Perhitungan Point RFM Analisis Masalah
Jurnal Ilmiah Komputer dan Informatika KOMPUTA
Edisi. .. Volume. .., Bulan 20.. ISSN : 2089-9033
LRFM dan CLV dimana hasil dari perhitungan dapat lebih mendetail.
3. Membuat tampilan halaman untuk pelanggan
lebih menarik karena tampilan untuk pelanggan yang digunakan sekarang masih sederhana.
DAFTAR PUSTAKA
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Jurnal Ilmiah Komputer dan Informatika KOMPUTA
Edisi. .. Volume. .., Bulan 20.. ISSN : 2089-9033
DEVELOPMENT OF INFORMATION SYSTEMS CUSTOMER RELATIONSHIP MANAGEMENT CRM AT PT. ANGGA SARANA
MEDIA
Muhammad Irsyad Fahmy Fadhlulloh Informatics Engineering
– Universitas Komputer Indonesia Jl. Dipatiukur 112-114 Bandung
E-mail : irsyadfahmygmail.com
ABSTRACT
PT. Angga Sarana Media ASM is an advertising company based in Bandung. PT Angga
Sarana Media as a business company which has been in advertising world for years, must consider
how to improve long term growth and company profitability. PT. Angga Sarana Media still has a
problem with giving a right kind of services to customers, and also has a difficult in determining a
recommendation of list services that will be offered to customers. Based on these issues at PT. Angga
Sarana Media, then it needs an information systems development of Customer Relationship Management
CRM at PT. Angga Sarana Media. The Information development of CRM was purposed to
ease in adjusting the right types of service to customers and to determine a recommendation of list
services that will be offered to customers based on transaction.
CRM Customer Relationship Management is a methodology, strategy, software, and web
application which adequate to help a company to manage a relation with customers. CRM concept
widely used as a reference in information industry as an internet capability methodology that helps
company to manage a relation with customers. The types of CRM that was built in this company is
Analytical CRM. The method that was used in customer segmentation
was RFM Recency, Frequency, Monetary method.
Based on the test results it can be concluded that this system
could helped a company to adjust the right types of service to customers and to
determine a recommendation of list services that will be offered to customers.
Keywords:
information systems,
customer relationship management, analytical, segmentation,
RFM.