S MRL 1200110 Table of content
DAFTAR ISI
LEMBAR PENGESAHAN ................................................................................... i
LEMBAR PERNYATAAN .................................................................................. ii
ABSTRAK ............................................................................................................ iii
ABSTRACT .......................................................................................................... iv
KATA PENGANTAR ............................................................................................v
UCAPAN TERIMA KASIH ............................................................................... vi
DAFTAR ISI ....................................................................................................... viii
DAFTAR TABEL .............................................................................................. xiii
DAFTAR GAMBAR ............................................................................................xv
DAFTAR LAMPIRAN ..................................................................................... xvii
BAB I
PENDAHULUAN ..................................................................................1
1.1 Latar Belakang Penelitian ................................................................1
1.2 Batasan Masalah ...............................................................................5
1.3 Rumusan Masalah ............................................................................5
1.4 Tujuan Penelitian .............................................................................5
1.5 Manfaat Penelitian ...........................................................................6
1.6 Sistematika Penulisan ......................................................................6
1.7 Definisi Operasional ........................................................................7
BAB II
TINJAUAN PUSTAKA ......................................................................10
2.1 Pengertian Wisata dan Pariwisata ..................................................10
2.2 Pengertian Wisatawan ....................................................................11
2.2.1 Jenis-jenis Wisatawan ...........................................................12
1 Wisatawan Mancanegara..................................................12
2 Domestic Foreign Tourist ................................................12
3 Wisatawan Dalam Negeri.................................................12
4 Indigenous Foreign Tourist ..............................................12
5 Transit Tourist ..................................................................12
6 Business Tourist ...............................................................12
2.3 Pengertian Media Interpretasi ........................................................12
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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2.3.1 Tujuan dan Metode Interpretasi ............................................15
2.3.2 Bentuk Media Interpretasi Non-Personal ..............................16
2.3.3 Interpretasi yang Efektif........................................................21
2.4 Pengalaman Belajar Wisatawan .....................................................22
1 Domain Kognitif ........................................................................23
2 Domain Afektif ..........................................................................23
3 Domain Psikomotorik ................................................................24
2.5 Taman Hutan Raya .........................................................................25
2.6 Kerangka Pemikiran .......................................................................29
2.7 Hipotesis .........................................................................................30
BAB III METODE PENELITIAN ...................................................................31
3.1 Metode dan Lokasi Penelitian ........................................................31
3.1.1 Lokasi Penelitian ...................................................................31
3.2 Populasi dan Sampel.......................................................................32
3.2.1 Populasi .................................................................................32
3.2.2 Sampel ...................................................................................32
3.3 Jenis dan Sumber Data ..................................................................34
1 Data Primer ................................................................................34
2 Data Sekunder ............................................................................34
3.4 Alat Pengumpul Data .....................................................................35
3.5 Operasionalisasi Variabel ...............................................................36
3.6 Pengembangan Instrumen Penelitian .............................................41
1 Penetapan Skala ..........................................................................41
2 Uji Validitas................................................................................42
3
Uji Reliabilitas .........................................................................52
3.7 Metode Analisis Data ......................................................................53
3.7.1 Garis Kontinum .....................................................................53
3.7.2 Method of Successive Interval (MSI) ....................................54
3.8 Uji Asumsi Klasik ..........................................................................55
3.8.1 Uji Linearitas.........................................................................55
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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ix
3.8.2 Uji Heterokedastisitas ...........................................................56
3.8.3 Uji Autokorelasi ....................................................................56
3.9 Regresi Linear Sederhana ...............................................................57
3.10 Koefisien Determinasi ...................................................................58
3.11 Uji Hipotesis ..................................................................................59
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ..................................61
4.1 Hasil Penelitian...............................................................................61
4.1.1 Sejarah Singkat Taman Hutan Raya Ir. H. Djuanda .............61
4.1.2 Kondisi Iklim dan Hidrologi .................................................62
4.1.3 Sarana dan Prasarana ............................................................62
4.1.4 Objek Daya Tarik Taman Hutan Raya Ir. H. Djuanda..........65
4.1.5 Bentuk Media Interpretasi Non-Personal
di Taman Hutan Raya Ir. H. Djuanda ...................................67
4.1.6 Karakteristik Wisatawan .......................................................71
1 Karakteristik Wisatawan Berdasarkan Jenis Kelamin .......71
2 Karakteristik Wisatawan Berdasarkan Usia .......................72
3 Karakteristik Wisatawan Berdasarkan Daerah Asal ..........73
4 Karakteristik Wisatawan Berdasarkan
Tingkat Pendidikan ...........................................................73
5 Karakteristik Wisatawan Berdasarkan Pekerjaan ..............74
6 Karakteristik Wisatawan Berdasarkan Pendapatan ............75
7 Karakteristik Wisatawan Berdasarkan
Informasi Lokasi Tahura ....................................................76
8 Karakteristik Wisatawan Berdasarkan
Pola Kedatangan ................................................................77
9 Karakteristik Wisatawan Berdasarkan Motivasi ...............78
10 Karakteristik Wisatawan Berdasarkan
Frekuensi Kunjungan ........................................................79
11 Karakteristik Wisatawan Berdasarkan
Lama Waktu Yang Dihabiskan ..........................................80
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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x
4.2 Media Interpretasi Non-Personal (X) .............................................81
1 Tanggapan Wisatawan Mengenai Brosur
Tahura Ir. H. Djuanda .........................................................82
2 Tanggapan Wisatawan Mengenai Peta Lokasi Wisata
Tahura Ir. H. Djuanda .........................................................84
3 Tanggapan Wisatawan Mengenai Papan Informasi
Tahura Ir. H. Djuanda .........................................................86
4 Tanggapan Wisatawan Mengenai Tahura Aplikasi Web
Tahura Ir. H. Djuanda .........................................................88
5 Tanggapan Wisatawan Mengenai Ruang Pameran
Tahura Ir. H. Djuanda .........................................................90
4.2.1 Rekapitulasi Media Interpretasi Non-Personal di
Taman Hutan Raya Ir. H. Djuanda .......................................92
4.3 Pengalaman Belajar Wisatawan di (Y)...........................................94
1 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Brosur Tahura Ir. H. Djuanda .............................................94
2 Tanggapan Wisatawan Mengenai Pengalaman Belajar Peta
Lokasi Wisata Tahura Ir. H. Djuanda .................................97
3 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Papan Informasi Tahura Ir. H. Djuanda .............................99
4 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Tahura Aplikasi Web Tahura Ir. H. Djuanda ...................101
5 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Ruang Pameran Tahura Ir. H. Djuanda ............................104
4.3.1 Rekapitulasi Media Interpretasi Non-Personal di
Taman Hutan Raya Ir. H. Djuanda ....................................106
4.4 Pengaruh Media Interpretasi Non-Personal terhadap Pengalaman
Belajar Wisatawan ........................................................................108
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xi
4.4.1 Uji Asumsi Klasik ...............................................................107
4.4.1.1 Uji Lineritas ............................................................108
4.4.1.2 Uji Heterokedastisitas .............................................109
4.4.1.3 Uji Autokorelasi ......................................................110
4.4.2 Regresi Linear Sederhana ...................................................112
4.4.3 Uji Hipotesis .......................................................................113
4.4.4 Uji Koefisien Determinasi ..................................................114
4.5 Pembahasan ..................................................................................115
BAB V
SIMPULAN DAN REKOMENDASI...............................................120
5.1 Simpulan .......................................................................................120
5.2 Rekomendasi ................................................................................122
DAFTAR PUSTAKA .........................................................................................124
LAMPIRAN ........................................................................................................127
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xii
DAFTAR TABEL
3.1
Tabel Operasionalisasi Variabel ............................................................37
3.2
Tabel Kriteria Skala Likert ....................................................................41
3.3
Tabel Skala Likert Dalam Penelitian .....................................................42
3.4
Tabel Hasil Uji Validitas X ...................................................................43
3.5
Tabel Hasil Uji Validitas Y ...................................................................46
3.6
Tabel Hasil Uji Reliabilitas ..................................................................53
3.7
Tabel Pengambilan Keputusan Korelasi................................................57
3.8
Tabel Pedoman Koefisien Determinasi .................................................59
4.1
Tabel Tanggapan Wisatawan Mengenai Brosur ....................................82
4.2
Tabel Tanggapan Wisatawan Mengenai
Peta Lokasi Wisata ................................................................................84
4.3
Tabel Tanggapan Wisatawan Mengenai
Papan Informasi .....................................................................................86
4.4
Tabel Tanggapan Wisatawan Mengenai
Tahura Aplikasi Web .............................................................................88
4.5
Tabel Tanggapan Wisatawan Mengenai
Ruang Pameran ......................................................................................90
4.6
Tabel Rekapitulasi Media Interpretasi Non-Personal ............................92
4.7
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Brosur ...................................................................94
4.8
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Peta Lokasi Wisata ...............................................97
4.9
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Papan Informasi ....................................................99
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4.10
Tabel Tanggapan Wisatawan Mengenai Pengalaman Belajar
Tahura Aplikasi Web ...........................................................................101
4.11
Tabel Tanggapan Wisatawan Mengenai Pengalaman Belajar
Ruang Pameran ....................................................................................104
4.12
Tabel Rekapitulasi Pengalaman Belajar Wisatawan ...........................106
4.13
Tabel Pengambilan Keputusan Autokorelasi ......................................111
4.14
Tabel Hasil Uji Autokorelasi ...............................................................111
4.15
Tabel Hasil Analisis Regresi Linear Sederhana ..................................112
4.16
Tabel Hasil Perhitungan Uji t ..............................................................114
4.17
Tabel Hasil Uji Koefisien Determinasi ...............................................115
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xiv
DAFTAR GAMBAR
1.1
Gambar Data Kunjungan Wisatawan ......................................................2
2.1
Gambar Kerangka Pemikiran ................................................................29
3.1
Gambar Denah Lokasi Taman Hutan Raya Ir. H. Djuanda ..................31
4.1
Gambar Museum Taman Hutan Raya Ir. H. Djuanda ...........................63
4.2
Gambar Panggung Terbuka Taman Hutan Raya Ir. H. Djuanda ...........63
4.3
Gambar Taman Bermain Taman Hutan Raya Ir. H. Djuanda ...............63
4.4
Gambar Fasilitas Outbond Taman Hutan Raya Ir. H. Djuanda .............64
4.5
Gambar Guest House Taman Hutan Raya Ir. H. Djuanda.....................64
4.6
Gambar Area Jogging Track Taman Hutan Raya Ir. H. Djuanda .........65
4.7
Gambar Media Interpretasi Non-Personal Brosur .................................67
4.8
Gambar Media Interpretasi Non-Personal Peta Lokasi Wisata .............68
4.9
Gambar Media Interpretasi Non-Personal
Papan Informasi Goa Jepang ................................................................69
4.10
Gambar Media Interpretasi Non-Personal Papan Informasi Flora ........69
4.11
Gambar Media Interpretasi Non-Personal Tahura Aplikasi Web .........70
4.12
Gambar Media Interpretasi Non-Personal Ruang Pameran ..................70
4.13
Gambar Karakteristik Wisatawan Berdasarkan Jenis Kelamin .............71
4.14
Gambar Karakteristik Wisatawan Berdasarkan Jenis Usia ...................72
4.15
Gambar Karakteristik Wisatawan Berdasarkan Daerah Asal ................73
4.16
Gambar Karakteristik Wisatawan Berdasarkan
Tingkat Pendidikan ................................................................................74
4.17
Gambar Karakteristik Wisatawan Berdasarkan Pekerjaan ....................75
4.18
Gambar Karakteristik Wisatawan Berdasarka Pendapatan ...................76
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xv
4.19
Gambar Karakteristik Wisatawan Berdasarkan
Informasi Lokasi Tahura .......................................................................77
4.20
Gambar Karakteristik Wisatawan Berdasarkan Pola Kedatangan ........78
4.21
Gambar Karakteristik Wisatawan Berdasarkan Motivasi .....................79
4.22
Gambar Karakteristik Wisatawan Berdasarkan
Frekuensi Kunjungan .............................................................................80
4.23
Gambar Karakteristik Wisatawan Berdasarkan
Lama Waktu Yang Dihabiskan..............................................................81
4.24
Gambar Garis Kontinum Brosur............................................................83
4.25
Gambar Garis Kontinum Peta Lokasi Wisata........................................85
4.26
Gambar Garis Kontinum Papan Informasi ............................................87
4.27
Gambar Garis Kontinum Tahura Aplikasi Web ....................................89
4.28
Gambar Garis Kontinum Ruang Pameran .............................................91
4.29
Gambar Garis Kontinum Media Interpretasi Non-Personal
Taman Hutan Raya Ir. H. Djuanda ........................................................93
4.30
Gambar Garis Kontinum Pengalaman Belajar Brosur ..........................96
4.31
Gambar Garis Kontinum Pengalaman Belajar
Peta Lokasi Wisata ................................................................................98
4.32
Gambar Garis Kontinum Pengalaman Belajar
Papan Informasi ...................................................................................100
4.33
Gambar Garis Kontinum Pengalaman Belajar
Tahura Aplikasi Web ...........................................................................103
4.34
Gambar Garis Kontinum Pengalaman Belajar
Ruang Pameran ....................................................................................105
4.35
Gambar Garis Kontinum Pengalaman Belajar
Taman Hutan Raya Ir. H. Djuanda ......................................................107
4.36
Gambar Grafik P-Plot Uji Linearitas ...................................................109
4.37
Gambar Scatterplot Uji Heterokedastisitas .........................................110
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xvi
DAFTAR LAMPIRAN
Lampiran I Kuisioner Penelitian ..........................................................................127
Lampiran II Tabel Tabulasi Data Karakteristik Wisatawan ................................141
Lampiran III Tabel Tabulasi Media Interpretasi Non-Personal ...........................145
Lampiran IV Tabel Tabulasi Pengalaman Belajar Wisatawan ............................150
Lampiran V Uji Reliabilitas .................................................................................156
Lampiran VI Method Successive Interval Variabel X .........................................157
Lampiran VII Method Successive Interval Variabel Y ........................................167
Lampiran VIII Hasil Uji Linearitas ......................................................................182
Lampiran IX Hasil Uji Heterokedastisitas ...........................................................183
Lampiran X Hasil Uji Autokorelasi .....................................................................184
Lampiran XI Hasil Analisis Regresi Linear Sederhana .......................................185
Lampiran XII Hasil Uji Koefisien Determinasi ...................................................185
Lampiran XIII Surat Keputusan ...........................................................................187
Lampiran XIV Surat Penelitian............................................................................191
Lampiran XV Buku Bimbingan ...........................................................................192
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xviii
LEMBAR PENGESAHAN ................................................................................... i
LEMBAR PERNYATAAN .................................................................................. ii
ABSTRAK ............................................................................................................ iii
ABSTRACT .......................................................................................................... iv
KATA PENGANTAR ............................................................................................v
UCAPAN TERIMA KASIH ............................................................................... vi
DAFTAR ISI ....................................................................................................... viii
DAFTAR TABEL .............................................................................................. xiii
DAFTAR GAMBAR ............................................................................................xv
DAFTAR LAMPIRAN ..................................................................................... xvii
BAB I
PENDAHULUAN ..................................................................................1
1.1 Latar Belakang Penelitian ................................................................1
1.2 Batasan Masalah ...............................................................................5
1.3 Rumusan Masalah ............................................................................5
1.4 Tujuan Penelitian .............................................................................5
1.5 Manfaat Penelitian ...........................................................................6
1.6 Sistematika Penulisan ......................................................................6
1.7 Definisi Operasional ........................................................................7
BAB II
TINJAUAN PUSTAKA ......................................................................10
2.1 Pengertian Wisata dan Pariwisata ..................................................10
2.2 Pengertian Wisatawan ....................................................................11
2.2.1 Jenis-jenis Wisatawan ...........................................................12
1 Wisatawan Mancanegara..................................................12
2 Domestic Foreign Tourist ................................................12
3 Wisatawan Dalam Negeri.................................................12
4 Indigenous Foreign Tourist ..............................................12
5 Transit Tourist ..................................................................12
6 Business Tourist ...............................................................12
2.3 Pengertian Media Interpretasi ........................................................12
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2.3.1 Tujuan dan Metode Interpretasi ............................................15
2.3.2 Bentuk Media Interpretasi Non-Personal ..............................16
2.3.3 Interpretasi yang Efektif........................................................21
2.4 Pengalaman Belajar Wisatawan .....................................................22
1 Domain Kognitif ........................................................................23
2 Domain Afektif ..........................................................................23
3 Domain Psikomotorik ................................................................24
2.5 Taman Hutan Raya .........................................................................25
2.6 Kerangka Pemikiran .......................................................................29
2.7 Hipotesis .........................................................................................30
BAB III METODE PENELITIAN ...................................................................31
3.1 Metode dan Lokasi Penelitian ........................................................31
3.1.1 Lokasi Penelitian ...................................................................31
3.2 Populasi dan Sampel.......................................................................32
3.2.1 Populasi .................................................................................32
3.2.2 Sampel ...................................................................................32
3.3 Jenis dan Sumber Data ..................................................................34
1 Data Primer ................................................................................34
2 Data Sekunder ............................................................................34
3.4 Alat Pengumpul Data .....................................................................35
3.5 Operasionalisasi Variabel ...............................................................36
3.6 Pengembangan Instrumen Penelitian .............................................41
1 Penetapan Skala ..........................................................................41
2 Uji Validitas................................................................................42
3
Uji Reliabilitas .........................................................................52
3.7 Metode Analisis Data ......................................................................53
3.7.1 Garis Kontinum .....................................................................53
3.7.2 Method of Successive Interval (MSI) ....................................54
3.8 Uji Asumsi Klasik ..........................................................................55
3.8.1 Uji Linearitas.........................................................................55
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ix
3.8.2 Uji Heterokedastisitas ...........................................................56
3.8.3 Uji Autokorelasi ....................................................................56
3.9 Regresi Linear Sederhana ...............................................................57
3.10 Koefisien Determinasi ...................................................................58
3.11 Uji Hipotesis ..................................................................................59
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ..................................61
4.1 Hasil Penelitian...............................................................................61
4.1.1 Sejarah Singkat Taman Hutan Raya Ir. H. Djuanda .............61
4.1.2 Kondisi Iklim dan Hidrologi .................................................62
4.1.3 Sarana dan Prasarana ............................................................62
4.1.4 Objek Daya Tarik Taman Hutan Raya Ir. H. Djuanda..........65
4.1.5 Bentuk Media Interpretasi Non-Personal
di Taman Hutan Raya Ir. H. Djuanda ...................................67
4.1.6 Karakteristik Wisatawan .......................................................71
1 Karakteristik Wisatawan Berdasarkan Jenis Kelamin .......71
2 Karakteristik Wisatawan Berdasarkan Usia .......................72
3 Karakteristik Wisatawan Berdasarkan Daerah Asal ..........73
4 Karakteristik Wisatawan Berdasarkan
Tingkat Pendidikan ...........................................................73
5 Karakteristik Wisatawan Berdasarkan Pekerjaan ..............74
6 Karakteristik Wisatawan Berdasarkan Pendapatan ............75
7 Karakteristik Wisatawan Berdasarkan
Informasi Lokasi Tahura ....................................................76
8 Karakteristik Wisatawan Berdasarkan
Pola Kedatangan ................................................................77
9 Karakteristik Wisatawan Berdasarkan Motivasi ...............78
10 Karakteristik Wisatawan Berdasarkan
Frekuensi Kunjungan ........................................................79
11 Karakteristik Wisatawan Berdasarkan
Lama Waktu Yang Dihabiskan ..........................................80
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x
4.2 Media Interpretasi Non-Personal (X) .............................................81
1 Tanggapan Wisatawan Mengenai Brosur
Tahura Ir. H. Djuanda .........................................................82
2 Tanggapan Wisatawan Mengenai Peta Lokasi Wisata
Tahura Ir. H. Djuanda .........................................................84
3 Tanggapan Wisatawan Mengenai Papan Informasi
Tahura Ir. H. Djuanda .........................................................86
4 Tanggapan Wisatawan Mengenai Tahura Aplikasi Web
Tahura Ir. H. Djuanda .........................................................88
5 Tanggapan Wisatawan Mengenai Ruang Pameran
Tahura Ir. H. Djuanda .........................................................90
4.2.1 Rekapitulasi Media Interpretasi Non-Personal di
Taman Hutan Raya Ir. H. Djuanda .......................................92
4.3 Pengalaman Belajar Wisatawan di (Y)...........................................94
1 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Brosur Tahura Ir. H. Djuanda .............................................94
2 Tanggapan Wisatawan Mengenai Pengalaman Belajar Peta
Lokasi Wisata Tahura Ir. H. Djuanda .................................97
3 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Papan Informasi Tahura Ir. H. Djuanda .............................99
4 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Tahura Aplikasi Web Tahura Ir. H. Djuanda ...................101
5 Tanggapan Wisatawan Mengenai Pengalaman Belajar
Ruang Pameran Tahura Ir. H. Djuanda ............................104
4.3.1 Rekapitulasi Media Interpretasi Non-Personal di
Taman Hutan Raya Ir. H. Djuanda ....................................106
4.4 Pengaruh Media Interpretasi Non-Personal terhadap Pengalaman
Belajar Wisatawan ........................................................................108
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4.4.1 Uji Asumsi Klasik ...............................................................107
4.4.1.1 Uji Lineritas ............................................................108
4.4.1.2 Uji Heterokedastisitas .............................................109
4.4.1.3 Uji Autokorelasi ......................................................110
4.4.2 Regresi Linear Sederhana ...................................................112
4.4.3 Uji Hipotesis .......................................................................113
4.4.4 Uji Koefisien Determinasi ..................................................114
4.5 Pembahasan ..................................................................................115
BAB V
SIMPULAN DAN REKOMENDASI...............................................120
5.1 Simpulan .......................................................................................120
5.2 Rekomendasi ................................................................................122
DAFTAR PUSTAKA .........................................................................................124
LAMPIRAN ........................................................................................................127
Bunga Septiningrum, 2016
PENGARUH MEDIA INTERPRETASI NON-PERSONAL TERHADAP PENGALAMAN BELAJAR
WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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DAFTAR TABEL
3.1
Tabel Operasionalisasi Variabel ............................................................37
3.2
Tabel Kriteria Skala Likert ....................................................................41
3.3
Tabel Skala Likert Dalam Penelitian .....................................................42
3.4
Tabel Hasil Uji Validitas X ...................................................................43
3.5
Tabel Hasil Uji Validitas Y ...................................................................46
3.6
Tabel Hasil Uji Reliabilitas ..................................................................53
3.7
Tabel Pengambilan Keputusan Korelasi................................................57
3.8
Tabel Pedoman Koefisien Determinasi .................................................59
4.1
Tabel Tanggapan Wisatawan Mengenai Brosur ....................................82
4.2
Tabel Tanggapan Wisatawan Mengenai
Peta Lokasi Wisata ................................................................................84
4.3
Tabel Tanggapan Wisatawan Mengenai
Papan Informasi .....................................................................................86
4.4
Tabel Tanggapan Wisatawan Mengenai
Tahura Aplikasi Web .............................................................................88
4.5
Tabel Tanggapan Wisatawan Mengenai
Ruang Pameran ......................................................................................90
4.6
Tabel Rekapitulasi Media Interpretasi Non-Personal ............................92
4.7
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Brosur ...................................................................94
4.8
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Peta Lokasi Wisata ...............................................97
4.9
Tabel Tanggapan Wisatawan Mengenai
Pengalaman Belajar Papan Informasi ....................................................99
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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4.10
Tabel Tanggapan Wisatawan Mengenai Pengalaman Belajar
Tahura Aplikasi Web ...........................................................................101
4.11
Tabel Tanggapan Wisatawan Mengenai Pengalaman Belajar
Ruang Pameran ....................................................................................104
4.12
Tabel Rekapitulasi Pengalaman Belajar Wisatawan ...........................106
4.13
Tabel Pengambilan Keputusan Autokorelasi ......................................111
4.14
Tabel Hasil Uji Autokorelasi ...............................................................111
4.15
Tabel Hasil Analisis Regresi Linear Sederhana ..................................112
4.16
Tabel Hasil Perhitungan Uji t ..............................................................114
4.17
Tabel Hasil Uji Koefisien Determinasi ...............................................115
Bunga Septiningrum, 2016
PENGARUH MEDIA INTERPRETASI NON-PERSONAL TERHADAP PENGALAMAN BELAJAR
WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xiv
DAFTAR GAMBAR
1.1
Gambar Data Kunjungan Wisatawan ......................................................2
2.1
Gambar Kerangka Pemikiran ................................................................29
3.1
Gambar Denah Lokasi Taman Hutan Raya Ir. H. Djuanda ..................31
4.1
Gambar Museum Taman Hutan Raya Ir. H. Djuanda ...........................63
4.2
Gambar Panggung Terbuka Taman Hutan Raya Ir. H. Djuanda ...........63
4.3
Gambar Taman Bermain Taman Hutan Raya Ir. H. Djuanda ...............63
4.4
Gambar Fasilitas Outbond Taman Hutan Raya Ir. H. Djuanda .............64
4.5
Gambar Guest House Taman Hutan Raya Ir. H. Djuanda.....................64
4.6
Gambar Area Jogging Track Taman Hutan Raya Ir. H. Djuanda .........65
4.7
Gambar Media Interpretasi Non-Personal Brosur .................................67
4.8
Gambar Media Interpretasi Non-Personal Peta Lokasi Wisata .............68
4.9
Gambar Media Interpretasi Non-Personal
Papan Informasi Goa Jepang ................................................................69
4.10
Gambar Media Interpretasi Non-Personal Papan Informasi Flora ........69
4.11
Gambar Media Interpretasi Non-Personal Tahura Aplikasi Web .........70
4.12
Gambar Media Interpretasi Non-Personal Ruang Pameran ..................70
4.13
Gambar Karakteristik Wisatawan Berdasarkan Jenis Kelamin .............71
4.14
Gambar Karakteristik Wisatawan Berdasarkan Jenis Usia ...................72
4.15
Gambar Karakteristik Wisatawan Berdasarkan Daerah Asal ................73
4.16
Gambar Karakteristik Wisatawan Berdasarkan
Tingkat Pendidikan ................................................................................74
4.17
Gambar Karakteristik Wisatawan Berdasarkan Pekerjaan ....................75
4.18
Gambar Karakteristik Wisatawan Berdasarka Pendapatan ...................76
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PENGARUH MEDIA INTERPRETASI NON-PERSONAL TERHADAP PENGALAMAN BELAJAR
WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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4.19
Gambar Karakteristik Wisatawan Berdasarkan
Informasi Lokasi Tahura .......................................................................77
4.20
Gambar Karakteristik Wisatawan Berdasarkan Pola Kedatangan ........78
4.21
Gambar Karakteristik Wisatawan Berdasarkan Motivasi .....................79
4.22
Gambar Karakteristik Wisatawan Berdasarkan
Frekuensi Kunjungan .............................................................................80
4.23
Gambar Karakteristik Wisatawan Berdasarkan
Lama Waktu Yang Dihabiskan..............................................................81
4.24
Gambar Garis Kontinum Brosur............................................................83
4.25
Gambar Garis Kontinum Peta Lokasi Wisata........................................85
4.26
Gambar Garis Kontinum Papan Informasi ............................................87
4.27
Gambar Garis Kontinum Tahura Aplikasi Web ....................................89
4.28
Gambar Garis Kontinum Ruang Pameran .............................................91
4.29
Gambar Garis Kontinum Media Interpretasi Non-Personal
Taman Hutan Raya Ir. H. Djuanda ........................................................93
4.30
Gambar Garis Kontinum Pengalaman Belajar Brosur ..........................96
4.31
Gambar Garis Kontinum Pengalaman Belajar
Peta Lokasi Wisata ................................................................................98
4.32
Gambar Garis Kontinum Pengalaman Belajar
Papan Informasi ...................................................................................100
4.33
Gambar Garis Kontinum Pengalaman Belajar
Tahura Aplikasi Web ...........................................................................103
4.34
Gambar Garis Kontinum Pengalaman Belajar
Ruang Pameran ....................................................................................105
4.35
Gambar Garis Kontinum Pengalaman Belajar
Taman Hutan Raya Ir. H. Djuanda ......................................................107
4.36
Gambar Grafik P-Plot Uji Linearitas ...................................................109
4.37
Gambar Scatterplot Uji Heterokedastisitas .........................................110
Bunga Septiningrum, 2016
PENGARUH MEDIA INTERPRETASI NON-PERSONAL TERHADAP PENGALAMAN BELAJAR
WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xvi
DAFTAR LAMPIRAN
Lampiran I Kuisioner Penelitian ..........................................................................127
Lampiran II Tabel Tabulasi Data Karakteristik Wisatawan ................................141
Lampiran III Tabel Tabulasi Media Interpretasi Non-Personal ...........................145
Lampiran IV Tabel Tabulasi Pengalaman Belajar Wisatawan ............................150
Lampiran V Uji Reliabilitas .................................................................................156
Lampiran VI Method Successive Interval Variabel X .........................................157
Lampiran VII Method Successive Interval Variabel Y ........................................167
Lampiran VIII Hasil Uji Linearitas ......................................................................182
Lampiran IX Hasil Uji Heterokedastisitas ...........................................................183
Lampiran X Hasil Uji Autokorelasi .....................................................................184
Lampiran XI Hasil Analisis Regresi Linear Sederhana .......................................185
Lampiran XII Hasil Uji Koefisien Determinasi ...................................................185
Lampiran XIII Surat Keputusan ...........................................................................187
Lampiran XIV Surat Penelitian............................................................................191
Lampiran XV Buku Bimbingan ...........................................................................192
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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Bunga Septiningrum, 2016
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WISATAWAN DI TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG
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xviii