Visual and Verbal Communication in the Rancids Music Video Clip Entitled Time Bomb.

VISUAL AND VERBAL COMMUNICATION IN THE RANCID’S MUSIC
VIDEO CLIP ENTITLED ‘TIME BOMB’

NANDA ADYSTANAYA ASWIN
1218351063

NON REGULAR PROGRAM ENGLISH DEPARTMENT
FACULTY OF ARTS
UDAYANA UNIVERSITY
DENPASAR
2016

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ABSTRACT

The title of this paper is “Visual and Verbal Communication in the Rancid’s
Music Video Clip Entitled Time Bomb”. The writing of this thesis was generally to
find out the massages from the lyrics of the music video clip using theory of visual
communication elements, and used the theory of figurative language and meaning
to convey the massager of the lyric. It is aimed at analyzing the use of visual and

verbal communication elements also finding out correlation between the visual
elements and verbal representation with the meaning of the song in the Time Bomb
video clip.
The aims of this study were divided into two. The first was to analyze the
elements of visual communication that relate to the topic using the theory of visual
sign. The second was to find the figurative and their meanings of the song used the
smantic theory of sign nd meaning. The method used in this study was library study
and note taking technique was applied when slecting the data.
This study was analyzed qualitatively based on John Dyer’s theory (1993),
the theory of figurative by Knickerbocker and Renninger (1963), and the theory of
meaning by Geoffrey Leech (1974). It was found that the music video clip in the
album ...And Out Come the Wolves contained the 5 categories of visual
communication such as appearance, manner, activity, props and setting, and visual
or image. It also contained 2 semantic features such us personification, and simile.
The meanings such as conceptual, and connotative meaning were represented in the
semantic features. The semantic features and meanings were used by the writer in
order to entertain the listeners.

Keywords: Music video clip, Visual, Verbal, Communication, Meaning


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ACKNOWLEDGEMENTS

First of all, I would like to express my thanks to God, Ida Sang Hyang Widhi
Wasa, for His blessings during the writing of the paper. Without His blessing, this
work would not finish on time. I would like to express my gratitude for those who
have helped me, directly and indirectly in completing this thesis.
I would like to express my deepest appreciation to Drs. I Nyoman Udayana,
M.Litt., Ph.D. as my first supervisor and I Komang Sumaryana Putra, S.S., M.Hum.
as second supervisor for their guidance, support, advice and patience given to me
in completing this theses. Without their persistent help this study would not have
been possible.
My deep gratitude would go to the Dean of Faculty of Arts, Prof. Dr. Ni Luh
Sutjiati Beratha, M.A. as the Head of English Department, Dr. Ida Ayu Made
Puspani, M.Hum for the support and assistance and Dr. Ni Luh Nym Seri Malini,
S.S., M.Hum. as my academic supervisor who helpful. I also express my gratitude
to the lecturers of the Faculty of Arts, Udayana University for sharing their
knowledge and to the staff of Non Regular Program, English Department for being
very helpful.

I dedicated this thesis to my beloved family, my father Made Budi Indiyasa,
my mother Ni Luh Kt Seni Purnawati and my brother Angga Erly Aswin. My
special thanks are extended to Dian Restiana for the support and motivations. And
also my best friends in HIMAPESI. Without their support I would never have been
able to finish this thesis in time.
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Finally, I would like to thank all my beloved friends expecially my collegemates at English Departement Non Regular Program whom cannot mention here
one by one.

Denpasar, September 2016

Nanda Adystanaya Aswin

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TABLE OF CONTENTS

TITLE ................................................................................................................. i
ACKNOWLEDGEMENTS ................................................................................ ii

ABSTRACT ......................................................................................................... iv
TABLE OF CONTENTS..................................................................................... v

CHAPTER I INTRODUCTION...........................................................................1
1.1 Background of the Study..............................................................................1
1.2 Problems of the Study ..................................................................................3
1.3 Aims of Study ..............................................................................................3
1.4 Scope of Discussion ....................................................................................3
1.5 Research Method ..........................................................................................4
1.5.1 Data Source ........................................................................................4
1.5.2 Method and Technique of Collecting Data ........................................5
1.5.3 Method and Technique of Analyzing Data ........................................5

CHAPTER II REVIEW OF LITERATURE, CONCEPTS, AND
THEORITICAL FRAMEWORK ........................................................................6
2.1 Review of Literature ....................................................................................6
2.2 Journal Review ..........................................................................................10
2.3 Concepts .....................................................................................................10
2.3.1 Visual …........... ................................................................................10
2.3.2 Verbal ................................................................................................12

2.3.3 Music Video Clip .............................................................................12
2.4. Theoretical Framework ............................................................................13
2.4.1 The Principle of Visual Communication Elements Theory .............13

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2.4.2 Figurative Language .........................................................................20
2.4.3 Theory of Meaning ...........................................................................23

CHAPTER III VISUAL AND VERBAL COMMUNICATION IN THE
RANCID’S MUSIC VIDEO CLIP ENTITLED ‘TIME BOMB’ ....................26
3.1 Overview ....................................................................................................26
3.2 Data Analysis ............................................................................................26
3.2.1 Five Components of The Principle of Visual Communication
Elements In Visual Sign ....................................................................27
3.2.1.1 Appearance ...........................................................................27
3.2.1.2 Manner .................................................................................37
3.2.1.3 Activity ..................................................................................43
3.2.1.4 Props and Settings .................................................................44
3.2.1.5 Visual or Image .....................................................................45

3.2.2 Types of Figurative in “Time Bomb” Lyric .....................................47
3.2.2.1 Personification .....................................................................47
3.2.2.2 Simile ...................................................................................48
3.2.3 Meaning in “Time Bomb” Lyric ......................................................48
3.2.3.1 Conceptual Meaning .............................................................49
3.2.3.2 Connotative Meaning ............................................................50

CHAPTER IV CONCLUSION...........................................................................52

BIBLIOGRAPHY .............................................................................................. viii
APPENDICES ..................................................................................................... ix

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