.000
Sig. (2-tailed) .916 .584 .894 .277 .747 .582 .672 .816 .668 .
*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).
(36)
Lampiran 18. Hasil Regresi Linier Berganda
Variables Entered/Removedb
Model
Variables Entered
Variables
Removed Method
1 Pekerjaan,
Pendidikan, Advertising, Public Relations, Sales Promotion, Jenis Kelamin, Direct Marketing, Usia, Personal Sellinga
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the Estimate
1 .755a .571 .528 1.23362
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
b. Dependent Variable: Keputusan Pembelian
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 182.026 9 20.225 13.290 .000a
Residual 136.964 90 1.522
Total 318.990 99
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
(37)
Lampiran 18. (Lanjutan)
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 5.170 1.077 4.802 .000
Advertising .317 .062 .405 5.112 .000
Personal Selling -.148 .118 -.177 -1.260 .211
Sales Promotion .339 .116 .352 2.911 .005
Direct Marketing .173 .062 .239 2.796 .006
Public Relations .081 .066 .101 1.229 .222
Jenis Kelamin .806 .288 .220 2.794 .006
Usia .030 .011 .248 2.624 .010
Pendidikan -.015 .136 -.010 -.113 .910
Pekerjaan .647 .313 .175 2.064 .042
a. Dependent Variable: Keputusan Pembelian
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 10.7040 17.3913 14.9900 1.35597 100
Residual -2.98494 3.48383 .00000 1.17621 100
Std. Predicted Value -3.161 1.771 .000 1.000 100
Std. Residual -2.420 2.824 .000 .953 100
(1)
Lampiran 14. Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 100
Normal Parametersa Mean .0000000
Std. Deviation 1.17621168 Most Extreme Differences Absolute .070
Positive .054
Negative -.070
Kolmogorov-Smirnov Z .700
Asymp. Sig. (2-tailed) .711
(2)
Lampiran 15. Hasil Uji Autokorelasi
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the
Estimate Durbin-Watson
1 .755a .571 .528 1.23362 2.066
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
(3)
Lampiran 16. Hasil Uji Multikolinearitas
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) 5.170 1.077 4.802 .000
Advertising .317 .062 .405 5.112 .000 .762 1.313
Personal Selling -.148 .118 -.177 -1.260 .211 .240 4.160
Sales Promotion .339 .116 .352 2.911 .005 .327 3.060
Direct Marketing .173 .062 .239 2.796 .006 .651 1.537
Public Relations .081 .066 .101 1.229 .222 .712 1.404
Jenis Kelamin .806 .288 .220 2.794 .006 .770 1.299
Usia .030 .011 .248 2.624 .010 .536 1.866
Pendidikan -.015 .136 -.010 -.113 .910 .590 1.696
Pekerjaan .647 .313 .175 2.064 .042 .665 1.504
(4)
Lampiran 17. Hasil Uji Heteroskedastisitas
Correlations
Adv Per Sell Sal Pro Dir Mar Pub Rel JK Usia Pendidikan Pekerjaan ABS_RES Spearman's rho Advertising Correlation Coefficient 1.000 .243* .081 .277** .129 -.208* .037 .020 .050 .011
Sig. (2-tailed) . .015 .421 .005 .201 .038 .714 .843 .621 .916
Personal Selling
Correlation Coefficient .243* 1.000 .794** .292** .421** -.025 .492** .210* .272** -.055
Sig. (2-tailed) .015 . .000 .003 .000 .807 .000 .036 .006 .584
Sales Promotion
Correlation Coefficient .081 .794**
1.000 .237*
.356**
-.033 .368**
.148 .209*
.013
Sig. (2-tailed) .421 .000 . .018 .000 .748 .000 .142 .037 .894
Direct Marketing
Correlation Coefficient .277** .292** .237* 1.000 .296** -.068 .225* .326** .336** .110
Sig. (2-tailed) .005 .003 .018 . .003 .501 .025 .001 .001 .277
Public Relations
Correlation Coefficient .129 .421** .356** .296** 1.000 .057 .184 .118 .096 .033
Sig. (2-tailed) .201 .000 .000 .003 . .573 .066 .242 .341 .747
Jenis Kelamin
Correlation Coefficient -.208*
-.025 -.033 -.068 .057 1.000 -.237*
-.379**
-.257**
.056
Sig. (2-tailed) .038 .807 .748 .501 .573 . .017 .000 .010 .582
Usia Correlation Coefficient .037 .492** .368** .225* .184 -.237* 1.000 .551** .546** -.043
Sig. (2-tailed) .714 .000 .000 .025 .066 .017 . .000 .000 .672
Pendidikan Correlation Coefficient .020 .210*
.148 .326**
.118 -.379**
.551**
1.000 .395**
-.024
Sig. (2-tailed) .843 .036 .142 .001 .242 .000 .000 . .000 .816
Pekerjaan Correlation Coefficient .050 .272** .209* .336** .096 -.257** .546** .395** 1.000 .043
Sig. (2-tailed) .621 .006 .037 .001 .341 .010 .000 .000 . .668
ABS_RES Correlation Coefficient .011 -.055 .013 .110 .033 .056 -.043 -.024 .043 1.000
Sig. (2-tailed) .916 .584 .894 .277 .747 .582 .672 .816 .668 .
*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).
(5)
Lampiran 18. Hasil Regresi Linier Berganda
Variables Entered/Removedb
Model
Variables Entered
Variables
Removed Method 1 Pekerjaan,
Pendidikan, Advertising, Public Relations, Sales Promotion, Jenis Kelamin, Direct Marketing, Usia, Personal Sellinga
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the Estimate
1 .755a .571 .528 1.23362
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
b. Dependent Variable: Keputusan Pembelian
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 182.026 9 20.225 13.290 .000a
Residual 136.964 90 1.522
Total 318.990 99
a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling
(6)
Lampiran 18. (Lanjutan)
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig. B Std. Error Beta
1 (Constant) 5.170 1.077 4.802 .000
Advertising .317 .062 .405 5.112 .000
Personal Selling -.148 .118 -.177 -1.260 .211 Sales Promotion .339 .116 .352 2.911 .005 Direct Marketing .173 .062 .239 2.796 .006 Public Relations .081 .066 .101 1.229 .222
Jenis Kelamin .806 .288 .220 2.794 .006
Usia .030 .011 .248 2.624 .010
Pendidikan -.015 .136 -.010 -.113 .910
Pekerjaan .647 .313 .175 2.064 .042
a. Dependent Variable: Keputusan Pembelian
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N Predicted Value 10.7040 17.3913 14.9900 1.35597 100 Residual -2.98494 3.48383 .00000 1.17621 100 Std. Predicted Value -3.161 1.771 .000 1.000 100
Std. Residual -2.420 2.824 .000 .953 100