this file 891 3555 1 PB
PENGARUH WORD OF MOUTH TERHADAP MINAT BELI SERTA DAMPAKNYA
PADA KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Republica Cafe Malang
Jalan Mt. Haryono Gg.XI Malang)
Rahma Nurvidiana
Kadarisman Hidayat
Yusri Abdillah
Fakultas Ilmu Administrasi
Universitas Brawijaya
Malang
Email : [email protected]
ABSTRACT
This study aimed to determine the effect of Word Of Mouth, Purchase Intention and Influence Purchasing. The
type of this research is an explanatory with quantitative approach. The number of samples used were 116
respondents This research employs questionnaire to collect the data. In order to analyze the data, this research
use path analysis. The results of this study are of Word Of Mouth affect the buying interest shown by the path
coefficient (β) of 0.489, significant with a probability of 0.000 (p
PADA KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Republica Cafe Malang
Jalan Mt. Haryono Gg.XI Malang)
Rahma Nurvidiana
Kadarisman Hidayat
Yusri Abdillah
Fakultas Ilmu Administrasi
Universitas Brawijaya
Malang
Email : [email protected]
ABSTRACT
This study aimed to determine the effect of Word Of Mouth, Purchase Intention and Influence Purchasing. The
type of this research is an explanatory with quantitative approach. The number of samples used were 116
respondents This research employs questionnaire to collect the data. In order to analyze the data, this research
use path analysis. The results of this study are of Word Of Mouth affect the buying interest shown by the path
coefficient (β) of 0.489, significant with a probability of 0.000 (p